The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive growth of influencers and critical elements that led them to spark a new affiliate Renaissance.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Do you know the most effective elements of your paid social campaigns?
Do you know how to identify opportunities for improvement?
Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market.
Watch this Webinar to learn the critical components of a successful ad campaign and start implementing them tomorrow.
In this webinar, you’ll learn:
• How to effectively target your audience.
• How to choose the proper channels and campaign types for your goals.
• How to design compelling ad creatives and landing pages that convert.
Often, poorly formulated tactics lead to low-quality traffic and can negatively affect conversions.
Join us as Amy Bishop, owner and marketing consultant at Cultivative Marketing (and Paid Media Writer for Search Engine Journal), explains the essential elements you need to know about building effective paid social media campaigns.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape.
So, what is working and what should you be doing?
Get those answers and more from this sponsored webinar. CallRail shares insights from their recent survey of 600 small businesses and agencies and learned how COVID impacted their marketing and performance.
These insights on the remote-first “new normal” answers questions business owners and marketers alike are looking for.
In this presentation, you’ll learn:
- How successful businesses have changed their marketing strategies to excel in this digital-first environment.
- How in-house and agency marketers can adapt and innovate to drive more leads and ROI.
- How SMBs and their agencies can deepen relationships and partner more effectively for the best possible results on both sides.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Joe Paone, Sr. SMB Marketing Manager and Vyoma Kapur, Sr. Enterprise Marketing Manager at Marketo, for this webinar as they discuss the top eight account-based marketing mistakes—from account selection, to setting a strategy, to measurement—and how you can avoid them.
You’ll learn:
How to select the right accounts
Why a cross-channel strategy can’t be ignored
What metrics are true indicators of success for your stakeholders
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...CIO Edge
In this talk Dale Lovell, Chief Digital Officer of ADYOULIKE, takes us deep into the DNA of native advertising, exploring the myriad different components that go in to native advertising success for brands. Emphasis is given on why and how to adopt a ‘native-first’ mindset within your organization. Expect real-life case studies that prove the value of this exciting advertising medium
The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive growth of influencers and critical elements that led them to spark a new affiliate Renaissance.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
Transforming the Customer Experience Through SearchMediaPost
Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
HP is first to test many of Bing's and Google's innovative advertising features such as Purchases On Google, which uses mobile product listing ads to allow consumers to buy HP products through Google. Tools like this one requires internal collaboration to justify even a gradual move in budget for mobile media. An uptick in the average order size on mobile helps, but how do you get there? Morgan Chemij, director of marketing North America at HP.com, serves up guidance to help brands better understanding their options.
Do you know the most effective elements of your paid social campaigns?
Do you know how to identify opportunities for improvement?
Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market.
Watch this Webinar to learn the critical components of a successful ad campaign and start implementing them tomorrow.
In this webinar, you’ll learn:
• How to effectively target your audience.
• How to choose the proper channels and campaign types for your goals.
• How to design compelling ad creatives and landing pages that convert.
Often, poorly formulated tactics lead to low-quality traffic and can negatively affect conversions.
Join us as Amy Bishop, owner and marketing consultant at Cultivative Marketing (and Paid Media Writer for Search Engine Journal), explains the essential elements you need to know about building effective paid social media campaigns.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
As technology infuses itself into live experiences, event marketers are often left with a sea of meaningless metrics. This presentation, originally presented by Ben Grossman at EventTech 2013, outlines the three types of measurement that actually matter (ROI, KPIs and beyond), how to make marketing measurement happen and why doing it will make you a better marketer. Topics covered include measurement methodology, optimization opportunities and benchmarking.
As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape.
So, what is working and what should you be doing?
Get those answers and more from this sponsored webinar. CallRail shares insights from their recent survey of 600 small businesses and agencies and learned how COVID impacted their marketing and performance.
These insights on the remote-first “new normal” answers questions business owners and marketers alike are looking for.
In this presentation, you’ll learn:
- How successful businesses have changed their marketing strategies to excel in this digital-first environment.
- How in-house and agency marketers can adapt and innovate to drive more leads and ROI.
- How SMBs and their agencies can deepen relationships and partner more effectively for the best possible results on both sides.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
Whether you’re new to account-based marketing (ABM) or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Joe Paone, Sr. SMB Marketing Manager and Vyoma Kapur, Sr. Enterprise Marketing Manager at Marketo, for this webinar as they discuss the top eight account-based marketing mistakes—from account selection, to setting a strategy, to measurement—and how you can avoid them.
You’ll learn:
How to select the right accounts
Why a cross-channel strategy can’t be ignored
What metrics are true indicators of success for your stakeholders
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...CIO Edge
In this talk Dale Lovell, Chief Digital Officer of ADYOULIKE, takes us deep into the DNA of native advertising, exploring the myriad different components that go in to native advertising success for brands. Emphasis is given on why and how to adopt a ‘native-first’ mindset within your organization. Expect real-life case studies that prove the value of this exciting advertising medium
Digitized Products Best Practice Guide - EVRYTHNGRids Vazi
Your products can be transformed into connected digital assets. Physical objects can be augmented with an engaging new digital layer of content and experiences, accessed with smartphones.
Download this guide to learn the best practices for digitizing your products. We’ll answer the most important questions behind every successful product activation and give you our recipe for success.
From Discovery to Conversion: Creative Design that WorksTinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
In this webinar, marketing attribution platform, Rockerbox, and our experts dove into client examples of streaming advertising and analyze why they worked -- from the creative to the strategy behind them.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
Building a community for a B2C mobile applicationVlada Pechenaya
This presentation tells about the strategies and tactics of building a community for a b2c mobile app, including social media strategies, user-generated campaigns, retention and gamification strategies, viral loops, growth hacking, engagement metrics and more. #SocialMedia #February2016 #smsecrets #Startups #b2c #growthhacking #community
Building a Community Around a Mobile ApplicationMobile İstanbul
So you have built an amazing product- an app that solves a problem and makes the lives of your users better! Now the challenge is bringing the product to the users! Let me introduce and refresh a few concepts of building a community around your mobile app
One of the biggest challenges marketers and advertisers face today is being able to cut through the noise and reach their targeted consumer in a way that feels authentic. By running dynamic campaigns, it’s possible to avoid creative fatigue and deploy a personalized experience tailored to your audience’s specific needs.
After this session, you’ll be able to:
• Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders
• Understand the fundamental differences between DCO (Dynamic Creative Optimization) for display and social
• Take a new approach to your marketing funnel and retargeting campaigns
• Better craft user personas based off the data signals resulting from your dynamic campaigns
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
Google publie un livre blanc intitulé «Programmatic: a Brand Marketer's Guide». A travers 94 pages, l’étude détaille le programmatique au sein de plusieurs marchés européens et se compose de 5 parties principales, qui représentent les étapes à suivre pour un marketer :
1 - Organiser les insights d’audience
2 - Concevoir des créations pour tous les canaux, notamment avec du HTML5
3 - Exécuter en intégrant la technologie
4 - Atteindre les audiences à travers tous les écrans
5 - Mesurer l’impact
Le livre blanc compile également plusieurs études et reprend des cases studies tirés des solutions technologiques de Google pour toutes les étapes à suivre. «Il s’agit d’avoir une vision globale sur les enseignements que l’on observe un peu partout et d’accompagner les annonceurs dans leur réfléxion, avec une dimension à échelle locale», indique Grégoire Peiron, Head of Media Buying Solutions de DoubleClick.
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Similar to Ben Kartzman - Achieving Personalized Messaging at Scale (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. R I G H T P E R S ON, R I G H T T I M E , R I G H T E NV I R ONM E NT …
R IG H T M ES S A G E?
THE POWER OF PERSONALIZATION
Dynamic (data-driven) creative delivers
campaigns that are more relevant, perform
better, and offer greater insight.
4. Consumers value personalized experiences.
eMarketer, May 2016
46%
10%
19%
25%
SPECIAL TREATMENT
Makes me feel like I’m
getting special treatment
EASIER SEARCHING & SHOPPING
Makes online searching &
shopping faster and easier
DISCOVER NEW PRODUCTS
A way to discover new products that they
may not have otherwise learned about
MORE RELEVANT
Reduces irrelevant
advertising
PRIMARY BENEFITS OF
PERSONALIZED ADVERTISING
According to US Internet Users
5. Marketers believe in personalized experiences.
DataXu, 2016 eMarketer, September 2016
WHAT SKILLS ARE BECOMING INCREASINGLY IMPORTANT
FOR SUCCESSFUL SENIOR MARKETERS IN THE US?
95% OF MARKETERS EXPECT DATA-DRIVEN
MARKETING TO POSITIVELY IMPACT REVENUE
% of respondents
Being Data
Literate 65%
Understanding
Digital Media 72%
Creativity 79%
6. Machine learning and automation are making this possible.
DSPs DMPs DCPs
Purchase inventory
and target audiences
through automation
DEMAND SIDE PLATFORMS
DATA
MANAGAMENT PLATFORMS
DYNAMIC CREATIVE
PLATFORMS
Collect and group
audience segments to
target specific users
Deliver the most
relevant creative message
to every individual
8. Marketers who evolve will win.
T H O S E WH O D O
Know that creative is a critical driver
of marketing performance
Leverage data to strengthen
relationships with customers
Collaborate across teams
and marketing channels
Spend time on creativity, strategic
planning and experimentation
T H O S E WH O D O N ’T
Focus on media optimization and
leave creative as an afterthought
Show the same limited messaging
to everyone in every context
Work in silos
Spend time on tedious,
low value tasks
12. D AT A T O D R I V E R E L E V ANC E
DEMO DEMO DEMO
WEATHER
DEMO
DATE / DAY OF WEEK LOCATION TIME OF DAY
13. D AT A T O D R I V E R E L E V ANC E
DEMO DEMO
ENGAGEMENT
RETARGETING
SEQUENTIAL
MESSAGING
SITE
RETARGETING
PRODUCT
RECOMMENDATIONS
1st AD 1st AD
2nd AD2nd AD
14. D AT A T O D R I V E R E L E V ANC E
DEMO DEMO
AUDIENCE
DEMO
MACRO TRAVEL E-CIRCULAR
18. T H R E E T E NE T S OF D Y NAM I C C R E AT I V E
1
MOST EFFICIENT
WORKFLOW
ACROSS PARTNERS
2
INCREASED CREATIVE
RELEVANCY
THROUGH DATA
3
OPTIMIZATION
THROUGH
STRONGANALYTICS
19. M AK E E V E R Y I M P R E S S I ON C OU NT
The average viewer
only looks at a banner for
2-3 SECONDS
MAXIMIZE YOUR IMPACT
PERSONALIZE with relevant
imagery, products, copy & offers
Keep it short and sweet with
just 5-10 WORDS of copy
Make the BRANDING CONSISTENT
across ever-present logo, colors & fonts
22. P E R S ONAL I Z E D C R E AT I V E D R I V E S R OI
46% MORE
WEBSITE TRAFFIC
in only 2 weeks
+46%7x
7X PROFIT GROWTH
for every marketing
dollar spent
67% MORE
CLICK-THROUGHS
than generic creative
+67%
17% PROFIT INCREASE
on tickets booked
+17%
25. Tennessee Department ofTourism Development was in search of an
innovative storytelling approach to present its consumers with personalized
vacation plans specific to their interests and browsing history.
C AS E S T U D Y : C H AL L E NG E
26. Each video spot was designed to appeal to each consumer’s unique set of interests
by leveraging TDTD’s vast library of video clips featuring their famous attractions.
C AS E S T U D Y : S OL U T I ON
27. 46%
Personalized creative
drove a
Boost inTDTD’s web
traffic in 2 weeks
93%
Of ad viewers
surveyed
Plan to visitTennessee
within 12 months
Through these personalized video efforts to develop
video ad content for a specific user in real-time,
WEOUTPERFORMEDOUR ESTIMATEDVIDEOVIEW
BENCHMARK BY 4 MILLIONVIEWSAND MORETHAN
TRIPLEDOUR CLICKTHROUGH RATE, driving more traffic
toTNVacation.com than in past video campaigns.
—Megan Davey
VML, Associate Channel Director
“
”
The 2000+ personalized Spongecell video creatives were directly responsible
for major increases in web traffic and consumer intent to book a trip.
C AS E S T U D Y : R E S U L T S
29. THE CHALLENGE
To leverage customer purchasing DATA and weekly
product OFFERS to drive customers into 2300 STORES
$645
$450
$700
$100
$159
+ +
30. Identify Consumer Information Pull In Product Information Compile Personalized Ad
THE SOLUTION
CORE dynamically personalizes
creative to each consumer in real time.
DYNAMIC
CREATIVE STUDIO
REAL-TIME
REPORTING
DECISION
ENGINE
DATA & CONTENT
INTEGRATION
34. A C R E AT I V E - F I R S T P L AT F OR M
CREATIVE
AUTO-
OPTIMIZATION
DATA FEEDS
& CONTENT
INTEGRATION
DECISION
ENGINE
RETARGETING
SOLUTIONS
DYNAMIC
CREATIVE STUDIO
REAL-TIME
REPORTING
PLATFORMDATA DISTRIBUTION
Editor's Notes
TBD
TBD
The client is Coles. The 7th largest retailer in the world, with reach across grocery, gas, and travel industries.
Coles wanted to replicate their offline circular targeting strategies, in an online environment. They would target their large database of rewards program members with 25,000 weekly offers, to drive them into one of their 2300 local grocery stores.
The solution was to personally target creative in real time with the products and offers.
The result drove 7X of profit growth for every marketing dollar spent. And increased the average shopping cart by $42 for every targeted customer compare to those who were not targeted by the campaign.
If a customer was not a member they could still be targeted with personalized offers based on sales data across the average week. This example showing typical snack options purchased across the span of a week.
