How do I reach the optimal level of investment for maximum impact and efficiency?

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The quest for the perfect media investment strategy is marked by both challenges and opportunities. Whether you’re navigating the Streaming or Commerce landscape, finding that elusive sweet spot where investment yields maximum impact and efficiency is the ultimate goal. Tinuiti’s media, client strategy and marketplaces experts will be joined by mobile app attribution and analytics leader, Kochava, and unified marketing data platform, Singular. Our expert panelists will share their predictions and insights for the upcoming year. We’ll leverage the power of data and analytics to paint a clear picture of the marketing landscape ahead.

Retail

T R I V I A T I M E
Gen Z is the most likely generation to
increase their holiday spending, with
46% planning to do so in 2023. Just
19% of baby boomers expect to
increase their spending this year,
while 31% of boomers plan to spend
less.
A N S W E R :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
Gen Z
Learn more:

How do I reach the optimal level of
investment for maximum impact and
efficiency?

DAY 1 - DECEMBER 6, 2023
How do I ensure both my media and creative is
data-driven?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I reach the optimal level of investment for
maximum impact and efficiency?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I make bold (yet strategic) bets to improve future
performance?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
DAY 2 - DECEMBER 13, 2023
How do I break down barriers between channels?
10:00 – 10:45am PT | 1:00 – 1:45pm ET
How do I ensure my marketing building blocks are 2024
ready?
11:00 – 11:45am PT | 2:00 – 2:45pm ET
How do I effectively personalize messaging to my
audiences?
12:00 – 12:45pm PT | 3:00 – 3:45pm ET
2024 Digital Marketing Panels

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tomorrow
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Log back anytime with same link
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our teams after!
Katherine Bishop
Marketing Webinars Specialist

WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing ﬁrm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

Our Speakers
Shasta Cafarelli
Senior Vice President, Media
Strategy
Alex Rossi
Director, Client Strategy &
Analytics
Tanya Valle
Senior Strategist,
Marketplaces
Gary Danks
General Manager of Always-on
Incremental Measurement
Eran Friedman
CTO & Co-founder

Futureproof your growth with
with next-gen attribution and analytics

What question are you asking
yourself most going into 2024?
● How do I ensure both my media and creative is
data-driven?
● How do I reach the optimal level of investment for
maximum impact and efficiency?
● How do I make bold (yet strategic) bets to improve future
performance?
● List other in the chat
POLL

When optimizing your digital marketing
investments, what's your key factor for
maximum impact and efficiency?
● Audience segmentation
● ROI monitoring
● Data analytics and insights
● Platform and channel optimization
● List others in the chat
POLL

Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I reach the optimal level of investment for
maximum impact and efficiency?
Recapping
biggest
problems
marketers
faced this year

Key Takeaways 1. Ensuring that data from different sources is
readily accessible is crucial, and will empower
brands and agencies to devise effective
measurement solutions.
2. Media Mix Modeling (MMM) should be a core
focus in 2024, especially in the evolving privacy
landscape.
3. Investing in top and mid funnel success
ampliﬁes performance marketing campaigns
and is key to continued growth.

Schedule Your
Consultation
with a Digital
Marketing Expert

Q&A
Shasta Cafarelli
Senior Vice President,
Media Strategy
Alex Rossi
Director, Client Strategy &
Analytics
Tanya Valle
Senior Strategist,
Marketplaces
Gary Danks
General Manager of Always-on
Incremental Measurement
Eran Friedman
CTO & Co-founder

T R I V I A T I M E
Which generation is expected to spend
the most money on holiday shopping this
year?
Q U E S T I O N :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats

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How do I reach the optimal level of investment for maximum impact and efficiency?

1. T R I V I A T I M E Gen Z is the most likely generation to increase their holiday spending, with 46% planning to do so in 2023. Just 19% of baby boomers expect to increase their spending this year, while 31% of boomers plan to spend less. A N S W E R : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats Gen Z Learn more:

2. How do I reach the optimal level of investment for maximum impact and efficiency?

3. DAY 1 - DECEMBER 6, 2023 How do I ensure both my media and creative is data-driven? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I reach the optimal level of investment for maximum impact and efficiency? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I make bold (yet strategic) bets to improve future performance? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels

4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist

5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing ﬁrm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+

6. Some of Our Clients Our Recognition For commerce leaders of today and the future

7. Our Speakers Shasta Cafarelli Senior Vice President, Media Strategy Alex Rossi Director, Client Strategy & Analytics Tanya Valle Senior Strategist, Marketplaces Gary Danks General Manager of Always-on Incremental Measurement Eran Friedman CTO & Co-founder

8. Our Speakers Shasta Cafarelli Senior Vice President, Media Strategy Alex Rossi Director, Client Strategy & Analytics Tanya Valle Senior Strategist, Marketplaces Gary Danks General Manager of Always-on Incremental Measurement Eran Friedman CTO & Co-founder

9. Futureproof your growth with with next-gen attribution and analytics

10. What question are you asking yourself most going into 2024? ● How do I ensure both my media and creative is data-driven? ● How do I reach the optimal level of investment for maximum impact and efficiency? ● How do I make bold (yet strategic) bets to improve future performance? ● List other in the chat POLL

11. When optimizing your digital marketing investments, what's your key factor for maximum impact and efficiency? ● Audience segmentation ● ROI monitoring ● Data analytics and insights ● Platform and channel optimization ● List others in the chat POLL

12. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I reach the optimal level of investment for maximum impact and efficiency? Recapping biggest problems marketers faced this year

13. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I reach the optimal level of investment for maximum impact and efficiency? Recapping biggest problems marketers faced this year

14. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I reach the optimal level of investment for maximum impact and efficiency? Recapping biggest problems marketers faced this year

15. Key Takeaways 1. Ensuring that data from different sources is readily accessible is crucial, and will empower brands and agencies to devise effective measurement solutions. 2. Media Mix Modeling (MMM) should be a core focus in 2024, especially in the evolving privacy landscape. 3. Investing in top and mid funnel success ampliﬁes performance marketing campaigns and is key to continued growth.

16. Schedule Your Consultation with a Digital Marketing Expert

17. Q&A Shasta Cafarelli Senior Vice President, Media Strategy Alex Rossi Director, Client Strategy & Analytics Tanya Valle Senior Strategist, Marketplaces Gary Danks General Manager of Always-on Incremental Measurement Eran Friedman CTO & Co-founder

18. 18 2024 Google Ads Guide Read Now! ➜

19. DAY 1 - DECEMBER 6, 2023 How do I ensure both my media and creative is data-driven? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I reach the optimal level of investment for maximum impact and efficiency? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I make bold (yet strategic) bets to improve future performance? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET DAY 2 - DECEMBER 13, 2023 How do I break down barriers between channels? 10:00 – 10:45am PT | 1:00 – 1:45pm ET How do I ensure my marketing building blocks are 2024 ready? 11:00 – 11:45am PT | 2:00 – 2:45pm ET How do I effectively personalize messaging to my audiences? 12:00 – 12:45pm PT | 3:00 – 3:45pm ET 2024 Digital Marketing Panels

20. T R I V I A T I M E Which generation is expected to spend the most money on holiday shopping this year? Q U E S T I O N : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats

How do I reach the optimal level of investment for maximum impact and efficiency?

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