Explore the future of ecommerce and retail media in this dynamic panel featuring industry leaders from Tinuiti, and Amazon, along with omnichannel marketing platform, Skai, and the technology and data platform helping brands accelerate ecommerce from all existing touchpoints, SmartCommerce.
Join our experts as they unravel trends, unveil predictions, and provide foresight that positions you at the forefront of industry evolution.
2. 2
Session 1
10am PT | 1pm ET
Amazon and Retail Media State of the
Union: Charting the Course
Session 2
10:35am PT | 1:35pm ET
How Can I Reach Custom Audience
Segments on Amazon?
Session 3
11:10am PT | 2:10pm ET
Why is Omnichannel Measurement the
New Gold Standard for Brand Growth?
Session 4
11:45am PT | 2:45pm ET
Your Map to Navigating the Future of
Amazon and Retail Media
Session 5
10am PT | 1pm ET
Smart Budgets, Strong Brands: The
Game-Changing Guide
Session 6
10:35am PT | 1:35pm ET
How to use Curated Deals to Drive
Programmatic Success
Session 7
11:10am PT | 2:10pm ET
What Are the Latest Strategies for Driving
Your Bottom Line?
Session 8
11:45am PT | 2:45pm ET
Can Amazon be Used as a Brand Builder?
DAY 1
Wednesday, February 7, 2023
DAY 2
Wednesday, February 14, 2023
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Katherine Bishop
Marketing Webinars Specialist
4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV, Google, Facebook,
and Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
6. Our Speakers
Elizabeth Marsten
VP, Commerce Strategic
Services
JOE O’CONNOR
Senior Director, Strategic
Marketplace Services
JEFF COHEN
Principal Evangelist,
Advertising API
KEVIN WEISS
VP of Retail Media
JENNIFER SILVERBERG
CEO
7. In 2024, where will you spend the
most time
learning/testing/investing?
● Streaming TV
● Generative AI
● Addressing signal loss
● List other in the chat
POLL
8. Video and STV flourished, with diverse competition
(Netflix, Disney) and expansions (Peacock, Amazon).
8
Reflecting on 2023
The rise of GenAI and how it shifted marketing strategies.
The resilience of the economy and strength of
consumer expectations.
9. ● 2024: Year of testing and learning
● Hopeful for AI's ability to simplify
ecommerce for consumers, retailers, and
brands.
● Creative problem solving: Utilizing AI for
enhanced ad performance
AI’s Influence on E-Commerce
10. Marketplace Evolution
STV is essential for competing in the market
Marketers need internal buy-in for STV funding due to longer
investment timelines compared to bottom-funnel ad types.
Seize impulse purchasing opportunities - your
competitors are.
11. Deprecation highlights importance of brand's 1st party data
quality and compatibility with data clean rooms like AMC.
Tier 1 retailers/marketplaces like Amazon better positioned for
cookieless future due to unique assets (Prime, Prime Video, etc.).
Extend 1st party data through partnerships with walled
garden publishers.
Adapting Post-Cookie Deprecation
12. ● Omni-channel measurement development.
● STV investment growth makes it imperative
to connect ad impact to Amazon sales.
● Trust becomes key currency for commerce
success - prioritize consumer safety and
comfort amidst AI-driven uncertainty.
● Customer-Centric Approach: Amazon's
Problem-Solving Strategy
Big Bets for 2024
13. Key Takeaways
1. Retail media isn’t just bottom of the funnel:
Brands need to engage new customers with
video to drive sustainable growth.
2. Impact of GenAI on Strategy: The unexpected
proliferation of GenAI prompted strategic
shifts, emphasizing scalable and safe
adoption, human-centric approaches, and a
commitment to embracing change.
3. Signal Loss: Having a direct connection with
your customers is crucial for minimizing the
impact of Chrome’s cookie deprecation.
16. 16
Session 1
10am PT | 1pm ET
Amazon and Retail Media State of the
Union: Charting the Course
Session 2
10:35am PT | 1:35pm ET
How Can I Reach Custom Audience
Segments on Amazon?
Session 3
11:10am PT | 2:10pm ET
Why is Omnichannel Measurement the
New Gold Standard for Brand Growth?
Session 4
11:45am PT | 2:45pm ET
Your Map to Navigating the Future of
Amazon and Retail Media
Session 5
10am PT | 1pm ET
Smart Budgets, Strong Brands: The
Game-Changing Guide
Session 6
10:35am PT | 1:35pm ET
How to use Curated Deals to Drive
Programmatic Success
Session 7
11:10am PT | 2:10pm ET
What Are the Latest Strategies for Driving
Your Bottom Line?
Session 8
11:45am PT | 2:45pm ET
Can Amazon be Used as a Brand Builder?
DAY 1
Wednesday, February 7, 2023
DAY 2
Wednesday, February 14, 2023