Personalization is the key to capturing your audience's attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging. The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We'll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.