SlideShare a Scribd company logo
T R I V I A T I M E
When asked which social platforms
they look to for holiday shopping
inspiration, over half of respondents
said they look to Facebook, the most
popular answer. The share who
selected TikTok stood at 38%, a
meaningful jump from 29% in 2022.
A N S W E R :
P R I Z E :
$25 Gift Card to Starbucks, DoorDash or UberEats
Facebook
Learn more:
How do I effectively personalize messaging
to my audiences?
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
Emily Clarkson
Senior Director, Lifecycle
Marketing
Jonathan Cole
Strategist, Marketplaces
SJ Carcamo
Partner Marketing
Ana Santaella
Sr. Director of Product
Marketing
Adena Merabi
Partnerships Team Lead
Justuno is built to
create long-lasting customer relationships with
our top UX pop-ups & proprietary visitor tracking.
This combo increases marketing ROI, & scales
your business through tailored on-site visitor
experiences that convert. Justuno empowers
marketers to create and target segments through
automation & advanced analytics so they can
provide customers with the ultimate online
experience— from lead capture to post
purchase.
Questions?
Email me 🤠
Free
Trial!
The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential.
✓ streamline execution ✓ measure impact
✓ unlock insights
Connecting commerce media & critical data signals so marketers can easily
The only omnichannel platform designed for commerce advertising
on the highest-engagement, highest return consumer touchpoints
Quizzes Reviews Loyalty Referrals Surveys
BACKED BY THE BEST
PARTNERED WITH THE BEST
TRUSTED BY THE BEST
9,000+ CUSTOMERS
THE CUSTOMER MARKETING PLATFORM
AVERAGE USER ROI
What question are you asking
yourself most going into 2024?
● How do I break down barriers between channels?
● How do I ensure my marketing building blocks are
2024 ready?
● How do I effectively personalize messaging to my
audiences?
● List other in the chat
POLL
How do you currently gather data
for personalization efforts?
● Customer surveys
● Behavioral data
● Retail Partners
● List other in the chat
POLL
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I effectively personalize messaging to my
audiences?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I effectively personalize messaging to my
audiences?
Recapping
biggest
problems
marketers
faced this year
Predictions &
what we are
going to see
for next year
What
marketers
need to do to
be successful
next year
How do I effectively personalize messaging to my
audiences?
Recapping
biggest
problems
marketers
faced this year
Key Takeaways
1. Prioritize post-purchase experiences, micro
surveys, and direct customer feedback to optimize
marketing spend on channels that drive the most
impact.
2. Explore innovative ways to acquire customers and
collect data without relying on cookies, such as
onsite feedback, reviews, and quizzes, while
strategically leveraging that data to enhance your
overall marketing strategy.
3. Embrace walled gardens like social audiences and
optimize through search AI to ensure effective
personalization.
Schedule Your
Consultation
with a Digital
Marketing Expert
Q&A
Emily Clarkson
Senior Director, Lifecycle
Marketing
Jonathan Cole
Strategist, Marketplaces
SJ Carcamo
Partner Marketing
Anna Santaella
Senior Director, Product
Marketing
Adena Merabi
Partnerships Team Lead
18
The 2024
Lifecycle
Marketing Guide
Start reading
➜
Thank you!

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How do I effectively personalize messaging to my audiences?

  • 1. T R I V I A T I M E When asked which social platforms they look to for holiday shopping inspiration, over half of respondents said they look to Facebook, the most popular answer. The share who selected TikTok stood at 38%, a meaningful jump from 29% in 2022. A N S W E R : P R I Z E : $25 Gift Card to Starbucks, DoorDash or UberEats Facebook Learn more:
  • 2. How do I effectively personalize messaging to my audiences?
  • 3. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 4. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 5. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 6. Our Speakers Emily Clarkson Senior Director, Lifecycle Marketing Jonathan Cole Strategist, Marketplaces SJ Carcamo Partner Marketing Ana Santaella Sr. Director of Product Marketing Adena Merabi Partnerships Team Lead
  • 7. Justuno is built to create long-lasting customer relationships with our top UX pop-ups & proprietary visitor tracking. This combo increases marketing ROI, & scales your business through tailored on-site visitor experiences that convert. Justuno empowers marketers to create and target segments through automation & advanced analytics so they can provide customers with the ultimate online experience— from lead capture to post purchase. Questions? Email me 🤠 Free Trial!
  • 8. The following proprietary presentation is given for general informational purposes only and shall be kept strictly confidential. ✓ streamline execution ✓ measure impact ✓ unlock insights Connecting commerce media & critical data signals so marketers can easily The only omnichannel platform designed for commerce advertising on the highest-engagement, highest return consumer touchpoints
  • 9. Quizzes Reviews Loyalty Referrals Surveys BACKED BY THE BEST PARTNERED WITH THE BEST TRUSTED BY THE BEST 9,000+ CUSTOMERS THE CUSTOMER MARKETING PLATFORM AVERAGE USER ROI
  • 10. What question are you asking yourself most going into 2024? ● How do I break down barriers between channels? ● How do I ensure my marketing building blocks are 2024 ready? ● How do I effectively personalize messaging to my audiences? ● List other in the chat POLL
  • 11. How do you currently gather data for personalization efforts? ● Customer surveys ● Behavioral data ● Retail Partners ● List other in the chat POLL
  • 12. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I effectively personalize messaging to my audiences? Recapping biggest problems marketers faced this year
  • 13. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I effectively personalize messaging to my audiences? Recapping biggest problems marketers faced this year
  • 14. Predictions & what we are going to see for next year What marketers need to do to be successful next year How do I effectively personalize messaging to my audiences? Recapping biggest problems marketers faced this year
  • 15. Key Takeaways 1. Prioritize post-purchase experiences, micro surveys, and direct customer feedback to optimize marketing spend on channels that drive the most impact. 2. Explore innovative ways to acquire customers and collect data without relying on cookies, such as onsite feedback, reviews, and quizzes, while strategically leveraging that data to enhance your overall marketing strategy. 3. Embrace walled gardens like social audiences and optimize through search AI to ensure effective personalization.
  • 16. Schedule Your Consultation with a Digital Marketing Expert
  • 17. Q&A Emily Clarkson Senior Director, Lifecycle Marketing Jonathan Cole Strategist, Marketplaces SJ Carcamo Partner Marketing Anna Santaella Senior Director, Product Marketing Adena Merabi Partnerships Team Lead