In this webinar, we’ll explore the critical role of first-party data in today’s landscape of mounting data privacy concerns and regulations.
Our expert speaker, Amaury from Welyft, will provide valuable insights and proven strategies to help you collect, analyze, and utilize first-party data to enhance customers’ experiences and optimize marketing efforts. You’ll gain a deeper understanding of navigating data privacy regulations while delivering personalized experiences that drive business success.
Whether you’re an entrepreneur, marketer, or business owner, this is a must-attend event to stay ahead of the curve and elevate your data strategy.
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...Digiday
Jana Meron from Business Insider's presentation on "WTF is First-Party vs Third-Party Data" from Digiday's WTF Programmatic for Publishers event in NYC - April 30, 2015.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
WTF is First-Party vs. Third-Party Data? (Digiday WTF Programmatic for Publis...Digiday
Jana Meron from Business Insider's presentation on "WTF is First-Party vs Third-Party Data" from Digiday's WTF Programmatic for Publishers event in NYC - April 30, 2015.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Our team ended up presenting a business plan about a marketing agency which can spread the name and words of a client’s business to the mass communication
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Across the industry, publishers are harnessing their own data to grow on site engagement and help advertisers achieve stronger campaign results. In this session, Chip Schenck, SVP and Chief Data Officer of Meredith Corp., will share how Meredith has leveraged its data to boost ad performance, improve consumer marketing, make its offline platforms more valuable, and establish entirely new revenue streams.
Digital Strategy presentation for any business worldwide. Importance of Social Media Marketing, Content Creation, Brand Awards and Optimization of Social Media Profiles. Short presentation about me, my works and my experience on Social Media Engagement. Enjoy it. Thank you
Monetization - The Right Business Model for Your Digital AssetsApigee | Google Cloud
As enterprises build and grow their mobile value chain with app, data and API technologies, digital assets become not only a competitive advantage, but also a source of revenue.
Join Anita Paul and Bryan Kirschner as they discuss the opportunities for value creation presented by APIs and data, share monetization models that apply to any industry, and explain how Apigee Monetization Services can help you deliver on the right business model for your digital assets.
We will discuss:
- The business context in the new digital world
- Business use cases and revenue opportunities
- How Apigee Monetization Services changes the game
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
* Facebook Ads
* Audience Management
* Events trackings through Pixels
* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
* Google Tag Manager
* Google Search Console
* eCommerce Marketing
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with personalized experiences.
Join our webinar to learn how to design a future-proof strategy that maximizes the potential of your first-party data in a cookieless world.
You'll discover:
- Why activating your first-party data is crucial in a cookieless world.
- How to leverage your first-party data in a future-proof way.
- How to build your organization's first-party data capabilities.
Vishal Maru, Vice President of Digital Solutions at iQuanti, will explain how enterprises can embrace the power of first-party data and better connect with their customers.
Most industries and organizations have still yet to fully utilize the power of first-party data in their strategies.
Learn how to create a personalized user experience, improve your retargeting strategy, identify patterns, and predict future trends to steer your organization toward more successful campaigns.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
“Unlocking the First Party Data Right Under Your Nose” - How to leverage the existing GA First Party Data you already have and make it actionable with Email.
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Digital Marketing for B2B: Introduction and Steps to Get Started.Thomas Webster
An introduction to digital marketing for B2B - exploring key trends, frameworks for digital marketing strategy and tips to help you get started with digital marketing, social media, SEO and content marketing.
Our team ended up presenting a business plan about a marketing agency which can spread the name and words of a client’s business to the mass communication
5 Go-to-Market Strategies for B2B SaaS, FinTech, and IaaS [Webinar Recording]SP Home Run Inc.
(Preview Webinar for Go-to-Market Strategy Reboot Camp)
For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses
How B2B prospects and clients research and make buying decisions has changed. Quite dramatically!
Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops:
Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor.
McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally.
And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.”
However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not.
And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy.
When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to:
Adapt your sales process to support your prospects’ and clients’ buying process
Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet
Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport
Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context
Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats
And much more!
This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses.
Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com
Retail media is on the rise. Future success will require a diversified strategy including a presence in emerging marketplaces beyond just Amazon. Join this session to learn about industry insights, marketplaces data, consumer trends, and why retail media is a must for your 2021 plan.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Across the industry, publishers are harnessing their own data to grow on site engagement and help advertisers achieve stronger campaign results. In this session, Chip Schenck, SVP and Chief Data Officer of Meredith Corp., will share how Meredith has leveraged its data to boost ad performance, improve consumer marketing, make its offline platforms more valuable, and establish entirely new revenue streams.
Digital Strategy presentation for any business worldwide. Importance of Social Media Marketing, Content Creation, Brand Awards and Optimization of Social Media Profiles. Short presentation about me, my works and my experience on Social Media Engagement. Enjoy it. Thank you
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
As digital advertising evolves towards a cookieless future, advertisers need to know what they can do today to plan successful campaigns when third-party data sources are eliminated.
In a world where B2B buyers are already increasingly wary of disclosing personal details and freely consenting to tracking, the challenge of reaching and engaging audiences is more critical than ever.
In this session, Demandbase’s Gareth Noonan, General Manager of Advertising, and Jennifer Hughes, Principal Digital Expert, will share the evolution of B2B advertising strategy amid Google’s fundamental changes to the web-based digital experience.
Discover innovative strategies for targeting and measuring success in a cookieless world, ensuring your campaigns remain effective and relevant as Google continues to phase out third party cookies.
Get the fundamentals right for the CDP and activate your goldmine.
The martech and adtech landscape is rapidly evolving, marketers are overwhelmed, and often paralyzed by endless choices. This two-part masterclass begins with the steps required to get your first-party data strategy right with a systematic approach. Regardless if you are considering a CDP, already have one, or if you are not even sure what CDP is, this course will help you get your ducks in a row. The second part of the masterclass focuses on pushing your activation channels to their limits, powered by your data strategy by leveraging AI and Machine Learning.
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
Acquisition, Loyalty and Retention: How a CDP Creates Customers for LifeTealium
As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?
In the second webinar in our Definitive Guide to CDPs series, Director of Product Marketing, Jacob Spencer, shared inspiring CDP use cases to create customers for life. Discover how a CDP can help you take advantage of this digital spike with the ability to:
- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!
You can view the on-demand session on our website in our Resource Hub
Affiliate Marketing AI Trends in 2022 There are some key trends you need to be aware of, whether you're new or seasoned in the affiliate marketing industry. These trends will help to understand how technology and the Internet are impacting the Affiliate Marketing industry over the next few years.
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And EngagementQuekelsBaro
Analytics, data, and AI have the potential to enrich marketers’ understanding of their customers’ experiences in order to deliver meaningful, relevant experiences in the future.
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
IAB Europe Report: Using Data Effectively in Programmatic V2.0 (GDPR Update)Romain Fonnier
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape. This updated version includes revised content with an additional section covering GDPR considerations and new case studies.
Ben Geach (Global Product Strategy Director at Oracle Data Cloud) led the white paper update with input from Thomas Park (Senior Product Director, Advertising Products at Adform) and Chris Hartsuiker (Manager, Privacy and Public Policy at IAB Europe).
The V 2.0 white paper addresses:
The types of data available, the benefits and challenges of each data type and key legal and privacy considerations
How to build an audience with the available data
Key considerations for using data effectively
Data in a cross-device environment and the opportunities and challenges
GDPR considerations for using data in advertising
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?Tealium
This deck is from the first session in our masterclass series on Preparing for Life Beyond the Third-Party Cookie. Check it out to see actionable ways to start preparing today and tips for switching to a first-party data strategy.
Be sure to check out the on-demand sessions at:
https://tealium.com/master-class-preparing-for-the-third-party-cookie-loss/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Erfolgreiche Checkout-Optimierung – wie bekommen ich meine User zum Produktab...VWO
Der Checkout ist die Zielgerade jedes Online-Shops. Doch was, wenn auf diesen letzten Metern plötzlich unerwartete Hindernisse oder Ablenkungen auftauchen? Wenn ein Nutzer jetzt noch abspringt, sind alle vorherigen Investitionen und Anstrengungen umsonst gewesen. Und, was noch viel schlimmer ist, vielleicht kommt der Nutzer nie wieder zurück.
In diesem Webinar gehen wir darauf ein, warum der Checkout-Prozess so unglaublich wichtig ist und mit welchen typischen Herausforderungen sich User konfrontiert sehen, wenn sie versuchen ihren Kauf abzuschließen. Jede Menge praktische Use Cases geben untermalen die Erkenntnisse und lassen sich direkt im eigenen A/B Testing nutzen.
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles.
With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style.
In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites.
Discover Where Users Encounter Hurdles:
Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience.
Identify Optimal Paths:
Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.
Fueling A_B experiments with behavioral insights (1).pdfVWO
As per a survey by Zipdo, data-driven A/B testing can boost app engagement by a whopping 72%. It's true, and it's all about finding the right thing to test. But how do you come up with those genius A/B test ideas? That's exactly what our webinar is here for.
We will show you how watching your users' moves (thanks to session replays) and seeing where they tap (hello, heatmaps) can spark those brilliant ideas for your tests. It's not just about guessing; it's about knowing what will make your app stickier. So, if you're all in for making your app more engaging, this is one you will want to take advantage of.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
You can utilize various forms of Generative Research to deepen your understanding of how people interact with your product or service.
Craig has amassed a vast toolkit of research methods, which he has employed to optimize websites and apps for over 500 companies. He'll share which methods yielded the highest return on investment, identified key customer pain points, and generated the best experiment ideas.
By sharing the top inspection methods essential for our work, Craig will provide advice for each technique. Anticipate insights on driving experiment hypotheses from research, a list of essential toolkit components for tomorrow, and additional resources for further reading.
How do you make an important decision as easily as possible?
Livesport goes about it through A/B testing and experimentation. Avoiding general theses, Tomas Voves will present real A/B tests and experiments that influence (and optimize) the product for more than 100 million users worldwide. Come and hear how a global product is developed when you have facts and lots of data, not just impressions and emotions.
Message-Market Fit VWO Workshop by Daphne tidemanVWO
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Ever felt that expecting a personalized user experience is a bit like tossing a wish to a genie, uncertain if it'll truly come to life? You're not alone.
Many platforms are in a wrestling match with the intricacies of A/B testing, turning the journey to user engagement into a bit of a head-scratcher.
Join us in this session as we zoom into the specifics of building and implementing an A/B testing ecosystem for personalized meditation recommendations. Our guest, Rohan will dive deep into key metrics, testing strategies, and top-notch practices to roll out personalized recommendations that truly enhance user experience and engagement.
Converting with Comedy: Research Parallels for CROVWO
Great ideas can come from anywhere, and as a CRO, your job is to spot, filter and lead quick execution around them for when they do appear.
Join Viket Benzesin, who is experienced in both research and stand-up comedy, as she delves into the unexpected similarities between these seemingly unrelated areas. This entertaining webinar offers a high-energy exploration of how humour and research intersect, providing a unique perspective on the intricacies of Conversion Rate Optimization (CRO). From punchlines to profit, discover how leveraging humour can upgrade your CRO strategies, making the journey from data to conversions an enjoyable and enlightening experience.
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
What’s common across companies like Netflix, Airbnb, Amazon, and Google? - Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.
Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development.
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your customers are on a journey when they search for your products online, and your store's landing pages should be the destination they can't miss. But do you know which types of landing pages work best?
Join Raphael Paulin-Daigle, CEO of SplitBase, in this session where he'll reveal five types you should definitely test out. Get to see how to align your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
When it comes to Conversion Rate Optimization (CRO) for eCommerce, personalization is key. Raphael will also share top tips for audience research, empowering you to tailor your landing pages like a pro. Plus, he'll unveil a fail-proof process to test your landing pages and watch your conversions skyrocket.
Diseñando según la regulación actual de cookies para lograr más conversiónVWO
En este webinar hablaremos del marco legal y presentaremos experimentos, test y ejemplos que permiten demostrar con datos cuál es la mejor forma para diseñar la aceptación de cookies incrementando los ratios de aceptación al máximo, y facilitando así nuestro trabajo con herramientas que las emplean.
VWO - Mark de Winter - Run more experiments with fewer resources.pdfVWO
How automation, AI, and dashboarding can help scale experimentation programs
If you are running 10+ experiments monthly across multiple teams, you know how important efficiency is. Moreover, available resources may not scale uniformly, making automation increasingly necessary to streamline processes. The challenge intensifies with execution quality when coordinating programs across diverse teams.
While having clear standards and disciplined workflows is beneficial, integrating automation, leveraging AI, and utilizing dashboards significantly enhances any experimentation program. This not only addresses scalability issues but also provides stakeholders with more time to focus on the core aspects of their work.
This webinar will be your script to plan and build automation, leverage AI and effective dashboarding to scale experimentation programs. Sign up now!
Your website analytics tells you the ‘what’—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the ‘why.’ Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
Principales obstáculos de la experimentación y cómo abordarlos en StartUps...VWO
Diferenciarse, innovar, reducir el riesgo, destapar nuevas oportunidades y lo más importante… crecer.
La experimentación es la guía del crecimiento de los productos digitales. Es una palanca de innovación que ayuda a tomar mejores decisiones y es mucho más fácil hablar de ella que ejecutarla.
Tras ayudar a crecer a startups y corporates desde la experimentación en sus productos digitales, Product Hackers ha aportado resultados pero, sobre todo, aprendizaje: metodología, cultura y mentalidad.
En este webinar trataremos de identificar los principales retos a los que se enfrentan las Startups, Scaleups y Corporates que adoptan metodologías de experimentación y cómo se pueden superar. 3 ponentes, 3 tipos de negocios y mucho conocimiento.
Understand user struggles. Optimize mobile app UX.VWO
Curious about what separates exceptional mobile apps? It's not just trials and errors, but a substantial dose of data! Join our exploration into behavior analytics and understand how data can reshape the game for your business.
Your website analytics tells you the 'what'—bounce rates, average time on page, exit rates. Crucial, yet half the story. VWO Insights for Website reveals the 'why.' Every click, scroll, and pause tells a story. Discover how Heatmaps, Session Recordings, Form Analytics, and On-page Surveys unravel real-world website challenges in this webinar. Boost conversions, slash form abandonment, and spike content engagement with actionable insights.
Join Arjun Kunnath, Sr. Manager of Product Marketing, for a session on leveraging these insights into results.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Boosting Your First-Party Data Strategy: Whys & Hows
1. Enhance your customer journey
1
WHY BOOSTING YOUR FIRST PARTY DATA
COLLECTION AND HOW TO DO IT ?
Welyft x VWO Webinar
May 30th 2023
2. Welyft is a Data-Marketing Agency specialized in
Customer Journey Activation.
Based on data, we use technology to create innovative,
high-impact, individualized marketing campaigns.
We conceive and deploy data-marketing vision.
Who are we ?
2
3. With You today :
Amaury Ortolland
Co-founder @Welyft
+9 XP in CRO, A/B testing & personalization
GA4, WVO, Contentsquare, Mixpanel certified
Former LVMH Optimization manager
Supported customers:
LVMH / Sephora / Dior / Bvlgari / Axel Springer / Air France
3
Welyft
5
CRO and DATA Experts
Started in september
2022 (8 months old)
Partner & certified
on all the main CRO
platforms
📍Based in France
Operating worldwide
4. Consulting
A/B tests Onsite / CRO
- UX Design
- User test
- AB/MVT test
- Personnalisation cross chanel
- Push
Structuration
- Data reconciliation: offline /
CRM
- Enhanced data
Sharing
- Dashboarding
- Data sharing
Audit
- Audit Analytics
- Audit UX
- Audit ad centric / media
- Benchmark
- Voice of customer
> Activation roadmap
Alignement
- KPI workshop
- Data quality audit
Implementation
- Tracking plan
site & ad centrics
- RGPD / Cookie consent
Optimize your
journeys
Define your
strategy
Enrichment
your datastet
Activate your
users
What do we do ?
4
Tech
5. WEBI
NAR
Ecommerce
Deliver seamless
omnichannel experiences, to
encourage cross-sell, repeat
purchases and build long-
term customer loyalty.
Luxe, Retail, Beauty, Travel
Services
Increase your average
revenue per user and the
lifetime value of your
subscribers.
Pure player, SAAS, Media,
Finance
Lead-gen
Drive 1:1 engagement, free
trials and leads with
industry-specific activations.
Automotive, BtB, BtC, Telecom
Welyft activates across all industries.
7. 01. The 1st party data opportunity
02. Why you should focus on identification
03. How to start your identification strategy ?
04. How to sign-up users successfully
05. How to log-in users successfully
Summary.
9. “Now is the time to
explore and exploit
the true potential of
first-party data."
9
Data-driven marketing in a post-cookies, post-AI, post-privacy world.
Unfortunately without investment into data collection and a significant
user identification strategy, 1st party data won’t be able to reconcile
your users and to delivery the value.
Following Google's planned phasing out of third-party cookies (2024?)
in its Chrome browser, we are facing a cookieless future.
The change has been brought about by increasing privacy and
security concerns from consumers, and the introduction of privacy
legislation, particularly the GDRP.
These changes will require new first-party data strategies to drive
performance and better experiences, including leveraging first-party
data and a tech stack that enables 1-to-1 personalization.
10. WEBI
NAR
Zero-party
Customers intentionally
share this data, often in
exchange for value
Form or survey
User settings
2nd-party
A partnering company's
customer data, data
shared via co-marketing
efforts, or a trusted
affiliate's user behavior
data.
Email collected from trusted
partner
SMS or Email interactions
3rd-party
This data is collected by
unrelated companies and
bought by other
companies
Data vendors or brokers, public
databases,
Data bought from companies
specializing in data collection for
various demographics.
Best Data quality
1st-party
Data directly collected
from user user with no
direct intervention
Web analytics tools (like Google
Analytics),
CRM systems (like Salesforce)
A/B testing tools (WVO)
Best Data quality
What is first party data ?
11. The challenges of 1st party data.
11
GDPR (2018)
Compel marketers to ask visitors’ consent
before collecting data and provide a
transparency about data to customers.
+17 points
Global user cookie opt-out increase between
2022 & 2019 on
(avg cookie refusal: 39% vs 22%).
(source= CNIL FRANCE 2023)
Safari ITP 2.0 (2019) :
first party cookies
deletion after 7 days
without interactions
End of third party
cookies for Google
(2024 TBC)
Google Chrome
represents 60% of
browser market
End of third party
cookies for Mozilla,
Edge and Safari (2019 -
2020)
Effective application of
regional regulation on
cookies e-privacy,
CPRA (2021-2022)
Transition from
GA3 to GA4 (2020-
2023) on a more
activation, privacy
and event centric
analytics.
GA3 GA4
The near end of
browser-based
tracking and
cookies that will
push to Server Side
Tracking
13. Strategic gains of 1st party data on Customer Experience.
13
Loyalty
78% of consumers are more
likely to complete a
repurchase from company
that personalized their
experience (Mckinsey 2021)
Relevancy
72% of consumers claim that
they respond to marketing
messages that are exclusively
crafted to their choices.
(SmartHQ 2020)
Accuracy
First-party data comes directly
from the source, increasing its
reliability.
Real-time
Once connected you can
leverage info directly from the
data layer to personalize UX
Trust
With first-party data, you can
design your data architecture
structure to ensure it complies
with any relevant laws.
Transparency
As you have full control over
how you collect and use first-
party data, you can clearly
explain this to your customers to
obtain their informed consent.
Control
You own first-party data
collected from your customers.
This puts you in full control of
how it is collected, stored and
used.
Value
Companies that excel at
personalization generate 40%
more revenue from those
activities than average players
(Mckinsey 2021)
Identification
All theses gains will be enabled thank a constant effort to maximise user identification on your experience
14. The login audience is still very limited
Login rate 1%
and less
Rookie
Lack of information
No push
Guest checkout
prioritized
3-7%
Challengers
Value proposition
explanations
Multiple pushs
Exclusive services
1-3%
Learner
Value proposition
explanations
Source: Welyft ecommerce internal benchmark ( Cosmestics, Luxury & hospitality)
Description
Status
10%
and more
Top players
Attractive loyalty
program
Exclusive services
Gifts
Nudges
Most of the E-commerce players are located here
15. 15
Efficiency
Effectiveness
Multi-Moment
Connected
Emerging
Nascent
Up to +20% in
revenue*
Up to
-30%
in Costs*
*Source BCG 2019
Marketing
automation
Measuring effectiveness with
AB testing
Data Capture &
Visualization
Operating Model and
Organization Design
CRM Integration
Data-Driven Attribution
and Creative Strategy
Omni-Channel
Measurement Strategy
Online to offline
Audience strategy
Predictive
and
Advanced
Analytics
Modeling
Website content testing and
personalization
Identification is the backbone the digital maturity growth.
Before building a
compelling story across
the entire customer
journey that will generates
value.
You need first
to set the foundation and
to build connections
User identification
it's an essential step on the
ladder to digital maturity.
By investing on
identification, you will
increase the reach and
the relevancy of all the
activations that you are
planning to deploy on your
Customer Journey.
BCG Maturity matrix
16. 16
Identification is the backbone the digital maturity growth.
BCG Maturity matrix
New visitors
Logged visitors
ALL USERS
No consent
Un-logged users
Returning visitors
not logged
Logged visitors
Opportunity
Activation reach
17. Your Top 5 direct opportunities with significant identification.
17
Ease ordering &
checkout
Save payment and shipment
information to ease checkout
process
Make quick and more
impulsive purchase
Recurring replenishment
Gain audience
insights
on customer journey
More accurate measurement
of customer behaviour
across devices with unique
user-ID reconciliation
Leverage predictive
audience
Leverage predictive
audiences to push make
smart messages and
displayed them at the best
place in the customer
journey.
Personalization and
recommendations
Exclusive content for specific
segments : provide access to
exclusive products, special
offers …
Personalized
recommendations/journey
based on what visitors
bought, liked or consulted and
add value to their experience
Identify analyze your
high potential
segment
According to their shopping
behaviour and identify
significant segments (VIP,
prospects…) and activation
and analyse them thanks to
tools like ContentSquare or
Hojtar
18. Identification opportunity:
Target better GA4 predictive audience on VWO
18
Importing GA4
Audiences Into VWO
By boosting your
identification rate you will
increase the quality and
the reach of the
predictive audience that
you will be able to target
within WVO with a
dedicated offer or
message.
NOTE: This feature is exclusive to the Enterprise plan.
20. 20
WEBI
NAR
Where do I need to start ?
Data collection
Next, determine the technologies
and resources you need to invest in
to get a comprehensive view of your
data.
Besides the sources that collect your
data (website, social networks, CRM),
If you do not have the necessary
resources to manage or invest in
these technologies, consider working
with a partner who could help.
+
VWO Data360
Enablers:
Develop Strategy
At this stage, you must clearly
identify the data you need to
effectively reach your business goals.
Then, set priorities for each customer
segment.
Consider how you can use first-party
data for upselling or cross-selling,
predict or prevent churn, or
rejuvenate your customer base
through a personalized experience.
Enablers:
User identification
When users log in or sign-up, they
provide unique identifiers (like
username or email), which enable
you reconcile with their profile
.
It allows instant personalization and
a smooth checkout journey with no
cookie deletion restrictions.
+
Web Expérimentation
Enablers:
Testing & Activation
Ensure your automations are
working and your assumptions are
accurate. If something is wrong,
adjust the settings if necessary.
Over time, you will discover how
segmented audiences respond to
different campaigns and offers.
Analyze this information to make
more informed marketing decisions
and achieve better results.
+
Web Expérimentation
Enablers:
Enablers
21. Develop Strategy Imagine your ideal identification journey.
21
Purchase Post Purchase
Site visit
Product view
Add to cart
Confirmation page
Returning customer
Checkout
Sign up
Add inpage
banners to
promote
account
creation
value
proposition
Sign up
Trigger a
retention
popin with
newsletter
subription
Sign
up/Login-in
Account
creation value
propositon on
Sign-in/create
account step
Sign in
Account
creation
journey
promoted on
the cart page
Sign up
Account
creation
incitation on
guest
checkout user
Sign up
Account
creation opt-
in on last
checkout step
Login
incitation on
returning
visitors
Sign up
Account
creation
promotion on
returning
guest users
Sign up
Account creation
incitation on
confirmation email
Login
incitation on
returning
visitors
Enablers
22. 22
WEBI
NAR
Where do I need to start ?
Data collection
Improve your
user tracking
rate
Invest on server side tracking to improve the reliability of
your data
Ressources : Low
Impact: High
Audience: Medium
Topics
Growth streams Priorisation
User identification
Ressources : High
Impact: High
Audience: High
Improve your Cookie consent performance
Ressources : Medium
Impact: Medium
Audience: High
Sign-up your
audience
Log-in
engagement
Optimize the value proposition of your loyalty program
Trigger Sign-up message on key moments of the user
journey
Ressources : Medium
Impact: High
Audience: High
Ressources : Low
Impact: High
Audience: High
Ressources : Low
Impact: High
Audience: High
Enablers
Leverage nudges to engage on the Login step
Highlight sign-up journeys within your templates
Optimize the sign-up form
Ressources : Low
Impact: High
Audience: Medium
24. 24
In 2022 24% of the American user declared abandoning an order because
of the need of account creation.
Main reasons why consumers in the United States
abandoned their orders during the checkout process
in 2021
Note(s): United States; 2021; 18 years and older; 4,329 respondents
Further information regarding this statistic can be found on page 51.
Source(s): Baymard Institute; ID 1228452
We should convince and
not force the user to create
an account to make this
friction disappear
25. 25
How to convince an user ?
THE LIFT MODEL
The service you provide and
which benefits they offer to
your clients
RELEVANCE
How well the service
matches your visitors’
expectations and needs at
the right moment.
CLARITY
Do the informations that
you are asking to the
customer are easy to
understand ?
URGENCY / INCENTIVE
How well you match visitors’
internal urgency and create
incentives to act quickly
DISTRACTION
Everything that distracts,
confuses and takes away
from the primary goal
ANXIETY
Everything that creates
uncertainty about taking
action on account creation
26. 26
THE LIFT MODEL TO PROMOTE THE LOGIN/ ACCOUNT CREATION
RELEVANCE CLARITY
ANXIETY
DISTRACTION
URGENCY / INCENTIVE
Does having all his
informations saved, a
quicker checkout journey,
keeping a link are
highlighted to the users ?
Are you displaying your
sign-up incitation at the
right moment ?
Does the user interest of
creating an account is
immediately
understandable at a glance
by your users ?
Are you offering a welcome gift ?
Are you offering exclusive features ?
Does the form is right on
the page ? Do he need to
navigate through multiple
pages to sign-up ?
Will the user receive a large
amount of unsolicited emails
by connecting with you ?
27. Hypothesis:
By increasing the
clarity and offering
direct access to social
login the login will be
facilitated
KPI
% Login rate
How to improve my login/sign-up journey ?
Benchmark:
Visibility:
4
Impact
9
Complexity
9
CLARITY
Source: @janm_uiux
Login page
28. Hypothesis:
By providing more
visibility and a clear
value proposition
explanation about
sign-in the users will
be more willing to
opt-in to newsletter
KPI
Newsletter
subscription rate
How to boost recruitment on home page ?
ORIGINAL VARIATION
RELEVANCE
Visibility:
8
Impact
7
Complexity
9
Originally tested on a cosmetics Ecommerce website with similar hypothesis: +150% newsletter Opt-in on Home page
HP
HP
29. Hypothesis:
By adding a special
incentive like free-
shipping or free gifts
to account creation it
will generates a high
attractivity on
subscription
KPI
% Account creation
How to boost recruitment on during user
product selection.
Benchmark:
INCENTIVE
Visibility:
8
Impact
8
Complexity
4
PLP PDP Cart
30. Hypothesis:
By adding a clear
snapshot on the value
proposition of the
account creation it
will generates more
incentive
KPI
% Account creation
How to better engage into the account
creation process ?
Benchmark:
INCENTIVE
Visibility:
6
Impact
8
Complexity
9
Sign-up page Sign-up page
31. Hypothesis:
By increasing the
visibility of exclusive
services on the main
menu it will highlight
the value proposition
of creating an
account
KPI
% Account creation
How to capitalize on the account features to
promote account creation ?
Benchmark:
Visibility:
4
Impact
6
Complexity
5
Value
proposition
Originally tested on a luxury Ecommerce website with similar hypothesis: +10% account creation
Home page
32. Hypothesis:
By personalizing the
newsletter push
message based on
user interests it will
generates more
engagement into the
push
KPI
Newsletter/Account
Creation rate
Personalize the message according to user’s affinity.
ORIGINAL VARIATION
RELEVANCE
Visibility:
7
Impact
7
Complexity
5
Originally tested on a Ecommerce website with similar hypothesis: +80% Opt-in
33. Hypothesis:
By explaining all the
value proposition of
the account creation
versus guest users
will be more engaged
into the sign up
journey
KPI
CVR
Guest checkout
rate
Leverage the ideal moment to engage into the
account creation process.
Benchmark
RELEVANCE
Visibility:
3
Impact
5
Complexity
7
34. Hypothesis:
By adding for guest
customer the
possibility to create
an account directly
from the confirmation
will catch up users
KPI
Newsletter Account
Creation rate
ORIGINAL VARIATION
RELEVANCE
Visibility:
3
Impact
5
Complexity
7
Originally tested on a Ecommerce website with similar hypothesis: +20% account creation
Leverage ideal moment to engage into the account
creation process.
36. Hypothesis:
By leveraging nudges
it will encourage
visitors to login to
consult his special
offers
KPI
Login-rate
Leverage nudges to highlight login journeys on
returning visitors.
ORIGINAL VARIATION
URGENCY
Visibility:
9
Impact
6
Complexity
9
Originally tested on a Ecommerce website with similar hypothesis: +10% login-rate
37. Hypothesis:
By adding bubbles on
the header it will help
the user to remind
the interest for him to
browse logged
KPI
Sign-up rate
Login rate
Display log-in incitation on users on arrival.
ORIGINAL VARIATION
Value proposition
Relevancy
Visibility:
9
Impact
7
Complexity
9
Originally tested on a Ecommerce website with similar hypothesis: +12% account creation
38. Hypothesis:
Adding a “sign-in to
view“ feature will
drive user login
KPI
Login rate
Leverage user oriented feature to login users.
Benchmark
Urgency
Visibility:
3
Impact
5
Complexity
7