The document outlines Rotary's strategy to strengthen its brand and messaging. It discusses research conducted through surveys and interviews that showed many people are unfamiliar with Rotary or only recognize the name. The strategy involves defining Rotary's core message of joining leaders and taking action, developing a distinct voice, updating its visual identity, and implementing the changes across all of Rotary's communications and programs. The goal is to increase understanding of Rotary, membership, community impact, donor support, and partnerships.
ROTARY LEADERSHIP INSTITUTE (RLI) - OVERVIEWharadon
The Rotary Leadership Institute is a leadership development program consisting of three classes that strengthen Rotary clubs by providing education, collaboration, and idea exchange to develop current and future leaders. The classes use a curriculum facilitated by experienced faculty members and engage participants through open discussion, problem-solving, and role-playing exercises to develop skills in areas like leadership, Rotary knowledge, strategic planning, and public relations. The program is offered in over 300 Rotary districts across North America to current and prospective Rotary members.
ReThinking Membership - Telling The Rotary StoryRBRotary
This document discusses strategies for improving Rotary club membership based on a survey. The survey found that members join for local community impact, friends, networking, and leadership opportunities. They stay for the same reasons with a greater emphasis on community impact and friends. The document provides tips for clubs to make themselves more attractive to potential members by focusing on local impact, personal connections, respecting members' vocations, and leadership roles. It recommends assessing club readiness and improving the website, member engagement, guest treatment, and onboarding of new members.
Jennifer Jones and Paul Hydzik presented at the 2013 RI Convention on strengthening Rotary. Their research found that while Rotary is known for its good works, much of the public is unfamiliar with it or what it does. Research also found that Rotarians join and stay for the opportunities to positively impact their community and the world through friendship, fellowship and service. The presentation outlined ways to strengthen clubs by finding leadership roles for new members, using service projects to connect with potential members, and looking beyond titles to a person's mindset and potential. The presenters urged attendees to share what they learned, live the Rotary brand to inspire their clubs, and improve member engagement.
This document outlines the strategic plan and goals for a Rotary club district for the 2010-2011 year. It includes the vision, mission, and goals for supporting clubs, focusing on humanitarian service projects, and enhancing public image. It provides details on scoring criteria for the Presidential Citation award and lists committee assignments and service project areas. The key goals are to qualify 80% of clubs for the citation, increase membership, participate in Foundation giving and international service projects, and conduct joint projects with Rotaract, Interact and Rotary Community Corps.
Whatever your interest, whether it's quilting, horseback riding, cycling, or wine appreciation, chances are there are other Rotarians who share your passion. Rotary Fellowships are international, independently organized groups of Rotarians, their spouses, and Rotaractors who share a common vocation or recreational interest. Learn about fellowships projects, tips for starting or joining a fellowship, and how the fun and service opportunities can enhance your Rotary experience.
Strategic Planning for Rotary Club - 2015Michel Jazzar
The document outlines the steps for developing an effective strategic plan for a Rotary club, including assessing the club's current state, creating a vision for where the club wants to be in the future, and developing long-term strategic priorities and annual goals to support achieving that vision. It emphasizes involving diverse club members, aligning goals with district and Rotary International priorities, and revisiting the plan annually to adjust goals as needed. The accompanying worksheet is meant to help clubs record their strategic planning discussions.
Is your club membership a revolving door, with new
members leaving within the first year? Learn strategies from
other clubs that will help you engage members, keep them
active and enthusiastic, and enhance club retention.
Be a part of a conversation and provide your insight into
Rotary’s future — in 2020 and beyond. What’s working now,
and what can we do better in the future? In small groups
accompanied by facilitated discussion, we’ll explore recent
Board and Trustee decisions and talk about what Rotary
International can do to improve your experience in coming
years.
ROTARY LEADERSHIP INSTITUTE (RLI) - OVERVIEWharadon
The Rotary Leadership Institute is a leadership development program consisting of three classes that strengthen Rotary clubs by providing education, collaboration, and idea exchange to develop current and future leaders. The classes use a curriculum facilitated by experienced faculty members and engage participants through open discussion, problem-solving, and role-playing exercises to develop skills in areas like leadership, Rotary knowledge, strategic planning, and public relations. The program is offered in over 300 Rotary districts across North America to current and prospective Rotary members.
ReThinking Membership - Telling The Rotary StoryRBRotary
This document discusses strategies for improving Rotary club membership based on a survey. The survey found that members join for local community impact, friends, networking, and leadership opportunities. They stay for the same reasons with a greater emphasis on community impact and friends. The document provides tips for clubs to make themselves more attractive to potential members by focusing on local impact, personal connections, respecting members' vocations, and leadership roles. It recommends assessing club readiness and improving the website, member engagement, guest treatment, and onboarding of new members.
Jennifer Jones and Paul Hydzik presented at the 2013 RI Convention on strengthening Rotary. Their research found that while Rotary is known for its good works, much of the public is unfamiliar with it or what it does. Research also found that Rotarians join and stay for the opportunities to positively impact their community and the world through friendship, fellowship and service. The presentation outlined ways to strengthen clubs by finding leadership roles for new members, using service projects to connect with potential members, and looking beyond titles to a person's mindset and potential. The presenters urged attendees to share what they learned, live the Rotary brand to inspire their clubs, and improve member engagement.
This document outlines the strategic plan and goals for a Rotary club district for the 2010-2011 year. It includes the vision, mission, and goals for supporting clubs, focusing on humanitarian service projects, and enhancing public image. It provides details on scoring criteria for the Presidential Citation award and lists committee assignments and service project areas. The key goals are to qualify 80% of clubs for the citation, increase membership, participate in Foundation giving and international service projects, and conduct joint projects with Rotaract, Interact and Rotary Community Corps.
Whatever your interest, whether it's quilting, horseback riding, cycling, or wine appreciation, chances are there are other Rotarians who share your passion. Rotary Fellowships are international, independently organized groups of Rotarians, their spouses, and Rotaractors who share a common vocation or recreational interest. Learn about fellowships projects, tips for starting or joining a fellowship, and how the fun and service opportunities can enhance your Rotary experience.
Strategic Planning for Rotary Club - 2015Michel Jazzar
The document outlines the steps for developing an effective strategic plan for a Rotary club, including assessing the club's current state, creating a vision for where the club wants to be in the future, and developing long-term strategic priorities and annual goals to support achieving that vision. It emphasizes involving diverse club members, aligning goals with district and Rotary International priorities, and revisiting the plan annually to adjust goals as needed. The accompanying worksheet is meant to help clubs record their strategic planning discussions.
Is your club membership a revolving door, with new
members leaving within the first year? Learn strategies from
other clubs that will help you engage members, keep them
active and enthusiastic, and enhance club retention.
Be a part of a conversation and provide your insight into
Rotary’s future — in 2020 and beyond. What’s working now,
and what can we do better in the future? In small groups
accompanied by facilitated discussion, we’ll explore recent
Board and Trustee decisions and talk about what Rotary
International can do to improve your experience in coming
years.
During this 60-minute webinar hosted by your Regional Membership Officers, we’ll show a live demo on how to manage and admit membership leads, share best practices in communicating with prospective members through the Manage Membership Leads page on My Rotary, and answer your questions.
Do you wish your members were more active and engaged
in your Rotary club? Have your meetings become stale and
routine? Get some tips for making your meetings feel fun and
refreshed. Come with an open mind and leave with a new bag
of tricks to better engage your club’s members.
The document provides an overview of Rotary, including its history, guiding principles, programs, and organizational structure. It discusses how Rotary started in 1905 and now has over 1.2 million members in 166 countries. The four guiding principles are service, ethics, diversity of occupations, and international understanding. Key programs include Interact, Rotaract, Youth Exchange, and The Rotary Foundation which supports humanitarian and educational projects worldwide, including the goal of polio eradication. Governance occurs through the president, board of directors, and Council on Legislation which meets every three years.
Do you have a club website or app to keep your members
connected and up to date? Does your club manage member
and officer updates online? Over 14,000 clubs are already
integrated directly with Rotary International’s membership
database using tools provided by our licensed vendors. These
club management systems help you keep your membership
and club officer information up to date, connecting it to RI
in real time. They also provide easy-to-use templates for
your club’s website and tools to facilitate communication
among members. Come meet some of our vendors, see the
possibilities, and let us help you get started.
This document summarizes a presentation from the 2016 Rotary International Convention on orienting new members. The presentation covered the importance of formal induction ceremonies for new members, the value of new member orientation programs, and different methods clubs can use to educate new members, such as one-on-one mentoring, group sessions, and periodic or improvised programs. Resources on membership development from Rotary International were also discussed, including assessment tools, guides for membership committees, and materials for new members.
The document provides guidelines for Rotary's new visual identity and voice. It defines Rotary's essence as joining leaders from around the world, exchanging ideas to solve problems, and taking action to create lasting change. The guidelines establish Rotary's values, voice, organizing principles, and visual identity system. This includes logos, color palette, typography, imagery, and information graphic styles to bring Rotary's story to life in a compelling, consistent way across all communications.
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
In today’s business world, customer experience is king.
Modern marketers map customer experiences to build
lasting relationships, and Rotary clubs can do the same.
Learn the guiding principles behind what makes Rotary
membership attractive, discover three key experiences
members are seeking, and discuss ways to leverage
engagement at critical stages of the membership journey.
Did you know that after most presentations, almost 63% of
attendees remember stories compared to 5% that remember
statistics? Join Rotary storytelling experts as they give
tips for using stories to make your next presentation more
memorable. Be prepared for an interactive workshop to help
you develop your own Rotary story.
First Impressions Matter: Talking to Prospective and New MembersRotary International
First impressions are important for meeting new people, and
for Rotary clubs. Looking to improve the experience your
club provides for prospective and new members? We’ve got
some best practices and resources to help you impress and
engage.
Get inspired to lead your club to greatness in 2016-17.
Network with your class of incoming presidents, learn
from leaders who have been in your shoes, and hear about
initiatives to boost membership. Get inspiration from past
and current leaders and get motivated for the year ahead.
Wherever your interests lie, chances are, you can find other Rotarians who share them. Rotary Fellowships are independent social groups in which members share a common passion. From cyclists to photographers, magicians to lawyers, these groups are a fun way to make friends, participate in projects, and share your enthusiasm for what you love. Enhance your Rotary experience by joining a fellowship!
This document discusses Rotary International's state of membership as of October 2019. It notes that total membership has declined slightly over the past 5 years to just under 1.2 million members in 2019. Most members are aged 50-69, and women and younger members make up smaller percentages. The document considers why people leave Rotary clubs and how to increase satisfaction levels. It promotes diversifying clubs and focusing on community service, professional development, leadership opportunities, and flexibility to attract new members.
A Rotary Community Corps (RCC) is a group of people who share our commitment to changing the world through service projects. More than 8,500 corps are working in over 90 countries, in urban and rural areas, and in both developed and developing regions. Discover how you can organize an RCC and make an extraordinary impact in your community.
This document provides information about best practices for e-clubs. It discusses starting an e-club including visioneering, getting organized, chartering, and induction. It also discusses ways to keep an e-club going such as having a healthy and diverse membership, hybrid online and in-person meetings, identifying grant shepherds, creating pre-approved project menus, being proactive in creating visions and showing the club off to others. Tips for successful online meetings and putting the international aspect of Rotary first are also presented.
This document outlines strategies for promoting Rotary within local communities. It discusses running a "People of Action" campaign to highlight how Rotarians solve community problems. The campaign would share stories of Rotarians working with community partners and experts to develop and implement lasting solutions. The strategy also aims to narrow the gap between awareness and understanding of Rotary by defining what Rotary is and its impact, and allowing clubs to localize advertising to make it more relevant locally. It concludes by providing information on how to access additional Rotary convention presentations.
When you charter a new club, you increase Rotary’s capacity to improve lives in communities around the world. Chartering new clubs allows you to attract a more diverse membership, explore new ways to incorporate flexibility, pursue new project possibilities, hear ideas from new leaders, and grow Rotary.
Join us to learn:
• How to determine when a new club is needed
• Ideas for recruiting charter members
• The importance of celebrating every achievement
• Why new club development requires a strong team
Rotary Friendship Exchange: Enhancing The Rotary Experience Through Internati...Elizabeth Toms
This document provides information about Rotary Friendship Exchanges including:
- Friendship Exchanges involve cultural exchange through homestays and activities between teams of 6-12 Rotarians over 1-2 weeks.
- A typical exchange described involves teams from Sweden and Sri Lanka visiting each other's districts over a period of a few weeks with homestay accommodations.
- The friendship developed through these exchanges led to two districts collaborating on global grant projects to provide digital classrooms and teacher training in Sri Lanka.
- Friendship Exchanges benefit participants through cultural immersion, developing lifelong friendships, and opportunities for international collaboration and service.
Is your club too small, or does it lack the funds to initiate and
participate in district and global projects? Clubs in District
7080 have participated in successful large projects for years
using two specific approaches. Learn how clubs work in
clusters and communities using minimal club investments
and how they sponsored a $459,500 project. Get step-by-step
instructions and tips for success that will inspire, excite, and
encourage you to begin your own successful joint projects.
Rotary is strengthening its brand to clarify what it stands for and motivate current and prospective members. Research found low awareness of Rotary and that members join for community impact, friendship, and professional networking. The strategy clarifies Rotary's essence as uniting leaders to exchange ideas and take action globally. It defines values like diversity and leadership. The voice aims to sound knowledgeable, compassionate, persevering and inspiring. Implementation will inform, inspire and empower members with the research, strategy and tools to live the strengthened brand.
This document outlines Rotary's plan to strengthen its brand by clarifying its message and focus. Research found that while Rotary is known for its good works, more can be done to raise awareness and engagement. The strategy involves defining Rotary's essence, values, and voice to better communicate what it stands for and differentiate it. It also provides implementation steps like informing members about the research and brand strategy, inspiring them to live the brand, and empowering clubs with tools and resources. The goal is to motivate current and prospective members and stakeholders and help Rotary reach its full potential for positive impact.
During this 60-minute webinar hosted by your Regional Membership Officers, we’ll show a live demo on how to manage and admit membership leads, share best practices in communicating with prospective members through the Manage Membership Leads page on My Rotary, and answer your questions.
Do you wish your members were more active and engaged
in your Rotary club? Have your meetings become stale and
routine? Get some tips for making your meetings feel fun and
refreshed. Come with an open mind and leave with a new bag
of tricks to better engage your club’s members.
The document provides an overview of Rotary, including its history, guiding principles, programs, and organizational structure. It discusses how Rotary started in 1905 and now has over 1.2 million members in 166 countries. The four guiding principles are service, ethics, diversity of occupations, and international understanding. Key programs include Interact, Rotaract, Youth Exchange, and The Rotary Foundation which supports humanitarian and educational projects worldwide, including the goal of polio eradication. Governance occurs through the president, board of directors, and Council on Legislation which meets every three years.
Do you have a club website or app to keep your members
connected and up to date? Does your club manage member
and officer updates online? Over 14,000 clubs are already
integrated directly with Rotary International’s membership
database using tools provided by our licensed vendors. These
club management systems help you keep your membership
and club officer information up to date, connecting it to RI
in real time. They also provide easy-to-use templates for
your club’s website and tools to facilitate communication
among members. Come meet some of our vendors, see the
possibilities, and let us help you get started.
This document summarizes a presentation from the 2016 Rotary International Convention on orienting new members. The presentation covered the importance of formal induction ceremonies for new members, the value of new member orientation programs, and different methods clubs can use to educate new members, such as one-on-one mentoring, group sessions, and periodic or improvised programs. Resources on membership development from Rotary International were also discussed, including assessment tools, guides for membership committees, and materials for new members.
The document provides guidelines for Rotary's new visual identity and voice. It defines Rotary's essence as joining leaders from around the world, exchanging ideas to solve problems, and taking action to create lasting change. The guidelines establish Rotary's values, voice, organizing principles, and visual identity system. This includes logos, color palette, typography, imagery, and information graphic styles to bring Rotary's story to life in a compelling, consistent way across all communications.
New Club Flexibility: How Can It Attact and Keep MembersElizabeth Toms
How can your club be more attractive to prospective
members, and what can you do to keep your members? How
can Rotary remain a priority when everyone has limited
time? This session will explore club successes and consider
what “flexibility” means. You’ll learn how your club might
benefit from increased flexibility and get ideas for the
coming year. You’ll also hear about changes you may need to
make to your bylaws to accommodate your innovations.
In today’s business world, customer experience is king.
Modern marketers map customer experiences to build
lasting relationships, and Rotary clubs can do the same.
Learn the guiding principles behind what makes Rotary
membership attractive, discover three key experiences
members are seeking, and discuss ways to leverage
engagement at critical stages of the membership journey.
Did you know that after most presentations, almost 63% of
attendees remember stories compared to 5% that remember
statistics? Join Rotary storytelling experts as they give
tips for using stories to make your next presentation more
memorable. Be prepared for an interactive workshop to help
you develop your own Rotary story.
First Impressions Matter: Talking to Prospective and New MembersRotary International
First impressions are important for meeting new people, and
for Rotary clubs. Looking to improve the experience your
club provides for prospective and new members? We’ve got
some best practices and resources to help you impress and
engage.
Get inspired to lead your club to greatness in 2016-17.
Network with your class of incoming presidents, learn
from leaders who have been in your shoes, and hear about
initiatives to boost membership. Get inspiration from past
and current leaders and get motivated for the year ahead.
Wherever your interests lie, chances are, you can find other Rotarians who share them. Rotary Fellowships are independent social groups in which members share a common passion. From cyclists to photographers, magicians to lawyers, these groups are a fun way to make friends, participate in projects, and share your enthusiasm for what you love. Enhance your Rotary experience by joining a fellowship!
This document discusses Rotary International's state of membership as of October 2019. It notes that total membership has declined slightly over the past 5 years to just under 1.2 million members in 2019. Most members are aged 50-69, and women and younger members make up smaller percentages. The document considers why people leave Rotary clubs and how to increase satisfaction levels. It promotes diversifying clubs and focusing on community service, professional development, leadership opportunities, and flexibility to attract new members.
A Rotary Community Corps (RCC) is a group of people who share our commitment to changing the world through service projects. More than 8,500 corps are working in over 90 countries, in urban and rural areas, and in both developed and developing regions. Discover how you can organize an RCC and make an extraordinary impact in your community.
This document provides information about best practices for e-clubs. It discusses starting an e-club including visioneering, getting organized, chartering, and induction. It also discusses ways to keep an e-club going such as having a healthy and diverse membership, hybrid online and in-person meetings, identifying grant shepherds, creating pre-approved project menus, being proactive in creating visions and showing the club off to others. Tips for successful online meetings and putting the international aspect of Rotary first are also presented.
This document outlines strategies for promoting Rotary within local communities. It discusses running a "People of Action" campaign to highlight how Rotarians solve community problems. The campaign would share stories of Rotarians working with community partners and experts to develop and implement lasting solutions. The strategy also aims to narrow the gap between awareness and understanding of Rotary by defining what Rotary is and its impact, and allowing clubs to localize advertising to make it more relevant locally. It concludes by providing information on how to access additional Rotary convention presentations.
When you charter a new club, you increase Rotary’s capacity to improve lives in communities around the world. Chartering new clubs allows you to attract a more diverse membership, explore new ways to incorporate flexibility, pursue new project possibilities, hear ideas from new leaders, and grow Rotary.
Join us to learn:
• How to determine when a new club is needed
• Ideas for recruiting charter members
• The importance of celebrating every achievement
• Why new club development requires a strong team
Rotary Friendship Exchange: Enhancing The Rotary Experience Through Internati...Elizabeth Toms
This document provides information about Rotary Friendship Exchanges including:
- Friendship Exchanges involve cultural exchange through homestays and activities between teams of 6-12 Rotarians over 1-2 weeks.
- A typical exchange described involves teams from Sweden and Sri Lanka visiting each other's districts over a period of a few weeks with homestay accommodations.
- The friendship developed through these exchanges led to two districts collaborating on global grant projects to provide digital classrooms and teacher training in Sri Lanka.
- Friendship Exchanges benefit participants through cultural immersion, developing lifelong friendships, and opportunities for international collaboration and service.
Is your club too small, or does it lack the funds to initiate and
participate in district and global projects? Clubs in District
7080 have participated in successful large projects for years
using two specific approaches. Learn how clubs work in
clusters and communities using minimal club investments
and how they sponsored a $459,500 project. Get step-by-step
instructions and tips for success that will inspire, excite, and
encourage you to begin your own successful joint projects.
Rotary is strengthening its brand to clarify what it stands for and motivate current and prospective members. Research found low awareness of Rotary and that members join for community impact, friendship, and professional networking. The strategy clarifies Rotary's essence as uniting leaders to exchange ideas and take action globally. It defines values like diversity and leadership. The voice aims to sound knowledgeable, compassionate, persevering and inspiring. Implementation will inform, inspire and empower members with the research, strategy and tools to live the strengthened brand.
This document outlines Rotary's plan to strengthen its brand by clarifying its message and focus. Research found that while Rotary is known for its good works, more can be done to raise awareness and engagement. The strategy involves defining Rotary's essence, values, and voice to better communicate what it stands for and differentiate it. It also provides implementation steps like informing members about the research and brand strategy, inspiring them to live the brand, and empowering clubs with tools and resources. The goal is to motivate current and prospective members and stakeholders and help Rotary reach its full potential for positive impact.
This document outlines Rotary's plan to strengthen its brand by clarifying its message and focus. Research found that while Rotary is known for its good works, more can be done to raise awareness and engagement. The strategy involves defining Rotary's essence, values, and voice to better communicate what it stands for and differentiate it. It also provides implementation steps like informing members about the research and brand strategy, inspiring them to live the brand, and empowering clubs with tools and resources. The goal is to motivate current and prospective members and stakeholders and help Rotary reach its full potential for positive impact.
This document outlines a strategy to strengthen the Rotary brand. It discusses research that found many people are unfamiliar with Rotary. The strategy clarifies Rotary's essence as uniting leaders to exchange ideas and take action globally. It defines Rotary's values like diversity and leadership. The strategy establishes guidelines for Rotary's voice to sound knowledgeable, compassionate, persevering and inspiring. It provides examples of how the strengthened brand could be presented visually and implemented globally to inform, inspire and empower Rotarians.
IC13 - Strengthen Your Membership: Opportunities for the Growth and Future of...Rotary International
The document summarizes a panel discussion from the 2013 Rotary International Convention on strengthening club membership. The panelists discussed strategies for attracting younger professionals, such as discounts for new members and leadership opportunities. Virginia Kirn shared how the Rotary Club of Seattle recruited 75 new members under 35 by offering a young professionals committee and discounts. Haresh Ramchandani discussed how club visioning can help membership development by establishing long-term goals and consensus around the club's focus. The panel provided ideas to make meetings more engaging through themed events and games to promote learning and fellowship.
With the Strengthening Rotary initiative well underway,
Rotarians are still looking for guidance on how to talk about
Rotary to current members, prospective members, donors,
and potential partners. If all members spoke in one voice,
we would have a stronger, more unified message. Together,
let’s learn to speak and write about Rotary with more
consistency, clarity, and confidence.
Rotary International encourages clubs to focus on vocational service activities in October each year during Vocational Service Month. Vocational service is one of Rotary's avenues of service and calls on members to adhere to high ethical standards, recognize all occupations, and use their skills and expertise to address community needs. Clubs are provided with ideas for projects that can promote ethics, careers, and networking opportunities through vocational discussions, tours, and awards programs.
2015 Public Image presentation (30 min)Tanya F Wolff
This document discusses strengthening Rotary's brand identity. It recommends adopting a consistent visual identity and messaging to tell compelling stories about how Rotary brings leaders together to exchange ideas and take action to improve their communities. The presentation provides guidelines on updating websites and marketing materials with Rotary's flexible brand assets and voice to help clubs attract more members, donors, and partners, and increase their impact.
What We’ve Learned: Highlights of Recent Research and Survey ResultsRotary International
Every year, Rotary International conducts over 40
research studies, and Rotary clubs and districts do
unknown amounts of research on their own. Many
Rotarians answer the surveys and participate in focus
groups, but often don’t learn the results of the research.
You’ll learn about highlights from some of Rotary’s
most important and interesting studies, hear about
research that clubs and districts are involved in, and
learn the impact research is making on the future of our
organization.
Moderator: Bradford R. Howard, RI Director-elect,
Rotary Club of Oakland Sunrise, California, USA
Rotary’s got a new look, so let’s learn how use it! Get an overview of the new visual identity guidelines and see examples of how clubs are already using it to bring our story to life in their communities. You’ll also get a chance to share your own ideas and learn how to use the Brand Center on My Rotary to turn them into reality.
Measuring Success: evaluate the Health of Your Clubs and Impact of Your Proje...Rotary International
Gain a better understanding of basic concepts and best practices for measurement and evaluation of your clubs, districts, fundraising, and service projects. Learn about using Rotary Club Central and other Rotary tools to access and understand information, and hear about some tips for realistic goal setting.
Moderator: Julia Phelps, RI Director-elect
Rotary Club of Malden, Massachusetts, USA
This document outlines the membership strategic growth plan for Rotary District 9400 for 2014/15. The plan aims to increase active membership to 1700 by 2015/2016 by growing membership by 160 members. The plan focuses on attracting new members through membership development strategies, establishing new clubs, connecting with current Rotarians, and using tools to mobilize volunteers. Key strategies include training sessions, promoting flexibility and diversity, constant communication, and showcasing members. The plan emphasizes that membership growth is a collective responsibility and priority that requires clubs to set targets, support the district strategy, and focus on fun and service.
The 3-year strategic plan outlines goals for an online Rotary club to:
1. Grow membership from 28 to 200 by 2020 through new recruitment strategies and improved retention.
2. Increase humanitarian service projects focused on youth and Rotary's areas of focus, while continuing support of polio eradication.
3. Enhance public image and brand awareness through updated website, media coverage of projects, and promotion of Rotary's core values.
Preparing your Club for the Future: Club Assessment & Club Visioning Rotary International
The strength and stability of a club are not always easy
to measure, but understanding your club’s current
condition can be invaluable in keeping your club healthy,
viable, and relevant. Gain understanding of the value
of assessing the strengths and challenges your club is
facing, learn how to create a shared vision for the future,
and hear about the resources RI has available to help you.
Be part of a conversation about Rotary’s future — in 2020 and beyond. What new opportunities lie ahead for Rotary in light of the new strategic plan? We’ll discuss the charge of the Strategic Planning Committee as it works to bring this plan to life and communicate it to the Rotary world.
Irish Chamber of Commerce, Singapore: 2014 and BeyondLornaCronnelly
The document discusses plans for the Irish Chamber of Commerce in Singapore in 2014. It provides an overview of the Chamber, including its membership, partners, sponsors and goals. The agenda then outlines initial plans for 2014, including continuing major events, increased online and social media presence, and new strategic groups. Ideas are proposed for expanding member benefits and involvement. Membership rates are also presented. The Chamber seeks member input on potential new activities and events for 2014.
This document discusses how to effectively communicate about Rotary. It notes that only 40% of people are aware of Rotary and many do not understand its work. The document recommends focusing on Rotary's core message of joining leaders to exchange ideas and take action locally and globally. It suggests describing Rotary in everyday language, emphasizing why people join and stay for friendship, community impact, and making a difference in the world. The document also discusses Rotary's new visual identity and ways for clubs to live Rotary's values.
Why are programs important to a clubs relevance and vitalityRotary International
This document outlines the agenda and discussion topics from a panel session at the 2013 Rotary International Convention on the importance and relevance of Rotary club programs. The session aimed to help club leadership understand the value of programs, engage membership in program development, and discuss the impact of programs on membership vibrancy. Panelists discussed how clubs secure quality programs, the role of membership engagement in determining programs, and how to promote programs to members and the community. They also suggested clubs conduct regular customer satisfaction surveys to evaluate their programs.
Similar to 2013 rotary institute_strengthening_rotary_update_final_aug_2013[1] (20)
3. STRENGTHENING ROTARY | 3
Never Heard
of Rotary
Know
Name Only
Some
Familiarity
SURVEYS SHOW
4. STRENGTHENING ROTARY | 4
Not earning full credit for our
good work
IT’S HARDER TO REACH
OUR FULL POTENTIAL
STRENGTHENING ROTARY
5. STRENGTHENING ROTARY | 5
RESEARCH
Conducted
160+ interviews
Analyzed 20,162 surveys
Visited
20 clubs
and attended the
2012
International
Convention
Reviewed
400+
documents
5
Participated in
Zone
Institutes
Obtained comprehensive feedback from
Rotarians & prospects in 167 countries
6. STRENGTHENING ROTARY | 6
• Capture our most relevant points of
difference
• Ensure our actions support our words
• Reflect our distinct character
• Help people understand what we do and how
to engage
• Energize our look and feel while celebrating
our heritage
STRENGTHENING ROTARY
7. STRENGTHENING ROTARY | 7
Why did you initially join Rotary?
RESEARCH: WHY WE JOIN, WHY WE STAY
Why do you stay with Rotary?
• Friendship & Fellowship
• To positively impact my community
• To positively impact my community
• Friendship & Fellowship
8. STRENGTHENING ROTARY | 8
RESEARCH: IMPLICATIONS
• Responsible leaders
• Connections
• Community impact on
a global scale
25. STRENGTHENING ROTARY | 2 5
IMPLEMENTATION – NEXT STEPS
Strategy
Inform Rotarians and staff why strengthening
Rotary is vital
Inspire Rotarians and staff to embrace and
live the essence, values and voice
Empower Rotarians and staff with tools
and resources
26. STRENGTHENING ROTARY | 2 6
IMPLEMENTATION – IMMEDIATE NEXT STEPS
Month Deliverable
Aug 2013 • Distribute guidelines, key messages, FAQ’s, and PPT templates
• Distribute presentation (EN) for institutes
• Launch www.rotary.org in new voice and visual
Sep 2013 • Distribute language versions of institute presentation
Oct 2013 • Assess interim feedback from about institute messages
• Core rebranded templates prepared for distribution with online system
Jan 2014 • Phase 1 of online system in production for Rotarians
• Messaging / training at 2014 International Assembly
27. STRENGTHENING ROTARY | 2 7
THE END RESULTS—WHAT ARE WE ACHIEVING?
– Increased understanding of Rotary
– Increased membership
– Increased impact in communities
– Increased donor support
– Increased partnerships
At the outset of the initiative to Strengthen Rotary, three very important questions were posed:What does Rotary stand for?How are we different from other nonprofits, and even for-profit corporations, that support worthy causes?Why does it matter to the world?Every organization in the world must answer these questions. And it became the number one objective for Rotary to learn the answers. Because…
The fact is…manypeople do not know Rotary. Those who do only know our name or have a only a general idea of what Rotary is and does.We got some great insights from Rotary’s own Public Image Surveys in 2006 and 2010,* which reached a wide cross-section of prospective members around the world.The research found:Four in 10 have never heard of us.Another four in 10 have heard of our “name only.”Only two in 10 claim to have “some familiarity” with Rotary. Unfortunately what much of this group knows is often colored by misperceptions and half-truths. [FOR REFERENCE ONLY.]*Research: Rotary Public Image Surveys completed 2006 and 2010. Responses received from six nations: Argentina, Australia, Germany, Japan, South Africa, United States. Surveyed approximately 1,000 individuals in each of six nations by phone and online. Survey has a +/- 4% margin of error.
As a result…it is harder for Rotary to attract the new members and volunteers needed to achieve our full potential The findings concluded that Rotary is not earning full credit for the good work it does in communities around the world. This is important…not because we want credit, but because we need people to understand the great work we do so that they will want to join us and the organization will grow.
We obtained responses fromover 20,000 Rotarians, Rotaractors, prospects and staff in 167 countries on six continents. We reviewed trends in social and business sectorsConducted 160+ interviews, club visits and visits to Rotary Institutes and our 2012 conventionExplored the underlying motivators of giving time andmoney—globallyThe findings provide a wealth of practical, actionable information.
The research indicated we have five primary objectives to strengthen Rotary:Clarify and communicate our core reason of being to capture our most relevant points of difference.Bring our values to life to ensure our words support our actions and vice versaRedefine or re-energize our voice to reflect our unique and distinct character.Organize how we present our offerings so people understand what we do and how to engage.Refresh our visual identity to energize our look and feel while celebrating our heritage.
From this exhaustive research…We learned the top two reasons people join AND STAY in Rotary are:To positively impact their community. Rotarians have a deep seated need…a food, water, shelter-quality kind of need…to give back to their community. And they join for the friendships…and the connections they develop.People stay with Rotary year after year for “community” and “connection.”
The volumes of research and detailed findings can be distilled to three key implications that will guide Rotary’s strategy and future direction:Rotarians are responsible leaders, both socially and ethically.In Rotary, we define leadership by mindset, not title. Some of us hold senior titles, CEO, partner, school principal. Others are leaders because they step forward to tackle some of their community’s toughest challenges. When people step forward as Rotarians, they ARE leaders. Connecting always will be a driving force behind RotaryWe are a membership organization.Connecting celebrates our membership and the friendships and bonds we form.And Rotary is not just about global impact. Rotary creates community impact on a global scale.
This is a simple question, but the research findings indicated that few Rotarians could give a clear, resounding response. In most cases when you ask, “What is Rotary?” many start with “Um” or a hesitation. The research helps again…because it has helped to better define the following three core ideas about Rotary.
Rotaryjoins leaders…we are a catalyst for collaborating and improving our communities.We exchange ideas…bringing our expertise and our diverse perspectives to bear on community problems.Then…because ideas are only the first part of the solution and Rotarians are interested in solving problems…Rotarians take action.By taking these three thoughts…JOIN LEADERS….EXCHANGE IDEAS…AND TAKE ACTION…we can help every Rotarian to create their own “elevator speech” that reflects their personal Rotary experience and culture as well as these three attributes. For instance…my elevator speech is (JUST AN EXAMPLE):“Rotary brings together successful, diverse and influential community leaders who step forward to take on some of the most meaningful challenges in communities everywhere. And we do this community-by-community around the world.”
Every organization has a personality. And looking at Rotary’s personality through the lens of the research, we identified four attributes that make us unique.The first attribute is smart. This speaks to our ability to see challenges from different angles and captures the expertise we apply to solve social issues. The second attribute is compassionate. This speaks to our heightened emotional understanding of the people we’re trying to help. The third attribute is persevering. This describes our determination and drive.The fourth voice attribute is inspiring. This reflects our ability to motivate others to act by conveying hope, enthusiasm, and passion.It’s a new way of talking about our organization—and living the Rotary experience. This is the new voice that should inspire and motivate Rotarians and others who want to connect with our great organization.
Rotary’s current visual identity system consists of our wheel and a couple of Rotary colors. With so little design direction, Rotarians have implemented a wide range of designs that don’t give Rotary a unified, consistent look. We have not provided enough tools for clubs and districts to tell their story consistently.<<CLICK>>We want all Rotary communications to be easily identifiable as “Rotary,” whether it’s a club website, a billboard, or a fundraising brochure. Rotary International will provide in the future an online visual and voice toolkit that will help Rotarians present a consistent look in their communications. It will be built using the new voice and identity based on our color palette and our logo. This slide represents a snapshot of some of the key enhancements Rotary is making to its visual identity for colors, font, logos, image style, and iconography. It is a bit busy, and more details are in the available guidelines. Let me provide a few specific details.
Our official signature (logo) consists of the word “Rotary” beside the traditional Rotary wheel…to make the word “Rotary” more prominent.There will be a variety of color combinations used for best graphical representation, but it is important to note that the Rotary wheel—our mark of excellence—will remain prominently displayed in our publications and materials.
Our leadership colors are built on Rotary’s Royal Blue and our heritage Gold, with the addition of Rotary Sky Blue and Rotary Azure. Our full palette of secondary colors and neutrals will give us greater flexibility in design, while maintaining consistency.
When our current wheel is used in small sizes, the words inside become difficult, and even impossible, to read. This is particularly true in websites and mobile applications, such as smart phones and tablets, where images like the Rotary wheel break up into unreadable pixels and blur when enlarged. <<CLICK>>The board has agreed to accommodate digital media and ensure an accurate reproduction of the Rotary emblem by encouraging the use of a specially modified emblem for smaller replications. This modified emblem should only be used with the word “Rotary” as part of the digital and small space signature. And, the toolkit includes standard typography, a headline and body style, and recommendations for telling our story more visually through images and iconography.
In the past, Rotary’s materials were often more concerned with the “hows”…for example, the process and mechanics of becoming a member. Today, we are refocusing our communications on the “whys”…the benefits of becoming a member…using action-oriented headlines and demonstrating compelling benefits to the individual.
A club service project poster might look like one of these with many different styles and colors provided in a menu of options for Rotarians and othersHowever, the key attraction is the voice—an action-oriented headline:“No one in our community should go hungry. With our help, no one will.” Again, the large Rotary Gold wheel ensures that the message…”This is Rotary”…comes through.
We want tocreate promotional flyers like this. And tell the impact of all contributions through powerful infographics.
Now this is a preliminary version, but again, see how our palette provides for a fresh, clean and bright look for Rotary.The updated website launches/launched in late August and reflects the strengthened voice and visual identity.
At the club level, we currently see a number of uses that may confuse our the general public. Some clubs personalize the message so much that it is difficult to tie it back to Rotary.And the fact is…even though our clubs are autonomous…what one club does affects all of Rotary.The recommended approach being encouraged and promoted is clean. And it makes it absolutely clear that this is a ROTARY club.
The new visual identity encourages consistency when addressing Rotary’s six areas of focus…and creates a graphic that always shows all six as one unit. This way everyone knows we’re talking about Rotary’s six areas. We also avoid creating new logo elements for each individual area. The graphic can be used horizontally, vertically, or as a grouping. The highlighted area would identify the area that is currently being promoted or described. If a project covers more than one area, all of the relevant areas can be highlighted.
We continue to encourage clubs to promote and publicize a local or global service project. It’s absolutely clear, that “Day of Service” is a project of Rotary Club of “somewhere.”There may even be clothing or other promotional items that could use the same visuals.
When we have a partner relationship or for our internal campaigns…we are again clear—visually—about that relationship and that this is a Rotary project.
Our new approach brings marks of RI programs like RYLA into Rotary’s color palette. <<CLICK>>This approach addresses the problem with all acronyms…they don’t work in languages…and by putting the words “Rotary Youth Leadership Awards” below the logo. This could be accomplished in any language. Finally, note that the Rotary Signature (logo) always appears with the RYLA logo. Here, it’s shown on the sleeve.
Finally, a preliminary implementation plan has been created, based on a three-part strategy to:InformInspireAnd Empower Rotarians with the tools and resources you need…including an online version of our guidelines…that will help bring our voice and identity to life.A team continues to work to operationalize this plan…for Rotarians…for staff…and for the public…so that we can gain the greatest value from our investment. The implementation plan has begun, and you have started to see some changes. You’ll continue to see more over the next 2-3 years. RI has taken a thoughtful approach to incorporate the new voice and visual identity into Rotary’s communications, training, and publications. Resources are limited so we’ll update publications and communications on the regular revision cycle, with some expedited materials, like Rotary Leader and This Is Rotary.Please be patient as this is rolled out to the Rotary world.
So what are some of the immediate steps being taken (or have been taken if in the past):A Rotarian guide to help Tell Rotary's Story using the new voice and visual identity will be published on rotary.org along with the distribution of key materials to specific audiences for consideration at the institutes in 2013. The detailed implementation plan has been put into action by the Secretariat with regular updates to the Presidents, board, trustees, and advisorsWe will continue to assess the readiness and acceptance of Rotarians and others about the new messaging, look and feel through feedback mechanisms like surveys, focus groups, and other approachesThe core rebranded materials will be rolled out in a phased approach. Rotarians will start seeing visual identity changes over time, and it will take 2-3 years to change everything.Rotary is looking to have the initial piece of an online system in place starting in January 2014, where Rotarians and others will be able to take the rebranded digital assets (i.e. emblems, logos, pictures, videos, etc) and create materials via tools and templates which are consistent with the guidelines.
So, what is the end result? The long-term success of “strengthening Rotary” through this initiative will be measured by the increased awareness and understanding of Rotary in our membership base and the general public. We have baseline data from 2006 and 2010 and the significant amount of research undertaken for this initiative. We can gauge progress through future surveys and focus groups.We all must speak and live Rotary’s voice. We all need to be using the same language, voice, and stories when we talk about the Rotary experience.The increased awareness and understanding of Rotary will have significant results to help us: Increase membership and retention of like-minded individualsIncrease impact in the communities served by RotaryIncrease donor support to clubs, districts, and The Rotary FoundationIncrease partnerships at the local and global levels to provide more funding, more relationships, and more expertise to the Rotary cause
The board is encouraging as many Rotarians, clubs, districts, and other members of the family of Rotary to use this approach and the tools to strengthen Rotary’s messages.But we do realize clubs are autonomous and will continue to do what fits their needs.We just ask that we all be champions of Rotary.The clarification of message and strong visual identity are inroads to helping us define, within our own parameters, what Rotary means to communities on a global scale. Thank you.