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The document provides an overview of a customer lifecycle model, including sections on customer segmentation, targeting audiences, understanding customer needs, customer acquisition strategies, marketing campaigns, customer retention, loyalty frameworks, satisfaction feedback, and key metrics. It includes examples of frameworks and processes for segmentation, targeting prospects, acquisition strategy, demand creation, sales force automation benefits, and the customer acquisition funnel. The slides are meant to be customized for a specific company.

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Customer Lifecycle Model Your Company Name
Deck Outline Segmentation Targeting Audience Understand the needs CA Strategies CA Framework Customer Lead framework Acquistion Channels/ Tools Marketing, Campaigns & Promotion Costing Customer Retention Customer Loyalty Framework Customer Satisfaction & Feedback Key Metrics 2
Your Text Here3 Customers Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Segmentation - Market Sizing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Prospects This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation & Targeting
Customer Segmentation Geographic ✓ Region ✓ Country ✓ Population ✓ Climate Demographic ✓ Age ✓ Gender ✓ Nationality ✓ Ethnicity ✓ Occupation ✓ Income ✓ Family Size Psychographic ✓ Lifestyle ✓ Personality ✓ Values ✓ Interest Behavioral ✓ Brand Loyalty ✓ Benefits ✓ User Status ✓ Usage Rates ✓ Occasion ✓ Readiness to buy We have classified customer segments into four basic categories; you can fill in the details as per the requirements 4
Customer Segmentation – Market Sizing 0.15 Million Rejecter 0.75 Million Not Yet Repeated 0.35 Million0.65 Million0.35 Million Negative Opinion Neutral Favorable Opinion Target Market 15 Million 100% 3.25 MillionAwareUnaware1.75 Million 1.35 Million Not Tried Repeated 1 Million 0.15 Million 0.75 Million0.10 Million Loyal To Other Brand Switcher Loyal To Brand 0.05 Million Light User 0.15 Million Regular User 0.55 Million Heavy User Tried 1.9 Million Market Size Market Size in percentage It is a framework indicating all the key aspects of customer acquisition Segmentation. You can edit the steps and numbers based on your requirement 5
Target Prospects (Option 1 of 2) 6 Income above $15K This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20-45 Males / Females of Age Group Married Couples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Class This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed an example of target prospect, you can customize it based on your requirements
Target Prospects (Option 2 of 2) 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20-45 Males / Females of Age Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $15K Income above This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Married Couples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Class We have listed an example of target prospect, you can customize it based on your requirements
Understanding Customer Needs Understand your customer : Are they a small private company or a big MNC? What they do : Understand their occupation and interest? When they buy : Understand the purchasing cycle of your customer How they buy : Website, App, in-person? What they expect of you: If your customers expect reliable delivery & you don't disappoint them, you stand to gain repeat business 8
Customer Acquisition Strategies Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demand Creation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Title Here (Option 1 of 2) 9
Your Title Here (Option 2 of 2) Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demand Creation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategies 10
Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Driving Traffic ✓ Advertisement ✓ Social media marketing ✓ SEO ✓ Blogs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing ✓ Lead nurturing tactics ✓ Email and marketing automation ✓ Marketing and sales enablement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales ✓ Sales force automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion ✓ Lead Generation ✓ Lead management ✓ Analytics ✓ Lead scoring It is a framework indicating all the key aspects considered while making acquisition strategy 11
Demand Creation Strategy Co Create ✓ Partner Marketing ✓ Influencers ✓ Analysts ✓ Peers ✓ Authors ✓ Academia ✓ Thought Leaders Chase ✓ Database development ✓ Account Intelligence ✓ Digital assets ✓ Social media ✓ Sales calls ✓ Incubation ✓ Interactive email ✓ Appointment setting Caught ✓ Website tracking ✓ Reverse look-up ✓ Digital assets ✓ Incubation ✓ Interactive email ✓ Account intelligence Come ✓ Social media ✓ Content ✓ Endorsements ✓ Credentialism ✓ Birds of a feather ✓ Starburst 01 0203 04 Demand Creation Strategy Various ways of Demand Creation have been listed. You can choose the suitable ways as per your requirement 12
Sales Force Automation SFACore Functions of Sales People Marketing Profiling Prospecting Opportunity Management Forecast Sales Analysis Sales Activity Management Assets Annual Sales PlanningContracts Email Management Expense Management Support Measuring Key Metrics Event Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation is method that automatically handles different sales process. We have listed down various processes that can be managed by the tool. You can choose the suitable ways as per your requirement 13
Sales Force Automation Benefits 10% 15% 20% 24% 26% 30% 48% 52% 68% 89% 0 20 40 60 80 100 Customization Mobile support Task management Reporting/forecasting Email integration Calender integration Alerts & notifications Lead management Note-taking Contact management Reduces sales cycle by 18% Increases deal closure by 30% Cuts down the sales administrative time by 14% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation enable businesses to provide support to their customers and employees leading to faster growth.Below is an example showing the improvement in customer acquisition process by implementation of Sales Force Automation 14
Customer Acquisition Strategies Customer Acquisition Framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
Customer Acquisition Framework Customer Acquisition Framework Content Strategy ✓ Tweets ✓ Blog Post ✓ White Papers ✓ Sales Page Customer Lifecycle ✓ Visitors ✓ Prospect ✓ Active Users ✓ Customers Sales Funnel ✓ Leads ✓ Qualified Leads ✓ Opportunity ✓ Closed ✓ Onboarding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down the key strategies which help in developing customer acquisition framework. These strategies have been explained in the subsequent slides. 16
Content Strategy Awareness ✓ Blogs ✓ Articles Education ✓ Whitepapers ✓ eBooks ✓ Webinars ✓ Industry Research ✓ Thought Leaders Interviews Selection ✓ Sales Presentations ✓ Competitive Analysis ✓ Product Specs ✓ Implementation Plan ✓ Case Studies Training ✓ Workshops ✓ Product Webinars ✓ Product Manuals ✓ Support Knowledgebase ✓ FAQ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is important to understand the steps a potential customer may take in going through the content and become customer from passer-by to paying product evangelist. Various ways of Content Strategy have been listed. You can choose the suitable ways as per your requirement 17
Sales Funnel C h u r n R a t e Marketing Team Marketing to sales Handoff Customer Success Team Leads(inbound/Outbound) Filtering Bad Data Marketing Qualified Lead(mql) Lead Scoring/Nurturing Sales Qualified Lead(sql) Qualification: Budget / Authority / Need / Timeframe Opportunity Free Trial or Demo: Success Metrics Proof Of Concept(pop) Proposal / Negotiation Closed Product Setup Onboarding Training Renew/ Upsell 10,000 9,500 8,500 7,000 6,800 6,000 6,000 5,200 People It is a framework indicating all the key aspects of Sales Funnel. You can edit the framework by adding numbers of your company 18
Customer Lifecycle Visitors Conversion Prospect 1st Value unit delivered Activated users Paid Customer Daily Monthly User Active Customer Renew / Upsell Loyal Customer Referrals / Net Promoter Score 10,000 9,500 8,500 7,000 6,800 6,000 Conversion Activation Close DAU Renewal People Rate It is a framework indicating all the key aspects of customer Lifecycle. You can edit the framework by adding numbers of your company 19
Customer Acquisition Funnel Purchases become loyal, repeat customers Web site shoppers Complete their purchases Web site visitors become shoppers Ad viewers become Web site visitors Ads are shown on Web pages Needs identification Search for and gather information about alternative products or services Evaluate alternatives & make selections Purchase Conversion of shoppers into loyal supporters of product, service, & brand 500,000 10,000 80 500 900 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement 20
Customer Acquisition Process Leads 9,800 C u s t o m e r R e l a t i o n s h i p M a n a g e m e n t Cold Leads Hot Leads 5,800 4,000 Send Email Again Follow up process Send Email Again Follow Up Process 4,000 New Customer Acquired CRM No Response Positive Response No Response 2,000 Positive Response 2,000 No Response 2,800 Positive Response 3,000 No Response Positive Response Email Campaign Call Center Option 1 Option 2 Clients Visit Web- Presence 10,000 SEO Analytics Market Research Blog Social Network Social News Option1 Option2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement 21
Customer Lead Framework ✓ Generation Strategy ✓ Nurturing Lifecycle ✓ Nurturing Process ✓ Scoring ✓ Conversion Process L E A D This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
Lead Generation Strategy Analytics Strategy Page Visits Sources Competitors Reach Blog Analytics Lead Generation Landing pages Web Pages Blog Posts Call to Action Content Strategy Nurture Lead Segment List Leads Prospects Conversion Strategy Social Media Publish Social Manage Email Promotion Strategy Keywords On-Page SEO Off-Page SEO SEO Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have identified 5 key strategies for generating lead. You can highlight the tactics which your company might implement, under each strategy 23
Lead Nurturing Lifecycle Get Customers Grow Customers Viral Loop Up-sell Next-Sell Referrals Cross-sell Keep Customers Acquire Activate Contests, Events Blogs, RSS Emails Loyalty Programs Outreach Programs Product UpdatesSocial Media Media Articles This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. With lead nurturing, however, you can bring those leads through your sales funnel and garner increased response rate. We have mentioned some possible tools at each stage which would be helpful in nurturing customers 24
Lead Nurturing Process Intro Phone Call (VM) Linkedin Connect/InMail Intro Email Day 1 Nurture Email #1 Follow Up 2nd phone Call-Validate Ifo Received Mail Latter Day 5 Follow Up 3rd phone Call-Offer Similar Content Nurture Email #2 Day 9 4th phone Call w/CTA (Such as Webinar Invite) CTA Email Follow Up Day 13 5th Phone Call If first contact is not achieved after 3 weeks of one-to one nurturing, review with LDR Manager regarding appropriate next steps Email-Break Up Email (If no Response) Day 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change the days and your strategy as per requirement and build an impressive lead nurturing process 25
90 70 30 Prospects Returning Visitor Time on site is more than 5 min Country is USA Score Lead Scoring26 Age: 30-40 Gender: Male Age: 18-30 Gender: Male Age: 20-35 Gender: Female It is used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function will engage, in order of priority
Leads Pipeline Sales The # of new leads you bring in The # of leads you quality for sales follow-up The number of leads who convert into customers Lead Conversion Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enter the number of leads that were generated this year, followed by those which qualified for follow-ups and finally got converted into paying customers. This slide will determine whether you have a high or low conversion rate 27
Acquisition Channels/Tools Customer Acquisition Tools This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition cost by Channel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Referral Report This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
Customer Acquisition Tools 8% 10% 12% 15% 17% 20% 25% 25% 35% 40% 50% 70% Social Media PR, Blogging, Customer Case Studies Webinar/Virtual Events Search E-newsletters Whitepaper Display/Ad Banner Mobile Video Portals Custom Publishing Email Microsites This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Below are the most commonly customer acquisition tools which are sorted based on effectiveness. Modify this graph as per your requirement 29
Customer Acquisition Cost by Channel (1 of 2) 8.5 20 50 60 70 $0 $10 $20 $30 $40 $50 $60 $70 $80 Search Online Email Direct MailYellow Pages This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention your top customer acquisition channels along with their respective cost 30
Customer Acquisition Cost by Channel (2 of 2) Total Customers 2,000 Customers $17 CPANew Customers 1600 $20 CPA Repeat Customers 400 $5 CPA Paid Channels 800 $35 CPA Free Channels 800 $5 CPA SEM 600 $35 CPA Affiliate 100 $35 CPA Offline Ads 100 $45 CPA Direct to Site 400 $1 CPA SEO 400 $9 CPA SEM 50 $35 CPA Affiliate 30 $25 CPA Offline Ads 20 $45 CPA Paid Channels 100 $35 CPA Free Channels 300 $4 CPA Direct to Site 100 $1 CPA CRM 100 $3 CPA SEO 100 $9 CPA Customer Acquisition Costs For Last 3 Months 31
Client Referrals 0 5 10 15 20 25 30 2015 2016 2017 2018 Clients referred This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph represents the business generated through client referrals on yearly basis 32
(70%) Contacted (10%) Proposal converted (20%) Proposal sent Client Referral Report $6,450 $3,650 Received referral revenue Generated by sent referrals Received referrals Sent referrals Calendar events 14 9 4 Input your data to generate a referral report to formulate further strategies your client referral program 33
Instagram Snap Chat Chat Twitter LinkedIn Facebook Blog YouTube Social Media Marketing Social Media Marketing 34
Social Media Marketing Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snapchat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the social media acquisition channels which you will be using for your company 35
Marketing, Campaigns & Promotion (Option 1 of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word of Mouth Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Growth Strategy 36
Marketing, Campaigns & Promotion (Option 2 of 2) Marketing Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word of Mouth Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
Print Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canvassing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Campaigns These are various mediums undertaken for a marketing campaign, you can choose any basis your requirements 38
Customer Acquisition Campaigns Social Media SEO Blogs Email PPC Affiliates Events Print Ad Sponsorships Radio Target Audience Offline MarketingOnline Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
Emails Online Media Print Ads Referrals Trade Fairs Tele Marketing Last Year’s Acquisition Sources 25% 30% 21% 6% 8% 10% Top Performing Channels Online Media EmailsPrint Ads Non-Scalable Channels Referrals Trade Fairs Tele Marketing Marketing Reach by Channels We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements 40
Marketing Roadmap s 2016 Jan Feb Mar Apr May Marketing Review May 20,2016 Whitepaper Development Content Creation Initiative #6Webinars Content Newsletter Sign Up Plugin Blog Post Developments Video w/ Load Capture Home Page Redesign Paid/Organic Search Analytics implementation SEM Feb Audit Mar 1,2016 On-site SEO improvements Drip campaign overview Apr 2, 2016 Email Marketing Social Media Influencer outreach program Social media initiative #4 In trail drip campaign A/B message testing Conversation initiative #4 On boarding optimization Competitive analysis Keyword research AD/Roll campaign iteration Paid/organic search initiative #6 Display advertising analysis Lifecycle Goal New Traffic Acquisition Lead Nurture Conversion Increase Product Viability This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements 41
Word of Mouth Marketing (Wom) Experience Good Bad Brand Awareness 15% people had neutral opinion and were not sure about a particular brand Brand Advocate 55% people recommended the product to others Brand Detractors 25% people did not like the product and communicated about bad experience POSITIVE (promoter) NEGATIVE (saboteur) NEUTRAL (passive) This slide shows how effectively WOM as a strategy can be used, you can edit the text as per your requirements 42
Satisfaction With Word-of-Mouth Marketing & Social Media Tactics 25 28 24 28 32 24 31 20 30 32 32 35 31 30 34 39 47 49 54 51 47 56 50 64 54 54 54 51 56 57 54 53 Enlisting influencers Enlisting advocates Encouraging customer-created content Creating/managing shareable content Creating/managing "brand communities" Monitoring offline WOM Having WOM/social ad objective Engaging bloggers Managing customer referrals Managing customer reviews Using agents for sampling Creating visual content Monitoring online social Responding to online social Building/managing pages/profiles Organizing parties or events Very satisfied Somewhat satisfied % of marketers, among those using tactics April 2014 We have listed some key Statistics indicating satisfaction level through WOM and other social medias 43
Marketing Growth Strategy ✓ Online Marketing Inc.SEM, SEO, SMM, Daily Deals ✓ Refer-a-friend Discounts For Consumers ✓ Volume/Loyalty Discounts For Consumers & Detailers ✓ Incentive Programs For HR & Office Managers Marketing & Sales Acquiring customers ✓ Dedicated Customer Service Reps For Each DMA ✓ Gleamr Staffed Community Message Boards For Consumers (Public) & Detailers (Login Required) Customer Service Keeping customers ✓ Consumer Product Advisory Board To Drive Consumer Features ✓ Detailer Product Advisory Board To Drive Detailer Features ✓ Add Android App ✓ Add Website Product Development Staying competitive Below are some of the strategies undertaken at various stages of customer acquisition, you can alter them as per the need 44
Ideal Acquisition Cost Model This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost Model for Web based Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost Model for Direct Salesforce This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Cost 45
Ideal Acquisition Cost Model Monetization (LTV) Cost to Acquire a Customer (CAC) Monetization (LTV) Cost to Acquire a Customer (CAC) ✓ Viral effects ✓ Inbound marketing ✓ Free or freemium ✓ Open source ✓ Free trials ✓ Touchless conversion ✓ Inside sales ✓ Channels ✓ Strategic partnership ✓High Churn Rates ✓Low customer satisfaction ✓Recurring Revenue ✓Scalable Pricing ✓Cross Sell/Upsell ✓Product line expansion ✓Lead Gen for 3rd parties ✓Field sales ✓Outbound Marketing A Well Balanced Business Model This slide reflects the ideal cost model for Customer Acquisition and the factors which can help in bringing out the balance 46
Customer Acquisition Cost (1 of 2) Flow Qty Conversion % Total paid Web Vistors 10,000 Trials 500 5% Customers 50 10% SEM Marketing Spend $ 5,000 Total Headcount Costs $ 49,500 Cost of Customer Acquisition Without headcount costs $ 100.00 With headcount costs $ 1,090.00 Input Variables Total Web Visitors 10,000 SEM cost per click $ 0.50 Conversion to Trial % 5% Trial conversion % 10% No of Sales & Marketing Staff 3 Cost per employee per month $ 16,500 For a Web driven business These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements 47
Customer Acquisition Cost (2 of 2) Sales Team composition 1 On target earnings $ 230,000 Salary Cost $ 230,000 Salary + Overhead $310,500 Total Team Cost $560,250 Avg. team Failure Rate 25% Adjusted Team Cost $ 747,000 No. of Marketing people 0.5 Average cost per person $ 200,000 Marketing programs spend $ 150,000 Total Marketing Costs $ 350,000 Total Sales & Marketing spend $ 1,097,000 No of deals per team per year 10 Cost of Customer Acquisition $ 109,700 For a direct salesforce These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements 48
49 Customer Retention Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention
Customer Retention Strategies Key Strategies 01 02 0304 05 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Questionnaire/ Surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premiums & Gifts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Overcome Buyers Remorse This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Regular Reviews This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Touches 50
Profits by 25% to 95% Costs by 10% Worth 10X as much Increasing customer retention rates by 5% increases A 2% increase in customer retention has the same effect as decreasing On average, loyal customers are worth up to 10 times as much as their first purchase 10X Customer Retention Benefits 51
Customer Retention Impact Impact 01 Improved Operational Efficiency Deeper Business and Market Intelligence Better Customer Experience Capabilities 02 Example: Pinpoint compliance & process issues Example: Timely analysis of customer feedback Example: Standardize call quality for coaching & recognition purposes Results 03 › Reduce Costs, mitigate risks › Increase incremental revenues › Improve product quality › React to market opportunity Increase customer satisfaction, retention & loyalty How it can be achieved This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
53 Customer Loyalty Customer Loyalty Lifecycle This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Loyalty Program Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This is a representative image, and should be replaced by your own image. Just right click and replace image.
54 Customer Loyalty Lifecycle This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Loyalty Program Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer Loyalty
Customer Loyalty Lifecycle Engage Nature This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is a framework for loyalty lifecycle, you can modify it basis your requirements 55
Loyalty Program Performance Dashboard Average sale by loyalty member type Active contents 0 1000 2000 3000 4000 No Yes Enrolled in awards program Average sale by loyalty segment Active contents 0 500 1000 1500 2000 2500 Blank Diamond Emerald Gold Non member Sapphire Avg. Last Sale ($) Sales by channel Award related orders 0 50000000 100000000 150000000 200000000 250000000 Catalog Point of Sale Web Phone Sum(TotalAvg.) Channel Average Award by customer Active award transactions 0 3000000 6000000 9000000 12000000 15000000 Peter Smith Carlo Wilson Melody Alim Blank Sum Customer All orders by promotions All orders products 0 30000000 60000000 90000000 120000000 Blan.. Summer… What… Sum(Extended) Order item promotion Top $ loyalty program members by lifetime sales Active loyalty contact members 0 1000000 2000000 Melody Alim Wonne mckay… Eva corets (sample) Carlo Wilson Thomas axen… Max (Lifetime Sales) $ FullName This slide evaluates the loyalty performance on the basis of certain parameters, you can alter them as per your requirements 56
Customer Satisfaction & Feedback Customer Feedback Framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Feedback Infographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Satisfaction Indicators This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
? Elevate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Suggest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inquire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reflect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feedback Obtain customers opinion about the company’s products and make changes accordingly. Below is the process of obtaining feedback and resolving queries, you can alter it as per your requirements 58
Customer Feedback 261 Happy Clients 1700 Customers complaints received Complains resolved 1250 Working Hours towards customer service 120 Your Text Here Your Text Here Your Text HereYour Text Here Your Text Here Your Text Here Enter the feedback results in this infographic slide to create an everlasting impact on the audience 59
Customer Satisfaction (1/2) 80 0 20 40 60 100 80 0 20 40 60 100 80 0 20 40 60 100 Key Performance Indicators 7.5 Overall Satisfaction With Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6.5 Satisfaction With Value For Money This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7.5 Overall Satisfaction With Relationship This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide indicates the customer satisfaction level, you can alter it basis your requirements 60
Customer Satisfaction (2/2) Very dissatisfied Dissatisfied Neither satisfied nor dissatisfied satisfied Very satisfied 1 2 3 4 5 Satisfaction measure Loyalty(retention)(%) 20 40 60 80 100 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Below graph displays the relationship between customer loyalty & satisfaction. You can use it basis your requirements and reflect the customer satisfaction level. 61
Key Metrics 500 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Customers Per Month 95% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. On-time Delivery 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Rate 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Conversion Rate Monitor the performance on the basis of below mentioned parameters, you can alter them as per your requirements 62
Ansoff Matrix For Growth Strategy 4 Growth Strategies Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Penetration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. NewExistingMarkets Existing NewMarkets Framework shows the growth opportunities and risk level in new and existing market. You can choose any of the strategies as per your company’s requirement 63
Customer Acquisition Strategy We can influence the visitor volume using different acquisition channels & performance strategies The conversion rate is influenced by a mix of commercial & UX elements The average ticket is influenced by assortment strategies Customer reactivation is strategic Traffic Customer Trust Reactivation Conversion Turnover Organic Lead Awareness Information Acquisition Transactions Commercial Levers Click Through This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects considered while making acquisition strategy. 64
? 65 COFFEE BREAK Time 10:15 To10:30
Charts and Graphs 66
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Scatter Chart 20 60 30 40 75 55 80 90 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 Profit(InSales) In Percentage Product 1 Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 68
Stacked Column 6 9 14 17 22 25 27 30 34 9 15 17 23 25 29 34 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit(Milliondollars) Product 1 Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 69
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Customer Life Cycle Model PowerPoint Presentation Slides

  • 1.
  • 2.
    Deck Outline Segmentation Targeting Audience Understandthe needs CA Strategies CA Framework Customer Lead framework Acquistion Channels/ Tools Marketing, Campaigns & Promotion Costing Customer Retention Customer Loyalty Framework Customer Satisfaction & Feedback Key Metrics 2
  • 3.
    Your Text Here3 CustomersSegmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Segmentation - Market Sizing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Prospects This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation & Targeting
  • 4.
    Customer Segmentation Geographic ✓ Region ✓Country ✓ Population ✓ Climate Demographic ✓ Age ✓ Gender ✓ Nationality ✓ Ethnicity ✓ Occupation ✓ Income ✓ Family Size Psychographic ✓ Lifestyle ✓ Personality ✓ Values ✓ Interest Behavioral ✓ Brand Loyalty ✓ Benefits ✓ User Status ✓ Usage Rates ✓ Occasion ✓ Readiness to buy We have classified customer segments into four basic categories; you can fill in the details as per the requirements 4
  • 5.
    Customer Segmentation –Market Sizing 0.15 Million Rejecter 0.75 Million Not Yet Repeated 0.35 Million0.65 Million0.35 Million Negative Opinion Neutral Favorable Opinion Target Market 15 Million 100% 3.25 MillionAwareUnaware1.75 Million 1.35 Million Not Tried Repeated 1 Million 0.15 Million 0.75 Million0.10 Million Loyal To Other Brand Switcher Loyal To Brand 0.05 Million Light User 0.15 Million Regular User 0.55 Million Heavy User Tried 1.9 Million Market Size Market Size in percentage It is a framework indicating all the key aspects of customer acquisition Segmentation. You can edit the steps and numbers based on your requirement 5
  • 6.
    Target Prospects (Option1 of 2) 6 Income above $15K This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20-45 Males / Females of Age Group Married Couples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Class This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed an example of target prospect, you can customize it based on your requirements
  • 7.
    Target Prospects (Option2 of 2) 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20-45 Males / Females of Age Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $15K Income above This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Married Couples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Class We have listed an example of target prospect, you can customize it based on your requirements
  • 8.
    Understanding Customer Needs Understandyour customer : Are they a small private company or a big MNC? What they do : Understand their occupation and interest? When they buy : Understand the purchasing cycle of your customer How they buy : Website, App, in-person? What they expect of you: If your customers expect reliable delivery & you don't disappoint them, you stand to gain repeat business 8
  • 9.
    Customer Acquisition Strategies Acquisition Strategy Plan This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demand Creation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Title Here (Option 1 of 2) 9
  • 10.
    Your Title Here(Option 2 of 2) Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demand Creation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategies 10
  • 11.
    Acquisition Strategy Plan Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Driving Traffic ✓ Advertisement ✓ Social media marketing ✓ SEO ✓ Blogs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing ✓ Lead nurturing tactics ✓ Email and marketing automation ✓ Marketing and sales enablement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales ✓ Sales force automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion ✓ Lead Generation ✓ Lead management ✓ Analytics ✓ Lead scoring It is a framework indicating all the key aspects considered while making acquisition strategy 11
  • 12.
    Demand Creation Strategy CoCreate ✓ Partner Marketing ✓ Influencers ✓ Analysts ✓ Peers ✓ Authors ✓ Academia ✓ Thought Leaders Chase ✓ Database development ✓ Account Intelligence ✓ Digital assets ✓ Social media ✓ Sales calls ✓ Incubation ✓ Interactive email ✓ Appointment setting Caught ✓ Website tracking ✓ Reverse look-up ✓ Digital assets ✓ Incubation ✓ Interactive email ✓ Account intelligence Come ✓ Social media ✓ Content ✓ Endorsements ✓ Credentialism ✓ Birds of a feather ✓ Starburst 01 0203 04 Demand Creation Strategy Various ways of Demand Creation have been listed. You can choose the suitable ways as per your requirement 12
  • 13.
    Sales Force Automation SFACoreFunctions of Sales People Marketing Profiling Prospecting Opportunity Management Forecast Sales Analysis Sales Activity Management Assets Annual Sales PlanningContracts Email Management Expense Management Support Measuring Key Metrics Event Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation is method that automatically handles different sales process. We have listed down various processes that can be managed by the tool. You can choose the suitable ways as per your requirement 13
  • 14.
    Sales Force AutomationBenefits 10% 15% 20% 24% 26% 30% 48% 52% 68% 89% 0 20 40 60 80 100 Customization Mobile support Task management Reporting/forecasting Email integration Calender integration Alerts & notifications Lead management Note-taking Contact management Reduces sales cycle by 18% Increases deal closure by 30% Cuts down the sales administrative time by 14% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation enable businesses to provide support to their customers and employees leading to faster growth.Below is an example showing the improvement in customer acquisition process by implementation of Sales Force Automation 14
  • 15.
    Customer Acquisition Strategies CustomerAcquisition Framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
  • 16.
    Customer Acquisition Framework Customer Acquisition Framework ContentStrategy ✓ Tweets ✓ Blog Post ✓ White Papers ✓ Sales Page Customer Lifecycle ✓ Visitors ✓ Prospect ✓ Active Users ✓ Customers Sales Funnel ✓ Leads ✓ Qualified Leads ✓ Opportunity ✓ Closed ✓ Onboarding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down the key strategies which help in developing customer acquisition framework. These strategies have been explained in the subsequent slides. 16
  • 17.
    Content Strategy Awareness ✓ Blogs ✓Articles Education ✓ Whitepapers ✓ eBooks ✓ Webinars ✓ Industry Research ✓ Thought Leaders Interviews Selection ✓ Sales Presentations ✓ Competitive Analysis ✓ Product Specs ✓ Implementation Plan ✓ Case Studies Training ✓ Workshops ✓ Product Webinars ✓ Product Manuals ✓ Support Knowledgebase ✓ FAQ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is important to understand the steps a potential customer may take in going through the content and become customer from passer-by to paying product evangelist. Various ways of Content Strategy have been listed. You can choose the suitable ways as per your requirement 17
  • 18.
    Sales Funnel C hu r n R a t e Marketing Team Marketing to sales Handoff Customer Success Team Leads(inbound/Outbound) Filtering Bad Data Marketing Qualified Lead(mql) Lead Scoring/Nurturing Sales Qualified Lead(sql) Qualification: Budget / Authority / Need / Timeframe Opportunity Free Trial or Demo: Success Metrics Proof Of Concept(pop) Proposal / Negotiation Closed Product Setup Onboarding Training Renew/ Upsell 10,000 9,500 8,500 7,000 6,800 6,000 6,000 5,200 People It is a framework indicating all the key aspects of Sales Funnel. You can edit the framework by adding numbers of your company 18
  • 19.
    Customer Lifecycle Visitors Conversion Prospect 1st Valueunit delivered Activated users Paid Customer Daily Monthly User Active Customer Renew / Upsell Loyal Customer Referrals / Net Promoter Score 10,000 9,500 8,500 7,000 6,800 6,000 Conversion Activation Close DAU Renewal People Rate It is a framework indicating all the key aspects of customer Lifecycle. You can edit the framework by adding numbers of your company 19
  • 20.
    Customer Acquisition Funnel Purchasesbecome loyal, repeat customers Web site shoppers Complete their purchases Web site visitors become shoppers Ad viewers become Web site visitors Ads are shown on Web pages Needs identification Search for and gather information about alternative products or services Evaluate alternatives & make selections Purchase Conversion of shoppers into loyal supporters of product, service, & brand 500,000 10,000 80 500 900 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement 20
  • 21.
    Customer Acquisition Process Leads 9,800 Cu s t o m e r R e l a t i o n s h i p M a n a g e m e n t Cold Leads Hot Leads 5,800 4,000 Send Email Again Follow up process Send Email Again Follow Up Process 4,000 New Customer Acquired CRM No Response Positive Response No Response 2,000 Positive Response 2,000 No Response 2,800 Positive Response 3,000 No Response Positive Response Email Campaign Call Center Option 1 Option 2 Clients Visit Web- Presence 10,000 SEO Analytics Market Research Blog Social Network Social News Option1 Option2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement 21
  • 22.
    Customer Lead Framework ✓Generation Strategy ✓ Nurturing Lifecycle ✓ Nurturing Process ✓ Scoring ✓ Conversion Process L E A D This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
  • 23.
    Lead Generation Strategy Analytics Strategy PageVisits Sources Competitors Reach Blog Analytics Lead Generation Landing pages Web Pages Blog Posts Call to Action Content Strategy Nurture Lead Segment List Leads Prospects Conversion Strategy Social Media Publish Social Manage Email Promotion Strategy Keywords On-Page SEO Off-Page SEO SEO Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have identified 5 key strategies for generating lead. You can highlight the tactics which your company might implement, under each strategy 23
  • 24.
    Lead Nurturing Lifecycle GetCustomers Grow Customers Viral Loop Up-sell Next-Sell Referrals Cross-sell Keep Customers Acquire Activate Contests, Events Blogs, RSS Emails Loyalty Programs Outreach Programs Product UpdatesSocial Media Media Articles This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. With lead nurturing, however, you can bring those leads through your sales funnel and garner increased response rate. We have mentioned some possible tools at each stage which would be helpful in nurturing customers 24
  • 25.
    Lead Nurturing Process IntroPhone Call (VM) Linkedin Connect/InMail Intro Email Day 1 Nurture Email #1 Follow Up 2nd phone Call-Validate Ifo Received Mail Latter Day 5 Follow Up 3rd phone Call-Offer Similar Content Nurture Email #2 Day 9 4th phone Call w/CTA (Such as Webinar Invite) CTA Email Follow Up Day 13 5th Phone Call If first contact is not achieved after 3 weeks of one-to one nurturing, review with LDR Manager regarding appropriate next steps Email-Break Up Email (If no Response) Day 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change the days and your strategy as per requirement and build an impressive lead nurturing process 25
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    90 70 30 Prospects Returning Visitor Time onsite is more than 5 min Country is USA Score Lead Scoring26 Age: 30-40 Gender: Male Age: 18-30 Gender: Male Age: 20-35 Gender: Female It is used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function will engage, in order of priority
  • 27.
    Leads Pipeline Sales The # ofnew leads you bring in The # of leads you quality for sales follow-up The number of leads who convert into customers Lead Conversion Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enter the number of leads that were generated this year, followed by those which qualified for follow-ups and finally got converted into paying customers. This slide will determine whether you have a high or low conversion rate 27
  • 28.
    Acquisition Channels/Tools Customer Acquisition Tools Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition cost by Channel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Referral Report This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
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    Customer Acquisition Tools 8% 10% 12% 15% 17% 20% 25% 25% 35% 40% 50% 70% SocialMedia PR, Blogging, Customer Case Studies Webinar/Virtual Events Search E-newsletters Whitepaper Display/Ad Banner Mobile Video Portals Custom Publishing Email Microsites This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Below are the most commonly customer acquisition tools which are sorted based on effectiveness. Modify this graph as per your requirement 29
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    Customer Acquisition Costby Channel (1 of 2) 8.5 20 50 60 70 $0 $10 $20 $30 $40 $50 $60 $70 $80 Search Online Email Direct MailYellow Pages This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention your top customer acquisition channels along with their respective cost 30
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    Customer Acquisition Costby Channel (2 of 2) Total Customers 2,000 Customers $17 CPANew Customers 1600 $20 CPA Repeat Customers 400 $5 CPA Paid Channels 800 $35 CPA Free Channels 800 $5 CPA SEM 600 $35 CPA Affiliate 100 $35 CPA Offline Ads 100 $45 CPA Direct to Site 400 $1 CPA SEO 400 $9 CPA SEM 50 $35 CPA Affiliate 30 $25 CPA Offline Ads 20 $45 CPA Paid Channels 100 $35 CPA Free Channels 300 $4 CPA Direct to Site 100 $1 CPA CRM 100 $3 CPA SEO 100 $9 CPA Customer Acquisition Costs For Last 3 Months 31
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    Client Referrals 0 5 10 15 20 25 30 2015 20162017 2018 Clients referred This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph represents the business generated through client referrals on yearly basis 32
  • 33.
    (70%) Contacted (10%) Proposal converted (20%) Proposal sent ClientReferral Report $6,450 $3,650 Received referral revenue Generated by sent referrals Received referrals Sent referrals Calendar events 14 9 4 Input your data to generate a referral report to formulate further strategies your client referral program 33
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    Social Media Marketing Chat Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snapchat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the social media acquisition channels which you will be using for your company 35
  • 36.
    Marketing, Campaigns &Promotion (Option 1 of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word of Mouth Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Growth Strategy 36
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    Marketing, Campaigns &Promotion (Option 2 of 2) Marketing Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word of Mouth Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
  • 38.
    Print Ads This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canvassing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Campaigns These are various mediums undertaken for a marketing campaign, you can choose any basis your requirements 38
  • 39.
    Customer Acquisition Campaigns SocialMedia SEO Blogs Email PPC Affiliates Events Print Ad Sponsorships Radio Target Audience Offline MarketingOnline Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
  • 40.
    Emails Online Media Print Ads Referrals TradeFairs Tele Marketing Last Year’s Acquisition Sources 25% 30% 21% 6% 8% 10% Top Performing Channels Online Media EmailsPrint Ads Non-Scalable Channels Referrals Trade Fairs Tele Marketing Marketing Reach by Channels We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements 40
  • 41.
    Marketing Roadmap s 2016 JanFeb Mar Apr May Marketing Review May 20,2016 Whitepaper Development Content Creation Initiative #6Webinars Content Newsletter Sign Up Plugin Blog Post Developments Video w/ Load Capture Home Page Redesign Paid/Organic Search Analytics implementation SEM Feb Audit Mar 1,2016 On-site SEO improvements Drip campaign overview Apr 2, 2016 Email Marketing Social Media Influencer outreach program Social media initiative #4 In trail drip campaign A/B message testing Conversation initiative #4 On boarding optimization Competitive analysis Keyword research AD/Roll campaign iteration Paid/organic search initiative #6 Display advertising analysis Lifecycle Goal New Traffic Acquisition Lead Nurture Conversion Increase Product Viability This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements 41
  • 42.
    Word of MouthMarketing (Wom) Experience Good Bad Brand Awareness 15% people had neutral opinion and were not sure about a particular brand Brand Advocate 55% people recommended the product to others Brand Detractors 25% people did not like the product and communicated about bad experience POSITIVE (promoter) NEGATIVE (saboteur) NEUTRAL (passive) This slide shows how effectively WOM as a strategy can be used, you can edit the text as per your requirements 42
  • 43.
    Satisfaction With Word-of-MouthMarketing & Social Media Tactics 25 28 24 28 32 24 31 20 30 32 32 35 31 30 34 39 47 49 54 51 47 56 50 64 54 54 54 51 56 57 54 53 Enlisting influencers Enlisting advocates Encouraging customer-created content Creating/managing shareable content Creating/managing "brand communities" Monitoring offline WOM Having WOM/social ad objective Engaging bloggers Managing customer referrals Managing customer reviews Using agents for sampling Creating visual content Monitoring online social Responding to online social Building/managing pages/profiles Organizing parties or events Very satisfied Somewhat satisfied % of marketers, among those using tactics April 2014 We have listed some key Statistics indicating satisfaction level through WOM and other social medias 43
  • 44.
    Marketing Growth Strategy ✓Online Marketing Inc.SEM, SEO, SMM, Daily Deals ✓ Refer-a-friend Discounts For Consumers ✓ Volume/Loyalty Discounts For Consumers & Detailers ✓ Incentive Programs For HR & Office Managers Marketing & Sales Acquiring customers ✓ Dedicated Customer Service Reps For Each DMA ✓ Gleamr Staffed Community Message Boards For Consumers (Public) & Detailers (Login Required) Customer Service Keeping customers ✓ Consumer Product Advisory Board To Drive Consumer Features ✓ Detailer Product Advisory Board To Drive Detailer Features ✓ Add Android App ✓ Add Website Product Development Staying competitive Below are some of the strategies undertaken at various stages of customer acquisition, you can alter them as per the need 44
  • 45.
    Ideal Acquisition CostModel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost Model for Web based Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost Model for Direct Salesforce This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Cost 45
  • 46.
    Ideal Acquisition CostModel Monetization (LTV) Cost to Acquire a Customer (CAC) Monetization (LTV) Cost to Acquire a Customer (CAC) ✓ Viral effects ✓ Inbound marketing ✓ Free or freemium ✓ Open source ✓ Free trials ✓ Touchless conversion ✓ Inside sales ✓ Channels ✓ Strategic partnership ✓High Churn Rates ✓Low customer satisfaction ✓Recurring Revenue ✓Scalable Pricing ✓Cross Sell/Upsell ✓Product line expansion ✓Lead Gen for 3rd parties ✓Field sales ✓Outbound Marketing A Well Balanced Business Model This slide reflects the ideal cost model for Customer Acquisition and the factors which can help in bringing out the balance 46
  • 47.
    Customer Acquisition Cost(1 of 2) Flow Qty Conversion % Total paid Web Vistors 10,000 Trials 500 5% Customers 50 10% SEM Marketing Spend $ 5,000 Total Headcount Costs $ 49,500 Cost of Customer Acquisition Without headcount costs $ 100.00 With headcount costs $ 1,090.00 Input Variables Total Web Visitors 10,000 SEM cost per click $ 0.50 Conversion to Trial % 5% Trial conversion % 10% No of Sales & Marketing Staff 3 Cost per employee per month $ 16,500 For a Web driven business These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements 47
  • 48.
    Customer Acquisition Cost(2 of 2) Sales Team composition 1 On target earnings $ 230,000 Salary Cost $ 230,000 Salary + Overhead $310,500 Total Team Cost $560,250 Avg. team Failure Rate 25% Adjusted Team Cost $ 747,000 No. of Marketing people 0.5 Average cost per person $ 200,000 Marketing programs spend $ 150,000 Total Marketing Costs $ 350,000 Total Sales & Marketing spend $ 1,097,000 No of deals per team per year 10 Cost of Customer Acquisition $ 109,700 For a direct salesforce These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements 48
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    49 Customer Retention Strategies This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention
  • 50.
    Customer Retention Strategies Key Strategies 01 02 0304 05 06 Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Questionnaire/ Surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premiums & Gifts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Overcome Buyers Remorse This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Regular Reviews This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Touches 50
  • 51.
    Profits by 25% to95% Costs by 10% Worth 10X as much Increasing customer retention rates by 5% increases A 2% increase in customer retention has the same effect as decreasing On average, loyal customers are worth up to 10 times as much as their first purchase 10X Customer Retention Benefits 51
  • 52.
    Customer Retention Impact Impact01 Improved Operational Efficiency Deeper Business and Market Intelligence Better Customer Experience Capabilities 02 Example: Pinpoint compliance & process issues Example: Timely analysis of customer feedback Example: Standardize call quality for coaching & recognition purposes Results 03 › Reduce Costs, mitigate risks › Increase incremental revenues › Improve product quality › React to market opportunity Increase customer satisfaction, retention & loyalty How it can be achieved This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
  • 53.
    53 Customer Loyalty Customer Loyalty Lifecycle This slideis 100% editable. Adapt it to your needs and capture your audience’s attention. Loyalty Program Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This is a representative image, and should be replaced by your own image. Just right click and replace image.
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    54 Customer Loyalty Lifecycle This slideis 100% editable. Adapt it to your needs and capture your audience’s attention. Loyalty Program Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Customer Loyalty
  • 55.
    Customer Loyalty Lifecycle EngageNature This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is a framework for loyalty lifecycle, you can modify it basis your requirements 55
  • 56.
    Loyalty Program PerformanceDashboard Average sale by loyalty member type Active contents 0 1000 2000 3000 4000 No Yes Enrolled in awards program Average sale by loyalty segment Active contents 0 500 1000 1500 2000 2500 Blank Diamond Emerald Gold Non member Sapphire Avg. Last Sale ($) Sales by channel Award related orders 0 50000000 100000000 150000000 200000000 250000000 Catalog Point of Sale Web Phone Sum(TotalAvg.) Channel Average Award by customer Active award transactions 0 3000000 6000000 9000000 12000000 15000000 Peter Smith Carlo Wilson Melody Alim Blank Sum Customer All orders by promotions All orders products 0 30000000 60000000 90000000 120000000 Blan.. Summer… What… Sum(Extended) Order item promotion Top $ loyalty program members by lifetime sales Active loyalty contact members 0 1000000 2000000 Melody Alim Wonne mckay… Eva corets (sample) Carlo Wilson Thomas axen… Max (Lifetime Sales) $ FullName This slide evaluates the loyalty performance on the basis of certain parameters, you can alter them as per your requirements 56
  • 57.
    Customer Satisfaction & Feedback Customer FeedbackFramework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Feedback Infographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Satisfaction Indicators This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
  • 58.
    ? Elevate This slide is100% editable. Adapt it to your needs and capture your audience's attention. Suggest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inquire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reflect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feedback Obtain customers opinion about the company’s products and make changes accordingly. Below is the process of obtaining feedback and resolving queries, you can alter it as per your requirements 58
  • 59.
    Customer Feedback 261 Happy Clients 1700 Customers complaints received Complains resolved 1250 WorkingHours towards customer service 120 Your Text Here Your Text Here Your Text HereYour Text Here Your Text Here Your Text Here Enter the feedback results in this infographic slide to create an everlasting impact on the audience 59
  • 60.
    Customer Satisfaction (1/2) 80 0 20 4060 100 80 0 20 40 60 100 80 0 20 40 60 100 Key Performance Indicators 7.5 Overall Satisfaction With Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6.5 Satisfaction With Value For Money This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7.5 Overall Satisfaction With Relationship This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide indicates the customer satisfaction level, you can alter it basis your requirements 60
  • 61.
    Customer Satisfaction (2/2) Verydissatisfied Dissatisfied Neither satisfied nor dissatisfied satisfied Very satisfied 1 2 3 4 5 Satisfaction measure Loyalty(retention)(%) 20 40 60 80 100 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Below graph displays the relationship between customer loyalty & satisfaction. You can use it basis your requirements and reflect the customer satisfaction level. 61
  • 62.
    Key Metrics 500 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. New Customers Per Month 95% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. On-time Delivery 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Rate 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Conversion Rate Monitor the performance on the basis of below mentioned parameters, you can alter them as per your requirements 62
  • 63.
    Ansoff Matrix ForGrowth Strategy 4 Growth Strategies Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Penetration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. NewExistingMarkets Existing NewMarkets Framework shows the growth opportunities and risk level in new and existing market. You can choose any of the strategies as per your company’s requirement 63
  • 64.
    Customer Acquisition Strategy Wecan influence the visitor volume using different acquisition channels & performance strategies The conversion rate is influenced by a mix of commercial & UX elements The average ticket is influenced by assortment strategies Customer reactivation is strategic Traffic Customer Trust Reactivation Conversion Turnover Organic Lead Awareness Information Acquisition Transactions Commercial Levers Click Through This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects considered while making acquisition strategy. 64
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    Pie 10% 25% 45% 20% This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
  • 68.
    Scatter Chart 20 60 30 40 75 55 80 90 10 20 30 40 50 60 70 80 90 100 10 2030 40 50 Profit(InSales) In Percentage Product 1 Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 68
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    Stacked Column 6 9 1417 22 25 27 30 34 9 15 17 23 25 29 34 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit(Milliondollars) Product 1 Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 69
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  • 71.
    71 Our Mission This is arepresentative image, and should be replaced by your own image. Just right click and replace image.
  • 72.
    72 Our TeamThis slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. N a m e H e r e Designation N a m e H e r e Designation
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    Financial73 20% Minimum Maximum 80% This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 74.
    Location Australia 70 Million User Men Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Women This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Russia 35 Million User USA 15 Million User Brazil 50 Million User 74
  • 75.
    Target This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75
  • 76.
    Mind Map This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 76
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    ? 77 THANK YOU Address # street number,city, state Email Address: emailaddress123@.com Contact Numbers 0123456789