In this webinar, marketing attribution platform, Rockerbox, and our experts dove into client examples of streaming advertising and analyze why they worked -- from the creative to the strategy behind them.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...Tinuiti
TikTok advertising: Prepare to tell your brand’s story through TikTok campaigns that will generate sales and grow your business.
In this webinar, Tinuiti’s Influencer Marketing and Creative experts join a roundtable panel to cover best practices for marketing on TikTok, and to answer the most pressing questions we hear from our audience and clients.
Join us to learn the best solutions in launching successful campaigns, including leveraging tools for creative that are helping redefine Influencer Marketing.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
TikTok Roundtable: Advanced Best Practices Across Creative, Advertising, Tren...Tinuiti
TikTok advertising: Prepare to tell your brand’s story through TikTok campaigns that will generate sales and grow your business.
In this webinar, Tinuiti’s Influencer Marketing and Creative experts join a roundtable panel to cover best practices for marketing on TikTok, and to answer the most pressing questions we hear from our audience and clients.
Join us to learn the best solutions in launching successful campaigns, including leveraging tools for creative that are helping redefine Influencer Marketing.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Boosting Your First-Party Data Strategy: Whys & HowsVWO
In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
The Always-On Approach: How to Continually Improve Your Streaming Advertising...Tinuiti
Take the guesswork out of driving results from your Streaming campaigns, and discover how the always-on approach can deliver the metrics needed for a full picture across your entire campaign.
In this webinar, our experts at Tinuiti and our Streaming agency, Bliss Point Media, with guest global market research company, Forrester, explore Streaming advertising marketing trends and the importance of incrementality testing in driving sales.
The frameworks in this document are probably most helpful for those who are already familiar with or practice content strategy. They also represent the ones we particularly like and use the most here at KBS. We hope you find them useful.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
AppTweak Masterclass for Clevertap: Planning your ASO strategy from 0 to 100Simon Thillay
App Store Optimization has been around for a few years, but not all marketers know where to start. Find out how to plan your ASO Strategy and best practices to make sure your first efforts set you on the right trajectory to boost your app's organic acquisition.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
Awesome online Video Tools including Video Emails - Video Channels - Video Broadcaster - Video WebMeetings - Video E-Learning - Video WebShows - CUSTOMIZABLE - PERSONAL - BRANDABLE - High quality - Easy to use - PROFITABLE!!!!! - Contact Anita Poole SOONEST! - http://www.Anita.MyVideoTalkSuccess.com - Save time, costs & environment - Make money, impact & efficiency! http://www.MyVideoTalkSuccess.com (199841)
Video marketing is about creating a strong, impactful visual connection between brand and audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short on truly leveraging the potential of their video content. So how do we maximize video to make our clients dollar go further? In this master class you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus and a much wider reach.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Team Effort International (TEI) & MyVideoTalk (MVT) are Bringing the World Closer - with an unparalleled International Business Opportunity - to become a GLOBAL MARKET LEADER in Communications Technologies - enabling YOU to profit from MANY MEGA-TRENDS, all rolled into NEW MyVideo Studio NOW! ~ MyVideoTalk Video Communications, easy to use, online Products include CUSTOMIZABLE MyVideoDesigner Video Email – UNIQUE MyVideoChannel Video Websites with your own branding – YOUR OWN easy LIVE GLOBAL MyVideoBroadcaster & WebConferencing – FANTASTIC MyLiveLearning Video E-Learning WebEducation – And REVOLUTIONARY MyWebShow PC TV! - - - User-friendly, customizable, brandable, online, instant, high HD quality, AND 10 different MyVideoTalk Bonuses & Commissions TOO, simply by using and sharing WONDERFUL MyVideoTalk Studio!!! www.MyChannel.AnitaPooleGlobalSuccess.com
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Dear Friends,
eGreetings from Diverse Fabric Solutions (dfsprint.com), a direct manufacturer of effective large to super-wide format graphics and banners, customized POP and POS displays, and all of the hardware required to exhibit your graphics for retail, tradeshows, or special events!
We are writing let you know about exciting changes in our services and capabilities. We are now offering Augmented Reality for advertising campains.
In addition to fabrics and textiles, we now offer full direct-to-print services on just about any media and substrate material, including:
• Acrylics
• Glass
• Paper and cardboard
• Plastics
• Metals and Wire
• Vinyls
• Foamcore and Coroplast
• Equipment list available upon request
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We look forward to collaborating with you to bring all of your graphical design ideas to life.
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4)Boost your Campaign or Event
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2. Today’s Logistics
Kerry Mallett
Content Strategist
Recording & slides will be in your inbox
shortly after the session
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+
5. Our Speakers
AIDAN ARNOLD
Director of Client Strategy
& Analytics
KELSEY KEARNS
Head of Customer Success
MATT PERRY
Creative Director
Streaming + Advanced TV
6. About Rockerbox
Rockerbox uses first-party data and multiple
measurement methodologies (rule-based attribution,
multi-touch attribution, halo analysis, geo lift, in-channel
testing, and incrementality) to provide brands with a
holistic look at the impact of all their marketing.
8. Rockerbox gives you clarity into your customer
journey, giving you the information you need to
make business decisions—from daily
optimizations, to high-level budget decisions.
9. Agenda
● What Makes Streaming Interesting
● What Works In Streaming
And How We Know What Works
● How It All Comes Together
Case Study Examples
● Adding Value To Streaming Measurement
● Q&A
9
10. What’s your biggest roadblock to
utilizing streaming?
1. Price
2. Production level required
3. Not understanding measurement available
4. Overall knowledge level
5. Something else - tell us in the chat!
POLL
13. Nowhere is this more apparent than streaming
BRAND
Awareness and affinity
● “Upper Funnel”
● Superior aesthetics
● Not expected to
elicit immediate
response
DIRECT RESPONSE
Immediate activation
● “Lower Funnel”
● Generally inferior
aesthetics
● Tangible consumer
response
REALITY
13
BRANDED RESPONSE
Brand and performance have become one—all of it digital, all of it measurable, all of it performance.
15. Our graph-based streaming measurement technology enables high-precision,
1:1 attribution across devices and throughout your marketing funnel.
Streaming TV and audio
are measured using direct attribution
16. Streaming Makes TV A True Test And Learn Environment
Develop hypothesis
TEST
Test, learn and hone
LEARN
Instead of one-off creative,
treat streaming similarly to
social and other digital media
by planning for a robust test
and enhance cycle.
Enhance
16
THE OPPORTUNITY
BECAUSE IT IS MEASURABLE IT CAN INFORM AND GET BETTER.
18. “Production” means more than rolling camera
ADAPTATION
Adapting existing video ads for the
streaming environment
$
ASSEMBLY
Creation of net-new ads from
existing video and static elements
$$
PURPOSE BUILT
Original streaming ads shot or
animated to concept
$$$
18
CREATIVE
QUALITY CONTENT CREATION FOR STREAMING DOESN’T HAVE TO BE A ROADBLOCK ANYMORE.
OPPORTUNITY
20. A Fresh Medium Demands A Fresh
Approach To Production
C.A.S.T. TO PERFORM
Mere awareness of your brand isn’t enough. Remember the four steps of C.A.S.T. to take
video streaming into the performance space.
20
CONTENT
Optimize your content for the medium AND the audience expectation.
AUDIENCE
Hit the target that matters with a message that matters to them.
STORY
Forge an emotional connection between your brand and the consumer.
TESTING
Test and refine video like never before to hit harder for even greater results.
21. Right-Size
Not just TV.
OTT video advertising was popularized by streaming services
on TV, but it can appear on everything from mobile phones
and tablets to giant wall-size TVs. When shooting and
editing, optimize screen real-estate effectively across the
entirety of the OTT ecosystem.
Not just a resize.
Streaming is its own medium. Don’t simply recycle social
videos designed for Instagram in the streaming space, as the
way people consume and engage with the media is different.
If you must use a social video with a different aspect ratio,
like a TikTok, make the otherwise wasted letterbox work for
you with graphics or branding.
QUICK TIPS
● 16:9 horizontal aspect ratio.
● Cut for exactly :30 seconds…
Most :15’s cost the same and spots
are placed in timeslots.
● Test text readability on “worst case”
devices like mobile phones.
● If shooting, plan ahead to ensure the
elements will crop well for other
aspect ratios like social.
21
22. Screenshot
Audio
Hook with sound.
Streaming TV is a sound on environment. Design for
the deeper emotional engagement that only
audio-first environments can convey.
● Sonic Branding makes the brand
memorable. Open and close with it.
● Feature a voiceover paired with on-screen
visuals or a person talking on screen to
both drive home your message and connect
with the audience.
● Play with sound design to deepen the
experience and tell the story.
● Remember: An audio track is often required
for delivery.
22
BA-DA BA BA BAA…
< Doink Doink >
23. Differentiate
Tailor Your Message.
The addressable nature of streaming
empowers you to parse your message plan
specifically by audience care abouts to help
drive goals at every level of the funnel.
Analyze your consumer journey and lifecycle
against your desired KPIs to plan messaging
and guide deliverable versioning.
Create between 2 & 4 simultaneous messages
to hit the target’s activation spectrum and test
for performance enhancement.
CONSUMER
LIFE CYCLE
CONSUMER
JOURNEY
KPI
MESSAGING
SEGMENTS
23
Why not just one spot?
Consumers are not heterogeneous. A single message delivered once is
less likely to appeal. Additionally, memorability is increased when an
idea is encoded in, and accessible by, multiple neural pathways.
24. Narrative
START HIGH INTRIGUE CHAMPION REINFORCE CTA
INTRODUCE
ID & BRANDING
Open and close with
logo/sonic branding
FAST PACE
More than 2
Shots to open
PRODUCT +
BRAND EARLY
In first 5 seconds
DRIVE IT HOME
Keep adding layers
STRONG OFFER
Super paired with
voiceover
SPECIFIC ACTION
Visit, Buy Now, Sign
Up, Learn More, Etc.
Set the premise quickly
Quick, but not
frenetic
Feature people
or celebrities to
engage early
Make the product
features and
benefits the hero
On-screen for
minimum 3
seconds
Feature URL or QR
code – no buttons in
VAST OTT spots
24
Tell the story
Craft impactful, memorable creative that captures your
customer’s attention and delivers your message effectively
via story, timing, subject and branding.
⛔ Traditional Story Arc ✅ Emerging Story Arc
25. SITE URL
People get URLs. Keep
yours short, sweet and
legible.
QR CODE
The phone is in their hand. Give
them a secure code to scan and
on-screen time to scan it.
Activate
Give them somewhere to go.
In 2020, 191.1 million adults went online via a digital
device while watching digital video or traditional TV.
This figure is projected to surpass 197 million second
screen users in 2022. Create a frictionless experience
that easily funnels consumers to your brand via a URL,
secure QR code or text messaging prompt.
TEXT TO XXXX
Inspire your audience to start
a conversation or access a
purchase code via SMS.
A word on measurement.
QR codes and vanity URL’s are not necessary as measurement tools for
Tinuiti and Bliss Point. However, they do provide a seamless consumer
experience that encourages mid- and lower-funnel performance.
26. Connect
Make them feel it.
Tell a story that both forges an emotional connection and adds
value to your audience’s needs and wants.
It all starts with a story.
What is the human truth? Find it in the product or moment and
expand on it. Use people, audio, art direction and concrete product
attributes to enhance your storytelling and connect deeply on an
emotional level with the audience. But what about lower-funnel
retail? This works just as well there as it does for upper-funnel
branding and awareness.
Connection Tips
● Find the human truth and tell that
story in interesting ways.
● Feature people and use them
early in the spot.
● Use humor, intrigue and action to
hit emotional hot buttons.
● Convey a tangible product benefit
that people care about.
● Use a known to celebrity to catch
attention and enhance trust.
26
27. Attribute
MEMORABLE
CREATIVE
Unique and creative
concepts get
remembered. Period.
SONIC
BRANDING
Open and close with
branded audio elements.
Feature brand music and
VO talent with “See and
Say” supers.
PERSISTENT
GRAPHICS
Use Logos, URLs or
branded borders that stay
on screen for the duration
of the spot.
BRANDED
ELEMENTS
Open and close with
branded elements or logos.
Integrating brand colors
and spokespeople.
27
Make your brand stick.
BA-DA BA BA BAA…
29. CONFIDENTIAL
What would we
recommend for
this example
brand?
Since the Tactic “Couple” has
a much higher expected impact
than the other Tactics, this brand
should focus on creating assets
that promote their products’
value/benefits for couples
(instead of oneself, families,
or an unclear audience).
The Streaming Creative Insights Machine Learning output
provides deeper understanding regarding what about a creative drives performance
In order for us to understand what about a creative execution allows it to perform better, we must create a detailed,
customized schema of attributes and tactics that best describe the company’s assets.
Creatives
All creative assets
that include the
selected
Attribute/Tactic
combination can be
viewed here along
with metrics like run
time and spend.
Attributes
Each creative is tagged
with a set of Tactics that
fall under an Attribute.
Each Attribute is
responsible for a portion
of the creative-driven KPI
outcomes — we call this
percentage the Attribute
Importance.
Tactics
The expected impact of
a Tactic on KPI response
is represented here as a
percent difference from
the average impact of
all Tactics within an
Attribute. (The baseline
average is leveled at
zero.)
30. Enhance creative
performance over time
with refresh cycles.
Use planned refresh cycles every
1-2 months to upgrade your
creative investment.
Test. Learn. Hone. Win.
Stay fresh. Stay actionable.
> Beat audio/visual blindness due to low inventory, high repetition.
> Discover fresh messaging insights.
> Evolve with your consumer’s changing journey.
32. Tula “Dr. Raj”
BACKGROUND
● Skincare brand offering
probiotic topical
treatments
● The “Dr. Raj” asset
highlights Tula’s wide
array of product
offerings, using close up
shots and strong
branding elements
including color and
voiceover from the
founder
33. Creative Highlights
INTRIGUE
Intriguing visual
Featured Face
Quick Cuts
Motion
Graphic Branding
INTRODUCE
Product Early
Brand Often
Set Premise Quickly
CHAMPION
Strong Human Story
High Info Flow
Branded Colorways
Product Benefits
REINFORCE
Product often
Persistent Graphics
Layered Benefits
ACTIVATE
Clear CTA
Strong Branding
Convincing VO
33
34. Tula Results
IMPRESSIONS SERVED
over two months across 17
publishers
26M
RESPONSE RATE
achieved during this period,
beating the previous quarter by
12%
0.59%
ROAS
achieved during this period,
beating the previous quarter by
11%
3.88
34
35. Oura “Sleep Lab”
BACKGROUND
● Sleep tracking ring
utilizing sensor
technology
● The “Sleep Lab” asset
creates a strong product
proposition by identifying
a need for the consumer.
The video uses strong
product imagery and
highlights the companion
app to create a holistic
offering.
37. Oura Results
IMPRESSIONS SERVED
over two months across 19
publishers
56M
RESPONSE RATE
achieved during this period,
beating the previous quarter by
3%
0.29%
ROAS
achieved during this period,
beating the previous quarter by
44%
3.39
37
39. Measuring the true impact of your test
Why this is important:
● De-duplicated and weighted CPA/ROAS to enable
greater in-channel optimizations and overall
channel/vendor budgeting
Analysis and Resulting Insights
● De-duplicated CPA/ROAS
● Identify true efficiency by channel/placement/tactic
and optimize spend accordingly
40. Understanding User Path to Conversion
Why this is important:
● Important to look beyond CPA/ROAS when measuring impact of
Branding channels
● Role of channel in driving net new users into the funnel vs assisting
down funnel
Analysis and Resulting Insights
● OTT and other top funnel channels play a different role driving users
across the funnel
○ Can be driven by differences in channel mix
● Varying performance can be attributed to a variety of factors from
○ Creative, Media Mix, Audience
● Avg time to convert and progression down funnel
41. Quantifying the Incremental Impact and Halo to Bottom
Funnel Channels
41
Why this is important:
● Quantifying the role of streaming in the users path to conversion
enables you to understand how this channel complements the rest of
your marketing mix
● Identifying which bottom funnel channels are directly impacted and
need to scale spend accordingly
Analysis and Resulting Insights
● Parsing out which typical top funnel channels play more of a
mid-funnel role
● Identifying top funnel channels that drive users to convert fastest
○ Impact of paid vs organic bottom funnel channels
● Bottom funnel channels that have a high % of conversions with a
branding touchpoint
42. Key Takeaways
1. Streaming is a measurable and testable
performance environment
2. Streaming production is approachable
3. Understanding path to conversion can help
identify where streaming fits in your broader
mix
44. Q&A
AIDAN ARNOLD
Director of Client Strategy &
Analytics
KELSEY KEARNS
Head of Customer
Success
MATT PERRY
Creative Director
Streaming + Advanced TV