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T R I V I A T I M E
Over half of all holiday shoppers studied
expect to spend at least $250, with 11%
saying they’ll put more than $1,000 toward
holiday gifts this year. Millennials expect to
have the deepest pockets with 62% saying
they will spend at least $250. Only 33% of
Gen Z said the same.
A N S W E R :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
Millennials
Learn more:
How do I make bold (yet strategic) bets to
improve future performance?
DAY 1 - DECEMBER 6, 2023
How do I ensure both my media and creative is
data-driven?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I reach the optimal level of investment for
maximum impact and efficiency?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I make bold (yet strategic) bets to improve future
performance?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
Stefanos Metaxas
EVP of Client Strategy & Analytics,
Streaming+
Breckon Lewis
Associate Account Director, Client
Strategy
Collette Winn
VP, Advertising Strategy
What question are you asking
yourself most going into 2024?
● How do I ensure both my media and creative is
data-driven?
● How do I reach the optimal level of investment for
maximum impact and efficiency?
● How do I make bold (yet strategic) bets to improve future
performance?
● List other in the chat
POLL
Are you currently integrating
shoppable TV ads into your
marketing strategy?
● No
● Not yet, but I want to.
● Yes!
POLL
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I make bold (yet strategic) bets to improve
future performance?
Opportunities
for marketers
next year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I make bold (yet strategic) bets to improve
future performance?
Opportunities
for marketers
next year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I make bold (yet strategic) bets to improve
future performance?
Opportunities
for marketers
next year
Key Takeaways
1. Turning transactions into experiences at the
point of inspiration is crucial for successful
shoppable TV strategies.
2. The goal is to create an advertising experience
as engaging as the consumer experience.
3. Emphasize the importance of a multiplatform
strategy as a driver of communal viewing and
mass-scale consumption.
Schedule Your
Consultation
with a Digital
Marketing Expert
Q&A
Stefanos Metaxas
EVP of Client Strategy &
Analytics, Streaming+
Breckon Lewis
Associate Account Director,
Client Strategy
Colette Winn
VP of Strategy and Operations,
Innovation, Advertising Strategy
17
From A to Gen Z
How and Where
Young Consumers are
Shopping
Read Now!
➜
DAY 1 - DECEMBER 6, 2023
How do I ensure both my media and creative is
data-driven?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I reach the optimal level of investment for
maximum impact and efficiency?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I make bold (yet strategic) bets to improve future
performance?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels
Thank you!

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How do I make bold (yet strategic) bets to improve future performance?

  • 1. T R I V I A T I M E Over half of all holiday shoppers studied expect to spend at least $250, with 11% saying they’ll put more than $1,000 toward holiday gifts this year. Millennials expect to have the deepest pockets with 62% saying they will spend at least $250. Only 33% of Gen Z said the same. A N S W E R : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats Millennials Learn more:
  • 2. How do I make bold (yet strategic) bets to improve future performance?
  • 3. DAY 1 - DECEMBER 6, 2023 How do I ensure both my media and creative is data-driven? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I reach the optimal level of investment for maximum impact and efficiency? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I make bold (yet strategic) bets to improve future performance? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels
  • 4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. Our Speakers Stefanos Metaxas EVP of Client Strategy & Analytics, Streaming+ Breckon Lewis Associate Account Director, Client Strategy Collette Winn VP, Advertising Strategy
  • 8. What question are you asking yourself most going into 2024? ● How do I ensure both my media and creative is data-driven? ● How do I reach the optimal level of investment for maximum impact and efficiency? ● How do I make bold (yet strategic) bets to improve future performance? ● List other in the chat POLL
  • 9. Are you currently integrating shoppable TV ads into your marketing strategy? ● No ● Not yet, but I want to. ● Yes! POLL
  • 10.
  • 11. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I make bold (yet strategic) bets to improve future performance? Opportunities for marketers next year
  • 12. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I make bold (yet strategic) bets to improve future performance? Opportunities for marketers next year
  • 13. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I make bold (yet strategic) bets to improve future performance? Opportunities for marketers next year
  • 14. Key Takeaways 1. Turning transactions into experiences at the point of inspiration is crucial for successful shoppable TV strategies. 2. The goal is to create an advertising experience as engaging as the consumer experience. 3. Emphasize the importance of a multiplatform strategy as a driver of communal viewing and mass-scale consumption.
  • 15. Schedule Your Consultation with a Digital Marketing Expert
  • 16. Q&A Stefanos Metaxas EVP of Client Strategy & Analytics, Streaming+ Breckon Lewis Associate Account Director, Client Strategy Colette Winn VP of Strategy and Operations, Innovation, Advertising Strategy
  • 17. 17 From A to Gen Z How and Where Young Consumers are Shopping Read Now! ➜
  • 18. DAY 1 - DECEMBER 6, 2023 How do I ensure both my media and creative is data-driven? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I reach the optimal level of investment for maximum impact and efficiency? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I make bold (yet strategic) bets to improve future performance? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels