This document discusses factors to consider for successful co-branding partnerships. It notes that co-branding should provide added value for both partner brands without one overshadowing the other. The partnership also needs to be at a similar quality level and relevant to consumers by offering innovative advantages. There is a risk of diluting brand images or confusing consumers if product lines are too similar. Successful co-branding carefully manages any transition away from a local brand toward a global one.
This series constitutes co-branding and corporate branding, where student will study how the brand partnership and corporate branding can result in making an image in the mind of customers.
THIS IS A SHORT AND SIMPLE PPT TO PRESENT CO-BRANDING, CO-BRANDING IS A PROCESS IN WHICH TWO COMPANIES COMBINE TOGETHER TO MARKET THERE PRODUCT OR SERVICES
This series constitutes co-branding and corporate branding, where student will study how the brand partnership and corporate branding can result in making an image in the mind of customers.
THIS IS A SHORT AND SIMPLE PPT TO PRESENT CO-BRANDING, CO-BRANDING IS A PROCESS IN WHICH TWO COMPANIES COMBINE TOGETHER TO MARKET THERE PRODUCT OR SERVICES
Creating Brand Awareness at a trade show is highly important. This presentation explores the three levels of brand awareness and how to achieve those levels with your presence at a trade show.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Brand equity and Keller’s Brand Equity ModelNaheed Mir
In marketing, the brand equity refers to the value of the brand depending on the customer perception of the brand in the market. Brand equity can be positive or negative, as if the customer is happy from your brand and gives you higher rank then it will be positive equity while if the brand fails to reach the customer values then they give them negative rank.
How Co-Branding & Co-Marketing Can Bring EfficiencyDigital Vidya
Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014
Creating Brand Awareness at a trade show is highly important. This presentation explores the three levels of brand awareness and how to achieve those levels with your presence at a trade show.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Brand equity and Keller’s Brand Equity ModelNaheed Mir
In marketing, the brand equity refers to the value of the brand depending on the customer perception of the brand in the market. Brand equity can be positive or negative, as if the customer is happy from your brand and gives you higher rank then it will be positive equity while if the brand fails to reach the customer values then they give them negative rank.
How Co-Branding & Co-Marketing Can Bring EfficiencyDigital Vidya
Care about learning 'How Co-Branding & Co-Marketing Can Bring Efficiency'. You will find this deck presented by Kapil Nakra, Co-Founder, Digital Vidya at Master Franchise Conference 2014
Presenting the Music 4 Maryland Art Guitars Project - a project created by PRS Guitars and Music 4 More to help make a difference for music programs in Maryland schools.
Strategia multicanale di Social e Search Paid Ads per rilanciare una Localita...Michael Vittori
Il Case Study Amare San Mauro presentato all'edizione 2016 di SMXL Milano. Il rilancio di una località turistica della Riviera Romagnola grazie alla strategia integrata di advertising su Facebook Ads e Google AdWords che ha generato un ROI dell'860%.
“Fare impresa all’estero si può” è un progetto di comunicazione digitale di Assocamerestero in collaborazione con le 81 Camere di Commercio Italiane all’Estero – CCIE nel mondo. Qui un report focalizzato sul test digitale pianificato da Assocamerestero con la Camera di Commercio e dell'Industria Italiana in Polonia - CCIIP, che comprende comunicati, social interaction in Facebook, aggiornamento delle news in tutto l’eco-sistema digitale di Assocamerestero e implementazione della presenza in LinkedIN e in Twitter.
XXIX Conferenza Organizzativa Confartigianato Bergamo: L'impresa e la sfida d...Davide Aresi
Il 07/10/2016 si è tenuta presso la sede di Confartigianato Bergamo la XXIX Conferenza Organizzativa dal tema "L'impresa e la sfida del digitale", con grade piacere ed una punta di orgoglio sono stato invitato a portare la mia esperienza di giovane imprenditore ed il mio approccio alla cultura digitale.
Questo è il materiale che ho presentato.
Green is the New Black 2016 at Hotel Jen Tanglin SingaporeJuliana Jauw
Inspiring business trips can happen when the setting is right. Here at Hotel Jen Tanglin Singapore, we have partnered with The Wedge Asia to bring you Green Is The New Black, a 360-degree conscious experience!
Green is the New Black brings together truth seekers, change makers and thought leaders across conscious living and business for a one-of-a-kind festival that pushes limits and breaks new ground.
It’s a place to laugh, learn, discover, connect, hack beliefs, blur the line between life and business, dream big, and get the inspiration to make it happen.
Green is the New Black is where epiphanies and meaningful connections are made and built to last so we can be a catalyst for change together.
Appena laureato nel 1992 in Ingegneria Elettronica – Reti di Telecomunicazioni, ho iniziato a operare come libero professionista nel mondo delle TLC e dell’ICT accumulando esperienze imprenditoriali, manageriali in società di telecomunicazioni e di project management per progetti internazionali. In qualità di Temporary Manager ho collaborato con Solutions Integrator del settore TLC & ICT, Durante S.p.A. – Excogitare – Alfa Telematica, che si sono rivolti a me per affrontare un processo di innovazione interno che ha portato l’evoluzione del loro sistema d’offerta (Videoconferenza – Digital Signage – Telepresence), partendo da una profonda condivisione della realtà aziendale (processi, persone, tecnologie) e da un diretto coinvolgimento nella gestione operativa aziendale. Queste esperienze si sono basate sulla mia attitudine a operare per il raggiungimento di obiettivi specifici in un tempo definito.
Nel settore della Pubblica Amministrazione, ho collaborato con il Consiglio Regionale Lombardo, sui temi legati ad Agenda Digitale e Smart Cities e sono stato consulente tecnico per 4 anni alla Provincia di Milano per la redazione dei Capitolati Tecnici riferiti ai Procedimenti di Gara Pubblica per la realizzazione del Progetto “Rete Geografica Provinciale a Larga Banda”. Queste esperienze mi hanno insegnato a districarmi nei linguaggi, nelle relazioni, nei regolamenti delle PA, oltre a fornirmi la possibilità di sviluppare e progettare basandomi su tecnologie innovative.
In qualità di Project Manager ho coordinato progetti internazionali (Finmeccanica, Ansaldo STS, Wind, …) come Professional Services Consultant di un importante Vendor ICT. Queste esperienze mi hanno permesso di collaborare con gruppi estesi di professionisti.
Le mie esperienze, in qualità di Temporary Manager, Project Manager e Project Leader, sono al servizio delle Aziende nell’attuale percorso di Trasformazione Digitale dei processi, dell’organizzazione e delle tecnologie per migliorarne l’efficienza, il tasso di innovazione e le relazioni con i clienti nel mondo digitale.
A presentation created on the topic, Branding. This presentation is created by Ajay, Anita and Bhuvan, students of College of Art, Delhi University. And it was submitted to our teacher, Deepti Baveja.
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS
2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations
6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors.
7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market.
9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline.
10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader
11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Email etiquette refers to the principles of behavior that one should use when writing or answering email messages. Because email is less personal than a phone or in-person conversation but quicker to send than a letter, it is possible for serious breaches of manners to take place.
Time management is the act or process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness, efficiency or productivity. ... A time management system is a designed combination of processes, tools, techniques, and methods.
BlueTit Services (IT, Hardware Networking and Electronics Recruiting Company)Suryadev Maity
Blue Tit Online Service is one of the fastest growing Recruitment Firm with focus on IT Hardware Networking and Electronics Placement Services.
Our Exportise:
IT Hardware And Networking, Electronics
We are recruiting (for PAN India)…
Mobile service engineer
Laptop/desktop engineer
Customer care officer (CCO)/ Customer Care Executive (CCE)
Front desk executive
Tele caller
Spore parts incharge/Store incharge/Warehouse incharge
System Admin
Resident Engineer
Service Incharge/Service Coordinator
Area Serivce Incharge/Manager
Branch Incharge/Manager
With related all Non-IT manpower for top level/middle level/bottom level
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
9. • Be an advantage for both parties and not use the image of one on order to
boost the other one. It should bring an added value for both brands in the
consumer view.
• - It is necessary that both partners are on the same quality level. If a
brand is perceptible with a lesser quality, both brands can be affected by a
negative reaction of the consumer. However we must underline that the
risk for brands with strong reputation is higher.
• - It should be relevant to the consumer view. In another word, it
should be innovative and bring an advantage to the end user. For instance:
the sports wear of Sergio Tacchini who collaborated with 3M for the
production of an athletic suit water resistant and antitask.
• - It could be the association of unexpected brands, such as Opel and
Durex, in order to differentiate one of the brands or both fom their
competitors which is the case for Opel in the cars market.
10. • Dilution of brand image: Beyond an operation of co-branding, a
brand is linked not only with another brand but it also combines
with its values and image. The consumer can be flustered by the
leading association which introduce different characteristics, and
as a result the brand image can be changed and lose its
signification. To restrict the image dilution of the brand, it is
primordial that the co-branded brands show consistent values.
• Cannibalization of brand partners: A co-branding operation can
ask the question of the cohesion of a range of products: when
the co-branded product is positioned on a market close to co-
branded brand products. This co-branded product can create
confusion in the consumer mind.
• Brand disparition : Sometimes, the Co-branding
can consist in programming and orchestrating the
disparition of a local renowned brand , to the
advantage for another worldwide brand. At
first, the worldwide brand can appear in a very
discreet way but « petit à petit » it evicts it
definitively. In this case, a successful co-branding
is the one that does it gently. The objective is to
keep the faithful customer.