Sayan Roy has over 8 years of experience in online display advertising, mobile ads, video analytics, campaign management, optimizations, reporting, and data analysis. He currently works at Yahoo managing various advertising operations projects, programs, and accounts. Previously, he held roles at IBM and Mphasis in workforce management, business solutions, and pre-sales. Roy has expertise in programmatic buying, people management, data insights, Salesforce, and Excel. He has received several performance awards for his work increasing revenues and optimizing campaigns at Yahoo.
Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive webinar program.
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
Free Marketing Plan template!
Create your marketing plan with our free marketing template- including linked contents page. Suitable for any Marketing Department. For more information, please see www.awoltv.com
Our Webinar Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive webinar program.
B2B Demand Generation for 2018 - Launching new markets - StrategyYannis Karagiannidis
Here's an example of a demand generation strategy for B2B Brands / Startups for 2018.
The deck covers market opportunities, demand generation processes based on Growth Hacking principles, an example of a market launch team, timeline from inception to profitability and marketing technology stack.
The Anatomy of a High-Impact Marketing Operations TeamDemandGen
Baxter Denney, Director of Marketing Operations at New Relic, gives you a view into the anatomy of a high-impact Marketing Operations team. Learn how a world-class Marketing Operations team can drive high growth within your organization.
Free Marketing Plan template!
Create your marketing plan with our free marketing template- including linked contents page. Suitable for any Marketing Department. For more information, please see www.awoltv.com
A plan for new sales leaders. What to do in their first 75 days in their new position? An easy step by step guide. The first 25 days is to understand the current state of the sales team, next 25 days is about developing a GTM strategy followed by the next 25 days of implementation.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Betting Industry Guide: How to Structure Your Marketing TeamThe Unit
How to structure your marketing team in the betting sector to avoid conflicts of interests and bottlenecks. Guide to how to optimise your team's structure to achieve your goals.
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
Marketing program planning can be tough! That is why we created a handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. So next time you go to present your quarterly or yearly plans you will be prepared.
What should your marketing team look like?Pete Jakob
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
A Performance-Driven Operational Leadership, Management, Marketing, Business Development, Growth & Innovation Professional with strong skills in the following areas: Market Research/Analysis; Marketing Leadership; Turnaround Management; Sales; Continuous Process & Performance Improvement; Presentations, Negotiation & Closing; Strategic/Tactical Planning; Leadership, Training & Team Building; Project Management.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
A plan for new sales leaders. What to do in their first 75 days in their new position? An easy step by step guide. The first 25 days is to understand the current state of the sales team, next 25 days is about developing a GTM strategy followed by the next 25 days of implementation.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Marketo Revenue Cycle Model and Lead Lifecycle How ToJosh Hill
Join Marketo experts Josh Hill and Jeff Coveney to learn how to design and implement a Marketo Revenue Cycle Model and gain visibility into your sales funnel metrics.
See the video here: http://summit.marketo.com/2015/sessions/the-tale-of-two-lifecycles-simplify-your-funnel-analysis/
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Betting Industry Guide: How to Structure Your Marketing TeamThe Unit
How to structure your marketing team in the betting sector to avoid conflicts of interests and bottlenecks. Guide to how to optimise your team's structure to achieve your goals.
For an updated version of this presentation: https://www.slideshare.net/clearaction/applying-marketing-operations-best-practice-framework-127189811
How to accelerate your roadmap to marketing operations excellence to optimize return on marketing investment.
See https://ClearAction.com
How to plug the leaks and build a stronger pipeline.
“Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline.” – Aberdeen Group
Without processes to qualify, nurture and retain leads, it’s easy for revenue to slip through the pipeline. What’s more, it can cost the company hundreds of thousands of dollars in sales and marketing costs.
For successful B2B companies, effective Lead management is a key differentiator.
This presentation covers:
• How to define the customer profile
• Mapping content to the buying cycle
• Identifying the gaps in the sales process
• How to create effective nurture programs
• And more!
Marketing program planning can be tough! That is why we created a handy customizable PowerPoint deck with numerous planning templates to help you organize and streamline your projects and programs. So next time you go to present your quarterly or yearly plans you will be prepared.
What should your marketing team look like?Pete Jakob
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
Exploit the SaaS window of opportunity. What are the barriers to moving to the cloud? Platform, Processes or People? Clearly at least to some degree all 3 play a role in a successful migration. As with any change initiative getting people fully on board and sharing a common vision of the future is vital and that means migrating mindsets and behaviours to ensure successful deployment and effective usage across the organsation.
A Performance-Driven Operational Leadership, Management, Marketing, Business Development, Growth & Innovation Professional with strong skills in the following areas: Market Research/Analysis; Marketing Leadership; Turnaround Management; Sales; Continuous Process & Performance Improvement; Presentations, Negotiation & Closing; Strategic/Tactical Planning; Leadership, Training & Team Building; Project Management.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
The Business of Enterprise IoT: A survey of US and UK Executives Aeris
Most enterprise IT decision-makers -- 71% -- feel their organization’s Internet of Things (IoT) strategy gives them a competitive edge over their competitors. That’s just one of the insights gathered by research firm Vanson Bourne for Aeris in a study now available. We had 300 executives from the United States and the United Kingdom polled to examine IoT’s perceived impact on business in the year ahead, as well as to determine how perspectives on IoT have evolved since 2013.
Marketing Automation Specialist - Carly (CJ) Gorka - Resume:
CJ Gorka is a marketing operations professional experienced in marketing automation and project management. She is skilled in building complex workflows, advanced audience segmentation, and analyzing user data. CJ excels in translating technical ideas into simple solutions.
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Stephdokin Digital Brand Services (Audit, Dashboard, Marketing)Stephen King
Stephdokin is a Digital Brand agency that offers 3 services to customers:
1) Digital Brand Audit
2) Digital Brand Dashboard
3) Digital Brand Marketing
Establishing how your brand appears online is the first step in a journey of web excellence.
The Stephdokin Digital Brand Audit helps you create a starting “Point A” framework that gives all stakeholders in your business a common 00.understanding of the strategic roadmap needed to get to “Point B.”
When evaluating your digital brand, we can include many different dimensions of your online presence, like:
• Website traffic
• Website lead generation and sales conversions
• Google Performance
• Social media channels
• Mobile
• SEM and SEO excellence
• Competitive benchmarking
• Peer benchmarking
… and more.
In our online audit, we’ll recommend a Digital Brand roadmap that includes the people, processes and tools you’ll need to get going.
We’ll also help you define the Key Performance Indicator measurements you’ll implement on your operational and management dashboards.
Stephdokin is a marketing agency. We help companies with all aspects of creating physical and digital brand materials and campaigns
- Website creation / design
- Website reviews / optimization
- Search engine ranking (SEO)
- AdWords (+LinkedIn, Bing, Facebook ads etc…)
- Channel / partner planning & management
- Mailing list setup, management and eNewsletters
- Marketing brochures
- Videos, Infographics, eBooks, Case Studies, Guest Blog Posts
- Trade show booths
- Email newsletter designs
- Press releases
- Social media publishing
- etc...
Let's Get Started!
This Marketing Workshop was presented by Blueliner CEO, Arman Rousta on August 24th, 2011. It outlines creating a high ROI Digital Marketing Strategy. Based on the 7 Pillars of Digital Marketing.
For more information on Blueliner and the 7 Pillars of Digital Marketing, visit BluelinerNY.com
Managing FMCG sales is a complicated process. In fact, sales managers spend too much time making sense of the vast amounts of data at their disposal in MS Excel. This process inherently is inefficient, causes lags in decision making and is error-prone. JARVIS Business Intelligence now provides Dashboards for sales managers to monitor secondary sales.
Greatness is frightening, with it comes responsibility.
The responsibilities that I've held over the period of time (9+ years professional experience, precisely) has immensely contributed towards my growth, and helped me evolve as professional with perfect blend of marketing and sales skills/abilities. Being highly motivated, confident and presentable speaker has added to my strength and helped me grow timely. Bachelors Tech, Computer Science Engineering has made it a lot easier for me to understand the ever-evolving tech industry.
Avid reader, self-diagnosed workaholic, professional email writer, and brand consultant. I specialize in building teams, and selling anything from myself (not literally myself, of course!) to a product, to an idea. Tech obsessed person with niche marketing skills is a rare combo, glad to be the rare kind. Customer focused, profit driven and a team leader and player that strongly believes in promoting customer loyalty. Efficient and productive in optimizing sales processes and track revenue growth. Well-equipped expert in social media marketing tools, SEO, and keyword strategies. Highly motivated, patient and a creative professional with technical acumen.
Senior Finance and Business ProfessionalMonica Treacy
• Dynamic, collaborative leader with passion for development and execution of programs to help businesses achieve full growth and profit potential.
• Track record in finance, administration, operations, process development, planning, reporting, and delivering data-driven insights to drive business performance.
• Accomplishments across all levels of organization including Corporate Finance, Sales, Manufacturing, Retail and Operations.
• Outstanding analytical, technical, presentation, communication and interpersonal skills to effectively lead and mobilize diverse groups and organizations.
• Finance, Planning, Reporting & Analysis
• Key Metrics & Dashboards
• Project Management
• Budgeting, Forecasting & Trend Analysis
• Pricing, Costing, ROI Optimization
• Strategic Planning
• Capital Budgeting & Tracking
• NPV / Cost Benefit Analysis
• Process Improvement
Revolutionize Your Sales and Marketing Unleashing the Power of Software Solut...IlesanmiDare
"Supercharge Your Sales and Marketing Success: Mastering the Game with Cutting-Edge Software Solutions! Discover the Secrets to Streamline Processes, Drive Growth, and Build Unstoppable Customer Relationships. Unlock the Power of Sales and Marketing Software and Catapult Your Business to New Heights!"
1. Sayan Roy
07259607289 / sayanroy3010@gmail.com
PROFILE SUMMARY
8 yearsof Experience inOnlineDisplayAdvertising,Mobile displayAds,Video Analytic, Campaign Management &
Optimizations, Advertiser Insights , Reporting , Pre Sales , Account planning & strategy, Comscore data research
and Experian Hitwise analysis & Team Handling & Operations
Currently also working on the segmentation of the audience for video ads in Brightroll.
Also I help the Sales Team with the strategic recommendations (programmatic) & end to end Pre & Post Sales
activities, Management and Campaign performance Reports & Analytics with detailed analysis of the online Ad
campaigns and also help them with the optimizations and maximum the clients return on INVESTMENT.
Key Expertise:-
Campaign & Account Management for online advertising.
Programmatic buying
Program Management
People Management (For more than 5+ years of experience in mentoring)
Data Insights
Reporting
Comscore
Sales Force (Trained Salesforce Admin ADM201 & report/dashboard expert)
Doubleclick
Jira
Advance level Excel (Automation & VBA certified Excel Automation) & SQL.
Knowledge base:
Program Management, Account Management, Ad Serving, Advertising Operations, Analytics, B2B, Display
Advertising,Digital Marketing, Mobile Devices,Business Intelligence, Campaign Management, Campaign
Optimization,comScore, DigitalMedia, Digital Media Analytics,Display Advertising, Excel, Experian Hitwise,
Inventory Management, Macro, Marketing Strategy, Mobile Advertising, Mobile Devices, MS Project, Online
Advertising, Online Campaign Management, Online trafficking, People Management, Reporting& Analysis, Rich
Media, Siebel CRM, Strategy, Team Management, VBA, Video Advertising,
KEY ACHIEVEMENTS
Business Trip to United States as a part of Exchange Program (2015): - Represent my team in United
statesas a part of Exchange Program and able to showcase the BIG Wins of the India Team and also share
the bestpracticesfollowedacrossthe teamwhicheventuallyhelpIndiateamtogrow in terms of work and
knowledge.
Successful BusinessTransitionfrom Y! US to Y! India (2013): - Companyneededtotransitthe whole Sales
Analytics Business from Y! US to Y! India. I had leaded the team to San Francisco and spear head the
complete & successful Business Transitions to Y! India & held various meetings with stakeholders to
provide various Y! India Account Management team insights.
Yahoo GBS Peridot Award for Best Performer Q1 2012:- Increased Company Revenues for the set of
BusinessaccountwhichIwas handlingforY! NA salesteamthroughoptimization,midcampaignstrategies
.advertiser like P&G, Pepsi Co, Fidelity etc.
Yahoo Best Value Addition to the team Q3 2012:- Created Set of standard Templates for Advertiser
insights,campaignreportingwhichwenttobecome global reportingtemplatesforthe companygloballyin
Sales org.
2. Yahoo Best Pod /Team Q4 2012:- My Pod/ Team have won the best pod in the Y! GBS for best Account
Recommendations & strategies to impact the company revenues for the Quarter.
Yahoo Best Pod /Team Q1 2013:- My Pod/ Team have won the best pod in the Y! GBS for best Account
Recommendations & strategies to impact the company revenues for the Quarter.
STAR Award IBM Q1 2011:- STAR Award for the contribution to Business Growth for Q4 2010.
BusinessTransitions: - Complete BusinessTransitionsof the Customerfeedback analyticteamof the client
whichwasthere inIBM Vizagto IBMBangalore locationsandsettingupa team. Set up a Quality and other
operations metrics for the new team.
Automation of Reports:- Automationof VariousSalesExcel Reportsacross the regions from NA to EMEA,
EmployeesAffected: - Entire SalesteaminNorthAmericanRegionand Europe. Time Saved estimated as 2
hours
SalesForce reporting + Admin trained.
PROFESSIONAL EXPERIENCE
Specialist Ad operations & Analytics – Yahoo! (April 2015 – Present):-
CurrentlymanagingvariousProjects/Programsinthe AdoperationorgnamelyBrightroll operationsconsolidations
Framing KPI's for the technical operation support team.
1) Custom Program Management- Executiononprograms ( online packages ) such as RAMCountry, Oscars,
Live Nation, Olympics, World Cup, Rock in Rio, Grammy's, etc., as well as branded and Editorial drive
Magazines. Also, provide data analytics & insights for each custom program.
2) Account & Campaign Management :-
I helpthe accountmanagement&salesteamwithdata insightsandrecommendationsregardingcampaign
optimizations (including bid management) and campaign health for generating greater revenue & client
ROI for the major’s advertisers in the online business
I am responsibleforprovidingthe Postcampaign learning & recommendations back to the client and also
to work on the New & pipeline RFP’s for Finance Vertical.
3) Global UD project: - Part of the global Salesteamtoensure there is no under delivery for the sponsorship
accounts across all verticals in Yahoo.
Higher Management reporting showing the overall revenue health for the sales team in NAR region &
engaging with the sales & engineering team to overcome any roadblocks.
4) Third Party Researchprogram: - I leada comScore SMEs teamto provide market level data insights for all
the verticals globally for the account management team.
5) Global Sales force Program: - Sales force Handle all enhancement requests for SFDC Display NAR region
and work with the engineering team to focus and priorities the requests. Communicate the launch and
update the larger audience.
6) Currently also working with the product team to set up a Brand Index insights source which will actually
shows the campaign effectiveness across all the brands in Yahoo.
Senior Account Management Analyst – Yahoo! (June 2011 – April 2015):-
The Display Account Management team is part of Yahoo! Sales. This team is responsible for building and
maintaining deep partnerships with Yahoo!’s highest value Display / search clients.
As SenioranalystIam involved inup-sellingexistingadvertisers,cross-sellingnew products, optimizing campaigns
and daily support to achieve team revenue goals.
Have a deepunderstanding andabilitytoanalyze clientROI/CPA / ROASgoals,objectives and data, media buying
cycles,Web Site architecture,product/service update schedules,marketingphilosophy,targetdemographics, etc.
3. Team Lead- Work Force Management Analyst IBM (March 2010 – May 2011):- Handling Team of 7 in Real Time
Analysis, MIS reporting, SQL, Man Force Calculations.
Work Force Management Analyst Mphasis (November 2007 – February 2010):- BusinessSolution Designing, RFP,
Forecasting, RFP, Pre sales.
EDUCATION
B. Tech (Computer Science) from BLDE College of Engineering, Bijapur, VTU, 2007
ADDITIONAL INFORMATION
Took part in Yahoo GBC cricket every year for the team.
Participated in TCS Bangalore 10KMMarathon.
Reading Magazine, Politics & Sports.
Date of Birth - 30th
Oct 1984