CO-BRANDING

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THIS IS A SHORT AND SIMPLE PPT TO PRESENT CO-BRANDING, CO-BRANDING IS A PROCESS IN WHICH TWO COMPANIES COMBINE TOGETHER TO MARKET THERE PRODUCT OR SERVICES

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CO-BRANDING

  1. 2. <ul><li>CO-BRANDING : </li></ul><ul><li>Co-branding  refers to several different marketing arrangements: </li></ul><ul><li>Co-branding, also called brand partnership </li></ul>
  2. 3. <ul><li>“ The term 'co-branding' is relatively new to the business vocabulary and is used to encompass a wide range of marketing activity involving the use of two (and sometimes more) brands. Thus co-branding could be considered to include sponsorships, where Marlboro lends it name to Ferrari or accountants Ernst and Young support the Monet exhibition.&quot; </li></ul>
  3. 4. <ul><li>There are Three levels of Co-branding </li></ul><ul><li>Market Share </li></ul><ul><li>Brand Extension </li></ul><ul><li>Global Branding </li></ul>
  4. 5. Includes joining with another company to penetrate the market
  5. 6. <ul><li>  is working to extend the brand based on the company's current market share </li></ul>
  6. 7.   Tries to achieve a global strategy by combining the two brands
  7. 8. <ul><li>Ingredients Co-Branding </li></ul><ul><li>Same Company Co-Branding </li></ul><ul><li>Joint Venture Co-Branding </li></ul><ul><li>Multiple Sponsor Co-Branding </li></ul>
  8. 9. <ul><li>This involves creating brand equity for materials, components or parts that are contained within other products. </li></ul>
  9. 10. <ul><li>This is when a company with more than one product promotes their own brands together simultaneously. </li></ul>
  10. 11. <ul><li>Another form of co-branding defined as two or more companies going for a strategic alliance to present a product to the target audience. </li></ul>
  11. 12. <ul><li>This form of co-branding involves two or more companies working together to form a strategic alliance in technology, promotions, sales, etc. </li></ul>
  12. 13. <ul><li>The object for this is to combine the strength of two brands </li></ul><ul><li>In order to increase the premium consumers </li></ul><ul><li>Make the product or service more resistant </li></ul>

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