Swoon Touch is a New York based company that specializes in developing innovative and visually striking branded content for luxury brands. They create highly visual content to establish emotional connections between products and people. Their team produces motion pictures and interactive content to bring brand strategies to life. They track audience engagement with their content to measure success. Their goal is to turn concepts into compelling narratives that drive people from passion to purchase.

1. +
SWOON TOUCH
SUMMER 2014
FILM PRODUCTION
BRANDED CONTENT

2. is a New York based interactive
brand content and film production
c o m p a n y s p e c i a l i z i n g i n
developing innovative and visually
striking content for luxury and
aspirational brands in the fashion,
beauty and lifestyle industries.
!
We turn intelligent concepts into
compelling, distinctive and long
lasting narratives.
INTERACTIVE

3. CAPABILITIES
CREATIVE
We specialize in the creation of highly visual branded content aimed at establishing an
enduring emotional bridge between products and people.
!
PRODUCTION
Our team of seasoned producers, art directors, filmmakers, photographers and artists from
multiple disciplines bring your brand strategy to life through motion picture, keeping your
audience coming back for more.
!
INTERACTIVE
We use interactive marketing and motion touch enabled technology as a key component to
our digital strategy tailoring your program to fit with your specific needs and consumer
base.
!
CRM INSIGHTS + ANALYTICS
Using innovative tracking technology, qualitative and quantitative analytics help us measure
your audience’s exposure and engagement with our content to gauge our success.
!
...but all of the above can be summed up in what we call the SWOON TOUCH (literally)
!
!

4. where
! meets purchase
passion
BRANDED CONTENT
!

5. THE LOOK
Our interactive technology is built right into your content’s code. That means where ever your
content lives (social media, Destination Kors, the Cinematique community, blogs, magazines,
etc.), your interactive experience goes with it.*
* Interactive content is available on all desktop and tablet devices. Interactive content must be viewed through the Cinematique app on mobile devices.
THE LOOK
Our interactive technology is built right into your content’s code. That means where ever your
content lives (social media, Destination Kors, the Cinematique community, blogs, magazines,
etc.), your interactive experience goes with it.*
* Interactive content is available on all desktop and tablet devices. Interactive content must be viewed through the Cinematique app on mobile devices.

6. HOME SCREEN
for the viewer. This view often contains instruction on
using the technology as well as your call to action. Best
practices here? Choose a strong image, keep your text
concise and legible, make your call to action simple and
make sure the participation incentive is apparent.
PRODUCTS IN PLAY
Throughout your video, featured products can be selected
by touching on them. Placing multiple products in each
shot means your viewers have the chance to explore and
may even watch the video multiple times to see what
they’ve missed. The goal is to make sure your consumers

7. CLEAN VIEW
The player control panel disppears to give consumers a clean
look at your video content both in AND out of full screen mode.

8. A DANCE THAT GOES BEYOND ROUTINE
71,827 views. 157,379 touches.
INSPIRED TO BUY
26% of clicks to brand website converted to a sale.
where
! meets purchase
passion
BRANDED CONTENT
!

9. point of
passion
=
C-COMMERCE
point of
purchase
e-commerce
m-commerce
BRANDED CONTENT
!

10. FASHION FILMS + BRANDED CONTENT
On New Terms - SHOWstudio’s death series.
Highlighting branded content in fashion films.
http://swoonnyc.com/swoontouch.html
SET THE SWOON TOUCH IN MOTION HERE
CURATION + PRODUCTION
BRANDED CONTENT
!
SHOPPABLE VIDEO CONTENT

11. MOTION PORTRAITS
Courtney Weinblatt - Market Director at Marie Claire
Motion portraits of leaders in the fashion industry, to be released over the next couple of months in several publications.
Megan O’Neil - Lucky Magazine Associate Beauty Editor Sheena Smith - Teen Vogue Accessories Director
http://swoonnyc.com/swoontouch.html
SET THE SWOON TOUCH IN MOTION HERE
CURATION + PRODUCTION
BRANDED CONTENT
!
SHOPPABLE VIDEO CONTENT

12. BEAUTY + STYLE HOW-TOVIDEOS
After creative directing and producing a series of ten videos for Vogue we created this demo to show MTE technology’s potential.
(Vogue Monday Makeover demo)
CURATION + PRODUCTION
http://swoonnyc.com/swoontouch.html
SET THE SWOON TOUCH IN MOTION HERE
BRANDED CONTENT
!
SHOPPABLE VIDEO CONTENT

13. SHOPPABLE VIDEO CONTENT
SET THE SWOON TOUCH IN MOTION HERE
FASHION SHOWS
Tanya Taylor S/S 2013 to be released later next month, also in vertical format.
http://tanyataylor.com/#/video
CURATION + PRODUCTION
BRANDED CONTENT
!

14. +BEAUTY & STYLE HOW-TO VIDEOS
MOTION PORTRAITS
FASHION FILMS & ADVERTISING
FASHION SHOWS
http://swoonnyc.com/swoontouch.html
SET THE SWOON TOUCH IN MOTION HERE
MINI-MAGAZINE // BOUTIQUE
CURATION + PRODUCTION
BRANDED CONTENT
!
SHOPPABLE VIDEO CONTENT

15. SHOPPABLE VIDEO CONTENT
MULTIPLE PRODUCTS FROM ONE CATEGORY
THE MAKING OF INTERVIEWS HOW-TO
MULTIPLE PRODUCTS FROM ACROSS CATEGORIES
“MINI MAGAZINE” CONTENT
SWOON NYC can also work with your already existing video content across platforms
curating and designing a branded mini-magazine for it and expanding your brand’s universe.
!
We’re story tellers. Your customers will ride along for the journey.
BOUTIQUE
BRANDED CONTENT
!

16. CASE STUDY
HOLIDAY SEASON 2014
PITCH

17. THE PROCESS
The Swoon Touch interactive content process is designed to maximize the
effectiveness of your interactive initiative. It also minimizes the time and effort
required of your in-house teams. In the end, there are only 4 small additions to your
standard production process. And you can be as involved as you’d like, leaning on
our expertise, capabilities and resources where it makes the most sense for you.
CONCEPT &
CREATIVE
PRIMARY &
COLLATERAL POST-
PRODUCTION*
ALL CONTENT
FINAL APPROVALS
BOUTIQUE
OUTLINE*
BOUTIQUE
PRODUCTION*
BUDGET &
PRE-PRODUCTION
PRODUCTION &
SHOOTING
INTERACTIVE TECH
IMPLEMENTATION*
Your boutique is home to
your e-commerce activation
and the collateral content
behind your video. Here,
creating an outline that
includes all the supporting
copy and photography,
video and/or audio you’ll
need to round out your
ultimately informs your
production calendar.
edit of your primary piece
of content (your video) and
of collateral content for
your boutique. With your
choices in-hand, our teams
start color corrections and
grading, sound design,
developing graphics, etc.
on your video. We can
also retouch and edit your
collateral content selections
to make sure they align
with your video’s mood and
strategy.
Our tech team builds your
boutique incorporating
your collateral content.
They build in links to
e-commcerce or other
online sources, embed
additional rich content, etc.
and may have additional
suggestions for ways to
optimize your collateral
content with regard to your
content strategy.
Now, it all comes together.
Here, your primary piece
of content is linked to your
collateral content. Our tech
teams use time signatures
to track your products in
the video and layer in your
touchpoints. They then
connect those touchpoints
to the corresponding items
in your boutique.
* These production stages are added or affected in the interactive content process.

18. 18
Great content teaches, persuades or entertains your
audience while also helping you meet your business
goals. Strategically, it’s easy to locate, shareable, useful,
memorable, actionable and measurable. A consumer-
centric, interactive content strategy for a 3-video series for
Michael Kors should contain:
• an omni-platform, mixed release (paid, earned & owned
media)
• a clear call-to-action to focus engagement and guide
consumers down the sales funnel
• rotating engagement/participation incentives
• integration with existing digital and experiential initiatives
THE CONTENT STRATEGY

19. 19
EPISODE 1
WHAT DOES IT DO?
initiative. Because consumers have learned to look for this kind of
innovation from you after your meteoric gains in the digital engagement
and social media spaces, Michael Kors is in a unique position to take
advantage of this thought-leadership opportunity. You will leverage that
expectation to your advantage and get the audience to really engage
with the series.
WHAT IS SUCCESS?
From Episode 1, you should expect to drive engagement and volume. It
is the call to action for the video series. Your performance indicators will
EPISODE 2
WHAT DOES IT DO?
The middle episode is always the toughest. People’s expectations are
high, but you’ve lost the originality of the cliffhanger device and don’t
have the closure of the conclusion. This is a great opportunity to focus
more on your value proposition. What do your consumers need or want?
How are you providing it? You will focus on a robust boutique experience
that gives your audience (already familiar with the interactive technology)
big rewards for being engaged.
WHAT IS SUCCESS?
You will be better able to push product sales via Episode 2 using the
data gathered from Episode 1. Episode 2 is the follow up to your initial
call to action and focuses your message. With an informed engagement
strategy, product sales moves higher in your list of performance
indicators.
EPISODE 3
WHAT DOES IT DO?
an ending. It’s actually a beginning... the beginning of a stronger
relationship between Michael Kors and your customer base. This
relationship is supported and reinforced by innovative, chic content that
illustrates your commitment to serve. You will use this connectivity to
springboard consumers on to your experiential/real world activations and
periphery digital initiatives.
WHAT IS SUCCESS?
By Episdoe 3, your informed engagement strategy allows you to make
product sales your number 1 performance indicator without losing any
surpass the cost of producing the series.

20. E-COMMERCE
There are two general e-commerce solutions in the
boutique: 1) allow purchasing directly from the boutique
e-commerce environment.
BOUTIQUE
This is where your consumers interact with your product.
Each tile represents an item slected by the consumer when
they watched your video. The tiles can be programmed to
play other roles as well such as a credits tile to replace in-
video credits or an all-items tile that allows the consumer
to see what items they missed. It’s from here that the
consumer can decide to purchase the items they like most.

21. THE CONSUMER JOURNEY
Here’s how you can expect your consumers to engage with your initiative. Each
engagements, promotions and initiatives.
RECEIVE CONTENT
WATCH
TOUCH
BOUTIQUE
PURCHASE
IGNORE
PASSIVE VIEW
IGNORE
SHARE LEARN/EXPERIENCE IGNORE
WATCH
TOUCHPASSIVE VIEW
BOUTIQUEIGNORE
EXCLUSIVESPURCHASESHARELEARN
ENG./NOT.ARCHIVE
PURCHASESAVESHARELEARNIGNORE
JOIN
IN-NETWORK

22. THE COMPETITION
There are a few common issues among our competitors that fall into two main
categories: a disruptive viewer experience and limited functionality.
Disruptive Viewer Experience
• Video pauses to accomodate interactive tech
(WireWax, Fuisz)
•
Clicktivated, Rapt Media, Pokeware)
Limited Functionality
• Unclear touch/click points (Clicktivated)
• Viewer cannot save items to view later (Fuisz)
• No e-commerce integration (Rapt Media)
• No full-screen capability (Fuisz, Clicktivated)
•
Our platform, tailored for prestige and premium brands, will keep your interactive
content both easily accessible and aspirational. We provide...
YOUR ADVANTAGE
an omnichannel, embeddable e-commerce player
*
customizable user interface
*
an uninterrupted viewing experience
*
quality HD video streaming full-screen
*

23. THE NUMBERS
An e-commerce initiative for Michael Kors, built around interactive content, could drive both
engagement and sales. Considering a target audience of 5 million people, our technology
could generate 12,750 to 35,400 clicks through to e-commerce with intent to purchase. If
you build an initiative with an average item price of just $100, you could see sales revenues
ranging from over USD 300k to nearly USD 1 million!
* (C) is the number of clicks/touches that click-through to e-commerce, (p) is the average CTR for your type of engagement as a percentage, (m) is the average number of clicks/touches recorded during a single view for your type of engagement and (V) is the number of times your video is viewed.
† Video boasts the highest engagement rates in digital marketing. Desktop CTRs hover around 4.25% and mobile CTRs are near 11.8%. (Source: Digiday & Mobile Marketer)
††
The sales conversion process begins when a user clicks the purchase link and connects to the brand’s e-commerce website.
IN DETAIL
To create projections, we make a few educated guesses and then use a simple plug-and-play formula: C = p(mV).*
We determine the potential size of your target audience by looking at your paid, earned and owned media landscape. Michael Kors could tap into 2 million Twitter followers, nearly as many Instagram followers, a whopping 14 million
fans on Facebook and the engaged audiences that visit both Destination Kors and your trusted external media outlets. Depending on your chosen distribution/release strategy, we think it is feasible to have a target audience of 5
million people.
between 212,500 and 590,000 views.† Our platform has generally shown an average of 3 clicks per view with a 2% CTR to brand e-commerce. Now let’s go to the formula...
LOW END
C = p(mV)
C = (2%)[(3)(212,500)]
C = 12,750
HIGH END
C = p(mV)
C = (2%)[(3)(590,000)]
C = 35,400
†† of about 26%.
That means you could see anywhere from 3,315 to 9,204 individual purchases. With an average item price of $100 you could see sales revenues ranging from USD 331,500 to USD 920,400.

24. BRANDED CONTENT
!
NEW PERFORMANCE METRICS
Touch Rate Explore Rate Clickthrough Rate
More Time Spent over Regular Video
350%
66%
n/a
13%
% of interactions
leading to external pages
% of interactions
explored from touches
*Best Performance Scenario
Touchable video
Regular Video
3:1
n/a less than 1%
Viewers watch and explore content for as much as 4 minutes on a 1-minute video.
*
*
avg. amount of touches
per minute of video
SHOPPABLEVIDEO CONTENT
ENGAGEMENT SUCCESS
Source: Cinematique

25. 13% click-through
120% to 250% interaction (1.2 - 2.5 touches per view)
Colorful pieces
Models
Locations
350% more time spent over regular video
C-COMMERCE
ENGAGEMENT
VIEWING TIME
INTERESTS
C-COMMERCE SHOPPABLE BRANDED CONTENT
Infinitesimally small click-through rates on banners
17% of page views lasts less than 4 seconds
Banners ignored and disliked
Risky native advertising and causes backlash
Only 4% of page views lasts more than 10 minutes
E-COMMERCE TRADITIONAL ONLINE ADVERTISING
VS.
http://www.fastcompany.com/3027012/technovore/go-native-ad-man
http://mailchimp.com/resources/research/email-marketing-benchmarks/
http://www.fastcompany.com/3029325/whos-next/with-touchable-video-brands-see-what-consumers-want-to-buy
Sources:
3% clicks on email marketing
E-COMMERCE
ENGAGEMENT
VIEWING TIME
INTERESTS
SHOPPABLEVIDEO CONTENT
ENGAGEMENT SUCCESS
BRANDED CONTENT
!

26. TV SPOT
OTHER CHANNELS
THAT THE SEXY
IDEA HAPPENS TO
WORK IN
SEXY
CREATIVE
IDEA
BUILDING
BACKWARDS
How many (many)
marketing plans are
structured.
!
Others build out from
a sexy creative idea
into other channels
that the idea can live
within.
RETAIL/
POS
TWITTER
PRINT/
OOH
FACEBOOK
MICROSITE
BRANDED CONTENT
!

27. BUILDING
FORWARDS
!
WHAT PEOPLE
NEED AT EACH
STAGE IN THEIR
JOURNEY
!
RELEVANT
AND
EFFECTIVE
CHANNEL
ACTIVATION
ACTIVATION
ACTIVATION
ACTIVATION
CUSTOMER
JOURNEY
BRAND
BEHAVIOR
ACTIVATION
How our IMC plans
are structured.
!
We build our plans
around how the
consumer behaves.
BRANDED CONTENT
!

28. PRICING STRUCTURE
CONTENT + MANAGEMENT + PLAYER
PERFORMANCE BASED SUBSCRIPTION
Touch account lease renewal or option to purchase at the end of the month.
SHOPPABLE PLAYER
BRANDED CONTENT
!
PERFORMANCE-BASED PRICING
Enterprise Level Pricing Available Upon Request
$100/mo $250/mo $500/mo $1,000/mo
5,000 Touches
50 Touchable Items
5 GB VIDEO UPLOAD
$15 every 1,000 touch overage
25,000 Touches
125 Touchable Items
8 GB VIDEO UPLOAD
$12 every 1,000 touch overage
50,000 Touches
250 Touchable Items
10 GB VIDEO UPLOAD
$10 every 1,000 touch overage
100,000 Touches
500 Touchable Items
20 VIDEO UPLOAD
$5 every 1,000 touch overage
PRO CREATOR
Most Popular
PREMIUM CREATOR
GOLD
CREATOR
PLATINUM
CREATOR
First boutique set-up offered at 25% discount introductory rate.
Additional boutique updates charged at standard rates.
Content production budget based upon creative.
BUDGET ESTIMATES UPON REQUEST
CONTENT PRODUCTION + MANAGEMENT
+
SHOPPABLEVIDEO CONTENT

29. - Canada
- China
- France
- Germany
- Hong Kong
- Japan
- Spain
- Sweden
- South Africa
- Belgium
- UK
- USA

30. CLIENTS
are at the top of their industries,
whether in fashion, film or the art
world. As a boutique agency we
tailor-make solutions listening to our
client’s needs but going beyond
them, listening to their customers
t h a n k s t o o u r e x c l u s i v e
technologies and building an
emotional bridge between them and
the product.

31. FASHION
CLIENTS

32. CORPORATE
CLIENTS

33. ADVERTISING
AGENCIES

34. Ramón J. Goñi
Managing Director &
Partner
Monica G. Lee
Legal Counsel
& Partner
Susan Locht Carolyn Jao
Creative Director Account Executive
Josh McKie
Director of Photography
Daniel Graf
Production Coordinator
Dan Wantz
Director of Photography
Spencer Taylor
Production Manager
Jake Saner
Director of Photography
WHO WE ARE
Arina Bleiman
Director of Photography
Kari Browne
Producer

35. + our skillful partners:
Alien Kung Fu
All:Expanded
Bluwi
Cinematique
Kess Agency
Wildbytes
WHO WE ARE
Motion GFX
Music videos
Sound design
Motion Touch
Brand Strategy and C-Commerce
Interactive Experience Design
Confidential and Proprietary Wildbytes © 2014
!!LARGER-THAN-LIFE MODELS
INTERACT WITH THE CROWDS

36. “WE ARE ARCHITECTS OF IDEAS.
WE CREATE EMOTIONAL BRIDGES BETWEEN
PRODUCTS AND PEOPLE.
WE DESIGN IDEAS...”
...GOOD IDEAS. YOU DECIDE THE PACE”

37. CONTACT
Sarah Summit | Account Executive
(212) 203-9679
studio@swoonnyc.com
NEW YORK
5 CROSBY STREET | SUITE 2F | NEW YORK, NY 10013