The document outlines the agenda for the Amazon and Retail Media Summit scheduled for February 7 and 14, 2023, including sessions on custom audience segmentation and the importance of omnichannel measurement. It highlights key trends such as the impact of generative AI on marketing strategies and the need for brands to engage customers through video. The document emphasizes a customer-centric approach and the significance of first-party data in adapting to the evolving retail media landscape.

1. The Amazon
and Retail
Media Summit
Your Map to Navigating the Future
of Amazon and Retail Media

2. 2
Session 1
10am PT | 1pm ET
Amazon and Retail Media State of the
Union: Charting the Course
Session 2
10:35am PT | 1:35pm ET
How Can I Reach Custom Audience
Segments on Amazon?
Session 3
11:10am PT | 2:10pm ET
Why is Omnichannel Measurement the
New Gold Standard for Brand Growth?
Session 4
11:45am PT | 2:45pm ET
Your Map to Navigating the Future of
Amazon and Retail Media
Session 5
10am PT | 1pm ET
Smart Budgets, Strong Brands: The
Game-Changing Guide
Session 6
10:35am PT | 1:35pm ET
How to use Curated Deals to Drive
Programmatic Success
Session 7
11:10am PT | 2:10pm ET
What Are the Latest Strategies for Driving
Your Bottom Line?
Session 8
11:45am PT | 2:45pm ET
Can Amazon be Used as a Brand Builder?
DAY 1
Wednesday, February 7, 2023
DAY 2
Wednesday, February 14, 2023

3. Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist

4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV, Google, Facebook,
and Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speakers
Elizabeth Marsten
VP, Commerce Strategic
Services
JOE O’CONNOR
Senior Director, Strategic
Marketplace Services
JEFF COHEN
Principal Evangelist,
Advertising API
KEVIN WEISS
VP of Retail Media
JENNIFER SILVERBERG
CEO

7. In 2024, where will you spend the
most time
learning/testing/investing?
● Streaming TV
● Generative AI
● Addressing signal loss
● List other in the chat
POLL

8. Video and STV flourished, with diverse competition
(Netflix, Disney) and expansions (Peacock, Amazon).
8
Reflecting on 2023
The rise of GenAI and how it shifted marketing strategies.
The resilience of the economy and strength of
consumer expectations.

9. ● 2024: Year of testing and learning
● Hopeful for AI's ability to simplify
ecommerce for consumers, retailers, and
brands.
● Creative problem solving: Utilizing AI for
enhanced ad performance
AI’s Influence on E-Commerce

10. Marketplace Evolution
STV is essential for competing in the market
Marketers need internal buy-in for STV funding due to longer
investment timelines compared to bottom-funnel ad types.
Seize impulse purchasing opportunities - your
competitors are.

11. Deprecation highlights importance of brand's 1st party data
quality and compatibility with data clean rooms like AMC.
Tier 1 retailers/marketplaces like Amazon better positioned for
cookieless future due to unique assets (Prime, Prime Video, etc.).
Extend 1st party data through partnerships with walled
garden publishers.
Adapting Post-Cookie Deprecation

12. ● Omni-channel measurement development.
● STV investment growth makes it imperative
to connect ad impact to Amazon sales.
● Trust becomes key currency for commerce
success - prioritize consumer safety and
comfort amidst AI-driven uncertainty.
● Customer-Centric Approach: Amazon's
Problem-Solving Strategy
Big Bets for 2024

13. Key Takeaways
1. Retail media isn’t just bottom of the funnel:
Brands need to engage new customers with
video to drive sustainable growth.
2. Impact of GenAI on Strategy: The unexpected
proliferation of GenAI prompted strategic
shifts, emphasizing scalable and safe
adoption, human-centric approaches, and a
commitment to embracing change.
3. Signal Loss: Having a direct connection with
your customers is crucial for minimizing the
impact of Chrome’s cookie deprecation.

14. Schedule Your
Consultation
with an Amazon
and Retail Media
Expert

15. 15
Marketing in
2024: 5 Big
Bets for the
CMO
Read Now
➜

16. 16
Session 1
10am PT | 1pm ET
Amazon and Retail Media State of the
Union: Charting the Course
Session 2
10:35am PT | 1:35pm ET
How Can I Reach Custom Audience
Segments on Amazon?
Session 3
11:10am PT | 2:10pm ET
Why is Omnichannel Measurement the
New Gold Standard for Brand Growth?
Session 4
11:45am PT | 2:45pm ET
Your Map to Navigating the Future of
Amazon and Retail Media
Session 5
10am PT | 1pm ET
Smart Budgets, Strong Brands: The
Game-Changing Guide
Session 6
10:35am PT | 1:35pm ET
How to use Curated Deals to Drive
Programmatic Success
Session 7
11:10am PT | 2:10pm ET
What Are the Latest Strategies for Driving
Your Bottom Line?
Session 8
11:45am PT | 2:45pm ET
Can Amazon be Used as a Brand Builder?
DAY 1
Wednesday, February 7, 2023
DAY 2
Wednesday, February 14, 2023

17. Thank you!