The document provides brand guidelines for Sunbit, including sections on their brand, identity, colors, typography, photography and more. It establishes their mission as eliminating financial waste and passing value to merchants and customers. Their personality is described as caring, genuine, thoughtful and transparent. The guidelines cover their logo, colors, fonts, tone of voice and how to properly apply these brand elements in marketing materials.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Dal naming all'immagine coordinata. Come costruire il brand di una startup I3P
Presentazione di Takorabo durante l'evento organizzato da TreataBit "Dal naming all'immagine coordinata. Come costruire il brand di una startup"
Per un riassunto dei temi affrontati: http://www.treatabit.com/article/marketing-creare-un-brand
Trovare un nome per la vostra startup, creare un logo che si faccia ricordare, pianificare le strategie di comunicazione affiancate da materiali promozionali che sappiano parlare fuori dal coro.
Attività che ogni startup deve affrontare quando il prodotto/servizio è pronto e state pianificando il lancio. Attività che non possono essere progettate separatamente ma che devono essere parte di una strategia di costruzione del brand.
Per una startup è infatti indispensabile presentarsi al mercato con un marchio in grado di trasmettere i propri valori ed essere quindi eletta dai clienti come punto di riferimento in un determinato settore.
Si tratta di considerare una serie di aspetti importanti mantenendo una certa coerenza tra ciò che si dichiara e ciò che si fa. La brand identity è diventata un obiettivo, un compito strategico che deve accompagnare l’azienda nel suo proiettarsi sul mercato del futuro e stabilire una comunicazione continua.
presenta
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Top 10 Planning Departments in Advertising ShortlistJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for.
I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well.
I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list.
Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Dal naming all'immagine coordinata. Come costruire il brand di una startup I3P
Presentazione di Takorabo durante l'evento organizzato da TreataBit "Dal naming all'immagine coordinata. Come costruire il brand di una startup"
Per un riassunto dei temi affrontati: http://www.treatabit.com/article/marketing-creare-un-brand
Trovare un nome per la vostra startup, creare un logo che si faccia ricordare, pianificare le strategie di comunicazione affiancate da materiali promozionali che sappiano parlare fuori dal coro.
Attività che ogni startup deve affrontare quando il prodotto/servizio è pronto e state pianificando il lancio. Attività che non possono essere progettate separatamente ma che devono essere parte di una strategia di costruzione del brand.
Per una startup è infatti indispensabile presentarsi al mercato con un marchio in grado di trasmettere i propri valori ed essere quindi eletta dai clienti come punto di riferimento in un determinato settore.
Si tratta di considerare una serie di aspetti importanti mantenendo una certa coerenza tra ciò che si dichiara e ciò che si fa. La brand identity è diventata un obiettivo, un compito strategico che deve accompagnare l’azienda nel suo proiettarsi sul mercato del futuro e stabilire una comunicazione continua.
presenta
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
How UX Strategy can bridge the gap between brand promise and customer reality, presented by Tim Loo, Strategy Director and Partner at Foolproof, Europe's leading experience design company.
The webinar presentation was first broadcast 13 December 2011.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
How UX Strategy can bridge the gap between brand promise and customer reality, presented by Tim Loo, Strategy Director and Partner at Foolproof, Europe's leading experience design company.
The webinar presentation was first broadcast 13 December 2011.
As brands’ story-tellers, we understand how digital nowadays flows seamlessly in 24 hours of a consumer. That radical change has provided us big opportunity to ignite the conversation at the "moment of truth” and sustain the brand experiences beyond transactions of sellers and buyers, to create a relationship of value between brands and consumers.
Since 2013, with a new vision in digital communication marketing, we have geared up to accelerate their creativity in strategy, to provide a desired balance between “WOW” factor and insightful strategy with scalable execution.
Emerald in 2014 proudly introduces more new digital media which empower them in the role of trans-media story-teller.
“It’s not only digital, that is innovations to make experience happen without interruption."
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Brand Architecture Toolkit: Optimizing the Portfolio for Growth 4.29.19Carol Phillips
Completely UPDATED version of our earlier Toolkit. Is your brand portfolio easy for customers to navigate? Helping you prioritize your investments? Learn how to organize brand assets to help your business grow.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Forest Creative Communications- E Brochuressuser19ae611
Forest Creative Communication - Success stories and works. Our core expertise lies in the areas of Corporate and Brand Identity Programs, Digital Marketing and Social Media Management, Corporate Décor, SOH, Retail Interior Designing, E-commerce & World Wide Web, Collaterals and Brand Stationeries, Product Packaging, Advertising and Public Relations, Content and Copywriting, Multimedia Integration and Event Promotions.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
[Eng] The use of consumer insight in Advertising: from classic Advertising to...giulio bonini
This is the English version of my thesis in Advertising.
I point out the role of consumer research in creating advertising and marketing communication.
I give a definition of consumer insight, its 4 properties and applications in many media.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
This is The Littlefield Company brand guideline. The purpose of this guide is an attempt to formalize our ever-developing brand. As the company grows and evolves, this book will evolve with it.
A brand guideline I have created for Modeshift - not for profit membership organisation funded by the public, private and community sectors in the United Kingdom for promoting active and sustainable travel. I was also involved in designing of their identity.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
what is the best method to sell pi coins in 2024DOT TECH
The best way to sell your pi coins safely is trading with an exchange..but since pi is not launched in any exchange, and second option is through a VERIFIED pi merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and pioneers and resell them to Investors looking forward to hold massive amounts before mainnet launch in 2026.
I will leave the telegram contact of my personal pi merchant to trade pi coins with.
@Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
What website can I sell pi coins securely.DOT TECH
Currently there are no website or exchange that allow buying or selling of pi coins..
But you can still easily sell pi coins, by reselling it to exchanges/crypto whales interested in holding thousands of pi coins before the mainnet launch.
Who is a pi merchant?
A pi merchant is someone who buys pi coins from miners and resell to these crypto whales and holders of pi..
This is because pi network is not doing any pre-sale. The only way exchanges can get pi is by buying from miners and pi merchants stands in between the miners and the exchanges.
How can I sell my pi coins?
Selling pi coins is really easy, but first you need to migrate to mainnet wallet before you can do that. I will leave the telegram contact of my personal pi merchant to trade with.
Tele-gram.
@Pi_vendor_247
If you are looking for a pi coin investor. Then look no further because I have the right one he is a pi vendor (he buy and resell to whales in China). I met him on a crypto conference and ever since I and my friends have sold more than 10k pi coins to him And he bought all and still want more. I will drop his telegram handle below just send him a message.
@Pi_vendor_247
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
how to sell pi coins at high rate quickly.DOT TECH
Where can I sell my pi coins at a high rate.
Pi is not launched yet on any exchange. But one can easily sell his or her pi coins to investors who want to hold pi till mainnet launch.
This means crypto whales want to hold pi. And you can get a good rate for selling pi to them. I will leave the telegram contact of my personal pi vendor below.
A vendor is someone who buys from a miner and resell it to a holder or crypto whale.
Here is the telegram contact of my vendor:
@Pi_vendor_247
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Vighnesh Shashtri
Under the leadership of Abhay Bhutada, Poonawalla Fincorp has achieved record-low Non-Performing Assets (NPA) and witnessed unprecedented growth. Bhutada's strategic vision and effective management have significantly enhanced the company's financial health, showcasing a robust performance in the financial sector. This achievement underscores the company's resilience and ability to thrive in a competitive market, setting a new benchmark for operational excellence in the industry.
how to swap pi coins to foreign currency withdrawable.DOT TECH
As of my last update, Pi is still in the testing phase and is not tradable on any exchanges.
However, Pi Network has announced plans to launch its Testnet and Mainnet in the future, which may include listing Pi on exchanges.
The current method for selling pi coins involves exchanging them with a pi vendor who purchases pi coins for investment reasons.
If you want to sell your pi coins, reach out to a pi vendor and sell them to anyone looking to sell pi coins from any country around the globe.
Below is the contact information for my personal pi vendor.
Telegram: @Pi_vendor_247
how to sell pi coins on Bitmart crypto exchangeDOT TECH
Yes. Pi network coins can be exchanged but not on bitmart exchange. Because pi network is still in the enclosed mainnet. The only way pioneers are able to trade pi coins is by reselling the pi coins to pi verified merchants.
A verified merchant is someone who buys pi network coins and resell it to exchanges looking forward to hold till mainnet launch.
I will leave the telegram contact of my personal pi merchant to trade with.
@Pi_vendor_247
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the telegram contact of my personal pi vendor to trade with.
@Pi_vendor_247
3. Sunbit Brand Guidelines 3
Index
3
01 03
02
Index
Our Brand
Who we are
Our Mission
Our Values
Our Vision
Personality
Tone of Voice
Our Core Audiences
3
5
6
7
8
9
11
Communication
Marketing Material
Design Principles
Writing
Basic Grid
Auto
Basic Kit Auto
Merchand Digital
Merchand Print
Shopper/Customer Digital
Shopper/Customer Print
Health
Basic Kit Health
Merchand Digital
Merchand Print
Shopper Digital
Shopper Print
Onesheet
Case Studies
Email Templates
Email Basic Elements
Digital Product
Visual References
Our Identity
Basic Elements
Our Logo
Color Versions
Lockups
Protection Area
Dont’s
Placement
Partnership Lockup
Our colors
Color Palette
Use of Color
Typography
Corporate Fonts
Replacement Fonts
Typography. Treatments
Don’ts
Photography
tablet
People
Other
Graphic Elements
The Origin
The Circle
The Pill
Usage
Sunbit Pictograms
15
16
17
18
20
21
22
24
26
27
28
29
30
31
32
33
34
35
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
66
4. Sunbit Brand Guidelines Our Brand 4
Intro
The brand expression of an organization
should follow naturally from its mission and
core values.
5. Sunbit Brand Guidelines Our Brand 5
Our Mission
“To eliminate financial waste and pass the
value back to merchants and customers”.
6. Sunbit Brand Guidelines Our Brand
Our Values
• Sunbit is service oriented and caring.
• It’s friendly, down-to-earth and honest.
• It is thoughtful and makes wise decisions.
• Sunbit makes complicated topics easy.
7. Sunbit Brand Guidelines Our Brand 7
Our Values
Our values guide what we do and say and
define our behavior as a company.
10. Sunbit Brand Guidelines Our Brand
We use design and language to make financial matters
feel stress-free. While we have a friendly tone, that
doesn’t mean that we’re overly informal.
Our tone will vary depending on the audience, the
context, and the information we need to get across.
10
11. Sunbit Brand Guidelines Our Brand
Our Core Audiences
11
Merchants Associates
Businesses selling/providing
everyday needs
Shoppers Customers
People offering Sunbit to
their customers.
People shopping for
everyday needs.
People who have used Sunbit
to aquire their needs.
15. Sunbit Brand Guidelines 15
Our Logo
Our logo is the graphic representation
of our brand. It is often the first contact
people may have with our organization.
We will follow some basic rules to make
sure that all our communication is
consistent and recognizable.
16. Sunbit Brand Guidelines Sunbit Logo 16
Our Logo
Sunbit logotype consists of a symbol and a
wordmark. It is a highly valuable corporate
asset that must be used consistently in all
channels in proper, approved forms
Minimum size:
Print: width=25mm
Digital: height=18px
Minimum size:
Print: width=1.1 inches
Digital: height=18px
17. Sunbit Brand Guidelines Sunbit Logo 17
Color Versions
Alternative combinations below are allowed.
Select the logo that has the most contrast to the
background for optimal legibility. If the background
of your website is light, use the main logo. If your
website is dark, use the negative version of the logo.
18. Sunbit Brand Guidelines Sunbit Logo 18
Logo Lockup
Powered by Sunbit
We will use this version of the logo when a merchant is
presenting Sunbit technology as a payment option to
their customers. Sunbit are not the lenders, but the
technology that connects the customer with the lender
bank. Its usage follows the same rules as the main
version of Sunbit Logo.
19. Sunbit Brand Guidelines Sunbit Logo 19
This is our main tagline. It helps us to communicate what
we stand for as a company. We will use it when speaking to
broader audiences, in business presentations, etc It should
never be used with any other lockup or tagline.
Logo Lockup
For everyone, everywhere
20. Sunbit Brand Guidelines Sunbit Logo 20
Protection Area
When using the Sunbit logo lock-up, use specified clear
space. It is important to leave a minimum space to breathe
to ensure the integrity and impact of the Sunbit logo.
22. Sunbit Brand Guidelines Sunbit Logo 22
Placement
Sunbit trademark should always be
placed for maximum legibility.
Three different placements are allowed
for our logo, as long as it is aligned to
the margins of the page or screen.
24. Sunbit Brand Guidelines Sunbit Logo 24
Partnership lockup
Our partners are important to us and we should treat their
brand assets with respect. We will ensure that our logos
are visually equal and aligned center.
We will use the protection area of our logo as a reference
to place the elements of the partnership lockup as shown.
25. Sunbit Brand Guidelines Our Brand 25
Color
Color is an important visual asset for any
brand, and it is key to create a distinctive
and unique personality. The psychology
behind the colors will help us transmit our
values as a company to the world.
26. Sunbit Brand Guidelines Color 26
Color
This are the colors of our logo
RGB: 0/33/105
HEX: 002169
Pantone 280C
CMYK: 100/95/5/39
RGB: 49/86/219
HEX: 3156DB
Pantone 2728C
CMYK: 95/50/0/0
RGB: 255/158/78
HEX: FF9E4E
Pantone 137C
CMYK: 0/50/100/0
Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange
27. Sunbit Brand Guidelines Color 27
Color
It is important to make proper use of the color palette.
Not all colors are used in the same way or in the same
proportion.
Secondary colors should be used sparingly.
They appear as small brush strokes to highlight
important information, be it in a text, diagram, table, etc.
We can use all the shades of our corporate colors.
Primary Colors
RGB: 0/33/105
HEX: 002169
Pantone 280C
CMYK: 100/95/5/39
RGB: 49/86/219
HEX: 3156DB
Pantone 2728C
CMYK: 95/50/0/0
RGB: 255/158/78
HEX: FF9E4E
Pantone 137C/ 137U
CMYK: 0/50/100/0
Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange Sunbit Light Blue
RGB: 213/242/255
HEX: D5F2FF
Pantone 545C
CMYK: 30/4/0/0
RGB: 188/234/178
HEX: BCEAB2
Pantone 7486C
CMYK:41/0/68/0
RGB: 237/114/107
HEX: ED726B
Pantone 1788C
CMYK:0/85/80/0
Sunbit Light Green Sunbit Coral
Secondary Colors
RGB: 245/242/237
HEX: F5F2ED
Pantone:7527C (60%)
CMYK: 0/4/4/2
Sunbit Warm Neutral
RGB: 230/251/254
HEX: E6FBFE
Pantone 1788C
CMYK:15/0/0/0
Sunbit Ice Blue
28. Sunbit Brand Guidelines Color 28
Use of Color
Two main points must be taken into account:
- Primary colors can be used on texts,
backgrounds and other secondary Sunbit
graphic elements. They can be used in any shade
and transparency.
- Secondary Colors to be used on Sunbit graphic
elements.
Backgrounds
Graphic Elements
Typography
30. Sunbit Brand Guidelines 30
Typography
Visually, the typeface is as important
as an image. It contributes to show the
personality of the brand. In our case we
have chosen a geometric sans serif font,
that is clean, clear and contemporary.
Ab
31. Sunbit Brand Guidelines Typography 31
Poppins is a geometric sans-serif typeface. It was
released as open-source and it is available on Google
Fonts. It’s geometric design and its wide range of weights
make it a great option to use both online as offline.
Link: https://fonts.google.com/specimen/Poppins
Main Font Poppins is an open source font that comes in a wide variety of weights.
Poppins Thin
Abcdefghijklmn
1234567890
Poppins Light
Abcdefghijklmn
1234567890
Poppins Regular
Abcdefghijklmn
1234567890
Poppins Medium
Abcdefghijklmn
1234567890
Poppins Semibold
Abcdefghijklmn
1234567890
Poppins Bold
Abcdefghijklmn
1234567890
32. Sunbit Brand Guidelines Typography 32
Arial Regular
Poppins Regular
Poppins Semibold
Poppins Bold
Poppins Light
Poppins Thin
Arial Bold
Poppins Extra Bold
PoppinsBlack
Only when Poppins is not an option, we will
replace it with Arial.
System Font
33. Sunbit Brand Guidelines Typography 33
Main Headline
Buy Now,
Pay-over-time.
Typography
Treatment
Lead paragraphs
Quote blurbs
Call outs
Subheadings
The only financing solution
built for optical practices
Typeface: Poppins light / Regular if in negative
on a dark background.
Leading: Auto
Kerning -10%
Audi endorses Sunbit as the
preferred financing partner for
parts and services.
With Sunbit technology, you can provide
financing and payment plans to your
customers
The most important information on the screen/page.
Big, bold and short messages.
Typeface: Poppins Bold.
Leading: Auto
Kerning :-10%
Color: We will use two different colors to highlight
different parts of the message being one Sunbit
Deep Blue.
Secondary level of information.
Always smaller than the main headline.
Typeface: Poppins Bold.
Leading: Auto
Kerning; -10%
Color: Can be used in any of the main corporate
colors, but taking into account that we will never
use more than 2 colors ( apart from Sunbit Deep
blue) in the texts of a piece of communication.
Each color will be used for different types of
information. For example: Sunbit bright blue for a
call out, and Sunbit orange for a Subheading.
Depending on the messaging of the piece we
may need to include the legal disclaimer. This will
always be placed at the bottom of the page.
Typeface: Poppins bold (heading). Poppins Light
or Regular if in negative on a dark background for
the body text.. Minimum size 7.5 pt.
Leading: Auto
Kerning -10%
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications
for and terms of credit.
Ask a service advisor for details
Body text
Legal Disclaimers
34. Sunbit Brand Guidelines Typography 34
Typography
Don’ts
This could be a bad
example of heading.
This is a bad example of body text. Here we will use
Poppins as our main font. We won’t play with colors in
this type of text. We will only use one color
This could be a bad
example of heading.
This is a bad example of body text. Here we will use Poppins regular As
our main font. We will only use one color.
This could be a
bad example of
heading.
This is a bad example of body text
text. Here we will use Poppins regular
As our main font. We will only use
One color.
THIS COULD BE A BAD
EXAMPLE OF HEADING.
This is a bad example of body text. Here we are using
Poppins extra bold
This could be a bad
example of heading.
THIS IS A BAD EXAMPLE OF BODY TEXT. HERE WE WILL
USE POPPINS REGULAR AS OUR MAIN FONT. WE WILL
ONLY USEONE COLOR.
35. Sunbit Brand Guidelines 35
Photography is an important asset for
our brand communication.
We count with three different types of
imagery, each one with its specific purpose.
Photography
36. Sunbit Brand Guidelines Photography 36
Tablet
This style of photography is specially targeted to
merchants communications and it is important
since is the main tool that Sunbit provides to the
merchants .
We will present the tablet in a realistic way, with
light, shadows and reflections if possible. We
can use our graphic elements to enhance the
presence of the tablet on the page.
37. Sunbit Brand Guidelines Photography 37
Auto Dental Optical
When we want to emphasize the different
payment options we will use this image of the
tablet and choose the right option for each
vertical.
Approval: $10,000
Purchase: $1,800
3, 6 & 12 month options
Approval: $10,000
Purchase: $1,800
6, 12 & 18 month options
Approval: $10,000
Purchase: $500
3, 6 & 12 month options
Tablet
38. Sunbit Brand Guidelines Photography 38
We want to portrait real people, not models.
Our imagery needs to reflect the diversity of
our society and everyone should feel
included.
We want to portrait a positive and natural
attitude . People who looks confident and
relaxed, we will avoid exaggerated posing.
Flat color backgrounds. We will try to avoid
cut out images and use portraits with real
color backgrounds to make it look more
natural. If we need to use cut out imagery,
we will try to create some depth in the
background.
People
39. Sunbit Brand Guidelines Photography 39
Other
There will be cases in which we may need to
use different imagery.
We will try to follow this guidelines:
Natural Lightning
Dinamism
Sense of depth
Interesting Crops
Vibrant colors
40. Sunbit Brand Guidelines 40
Graphic Elements
This set of elements will give us an extra set of
tools to help create a rich, unique and engaging
visual language.
We have to be thoughtful of how we use them, we
have a clear identity, this means not using too
many elements in the same space, avoid clutter,
and simplify design.
42. Sunbit Brand Guidelines Graphic Elements 42
Graphic elements
Circle
The circle shape can be used to contain photography or
illustration, but it can also be used to display relevant
data or information in different communications material.
For everyone,
everywhere
10%
12%
36%
43%
Easy
Fair
Transparent
No hard
credit check
43. Sunbit Brand Guidelines Graphic Elements 43
The “pill” is also a graphic shape that can help us build
our own visual language.
It use can be extended to charts, tables and graphs.
Also, whenever we need to use a rectangular shape in
any of our communication pieces, we will create it with
rounded corners.
7000
Merchants
April
May
June
July
0 25 50 75 100
0
25
50
75
100
April May June July
Chart Examples Buttons
TEXT HERE
When displaying buttons we will always use rectangles with
rounded corners as shown. We will also use a drop shadow to
indicate that it is a clickable area.
We will use Poppins Bold Caps for the CTA
CALL TO ACTION
12O
25 pt.
4.2 mm.
Blur 4 px.
Offset X:0 Y:2 px
Opacity 40%
Shadow:
Graphic elements
The “Pill”
44. Sunbit Brand Guidelines Graphic Elements 44
Graphic elements
Usage
We shouldn’t abuse of the use of the graphic
elements. Ideally we should only use a maximum of
one of each of the graphic elements per piece of
communication, and only one image inside a circle
per piece.
For everyone,
everywhere
Easy
Fair
Clear
45. Sunbit Brand Guidelines Graphic Elements 45
Iconography
We have created a pictogram style that can be
used in different ways, from the most simple one
color outline shape to a more graphic style that
adds depth and color so it can be used almost as
illustrations in forms and heavy text content pieces
with no images.
47. Sunbit Brand Guidelines 47
Design principles
Simplicity first. Clarity is one of the values
of our brand, this means simplifying design
and messaging, limiting the number of
elements, creating clear visual hierarchy
and avoiding clutter.
48. Sunbit Brand Guidelines 48
The writing
For Merchants: We are simple and confident. But
when we’re speaking to merchants we need to
be more informative and less emotional.
For Customers/Shoppers: at the core of our
brand is to make financial easy to understand
and accesible. We must speak to our customers
in their language. We must be clear and
transparent in everything we say.
49. Sunbit Brand Guidelines Communication 49
Basic Grid.
Note: The top margin is approximately double in height
than the bottom margin.
Logo placement follows the rules set in page 26-27 and
should always kept at a distance from the main
headline, specially when it is placed on the top of the
page, to avoid visual clutter.
50. Sunbit Brand Guidelines Communication 50
Auto/ Basic kit
Color usage Use of photography
People
Images Specific
to the vertical
To be used in all brand and product
communications.
To be used in promotional communications,
special offers, etc.
Messaging
Service Now,
Pay-over-time.
Tablet
51. Sunbit Brand Guidelines Communication 51
Thekind,
kindofpayment.
The kind,
kind of payment.
Components
1. Headline.
2. Tablet Image. We will always make sure
that we are using the specific payment
options of each of the verticals. We will use
Sunbit graphic elements to highlight the
tablet image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has an specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
Service Now,
Pay-over-time.
The kind,
kind of payment.
Merchant
Auto / Digital Mktg
1
2
3
4
5
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
52. Sunbit Brand Guidelines Communication
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which determines qualifications
for and terms of credit.
52
Ask a service advisor for details
Components
1. Headline.
2. Tablet Image. We will always make sure that
we are using the specific payment options of
each of the verticals. We will use Sunbit graphic
elements to highlight the tablet image.
3. Approval rate. This is a key differentiating asset
of our business, so it is key to include it in all our
communication materials. Each vertical has
an specific approval rate that we should use.
4. Tag line. We will always include the unless we
are limited by space. We will always display it
in one of the right side corners, splitted into
two lines and flagged right, as shown in the
graphics.
5. Logo. See page 21
6. Legal text. In all print communications we
need to add “Ask a service advisor for details”
and the legal disclaimer text. This information
will always be placed at the bottom of the
page, as shown.
The kind,
kind of payment.
Merchant
Auto / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which
determines qualifications for and terms of credit.
The kind,
kind of payment.
4
1
2
3
5
6
The kind,
kind of payment.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY:
0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR
for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR,
repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount,
APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc.TAB Bank,
which determines qualifications for and terms of credit.
Ask a service advisor for details
Ask a service advisor for details
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
53. Sunbit Brand Guidelines Communication 53
The kind,
kind of payment.
Service now,
Pay-over-time.
The kind,
kind of payment.
Shopper
Auto / Digital Mktg
Service Now,
Pay-over-time.
6
Components
1. Headline. Displaying the specific heading
for each of the verticals.
2. Calltoaction: It has to be highly visible and
accessible..
3. Person Image. For optical we will use people
wearing glasses.
4. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
5. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
6. Logo. See page 21
See your financial options
LET’S GO!
3
5
1
2
4
See your financial options
LET’S GO!
54. Sunbit Brand Guidelines Communication
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
54
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
The kind,
kind of payment.
The kind,
kind of payment.
Ask a service advisor for details
Shopper
Auto / Print Mktg
Service now,
Pay-over-time.
1
2
3
4
5
Service Now,
Pay-over-time.
Components
1. Headline.
2. Person Image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has an specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
6. Legal text. In all print communications we
need to add “Ask a service advisor for
details” and the legal disclaimer text. This
information will always be placed at the
bottom of the page, as shown.
6
55. Sunbit Brand Guidelines Communication 55
Health/ Basic kit
Color usage Use of photography
People Tablet
De
nt
al
Op
tic
al
Messaging
Smile Now,
Pay-over-time.
Buy Now,
Pay-over-time.
Built for Optical.
56. Sunbit Brand Guidelines Communication 56
Thekind,
kindofpayment.
Merchant
Health / Digital
Thekind,
kindofpayment.
1
2
3
4
5
Buy Now,
Pay-over-time.
Built for optical.
Built for optical.
Thekind,
kindofpayment.
Buy Now,
Pay-over-time.
Built for optical.
Built for optical.
Components
1. Headline. We will use the specific headline
of each of the verticals.
2. Tablet Image. We will always make sure
that we are using the specific payment
options of each of the verticals. We will use
Sunbit graphic elements to highlight the
tablet image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
Buy Now,
Pay-over-time.
Built for optical.
57. Sunbit Brand Guidelines Communication 57
In all print material we need to include the legal
disclaimer, as shown in these examples.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
Smile Now,
Pay-over-time.
Thekind,
kindofpayment.
Ask a service advisor for details
Merchant
Health / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
Smile Now,
Pay-over-time.
Thekind,
kindofpayment.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
Thekind,
kindofpayment.
Buy Now,
Pay-over-time.
Built for optical.
Ask a service advisor for details
58. Sunbit Brand Guidelines Communication 58
Buy Now,
Pay-over-time.
Built for optical.
The kind,
kind of payment.
Shopper
Health / Digital
6
Components
1. Headline. Displaying the specific heading
for each of the verticals.
2. Calltoaction: It has to be highly visible and
accessible..
3. Person Image. For optical we will use people
wearing glasses.
4. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
5. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
6. Logo. See page 21
See your financial options
LET’S GO!
Smile now,
Pay-over-time.
The kind,
kind of payment.
See your financial options
LET’S GO!
3
5
1
2
4
59. Sunbit Brand Guidelines Communication 59
Smile now,
Pay-over-time.
The kind,
kind of payment.
Buy Now,
Pay-over-time.
Built for optical.
The kind,
kind of payment.
Shopper
Health / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000;
0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months,
would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly
installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
In all print material we need to include the legal
disclaimer, as shown in these examples.
60. Sunbit Brand Guidelines Communication 60
Merchant
One sheets
Components:
1. Header: Containing Partner Brand and
Sunbit logo (see page 22) It also contains
the main headline and the tablet image
related to the vertical.
We use Sunbit graphic elements to
highlight the device.
Background: Sunbit Deep Blue
Font: Poppins Bold Size 28 pt. Sunbit Light
Blue/ Sunbit orange.
2. Key selling points: Illustrated with Sunbit
family of icons.
3. Testimonials: Including images.
- Quotes: Poppins Bold Size 9-12 pt.
Sunbit Deep Blue
- Portrait of Merchant.
- Position and location of the merchant.
Poppins Light / Light Italic. Size 8-10.
Sunbit Deep Blue.
4. Sign Up Offer: We use Sunbit Orange to
draw attention to the offer.
5. Footer
- Preferred financial partner disclaimer:
Poppins Bold Size 10 pt. Sunbit Deep Blue
- Link to webpage
Poppins Bold Size 10 pt. Sunbit Deep Blue /
Sunbit Orange
All one -sheets are designed based on a three column grid.
1
2
3
4
5
61. Sunbit Brand Guidelines Communication 61
Components:
1. Header: Containing Sunbit logo and the
main headline illustrated with the tablet
image related to the vertical.
Background: Sunbit Deep Blue
Font: Poppins Bold Size 28 pt. Sunbit Light
Blue/ Sunbit orange.
2. Key selling points: Illustrated with Sunbit
family of icons.
3. Case Highlights: We display the 3 main
key metrics in large size.
4. Testimonial
5. Footer
- Link to webpage
- Legal Disclaimer
All one -sheets are designed based on a three column grid.
1
2
3
4
5
Merchant
Case Studies
62. Sunbit Brand Guidelines Communication 62
Email Mktg
Here are some basic rules that will make our email
communication looks consistent independently of
the variety of content we need to deliver.
We will structure the content into 4 basic fields as
shown in the graphic. While the header and footer
will always keep the same proportions, the other
content fields can expand vertically according to
the content.
Header:
Content Background: Sunbit Deep Blue #002169
Logo Left Aligned
Body:
Hero Image Size: 700px width, variable height
Content Background: Sunbit Ice #e6fbfe
Font: Arial
Font Color: Sunbit Deep Blue #002169
Link Color: Sunbit Bright Blue #3156DB
Button Background: Sunbit Orange #ff9e4e
Button Font: Arial, White #ffffff
Footer:
Content Background: Sunbit Deep Blue #002169
Padding
Top: 20px
Bottom: 20px
Left: 40px
Right: 40px
80% of our users will read this emails on their
mobiles, so all designs need to be optimized for
mobile.
Header
Hero Content
Body Text
Footer
Congratulations!
We follow the same template for all our emails. We divide the email into 4 or 5 fields.We
need to make sure that 80% of our users will read this emails on their mobiles, so all
designs need to be optimized for mobile. We follow the same template for all our
emails. We divide the email into 4 or 5 fields.
We need to make sure that 80% of our users will read this emails on their mobiles, so
all designs need to be optimized for mobile.We follow the same template for all our
emails. We divide the email into 4 or 5 fields.We need to make sure that 80% of our
users will read this emails on their mobiles, so all designs need to be optimized for
mobile.
Congratulations
We follow the same template for all
our emails. We divide the email into
4 or 5 fields.We need to make sure
that 80% of our users will read this
emails on their mobiles, so all
designs need to be optimized for
mobile. We follow the same
template for all our emails. We
divide the email into 4 or 5 fields.
We need to make sure that 80% of
our users will read this emails on
their mobiles, so all designs need to
be optimized for mobile.We follow
the same template for all our e
CTA
CTA
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2
3
5
4
Content Width: 700 pixels
64. Sunbit Brand Guidelines 64
Digital Product
It is important that Sunbit brand experience is
coherent and cohesive in everything we do and
present to the world. With the right use of Sunbit
graphic assets we will be able to build user
friendly products and engaging digital
experiences that reflect our values as a brand.