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March 2021
Brand
Guidelines
Sunbit Brand Guidelines Our Brand 2
Our Brand
01
Sunbit Brand Guidelines 3
Index
3
01 03
02
Index
Our Brand
Who we are
Our Mission
Our Values
Our Vision
Personality
Tone of Voice
Our Core Audiences
3
5
6
7
8
9
11
Communication
Marketing Material
Design Principles
Writing
Basic Grid
Auto
Basic Kit Auto
Merchand Digital
Merchand Print
Shopper/Customer Digital
Shopper/Customer Print
Health
Basic Kit Health
Merchand Digital
Merchand Print
Shopper Digital
Shopper Print
Onesheet
Case Studies
Email Templates
Email Basic Elements
Digital Product
Visual References
Our Identity
Basic Elements
Our Logo
Color Versions
Lockups
Protection Area
Dont’s
Placement
Partnership Lockup
Our colors
Color Palette
Use of Color
Typography
Corporate Fonts
Replacement Fonts
Typography. Treatments
Don’ts
Photography
tablet
People
Other
Graphic Elements
The Origin
The Circle
The Pill
Usage
Sunbit Pictograms
15
16
17
18
20
21
22
24
26
27
28
29
30
31
32
33
34
35
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
66
Sunbit Brand Guidelines Our Brand 4
Intro
The brand expression of an organization
should follow naturally from its mission and
core values.
Sunbit Brand Guidelines Our Brand 5
Our Mission
“To eliminate financial waste and pass the
value back to merchants and customers”.
Sunbit Brand Guidelines Our Brand
Our Values
• Sunbit is service oriented and caring.
• It’s friendly, down-to-earth and honest.
• It is thoughtful and makes wise decisions.
• Sunbit makes complicated topics easy.
Sunbit Brand Guidelines Our Brand 7
Our Values
Our values guide what we do and say and
define our behavior as a company.
Sunbit Brand Guidelines Our Brand
Personality
8
• Caring
• Genuine
• Thoughtful
• Transparent
• Trustworthy
Sunbit Brand Guidelines Our Brand
Tone of voice
9
We are humans
speaking to humans
Sunbit Brand Guidelines Our Brand
We use design and language to make financial matters
feel stress-free. While we have a friendly tone, that
doesn’t mean that we’re overly informal.
Our tone will vary depending on the audience, the
context, and the information we need to get across.
10
Sunbit Brand Guidelines Our Brand
Our Core Audiences
11
Merchants Associates
Businesses selling/providing
everyday needs
Shoppers Customers
People offering Sunbit to
their customers.
People shopping for
everyday needs.
People who have used Sunbit
to aquire their needs.
Sunbit Brand Guidelines Our Brand
Our Core Verticals
12
Auto
Eyewear
Optical Dental Retail
Merchants
Associates
Shoppers
Customers
Eyewear
Merchants
Shoppers
Eyewear
Merchants
Shoppers
Eyewear
Merchants
Shoppers
Associates Associates Associates
Customers Customers Customers
Sunbit Brand Guidelines Our Brand
Our Core Verticals
13
Auto
Eyewear
Optical Dental Retail
Merchants
Associates
Shoppers
Customers
Eyewear
Merchants
Shoppers
Eyewear
Merchants
Shoppers
Eyewear
Merchants
Shoppers
Associates Associates Associates
Customers Customers Customers
Health
Sunbit Brand Guidelines Our Brand 14
Our Identity
02
Sunbit Brand Guidelines 15
Our Logo
Our logo is the graphic representation
of our brand. It is often the first contact
people may have with our organization.
We will follow some basic rules to make
sure that all our communication is
consistent and recognizable.
Sunbit Brand Guidelines Sunbit Logo 16
Our Logo
Sunbit logotype consists of a symbol and a
wordmark. It is a highly valuable corporate
asset that must be used consistently in all
channels in proper, approved forms
Minimum size:
Print: width=25mm
Digital: height=18px
Minimum size:
Print: width=1.1 inches
Digital: height=18px
Sunbit Brand Guidelines Sunbit Logo 17
Color Versions
Alternative combinations below are allowed.
Select the logo that has the most contrast to the
background for optimal legibility. If the background
of your website is light, use the main logo. If your
website is dark, use the negative version of the logo.
Sunbit Brand Guidelines Sunbit Logo 18
Logo Lockup
Powered by Sunbit
We will use this version of the logo when a merchant is
presenting Sunbit technology as a payment option to
their customers. Sunbit are not the lenders, but the
technology that connects the customer with the lender
bank. Its usage follows the same rules as the main
version of Sunbit Logo.
Sunbit Brand Guidelines Sunbit Logo 19
This is our main tagline. It helps us to communicate what
we stand for as a company. We will use it when speaking to
broader audiences, in business presentations, etc It should
never be used with any other lockup or tagline.
Logo Lockup
For everyone, everywhere
Sunbit Brand Guidelines Sunbit Logo 20
Protection Area
When using the Sunbit logo lock-up, use specified clear
space. It is important to leave a minimum space to breathe
to ensure the integrity and impact of the Sunbit logo.
Sunbit Brand Guidelines Sunbit Logo 21
Dont’s
Sunbit Brand Guidelines Sunbit Logo 22
Placement
Sunbit trademark should always be
placed for maximum legibility.
Three different placements are allowed
for our logo, as long as it is aligned to
the margins of the page or screen.
Sunbit Brand Guidelines Sunbit Logo 23
Placement
Sunbit Brand Guidelines Sunbit Logo 24
Partnership lockup
Our partners are important to us and we should treat their
brand assets with respect. We will ensure that our logos
are visually equal and aligned center.
We will use the protection area of our logo as a reference
to place the elements of the partnership lockup as shown.
Sunbit Brand Guidelines Our Brand 25
Color
Color is an important visual asset for any
brand, and it is key to create a distinctive
and unique personality. The psychology
behind the colors will help us transmit our
values as a company to the world.
Sunbit Brand Guidelines Color 26
Color
This are the colors of our logo
RGB: 0/33/105
HEX: 002169
Pantone 280C
CMYK: 100/95/5/39
RGB: 49/86/219
HEX: 3156DB
Pantone 2728C
CMYK: 95/50/0/0
RGB: 255/158/78
HEX: FF9E4E
Pantone 137C
CMYK: 0/50/100/0
Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange
Sunbit Brand Guidelines Color 27
Color
It is important to make proper use of the color palette.
Not all colors are used in the same way or in the same
proportion.
Secondary colors should be used sparingly.
They appear as small brush strokes to highlight
important information, be it in a text, diagram, table, etc.
We can use all the shades of our corporate colors.
Primary Colors
RGB: 0/33/105
HEX: 002169
Pantone 280C
CMYK: 100/95/5/39
RGB: 49/86/219
HEX: 3156DB
Pantone 2728C
CMYK: 95/50/0/0
RGB: 255/158/78
HEX: FF9E4E
Pantone 137C/ 137U
CMYK: 0/50/100/0
Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange Sunbit Light Blue
RGB: 213/242/255
HEX: D5F2FF
Pantone 545C
CMYK: 30/4/0/0
RGB: 188/234/178
HEX: BCEAB2
Pantone 7486C
CMYK:41/0/68/0
RGB: 237/114/107
HEX: ED726B
Pantone 1788C
CMYK:0/85/80/0
Sunbit Light Green Sunbit Coral
Secondary Colors
RGB: 245/242/237
HEX: F5F2ED
Pantone:7527C (60%)
CMYK: 0/4/4/2
Sunbit Warm Neutral
RGB: 230/251/254
HEX: E6FBFE
Pantone 1788C
CMYK:15/0/0/0
Sunbit Ice Blue
Sunbit Brand Guidelines Color 28
Use of Color
Two main points must be taken into account:
- Primary colors can be used on texts,
backgrounds and other secondary Sunbit
graphic elements. They can be used in any shade
and transparency.
- Secondary Colors to be used on Sunbit graphic
elements.
Backgrounds
Graphic Elements
Typography
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Sunbit Brand Guidelines 30
Typography
Visually, the typeface is as important
as an image. It contributes to show the
personality of the brand. In our case we
have chosen a geometric sans serif font,
that is clean, clear and contemporary.
Ab
Sunbit Brand Guidelines Typography 31
Poppins is a geometric sans-serif typeface. It was
released as open-source and it is available on Google
Fonts. It’s geometric design and its wide range of weights
make it a great option to use both online as offline.
Link: https://fonts.google.com/specimen/Poppins
Main Font Poppins is an open source font that comes in a wide variety of weights.
Poppins Thin
Abcdefghijklmn
1234567890
Poppins Light
Abcdefghijklmn
1234567890
Poppins Regular
Abcdefghijklmn
1234567890
Poppins Medium
Abcdefghijklmn
1234567890
Poppins Semibold
Abcdefghijklmn
1234567890
Poppins Bold
Abcdefghijklmn
1234567890
Sunbit Brand Guidelines Typography 32
Arial Regular
Poppins Regular
Poppins Semibold
Poppins Bold
Poppins Light
Poppins Thin
Arial Bold
Poppins Extra Bold
PoppinsBlack
Only when Poppins is not an option, we will
replace it with Arial.
System Font
Sunbit Brand Guidelines Typography 33
Main Headline
Buy Now,
Pay-over-time.
Typography
Treatment
Lead paragraphs
Quote blurbs
Call outs
Subheadings
The only financing solution
built for optical practices
Typeface: Poppins light / Regular if in negative
on a dark background.
Leading: Auto
Kerning -10%
Audi endorses Sunbit as the
preferred financing partner for
parts and services.
With Sunbit technology, you can provide
financing and payment plans to your
customers
The most important information on the screen/page.
Big, bold and short messages.
Typeface: Poppins Bold.
Leading: Auto
Kerning :-10%
Color: We will use two different colors to highlight
different parts of the message being one Sunbit
Deep Blue.
Secondary level of information.
Always smaller than the main headline.
Typeface: Poppins Bold.
Leading: Auto
Kerning; -10%
Color: Can be used in any of the main corporate
colors, but taking into account that we will never
use more than 2 colors ( apart from Sunbit Deep
blue) in the texts of a piece of communication.
Each color will be used for different types of
information. For example: Sunbit bright blue for a
call out, and Sunbit orange for a Subheading.
Depending on the messaging of the piece we
may need to include the legal disclaimer. This will
always be placed at the bottom of the page.
Typeface: Poppins bold (heading). Poppins Light
or Regular if in negative on a dark background for
the body text.. Minimum size 7.5 pt.
Leading: Auto
Kerning -10%
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications
for and terms of credit.
Ask a service advisor for details
Body text
Legal Disclaimers
Sunbit Brand Guidelines Typography 34
Typography
Don’ts
This could be a bad
example of heading.
This is a bad example of body text. Here we will use
Poppins as our main font. We won’t play with colors in
this type of text. We will only use one color
This could be a bad
example of heading.
This is a bad example of body text. Here we will use Poppins regular As
our main font. We will only use one color.
This could be a
bad example of
heading.
This is a bad example of body text
text. Here we will use Poppins regular
As our main font. We will only use
One color.
THIS COULD BE A BAD
EXAMPLE OF HEADING.
This is a bad example of body text. Here we are using
Poppins extra bold
This could be a bad
example of heading.
THIS IS A BAD EXAMPLE OF BODY TEXT. HERE WE WILL
USE POPPINS REGULAR AS OUR MAIN FONT. WE WILL
ONLY USEONE COLOR.
Sunbit Brand Guidelines 35
Photography is an important asset for
our brand communication.
We count with three different types of
imagery, each one with its specific purpose.
Photography
Sunbit Brand Guidelines Photography 36
Tablet
This style of photography is specially targeted to
merchants communications and it is important
since is the main tool that Sunbit provides to the
merchants .
We will present the tablet in a realistic way, with
light, shadows and reflections if possible. We
can use our graphic elements to enhance the
presence of the tablet on the page.
Sunbit Brand Guidelines Photography 37
Auto Dental Optical
When we want to emphasize the different
payment options we will use this image of the
tablet and choose the right option for each
vertical.
Approval: $10,000
Purchase: $1,800
3, 6 & 12 month options
Approval: $10,000
Purchase: $1,800
6, 12 & 18 month options
Approval: $10,000
Purchase: $500
3, 6 & 12 month options
Tablet
Sunbit Brand Guidelines Photography 38
We want to portrait real people, not models.
Our imagery needs to reflect the diversity of
our society and everyone should feel
included.
We want to portrait a positive and natural
attitude . People who looks confident and
relaxed, we will avoid exaggerated posing.
Flat color backgrounds. We will try to avoid
cut out images and use portraits with real
color backgrounds to make it look more
natural. If we need to use cut out imagery,
we will try to create some depth in the
background.
People
Sunbit Brand Guidelines Photography 39
Other
There will be cases in which we may need to
use different imagery.
We will try to follow this guidelines:
Natural Lightning
Dinamism
Sense of depth
Interesting Crops
Vibrant colors
Sunbit Brand Guidelines 40
Graphic Elements
This set of elements will give us an extra set of
tools to help create a rich, unique and engaging
visual language.
We have to be thoughtful of how we use them, we
have a clear identity, this means not using too
many elements in the same space, avoid clutter,
and simplify design.
Sunbit Brand Guidelines Graphic Elements 41
Graphic elements
Sunbit Brand Guidelines Graphic Elements 42
Graphic elements
Circle
The circle shape can be used to contain photography or
illustration, but it can also be used to display relevant
data or information in different communications material.
For everyone,
everywhere
10%
12%
36%
43%
Easy
Fair
Transparent
No hard
credit check
Sunbit Brand Guidelines Graphic Elements 43
The “pill” is also a graphic shape that can help us build
our own visual language.
It use can be extended to charts, tables and graphs.
Also, whenever we need to use a rectangular shape in
any of our communication pieces, we will create it with
rounded corners.
7000
Merchants
April
May
June
July
0 25 50 75 100
0
25
50
75
100
April May June July
Chart Examples Buttons
TEXT HERE
When displaying buttons we will always use rectangles with
rounded corners as shown. We will also use a drop shadow to
indicate that it is a clickable area.
We will use Poppins Bold Caps for the CTA
CALL TO ACTION
12O
25 pt.
4.2 mm.
Blur 4 px.
Offset X:0 Y:2 px
Opacity 40%
Shadow:
Graphic elements
The “Pill”
Sunbit Brand Guidelines Graphic Elements 44
Graphic elements
Usage
We shouldn’t abuse of the use of the graphic
elements. Ideally we should only use a maximum of
one of each of the graphic elements per piece of
communication, and only one image inside a circle
per piece.
For everyone,
everywhere
Easy
Fair
Clear
Sunbit Brand Guidelines Graphic Elements 45
Iconography
We have created a pictogram style that can be
used in different ways, from the most simple one
color outline shape to a more graphic style that
adds depth and color so it can be used almost as
illustrations in forms and heavy text content pieces
with no images.
Sunbit Brand Guidelines 46
Our Communications
03
Sunbit Brand Guidelines 47
Design principles
Simplicity first. Clarity is one of the values
of our brand, this means simplifying design
and messaging, limiting the number of
elements, creating clear visual hierarchy
and avoiding clutter.
Sunbit Brand Guidelines 48
The writing
For Merchants: We are simple and confident. But
when we’re speaking to merchants we need to
be more informative and less emotional.
For Customers/Shoppers: at the core of our
brand is to make financial easy to understand
and accesible. We must speak to our customers
in their language. We must be clear and
transparent in everything we say.
Sunbit Brand Guidelines Communication 49
Basic Grid.
Note: The top margin is approximately double in height
than the bottom margin.
Logo placement follows the rules set in page 26-27 and
should always kept at a distance from the main
headline, specially when it is placed on the top of the
page, to avoid visual clutter.
Sunbit Brand Guidelines Communication 50
Auto/ Basic kit
Color usage Use of photography
People
Images Specific
to the vertical
To be used in all brand and product
communications.
To be used in promotional communications,
special offers, etc.
Messaging
Service Now,
Pay-over-time.
Tablet
Sunbit Brand Guidelines Communication 51
Thekind,
kindofpayment.
The kind,
kind of payment.
Components
1. Headline.
2. Tablet Image. We will always make sure
that we are using the specific payment
options of each of the verticals. We will use
Sunbit graphic elements to highlight the
tablet image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has an specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
Service Now,
Pay-over-time.
The kind,
kind of payment.
Merchant
Auto / Digital Mktg
1
2
3
4
5
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
Sunbit Brand Guidelines Communication
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which determines qualifications
for and terms of credit.
52
Ask a service advisor for details
Components
1. Headline.
2. Tablet Image. We will always make sure that
we are using the specific payment options of
each of the verticals. We will use Sunbit graphic
elements to highlight the tablet image.
3. Approval rate. This is a key differentiating asset
of our business, so it is key to include it in all our
communication materials. Each vertical has
an specific approval rate that we should use.
4. Tag line. We will always include the unless we
are limited by space. We will always display it
in one of the right side corners, splitted into
two lines and flagged right, as shown in the
graphics.
5. Logo. See page 21
6. Legal text. In all print communications we
need to add “Ask a service advisor for details”
and the legal disclaimer text. This information
will always be placed at the bottom of the
page, as shown.
The kind,
kind of payment.
Merchant
Auto / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which
determines qualifications for and terms of credit.
The kind,
kind of payment.
4
1
2
3
5
6
The kind,
kind of payment.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY:
0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR
for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR,
repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount,
APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc.TAB Bank,
which determines qualifications for and terms of credit.
Ask a service advisor for details
Ask a service advisor for details
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
Sunbit Brand Guidelines Communication 53
The kind,
kind of payment.
Service now,
Pay-over-time.
The kind,
kind of payment.
Shopper
Auto / Digital Mktg
Service Now,
Pay-over-time.
6
Components
1. Headline. Displaying the specific heading
for each of the verticals.
2. Calltoaction: It has to be highly visible and
accessible..
3. Person Image. For optical we will use people
wearing glasses.
4. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
5. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
6. Logo. See page 21
See your financial options
LET’S GO!
3
5
1
2
4
See your financial options
LET’S GO!
Sunbit Brand Guidelines Communication
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
54
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
The kind,
kind of payment.
The kind,
kind of payment.
Ask a service advisor for details
Shopper
Auto / Print Mktg
Service now,
Pay-over-time.
1
2
3
4
5
Service Now,
Pay-over-time.
Components
1. Headline.
2. Person Image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has an specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
6. Legal text. In all print communications we
need to add “Ask a service advisor for
details” and the legal disclaimer text. This
information will always be placed at the
bottom of the page, as shown.
6
Sunbit Brand Guidelines Communication 55
Health/ Basic kit
Color usage Use of photography
People Tablet
De
nt
al
Op
tic
al
Messaging
Smile Now,
Pay-over-time.
Buy Now,
Pay-over-time.
Built for Optical.
Sunbit Brand Guidelines Communication 56
Thekind,
kindofpayment.
Merchant
Health / Digital
Thekind,
kindofpayment.
1
2
3
4
5
Buy Now,
Pay-over-time.
Built for optical.
Built for optical.
Thekind,
kindofpayment.
Buy Now,
Pay-over-time.
Built for optical.
Built for optical.
Components
1. Headline. We will use the specific headline
of each of the verticals.
2. Tablet Image. We will always make sure
that we are using the specific payment
options of each of the verticals. We will use
Sunbit graphic elements to highlight the
tablet image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
Buy Now,
Pay-over-time.
Built for optical.
Sunbit Brand Guidelines Communication 57
In all print material we need to include the legal
disclaimer, as shown in these examples.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
Smile Now,
Pay-over-time.
Thekind,
kindofpayment.
Ask a service advisor for details
Merchant
Health / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
Smile Now,
Pay-over-time.
Thekind,
kindofpayment.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
Thekind,
kindofpayment.
Buy Now,
Pay-over-time.
Built for optical.
Ask a service advisor for details
Sunbit Brand Guidelines Communication 58
Buy Now,
Pay-over-time.
Built for optical.
The kind,
kind of payment.
Shopper
Health / Digital
6
Components
1. Headline. Displaying the specific heading
for each of the verticals.
2. Calltoaction: It has to be highly visible and
accessible..
3. Person Image. For optical we will use people
wearing glasses.
4. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
5. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
6. Logo. See page 21
See your financial options
LET’S GO!
Smile now,
Pay-over-time.
The kind,
kind of payment.
See your financial options
LET’S GO!
3
5
1
2
4
Sunbit Brand Guidelines Communication 59
Smile now,
Pay-over-time.
The kind,
kind of payment.
Buy Now,
Pay-over-time.
Built for optical.
The kind,
kind of payment.
Shopper
Health / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000;
0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months,
would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly
installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
In all print material we need to include the legal
disclaimer, as shown in these examples.
Sunbit Brand Guidelines Communication 60
Merchant
One sheets
Components:
1. Header: Containing Partner Brand and
Sunbit logo (see page 22) It also contains
the main headline and the tablet image
related to the vertical.
We use Sunbit graphic elements to
highlight the device.
Background: Sunbit Deep Blue
Font: Poppins Bold Size 28 pt. Sunbit Light
Blue/ Sunbit orange.
2. Key selling points: Illustrated with Sunbit
family of icons.
3. Testimonials: Including images.
- Quotes: Poppins Bold Size 9-12 pt.
Sunbit Deep Blue
- Portrait of Merchant.
- Position and location of the merchant.
Poppins Light / Light Italic. Size 8-10.
Sunbit Deep Blue.
4. Sign Up Offer: We use Sunbit Orange to
draw attention to the offer.
5. Footer
- Preferred financial partner disclaimer:
Poppins Bold Size 10 pt. Sunbit Deep Blue
- Link to webpage
Poppins Bold Size 10 pt. Sunbit Deep Blue /
Sunbit Orange
All one -sheets are designed based on a three column grid.
1
2
3
4
5
Sunbit Brand Guidelines Communication 61
Components:
1. Header: Containing Sunbit logo and the
main headline illustrated with the tablet
image related to the vertical.
Background: Sunbit Deep Blue
Font: Poppins Bold Size 28 pt. Sunbit Light
Blue/ Sunbit orange.
2. Key selling points: Illustrated with Sunbit
family of icons.
3. Case Highlights: We display the 3 main
key metrics in large size.
4. Testimonial
5. Footer
- Link to webpage
- Legal Disclaimer
All one -sheets are designed based on a three column grid.
1
2
3
4
5
Merchant
Case Studies
Sunbit Brand Guidelines Communication 62
Email Mktg
Here are some basic rules that will make our email
communication looks consistent independently of
the variety of content we need to deliver.
We will structure the content into 4 basic fields as
shown in the graphic. While the header and footer
will always keep the same proportions, the other
content fields can expand vertically according to
the content.
Header:
Content Background: Sunbit Deep Blue #002169
Logo Left Aligned
Body:
Hero Image Size: 700px width, variable height
Content Background: Sunbit Ice #e6fbfe
Font: Arial
Font Color: Sunbit Deep Blue #002169
Link Color: Sunbit Bright Blue #3156DB
Button Background: Sunbit Orange #ff9e4e
Button Font: Arial, White #ffffff
Footer:
Content Background: Sunbit Deep Blue #002169
Padding
Top: 20px
Bottom: 20px
Left: 40px
Right: 40px
80% of our users will read this emails on their
mobiles, so all designs need to be optimized for
mobile.
Header
Hero Content
Body Text
Footer
Congratulations!
We follow the same template for all our emails. We divide the email into 4 or 5 fields.We
need to make sure that 80% of our users will read this emails on their mobiles, so all
designs need to be optimized for mobile. We follow the same template for all our
emails. We divide the email into 4 or 5 fields.
We need to make sure that 80% of our users will read this emails on their mobiles, so
all designs need to be optimized for mobile.We follow the same template for all our
emails. We divide the email into 4 or 5 fields.We need to make sure that 80% of our
users will read this emails on their mobiles, so all designs need to be optimized for
mobile.
Congratulations
We follow the same template for all
our emails. We divide the email into
4 or 5 fields.We need to make sure
that 80% of our users will read this
emails on their mobiles, so all
designs need to be optimized for
mobile. We follow the same
template for all our emails. We
divide the email into 4 or 5 fields.
We need to make sure that 80% of
our users will read this emails on
their mobiles, so all designs need to
be optimized for mobile.We follow
the same template for all our e
CTA
CTA
1
2
3
5
4
Content Width: 700 pixels
Sunbit Brand Guidelines Communication 63
Email Mktg
700 pixels
101 pixels
53 pixels
53 pixels
Header
19 pixels
Footer 1
700 pixels
164 pixels
Calltoaction
53 pixels
Basic Elements
Footer 2
700 pixels
164 pixels
53 pixels
CALL TO ACTION
Font: Arial Caps
Size 12 pt.
Color: Sunbit Orange
Padding:
Left: 48 px.
Right: 48 px.
Top: 14 px.
Bottom: 14 px.
Sunbit Brand Guidelines 64
Digital Product
It is important that Sunbit brand experience is
coherent and cohesive in everything we do and
present to the world. With the right use of Sunbit
graphic assets we will be able to build user
friendly products and engaging digital
experiences that reflect our values as a brand.
Sunbit Brand Guidelines 65
Sunbit Brand Guidelines 66
March 2021
Thank you.

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Sunbit Brand Guidelines

  • 2. Sunbit Brand Guidelines Our Brand 2 Our Brand 01
  • 3. Sunbit Brand Guidelines 3 Index 3 01 03 02 Index Our Brand Who we are Our Mission Our Values Our Vision Personality Tone of Voice Our Core Audiences 3 5 6 7 8 9 11 Communication Marketing Material Design Principles Writing Basic Grid Auto Basic Kit Auto Merchand Digital Merchand Print Shopper/Customer Digital Shopper/Customer Print Health Basic Kit Health Merchand Digital Merchand Print Shopper Digital Shopper Print Onesheet Case Studies Email Templates Email Basic Elements Digital Product Visual References Our Identity Basic Elements Our Logo Color Versions Lockups Protection Area Dont’s Placement Partnership Lockup Our colors Color Palette Use of Color Typography Corporate Fonts Replacement Fonts Typography. Treatments Don’ts Photography tablet People Other Graphic Elements The Origin The Circle The Pill Usage Sunbit Pictograms 15 16 17 18 20 21 22 24 26 27 28 29 30 31 32 33 34 35 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 66
  • 4. Sunbit Brand Guidelines Our Brand 4 Intro The brand expression of an organization should follow naturally from its mission and core values.
  • 5. Sunbit Brand Guidelines Our Brand 5 Our Mission “To eliminate financial waste and pass the value back to merchants and customers”.
  • 6. Sunbit Brand Guidelines Our Brand Our Values • Sunbit is service oriented and caring. • It’s friendly, down-to-earth and honest. • It is thoughtful and makes wise decisions. • Sunbit makes complicated topics easy.
  • 7. Sunbit Brand Guidelines Our Brand 7 Our Values Our values guide what we do and say and define our behavior as a company.
  • 8. Sunbit Brand Guidelines Our Brand Personality 8 • Caring • Genuine • Thoughtful • Transparent • Trustworthy
  • 9. Sunbit Brand Guidelines Our Brand Tone of voice 9 We are humans speaking to humans
  • 10. Sunbit Brand Guidelines Our Brand We use design and language to make financial matters feel stress-free. While we have a friendly tone, that doesn’t mean that we’re overly informal. Our tone will vary depending on the audience, the context, and the information we need to get across. 10
  • 11. Sunbit Brand Guidelines Our Brand Our Core Audiences 11 Merchants Associates Businesses selling/providing everyday needs Shoppers Customers People offering Sunbit to their customers. People shopping for everyday needs. People who have used Sunbit to aquire their needs.
  • 12. Sunbit Brand Guidelines Our Brand Our Core Verticals 12 Auto Eyewear Optical Dental Retail Merchants Associates Shoppers Customers Eyewear Merchants Shoppers Eyewear Merchants Shoppers Eyewear Merchants Shoppers Associates Associates Associates Customers Customers Customers
  • 13. Sunbit Brand Guidelines Our Brand Our Core Verticals 13 Auto Eyewear Optical Dental Retail Merchants Associates Shoppers Customers Eyewear Merchants Shoppers Eyewear Merchants Shoppers Eyewear Merchants Shoppers Associates Associates Associates Customers Customers Customers Health
  • 14. Sunbit Brand Guidelines Our Brand 14 Our Identity 02
  • 15. Sunbit Brand Guidelines 15 Our Logo Our logo is the graphic representation of our brand. It is often the first contact people may have with our organization. We will follow some basic rules to make sure that all our communication is consistent and recognizable.
  • 16. Sunbit Brand Guidelines Sunbit Logo 16 Our Logo Sunbit logotype consists of a symbol and a wordmark. It is a highly valuable corporate asset that must be used consistently in all channels in proper, approved forms Minimum size: Print: width=25mm Digital: height=18px Minimum size: Print: width=1.1 inches Digital: height=18px
  • 17. Sunbit Brand Guidelines Sunbit Logo 17 Color Versions Alternative combinations below are allowed. Select the logo that has the most contrast to the background for optimal legibility. If the background of your website is light, use the main logo. If your website is dark, use the negative version of the logo.
  • 18. Sunbit Brand Guidelines Sunbit Logo 18 Logo Lockup Powered by Sunbit We will use this version of the logo when a merchant is presenting Sunbit technology as a payment option to their customers. Sunbit are not the lenders, but the technology that connects the customer with the lender bank. Its usage follows the same rules as the main version of Sunbit Logo.
  • 19. Sunbit Brand Guidelines Sunbit Logo 19 This is our main tagline. It helps us to communicate what we stand for as a company. We will use it when speaking to broader audiences, in business presentations, etc It should never be used with any other lockup or tagline. Logo Lockup For everyone, everywhere
  • 20. Sunbit Brand Guidelines Sunbit Logo 20 Protection Area When using the Sunbit logo lock-up, use specified clear space. It is important to leave a minimum space to breathe to ensure the integrity and impact of the Sunbit logo.
  • 21. Sunbit Brand Guidelines Sunbit Logo 21 Dont’s
  • 22. Sunbit Brand Guidelines Sunbit Logo 22 Placement Sunbit trademark should always be placed for maximum legibility. Three different placements are allowed for our logo, as long as it is aligned to the margins of the page or screen.
  • 23. Sunbit Brand Guidelines Sunbit Logo 23 Placement
  • 24. Sunbit Brand Guidelines Sunbit Logo 24 Partnership lockup Our partners are important to us and we should treat their brand assets with respect. We will ensure that our logos are visually equal and aligned center. We will use the protection area of our logo as a reference to place the elements of the partnership lockup as shown.
  • 25. Sunbit Brand Guidelines Our Brand 25 Color Color is an important visual asset for any brand, and it is key to create a distinctive and unique personality. The psychology behind the colors will help us transmit our values as a company to the world.
  • 26. Sunbit Brand Guidelines Color 26 Color This are the colors of our logo RGB: 0/33/105 HEX: 002169 Pantone 280C CMYK: 100/95/5/39 RGB: 49/86/219 HEX: 3156DB Pantone 2728C CMYK: 95/50/0/0 RGB: 255/158/78 HEX: FF9E4E Pantone 137C CMYK: 0/50/100/0 Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange
  • 27. Sunbit Brand Guidelines Color 27 Color It is important to make proper use of the color palette. Not all colors are used in the same way or in the same proportion. Secondary colors should be used sparingly. They appear as small brush strokes to highlight important information, be it in a text, diagram, table, etc. We can use all the shades of our corporate colors. Primary Colors RGB: 0/33/105 HEX: 002169 Pantone 280C CMYK: 100/95/5/39 RGB: 49/86/219 HEX: 3156DB Pantone 2728C CMYK: 95/50/0/0 RGB: 255/158/78 HEX: FF9E4E Pantone 137C/ 137U CMYK: 0/50/100/0 Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange Sunbit Light Blue RGB: 213/242/255 HEX: D5F2FF Pantone 545C CMYK: 30/4/0/0 RGB: 188/234/178 HEX: BCEAB2 Pantone 7486C CMYK:41/0/68/0 RGB: 237/114/107 HEX: ED726B Pantone 1788C CMYK:0/85/80/0 Sunbit Light Green Sunbit Coral Secondary Colors RGB: 245/242/237 HEX: F5F2ED Pantone:7527C (60%) CMYK: 0/4/4/2 Sunbit Warm Neutral RGB: 230/251/254 HEX: E6FBFE Pantone 1788C CMYK:15/0/0/0 Sunbit Ice Blue
  • 28. Sunbit Brand Guidelines Color 28 Use of Color Two main points must be taken into account: - Primary colors can be used on texts, backgrounds and other secondary Sunbit graphic elements. They can be used in any shade and transparency. - Secondary Colors to be used on Sunbit graphic elements. Backgrounds Graphic Elements Typography
  • 30. Sunbit Brand Guidelines 30 Typography Visually, the typeface is as important as an image. It contributes to show the personality of the brand. In our case we have chosen a geometric sans serif font, that is clean, clear and contemporary. Ab
  • 31. Sunbit Brand Guidelines Typography 31 Poppins is a geometric sans-serif typeface. It was released as open-source and it is available on Google Fonts. It’s geometric design and its wide range of weights make it a great option to use both online as offline. Link: https://fonts.google.com/specimen/Poppins Main Font Poppins is an open source font that comes in a wide variety of weights. Poppins Thin Abcdefghijklmn 1234567890 Poppins Light Abcdefghijklmn 1234567890 Poppins Regular Abcdefghijklmn 1234567890 Poppins Medium Abcdefghijklmn 1234567890 Poppins Semibold Abcdefghijklmn 1234567890 Poppins Bold Abcdefghijklmn 1234567890
  • 32. Sunbit Brand Guidelines Typography 32 Arial Regular Poppins Regular Poppins Semibold Poppins Bold Poppins Light Poppins Thin Arial Bold Poppins Extra Bold PoppinsBlack Only when Poppins is not an option, we will replace it with Arial. System Font
  • 33. Sunbit Brand Guidelines Typography 33 Main Headline Buy Now, Pay-over-time. Typography Treatment Lead paragraphs Quote blurbs Call outs Subheadings The only financing solution built for optical practices Typeface: Poppins light / Regular if in negative on a dark background. Leading: Auto Kerning -10% Audi endorses Sunbit as the preferred financing partner for parts and services. With Sunbit technology, you can provide financing and payment plans to your customers The most important information on the screen/page. Big, bold and short messages. Typeface: Poppins Bold. Leading: Auto Kerning :-10% Color: We will use two different colors to highlight different parts of the message being one Sunbit Deep Blue. Secondary level of information. Always smaller than the main headline. Typeface: Poppins Bold. Leading: Auto Kerning; -10% Color: Can be used in any of the main corporate colors, but taking into account that we will never use more than 2 colors ( apart from Sunbit Deep blue) in the texts of a piece of communication. Each color will be used for different types of information. For example: Sunbit bright blue for a call out, and Sunbit orange for a Subheading. Depending on the messaging of the piece we may need to include the legal disclaimer. This will always be placed at the bottom of the page. Typeface: Poppins bold (heading). Poppins Light or Regular if in negative on a dark background for the body text.. Minimum size 7.5 pt. Leading: Auto Kerning -10% *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Ask a service advisor for details Body text Legal Disclaimers
  • 34. Sunbit Brand Guidelines Typography 34 Typography Don’ts This could be a bad example of heading. This is a bad example of body text. Here we will use Poppins as our main font. We won’t play with colors in this type of text. We will only use one color This could be a bad example of heading. This is a bad example of body text. Here we will use Poppins regular As our main font. We will only use one color. This could be a bad example of heading. This is a bad example of body text text. Here we will use Poppins regular As our main font. We will only use One color. THIS COULD BE A BAD EXAMPLE OF HEADING. This is a bad example of body text. Here we are using Poppins extra bold This could be a bad example of heading. THIS IS A BAD EXAMPLE OF BODY TEXT. HERE WE WILL USE POPPINS REGULAR AS OUR MAIN FONT. WE WILL ONLY USEONE COLOR.
  • 35. Sunbit Brand Guidelines 35 Photography is an important asset for our brand communication. We count with three different types of imagery, each one with its specific purpose. Photography
  • 36. Sunbit Brand Guidelines Photography 36 Tablet This style of photography is specially targeted to merchants communications and it is important since is the main tool that Sunbit provides to the merchants . We will present the tablet in a realistic way, with light, shadows and reflections if possible. We can use our graphic elements to enhance the presence of the tablet on the page.
  • 37. Sunbit Brand Guidelines Photography 37 Auto Dental Optical When we want to emphasize the different payment options we will use this image of the tablet and choose the right option for each vertical. Approval: $10,000 Purchase: $1,800 3, 6 & 12 month options Approval: $10,000 Purchase: $1,800 6, 12 & 18 month options Approval: $10,000 Purchase: $500 3, 6 & 12 month options Tablet
  • 38. Sunbit Brand Guidelines Photography 38 We want to portrait real people, not models. Our imagery needs to reflect the diversity of our society and everyone should feel included. We want to portrait a positive and natural attitude . People who looks confident and relaxed, we will avoid exaggerated posing. Flat color backgrounds. We will try to avoid cut out images and use portraits with real color backgrounds to make it look more natural. If we need to use cut out imagery, we will try to create some depth in the background. People
  • 39. Sunbit Brand Guidelines Photography 39 Other There will be cases in which we may need to use different imagery. We will try to follow this guidelines: Natural Lightning Dinamism Sense of depth Interesting Crops Vibrant colors
  • 40. Sunbit Brand Guidelines 40 Graphic Elements This set of elements will give us an extra set of tools to help create a rich, unique and engaging visual language. We have to be thoughtful of how we use them, we have a clear identity, this means not using too many elements in the same space, avoid clutter, and simplify design.
  • 41. Sunbit Brand Guidelines Graphic Elements 41 Graphic elements
  • 42. Sunbit Brand Guidelines Graphic Elements 42 Graphic elements Circle The circle shape can be used to contain photography or illustration, but it can also be used to display relevant data or information in different communications material. For everyone, everywhere 10% 12% 36% 43% Easy Fair Transparent No hard credit check
  • 43. Sunbit Brand Guidelines Graphic Elements 43 The “pill” is also a graphic shape that can help us build our own visual language. It use can be extended to charts, tables and graphs. Also, whenever we need to use a rectangular shape in any of our communication pieces, we will create it with rounded corners. 7000 Merchants April May June July 0 25 50 75 100 0 25 50 75 100 April May June July Chart Examples Buttons TEXT HERE When displaying buttons we will always use rectangles with rounded corners as shown. We will also use a drop shadow to indicate that it is a clickable area. We will use Poppins Bold Caps for the CTA CALL TO ACTION 12O 25 pt. 4.2 mm. Blur 4 px. Offset X:0 Y:2 px Opacity 40% Shadow: Graphic elements The “Pill”
  • 44. Sunbit Brand Guidelines Graphic Elements 44 Graphic elements Usage We shouldn’t abuse of the use of the graphic elements. Ideally we should only use a maximum of one of each of the graphic elements per piece of communication, and only one image inside a circle per piece. For everyone, everywhere Easy Fair Clear
  • 45. Sunbit Brand Guidelines Graphic Elements 45 Iconography We have created a pictogram style that can be used in different ways, from the most simple one color outline shape to a more graphic style that adds depth and color so it can be used almost as illustrations in forms and heavy text content pieces with no images.
  • 46. Sunbit Brand Guidelines 46 Our Communications 03
  • 47. Sunbit Brand Guidelines 47 Design principles Simplicity first. Clarity is one of the values of our brand, this means simplifying design and messaging, limiting the number of elements, creating clear visual hierarchy and avoiding clutter.
  • 48. Sunbit Brand Guidelines 48 The writing For Merchants: We are simple and confident. But when we’re speaking to merchants we need to be more informative and less emotional. For Customers/Shoppers: at the core of our brand is to make financial easy to understand and accesible. We must speak to our customers in their language. We must be clear and transparent in everything we say.
  • 49. Sunbit Brand Guidelines Communication 49 Basic Grid. Note: The top margin is approximately double in height than the bottom margin. Logo placement follows the rules set in page 26-27 and should always kept at a distance from the main headline, specially when it is placed on the top of the page, to avoid visual clutter.
  • 50. Sunbit Brand Guidelines Communication 50 Auto/ Basic kit Color usage Use of photography People Images Specific to the vertical To be used in all brand and product communications. To be used in promotional communications, special offers, etc. Messaging Service Now, Pay-over-time. Tablet
  • 51. Sunbit Brand Guidelines Communication 51 Thekind, kindofpayment. The kind, kind of payment. Components 1. Headline. 2. Tablet Image. We will always make sure that we are using the specific payment options of each of the verticals. We will use Sunbit graphic elements to highlight the tablet image. 3. Approval rate. This is a key differentiating asset of our business, so it is key to include it in all our communication materials. Each vertical has an specific approval rate that we should use and may suffer variations. 4. Tagline. Divided in two lines and flagged right. When we can we should place it in the same visual field as our logo. 5. Logo. See page 21 Service Now, Pay-over-time. The kind, kind of payment. Merchant Auto / Digital Mktg 1 2 3 4 5 Service Now, Pay-over-time. Service Now, Pay-over-time.
  • 52. Sunbit Brand Guidelines Communication *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which determines qualifications for and terms of credit. 52 Ask a service advisor for details Components 1. Headline. 2. Tablet Image. We will always make sure that we are using the specific payment options of each of the verticals. We will use Sunbit graphic elements to highlight the tablet image. 3. Approval rate. This is a key differentiating asset of our business, so it is key to include it in all our communication materials. Each vertical has an specific approval rate that we should use. 4. Tag line. We will always include the unless we are limited by space. We will always display it in one of the right side corners, splitted into two lines and flagged right, as shown in the graphics. 5. Logo. See page 21 6. Legal text. In all print communications we need to add “Ask a service advisor for details” and the legal disclaimer text. This information will always be placed at the bottom of the page, as shown. The kind, kind of payment. Merchant Auto / Print *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which determines qualifications for and terms of credit. The kind, kind of payment. 4 1 2 3 5 6 The kind, kind of payment. *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc.TAB Bank, which determines qualifications for and terms of credit. Ask a service advisor for details Ask a service advisor for details Service Now, Pay-over-time. Service Now, Pay-over-time. Service Now, Pay-over-time.
  • 53. Sunbit Brand Guidelines Communication 53 The kind, kind of payment. Service now, Pay-over-time. The kind, kind of payment. Shopper Auto / Digital Mktg Service Now, Pay-over-time. 6 Components 1. Headline. Displaying the specific heading for each of the verticals. 2. Calltoaction: It has to be highly visible and accessible.. 3. Person Image. For optical we will use people wearing glasses. 4. Approval rate. This is a key differentiating asset of our business, so it is key to include it in all our communication materials. Each vertical has a specific approval rate that we should use and may suffer variations. 5. Tagline. Divided in two lines and flagged right. When we can we should place it in the same visual field as our logo. 6. Logo. See page 21 See your financial options LET’S GO! 3 5 1 2 4 See your financial options LET’S GO!
  • 54. Sunbit Brand Guidelines Communication *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. 54 *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Ask a service advisor for details The kind, kind of payment. The kind, kind of payment. Ask a service advisor for details Shopper Auto / Print Mktg Service now, Pay-over-time. 1 2 3 4 5 Service Now, Pay-over-time. Components 1. Headline. 2. Person Image. 3. Approval rate. This is a key differentiating asset of our business, so it is key to include it in all our communication materials. Each vertical has an specific approval rate that we should use and may suffer variations. 4. Tagline. Divided in two lines and flagged right. When we can we should place it in the same visual field as our logo. 5. Logo. See page 21 6. Legal text. In all print communications we need to add “Ask a service advisor for details” and the legal disclaimer text. This information will always be placed at the bottom of the page, as shown. 6
  • 55. Sunbit Brand Guidelines Communication 55 Health/ Basic kit Color usage Use of photography People Tablet De nt al Op tic al Messaging Smile Now, Pay-over-time. Buy Now, Pay-over-time. Built for Optical.
  • 56. Sunbit Brand Guidelines Communication 56 Thekind, kindofpayment. Merchant Health / Digital Thekind, kindofpayment. 1 2 3 4 5 Buy Now, Pay-over-time. Built for optical. Built for optical. Thekind, kindofpayment. Buy Now, Pay-over-time. Built for optical. Built for optical. Components 1. Headline. We will use the specific headline of each of the verticals. 2. Tablet Image. We will always make sure that we are using the specific payment options of each of the verticals. We will use Sunbit graphic elements to highlight the tablet image. 3. Approval rate. This is a key differentiating asset of our business, so it is key to include it in all our communication materials. Each vertical has a specific approval rate that we should use and may suffer variations. 4. Tagline. Divided in two lines and flagged right. When we can we should place it in the same visual field as our logo. 5. Logo. See page 21 Buy Now, Pay-over-time. Built for optical.
  • 57. Sunbit Brand Guidelines Communication 57 In all print material we need to include the legal disclaimer, as shown in these examples. *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Smile Now, Pay-over-time. Thekind, kindofpayment. Ask a service advisor for details Merchant Health / Print *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Ask a service advisor for details Smile Now, Pay-over-time. Thekind, kindofpayment. *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Thekind, kindofpayment. Buy Now, Pay-over-time. Built for optical. Ask a service advisor for details
  • 58. Sunbit Brand Guidelines Communication 58 Buy Now, Pay-over-time. Built for optical. The kind, kind of payment. Shopper Health / Digital 6 Components 1. Headline. Displaying the specific heading for each of the verticals. 2. Calltoaction: It has to be highly visible and accessible.. 3. Person Image. For optical we will use people wearing glasses. 4. Approval rate. This is a key differentiating asset of our business, so it is key to include it in all our communication materials. Each vertical has a specific approval rate that we should use and may suffer variations. 5. Tagline. Divided in two lines and flagged right. When we can we should place it in the same visual field as our logo. 6. Logo. See page 21 See your financial options LET’S GO! Smile now, Pay-over-time. The kind, kind of payment. See your financial options LET’S GO! 3 5 1 2 4
  • 59. Sunbit Brand Guidelines Communication 59 Smile now, Pay-over-time. The kind, kind of payment. Buy Now, Pay-over-time. Built for optical. The kind, kind of payment. Shopper Health / Print *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Ask a service advisor for details *Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications for and terms of credit. Ask a service advisor for details In all print material we need to include the legal disclaimer, as shown in these examples.
  • 60. Sunbit Brand Guidelines Communication 60 Merchant One sheets Components: 1. Header: Containing Partner Brand and Sunbit logo (see page 22) It also contains the main headline and the tablet image related to the vertical. We use Sunbit graphic elements to highlight the device. Background: Sunbit Deep Blue Font: Poppins Bold Size 28 pt. Sunbit Light Blue/ Sunbit orange. 2. Key selling points: Illustrated with Sunbit family of icons. 3. Testimonials: Including images. - Quotes: Poppins Bold Size 9-12 pt. Sunbit Deep Blue - Portrait of Merchant. - Position and location of the merchant. Poppins Light / Light Italic. Size 8-10. Sunbit Deep Blue. 4. Sign Up Offer: We use Sunbit Orange to draw attention to the offer. 5. Footer - Preferred financial partner disclaimer: Poppins Bold Size 10 pt. Sunbit Deep Blue - Link to webpage Poppins Bold Size 10 pt. Sunbit Deep Blue / Sunbit Orange All one -sheets are designed based on a three column grid. 1 2 3 4 5
  • 61. Sunbit Brand Guidelines Communication 61 Components: 1. Header: Containing Sunbit logo and the main headline illustrated with the tablet image related to the vertical. Background: Sunbit Deep Blue Font: Poppins Bold Size 28 pt. Sunbit Light Blue/ Sunbit orange. 2. Key selling points: Illustrated with Sunbit family of icons. 3. Case Highlights: We display the 3 main key metrics in large size. 4. Testimonial 5. Footer - Link to webpage - Legal Disclaimer All one -sheets are designed based on a three column grid. 1 2 3 4 5 Merchant Case Studies
  • 62. Sunbit Brand Guidelines Communication 62 Email Mktg Here are some basic rules that will make our email communication looks consistent independently of the variety of content we need to deliver. We will structure the content into 4 basic fields as shown in the graphic. While the header and footer will always keep the same proportions, the other content fields can expand vertically according to the content. Header: Content Background: Sunbit Deep Blue #002169 Logo Left Aligned Body: Hero Image Size: 700px width, variable height Content Background: Sunbit Ice #e6fbfe Font: Arial Font Color: Sunbit Deep Blue #002169 Link Color: Sunbit Bright Blue #3156DB Button Background: Sunbit Orange #ff9e4e Button Font: Arial, White #ffffff Footer: Content Background: Sunbit Deep Blue #002169 Padding Top: 20px Bottom: 20px Left: 40px Right: 40px 80% of our users will read this emails on their mobiles, so all designs need to be optimized for mobile. Header Hero Content Body Text Footer Congratulations! We follow the same template for all our emails. We divide the email into 4 or 5 fields.We need to make sure that 80% of our users will read this emails on their mobiles, so all designs need to be optimized for mobile. We follow the same template for all our emails. We divide the email into 4 or 5 fields. We need to make sure that 80% of our users will read this emails on their mobiles, so all designs need to be optimized for mobile.We follow the same template for all our emails. We divide the email into 4 or 5 fields.We need to make sure that 80% of our users will read this emails on their mobiles, so all designs need to be optimized for mobile. Congratulations We follow the same template for all our emails. We divide the email into 4 or 5 fields.We need to make sure that 80% of our users will read this emails on their mobiles, so all designs need to be optimized for mobile. We follow the same template for all our emails. We divide the email into 4 or 5 fields. We need to make sure that 80% of our users will read this emails on their mobiles, so all designs need to be optimized for mobile.We follow the same template for all our e CTA CTA 1 2 3 5 4 Content Width: 700 pixels
  • 63. Sunbit Brand Guidelines Communication 63 Email Mktg 700 pixels 101 pixels 53 pixels 53 pixels Header 19 pixels Footer 1 700 pixels 164 pixels Calltoaction 53 pixels Basic Elements Footer 2 700 pixels 164 pixels 53 pixels CALL TO ACTION Font: Arial Caps Size 12 pt. Color: Sunbit Orange Padding: Left: 48 px. Right: 48 px. Top: 14 px. Bottom: 14 px.
  • 64. Sunbit Brand Guidelines 64 Digital Product It is important that Sunbit brand experience is coherent and cohesive in everything we do and present to the world. With the right use of Sunbit graphic assets we will be able to build user friendly products and engaging digital experiences that reflect our values as a brand.