SlideTeam, profile picture
Uploaded bySlideTeam
PDF, PPTX299 views

Market Competitiveness PowerPoint Presentation Slides

The document outlines strategies for enhancing market competitiveness, including conducting market research, analyzing market conditions through PESTEL and SWOT frameworks, and understanding customer needs. It emphasizes the importance of brand building, customer value creation, and loyalty programs to capture market opportunities and drive growth. Additionally, it provides insights into market segmentation, product strategy, and evaluating competitive positioning.

Embed presentation

Download as PDF, PPTX
Market Competitiveness Yo u r C o m p a n y N a m e 1
2 CONTENTS TABLE OF Shape the Market offerings Build Strong Brands Communicate the Value Connect with Customers Create successful Long-term Growth Capture Marketing Insights KPI’s and Dashboard Deliver Value
3 Capture Marketing Insights Gathering Information & Scanning the Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
PESTEL Analysis 4This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LS T EP Politics • Government Policy • Text here • Text Here E Economics • Growth Rates and Tax Policies • Text here • Text Here Society • Population Growth and Demographics • Text here • Text Here Technology • Emerging Technologies • Text here • Text Here Environment • Recycling and Waste Management Policies • Text here • Text Here Legislation • Laws regarding consumer protection • Text here • Text Here PESTEL
SWOT Analysis 5This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strengths • What is the USP of Business? • How are you better than competitor? • Text here SWOT Opportunities • Are there any untouched potential market areas? • Text here Weaknesses • What sort of skills require to work on? • What are the require resources? • Text here Threats • What are our Competitors doing that we are not? • Are there any government regulations that could hamper our business? • Text Here.
USA Brazil Africa Australia Russia In Billion $ 200 $ 250 $ 305 $500 $ 420 In % 10% 8% 5.2 % 15 % 20 % Global Market Potential Graphical Format 6 USA Brazil Russia Australia Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Size Growth Size Region
Global Market Potential Tabular Format 7 Region Market Analysis 2016 2017 2018 2019 2020 CAGR (2014 - 2020) Europe Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Asia Pacific Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx North America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Middle East & Africa Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Latin America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Total Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Survey Insights 8 Add your Key Summary Here Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add your Key takeaways from this slide
Market Opportunity Analysis 9This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Opportunity Analysis Can Benefit Convince Target Markets? Can Target Markets Be Reached With Cost Effective Media & Trade Channels? Possess Resources to Deliver Benefits? Are Benefits Better Than Competitors? Is It Profitable? • To Evaluate Opportunities • To Determine Attractiveness & Probability of Success
10 Connect with Customers Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Creating Customer Value 11This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Capture value from Customers in return Understand the marketplace, customer needs and wants • Research The Marketplace, Customer Needs and Wants • Manage Marketing Information and Customer Data • Text Here • Text Here 01 Design a customer driven marketing strategy • Select customers to serve: Segmentation and targeting • Design a value proposition: Differentiation and Positioning • Text Here • Text Here 02 Construct an integrated marketing programme • Product (Or Service) Design and Building Strong Brands • Pricing and Making Attractive • Place (Distribution): Making Available • Promotion: Communicate Customer Value • Text Here • Text Here 03 Build profitable relationships and create delight • CRM: Building Strong Relations with Target Customers • PRM: Building Strong Relations With Marketing Partners • Text Here • Text Here 04 Capture Value from customers to create profit and customer equity • Create Customers Satisfaction and Delight • Capture Customers Lifetime Value • Increase Market Share and Share of Customers • Text Here • Text Here 05
Creating Customer Loyalty 12 Loyalty Programs Bonus Points Rebate Program Recognition Program Description Earn points and Redeem for rewards Receive cashback relative to their transaction spend Rewards for privilege Member only Advantages Flexible and offers control Easy to manage Most profitable (for elite members only) Disadvantages Text Here Text Here Text Here Typical offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Titles
Customer Purchase Stages 13 Initial Consideration • Incentives • Seasonal promotions • Online catalog with known prices • Benefits-integrated guided search • Care management notifications/alerts Active Evaluation • Out - of – pocket cost share • Financing • Care setting preference • Location • View ratings / reviews • Quality / outcomes scores Closure • Shopping cart with check – out • Oder management / concierge service • Order Modifications • Merchant processing (consumer payment) • EFT (health plan payment) Post - Purchase • Online EOB (PDF) • Enter ratings / reviews • Net promoter score / surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It explains the buying behavior, define the prime factors to increase the market acceptance
Moderating Effect on Consumer Decision Making 14 66% 77% 65% 95% 76% 73% 57% 5% 35% 25% 57% 55% 86% 53% 60% 60% 66% 16% 36% 44% 80% 55% 38% 30% 58% 23% 23% 23% 58% 85% 47% 8% 18% 18% 22% 22% 17% 21% 62% 21% 17% 14% 32% 9% 48% 29% 12% 20% 58% 78% 28% 78% 8% 30% An endorsement from an celebrity Recommendations from a friend / Family SMS / text message ad Video game advertising Online review by someone you do not know An endorsement from an online personality Recommendation from within your social media circle Recommendation from within your social media circle Television ads 70% 60% 50% 48% 40% 35% 30% 25% 20% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+ 14-18 19-25 26-32
Medium that Influence Purchase Decision 15 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. In Mature Markets In Developing Markets Stage Initial consideration Set 01 Stage Active Evaluation 02 Stage Moment of Purchase 03
Market Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funds Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Major Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Situation 16 Analyse Business Markets
Consumer Market Segmentation 17This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Text Here • Text Here Demographic • Age :Text Here • Gender :Text Here • Ethnicity :Text Here • Nationality :Text Here • Occupation :Text Here • Income :Text Here • Family Size :Text Here Behavioral • Brand Loyalty :Text Here • Benefits Sought :Text Here • User Status :Text Here • Usage Rates :Text Here • Occasion :Text Here • Readiness to Buy :Text Here Psychographic • Lifestyle :Text Here • Personality :Text Here • Values :Text Here • Interest :Text Here • Text Here • Text Here • Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements Market Segmentation
Business Market Segmentation 18 Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Characteristics • Buyer Seller Similarity :Text Here • Attitude towards Risk :Text Here • Loyalty :Text Here Situational Factors • Urgency :Text Here • Specific Application :Text Here • Size of Order :Text Here Purchasing Approaches • Purchasing Function :Text Here • Power Structure :Text Here • Nature of Existing Capabilities :Text Here Operating Variable • Technology :Text Here • User/ Non User Status :Text Here • Customer Capabilities :Text Here Demographics • Industry :Text Here • Company Size :Text Here • Location :Text Here
International Market Segmentation 19 Geographic • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Language :Text Here Economic • Occupation :Text Here • Income :Text Here • Nationality :Text Here Political-Legal • Country :Text Here • Interest :Text Here Cultural • Lifestyle :Text Here • Beliefs :Text Here • Social Groups :Text Here • Ethnicity :Text Here • Values :Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
Build Strong Brands 20 Build Strong Brands Creating Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crafting Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dealing with Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Create Brand Equity 21This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BrandEquity • Reduce marketing costs • Trade Leverage • Familiarity – linking • Signal of substance / commitment • Reason to buy • Price • Channel member interest • Differentiating / Positioning • Reason to buy • Create positive attitude / feelings • Competitive advantage Provides value to customers by enhancing customer’s: • Confidence in the purchase decision • Use satisfaction Provides value to firm by enhancing: • Brand Loyalty • Prices/ Margins • Brand extensions • Competitive advantage Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Proprietary Assets Indicators / Effects Future PerformanceCategory The purpose of the slide is to provide a framework of value
Crafting Brand Positioning 22This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Personality Symbols FactsText Here How the Brand Makes Me Look What the Product Does for Me How the Brand Makes Me Feel How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
Brand Positioning Framework 23 What Competition Has to Give What You Have to offer What Customers Want Risky Competitor positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Develop Strategic Positioning 24 Differentiation Write Your Strategy Based on Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus on Priorities Mention Your Key Focus Areas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Superior Quality Customer Value Moderate Prices STRATEGIC TARGET
Competitive Analysis 25 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion Market Competitiveness- Ratings 26This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Competitiveness- Score 27 Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Shape the Market Offerings 28 Shape the Market offerings Setting Product Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designing & Managing Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 1/4 29 What are You Trying to Market? Key Attributes of Your Product / Solution Mention Your Key Strategies / Comments Here Business Model Mention Your Key Strategies / Comments Here Price Positioning Mention Your Key Strategies / Comments Here Market Position Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 2/4 30 Who should be involved internally & externally? Target Markets Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channel/ Partners Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch Team Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Who should be involved internally & externally? Target Markets Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channel/ Partners Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch Team Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 3/4 31 Why Should They Adopt It? Value Proposition & Key Message for Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 4/4 32This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How & Where Should It Be Done? External Activities Text Here Tools for Customers Text Here Tools for Internal Audience Text Here
Designing & Managing Services 1/2 33 Survival Maximum Current Profit Maximum Market Share Product-Quality Leadership Maximum Market Skimming Rational Behind Choosing the Objective Add Comment Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Designing & Managing Services 2/2 34This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 0506 07 08 09 Market Skimming Value Pricing Loss Leader Psychological Pricing Competitor PricingPredatory Pricing Cost-plus Pricing Penetration Pricing Contribution Pricing
Developing Pricing Strategies and Programs 1/4 35This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enter the “Name of Strategy here Write your comments here stating the reason behind selecting this particular strategy Strategy for Introducing this price Enter your key strategy here i.e. which geography you are planning to introduce the price first
Developing Pricing Strategies and Programs 2/4 36 Basic $10 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro $20 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business $40 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advanced $30 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Platinum $50 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies and Programs 3/4 37This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Private Plan 10s per month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Business Plan 20s per month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Mega Plan 50s per month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan
Basic Placeholder Description Placeholder Text Text $9.90 Subscribe Premium Placeholder Description Placeholder Text Text $9.90 Subscribe Developing Pricing Strategies and Programs 4/4 38This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
39 Deliver Value Manage Channel Partner This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 1/3 40 Face-to-Face & WebEx Training Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C Channel Flash Email Newsletter To provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc Video Library When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 2/3 41 Tier 1 Channel Partners Tier 2 Channel Partners Mention Key CommentsName 1 Mention Key Comments Name 1 Mention Key CommentsName 2 Mention Key Comments Name 2 Mention Key CommentsName 3 Name 3Mention Key Comments This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 3/3 42This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sr. No. Product / Service Pricing Pricing Rational 01 Product 1 Text Here Text Here 02 Product 2 Text Here Text Here 03 Product 3 Text Here Text Here
Managing Retailing, Wholesaling, & Logistics 1/2 43 Distribution & Warehousing Second Tier Supplier First Tier Supplier First Tier Customer Second Tier Customer Supply Manufacturing Retail Consumer End Customer Information Flow Physical Flow Purchasing and Supply Management Materials Management Physical Distribution Management Logistics Supply Chain Management Supply Side Demand Side This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Managing Retailing, Wholesaling, & Logistics 2/2 44 The 5 major segment that are analyzed in the first stage are as follows Complete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items Expenditure by Division , Department or User Expenditure by the Supplier Future Demand Projections or Budgets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
45 Designing & Managing Integrated Marketing Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communicate the Value
Designing and Managing Integrated Marketing Communications 46This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Print Ads Online Advertising Trade Fairs Tele Marketing Canvassing Referrals Direct Mail
Target Audience Marketing Reach by Channels (1/2) 47 Social Media SEO Blogs Email PPC Affiliates Online Marketing Events Print Ads Sponsorships Radio Offline Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis of your requirements
Tele Marketing Emails Online Media Print Ads Referrals Trade Fairs 10% 25% 30% 21% 6% 8% Marketing Reach by Channels (2/2) 48 Current Year’s Acquisition Sources This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
49 Create Successful Long-term Growth Introducing New Market offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Introducing New Market Offerings- Product Introduction 50 Idea • Explain the product idea in brief: e.g. to lock & unlock door from your smartphone • Text Here Product Details • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning
New Product Detailed Overview 51 This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively Strategic • Degree to Which Project Aligns With Business Strategy • Strategic Importance Product Advantage • Unique Benefits • Meets Customer Needs Better • Value For Money Market Attractiveness • Market Size • Market Growth • Competitive Situation Synergies • Market Synergies • Technological Synergies • Manufacturing/Processing Synergies Technical Feasibility • Technical Gap • Complexity • Technical Uncertainty Profitability Analysis • Expected Profitability (Magnitude ; E. G. NPV ) • Return(e.g. IRR) • Payback Period • Low Cost And Fast to Do This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Tapping into Global Markets 52 20% Sales North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Sales South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Sales Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Sales Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Dashboard and KPIs 53
70% 30% 60% 80% Marketing Management Dashboard 1/5 54 Total Spend vs Total Budget of 105.00$ Campaign 1 vs Budget of 25.000$ Campaign 2 vs Budget of 30.000$ Campaign 3 vs Budget of 50.000$ 2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30 Daily Impressions by Campaign – Last 12 Weeks 80 40 50 20 0 20 40 60 80 100 Category 4 Category 3 Category 2 Category 1 CPA by Campaign – Last 12 Weeks 45% 24% 20% 11% Acquisition by Campaign – Last 12 weeks c 586 Total Impressions 2580 Total Click 250 Total Acquisitions 147 Cost Per Acquisition
Marketing Management Dashboard 2/5 55 $25 Cost Per Conversion $40.5 10% Average CTR 12.36% $5200 Total Spend $3200 100 300 500 700 900 1100 1300 10 May 2020 11 May 2020 12 May 2020 13 May 2020 14 May 2020 15 May 2020 16 May 2020 17 May 2020 18 May 2020 Clicks vs Conversion Clicks Conversions 30 50 20 70 0 20 40 60 80 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign Campaign Performance (today) Cost Per Conversion $30.36 Conversion Rate 5% CTR 2%$2125 Total Spend 10 Conversions $200 20 $30 2%
Marketing Management Dashboard 3/5 56 Customers by Region 30 20 20 30 30% 24% 20% 26% 30% 20% 40% Sales by Product Category 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Revenue & Sales – Last 12 months Amount Product 0 10 20 30 40 50 60 0 5 10 15 20 25 30 35 40 45 50 New Customer Signups 200 Active Customers 10.362 Solid Units 4.560 total Revenue 2.563 Net Profit
Marketing Management Dashboard 4/5 57 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week of Year 0 0.5 1 1.5 2 2.5 3 3.5 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Bounce Rate By Week of Year 45% 25% 20% 10% Direct Display Organic Paid Traffic Sources 2 5 3 4 0 2 4 6 Category 1 Category 2 Category 3 Category 4 Visitors by User Type 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Channels By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Pages By Conversion
Marketing Management Dashboard 5/5 58 30% Display 60% Organic 40% Paid 80% Referral ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320%
Marketing Management KPI Metrics 1/2 59 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach Ratio of Positive , Negative & Neutral Sentiment Traffic to Product Pages Engagement Percent of Community Interacting With Content Interaction Per Followers Content Virality & Velocity “ Likes”, Re-tweets, Shares, Mentions, Etc Campaign #Hashtag Use Lead Generation Cost Per Lead From Social Channel Social Media ‘S Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # of White Paper Downloads Demand Gen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences on Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time to Issue Resolution Chane In Sentients Around Support Issue Number of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number of Active Advocates Share of Influence Percent of Brand Communication Driven By Advocates Influence Score & Reach of Advocates Revenue Attributable to Advocates Product Innovation Number of Product Ideas Submitted Number of Ideas Included In Product Developing Number of Bugs Reported & Fixed Size of Community Providing Product Feedback Engagement Rates In Product Forums
KPI Activities Metrics Calculation Trend Indication Demand Generation Direct & Indirect Indications at event, trade show, on-line subscription, document downloads, advertising etc. Cost Per Lead; Cost per Sales Appointment; Response rate Number of Lead/sales appts/ responses divided by marketing investment in lead generation programmes Declining ratios ,may indicates ineffective marketing activities. Determine efficiency by correlating lead generation to new client acquisition results New Client Acquisition RFP & collateral marketing material, targeted advertising, strategic investment tactics Marketing’s contribution to the cost of acquisition (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by present value of new business over 12 months Increasing result may indicate that marketing activities are costly Increasing budget can be justified if retention of clients are high. If not, identify alternative marketing tactics- digital vs print formats for collateral & advertising. Profitability & Retention of Current Clients On-going communication, special promotion Marketing’s contribution to retention (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by client revenues, less gross margin & lost revenues form clients who were not retained over a 12 month period Increasing result may indicate that marketing activities are costly. It may be worth the investment for highly profitable clients. Consider segmenting clients according to potential for new business & long-term profits & allocates budgets accordingly. Marketing Management KPI Metrics 2/2 60
Market Competitiveness Icons Slide 61
Coffee Break Presentation will continue in 15 minutes 10:00 am to 10:15 am This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 62
Additional Slides 63
4.3 2.5 -3.5 -4.5 2.4 4.4 -1.8 -0.8 -6 -4 -2 0 2 4 6 8 Stacked Column This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 64 Product02 Product01
4.3 2.5 -3.5 -4.5 2.4 4.4 -1.8 -0.8 -5 -4 -3 -2 -1 0 1 2 3 4 5 Product 01 Product 02 65 Area Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 Product 01
Our Mission 66 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention
Puzzle 67 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
Our Team 68 William Smith (CEO) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Hill (Directors) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anne Doe (Marketing Head) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Idea Generation 69 Thisslideis100%editable.Adaptittoyour needsandcaptureyouraudience'sattention. Idea01 Thisslideis100%editable.Adaptittoyour needsandcaptureyouraudience'sattention. Idea02 Thisslideis100%editable.Adaptittoyour needsandcaptureyouraudience'sattention. Idea03 Thisslideis100%editable.Adaptittoyour needsandcaptureyouraudience'sattention. Idea04
Thank You 70 Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com

More Related Content

PPTX
New product development
byGomini Gupta
 
PPTX
Importance Of LinkedIn For Business
byPramod Bedra
 
PPTX
Product life cycle
byVishnu Pujari
 
PPT
Porter 5 forces model
byRaj vardhan
 
PPTX
Repositioning strategies
byMUHAMMAD HASRATH
 
PDF
strategic planning and the marketing process
byBui Thi Quynh Duong
 
PDF
Brand Recognition PowerPoint Presentation Slides
bySlideTeam
 
PDF
Segmentation / Targeting / Positioning
byCris Anthony Hödar
 
New product development
byGomini Gupta
 
Importance Of LinkedIn For Business
byPramod Bedra
 
Product life cycle
byVishnu Pujari
 
Porter 5 forces model
byRaj vardhan
 
Repositioning strategies
byMUHAMMAD HASRATH
 
strategic planning and the marketing process
byBui Thi Quynh Duong
 
Brand Recognition PowerPoint Presentation Slides
bySlideTeam
 
Segmentation / Targeting / Positioning
byCris Anthony Hödar
 

What's hot

PDF
Opportunity Map
byJuan Antonio Benito
 
DOCX
The new product process
byLena Argosino
 
PPTX
Direct & Indirect Marketing PPT.pptx
byDeven Sharma Classroom
 
PDF
Competitor Analysis Powerpoint Presentation Slides
bySlideTeam
 
PPT
B2B Marketing - Summary
bySasquatch S
 
PPT
New product development
bySagar Gadekar
 
PPTX
Market Targeting
byAbhijith R
 
PPTX
Product adaptation
byStudsPlanet.com
 
PPTX
Marketing myopia
bySanjay Talukdar
 
PDF
Sales & Marketing Development Plan - a template for the CRO
byFan Foundry
 
PDF
What are the major steps in developing effective communications
bySameer Mathur
 
PPT
International retailing
byNishanth Harapanahalli
 
PPT
Line and brand extension
byMithisar Basumatary
 
PPTX
Applied marketing management
byhein deco
 
PDF
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
byLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
PPTX
Consumer Behaviour ads on internal influences
bySujitha Nuthi
 
PPT
(Master ppt) LinkedIn on Campus
byLinkedIn
 
PPT
Building and Managing Brands
bygyaanmasti
 
PDF
BB Chapter Three: Problem Recognition
byBBAdvisor
 
PPTX
B2b vs b2c
byRashi Saxena
 
Opportunity Map
byJuan Antonio Benito
 
The new product process
byLena Argosino
 
Direct & Indirect Marketing PPT.pptx
byDeven Sharma Classroom
 
Competitor Analysis Powerpoint Presentation Slides
bySlideTeam
 
B2B Marketing - Summary
bySasquatch S
 
New product development
bySagar Gadekar
 
Market Targeting
byAbhijith R
 
Product adaptation
byStudsPlanet.com
 
Marketing myopia
bySanjay Talukdar
 
Sales & Marketing Development Plan - a template for the CRO
byFan Foundry
 
What are the major steps in developing effective communications
bySameer Mathur
 
International retailing
byNishanth Harapanahalli
 
Line and brand extension
byMithisar Basumatary
 
Applied marketing management
byhein deco
 
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
byLeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
Consumer Behaviour ads on internal influences
bySujitha Nuthi
 
(Master ppt) LinkedIn on Campus
byLinkedIn
 
Building and Managing Brands
bygyaanmasti
 
BB Chapter Three: Problem Recognition
byBBAdvisor
 
B2b vs b2c
byRashi Saxena
 

Similar to Market Competitiveness PowerPoint Presentation Slides

PDF
Marketing Performance Measurement And Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Insights PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Action Plan Powerpoint Presentation Slides
bySlideTeam
 
PDF
Enterprise Marketing Management EMM PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Effectiveness PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Tools Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
Strategic Marketing Plan Powerpoint Presentation Slides
bySlideTeam
 
PDF
Strategic Marketing Plan PowerPoint Presentation Slides
bySlideTeam
 
PDF
Strategic Marketing Plan Powerpoint Presentation Slides
bySlideTeam
 
PDF
Advertising Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
International Marketing Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Resource Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Strategic Management PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Management Process PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Mix PowerPoint Presentation Slides
bySlideTeam
 
PDF
Marketing Mix Powerpoint Presentation Slides
bySlideTeam
 
PPT
Marketing Outsourcing a Unique Concept
bySorav Jain
 
PPT
Go to Market 101
byvinodharith
 
PPT
Go to Market 101.ppt
byArief Asmara
 
Marketing Performance Measurement And Management PowerPoint Presentation Slides
bySlideTeam
 
Marketing Insights PowerPoint Presentation Slides
bySlideTeam
 
Marketing Action Plan Powerpoint Presentation Slides
bySlideTeam
 
Enterprise Marketing Management EMM PowerPoint Presentation Slides
bySlideTeam
 
Marketing Effectiveness PowerPoint Presentation Slides
bySlideTeam
 
Marketing Tools Management PowerPoint Presentation Slides
bySlideTeam
 
Marketing Management PowerPoint Presentation Slides
bySlideTeam
 
Strategic Marketing Plan Powerpoint Presentation Slides
bySlideTeam
 
Strategic Marketing Plan PowerPoint Presentation Slides
bySlideTeam
 
Strategic Marketing Plan Powerpoint Presentation Slides
bySlideTeam
 
Advertising Management PowerPoint Presentation Slides
bySlideTeam
 
International Marketing Management PowerPoint Presentation Slides
bySlideTeam
 
Marketing Resource Management PowerPoint Presentation Slides
bySlideTeam
 
Marketing Strategic Management PowerPoint Presentation Slides
bySlideTeam
 
Marketing Management Process PowerPoint Presentation Slides
bySlideTeam
 
Marketing Mix PowerPoint Presentation Slides
bySlideTeam
 
Marketing Mix Powerpoint Presentation Slides
bySlideTeam
 
Marketing Outsourcing a Unique Concept
bySorav Jain
 
Go to Market 101
byvinodharith
 
Go to Market 101.ppt
byArief Asmara
 

More from SlideTeam

PDF
Customer Support And Services Guide Powerpoint Presentation Slides
bySlideTeam
 
PDF
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
bySlideTeam
 
PDF
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
bySlideTeam
 
PDF
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
bySlideTeam
 
PDF
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
bySlideTeam
 
PDF
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
bySlideTeam
 
PDF
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
bySlideTeam
 
PDF
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
bySlideTeam
 
PDF
Managing Business Customers Technology Powerpoint Presentation Slides
bySlideTeam
 
PDF
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
bySlideTeam
 
PDF
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
bySlideTeam
 
PDF
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
bySlideTeam
 
PDF
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
bySlideTeam
 
PDF
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
bySlideTeam
 
PDF
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
bySlideTeam
 
PDF
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
bySlideTeam
 
PDF
ChatGPT IT Powerpoint Presentation Slides
bySlideTeam
 
PDF
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
bySlideTeam
 
PDF
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
bySlideTeam
 
PDF
Global Shift Towards Flexible Working Powerpoint Presentation Slides
bySlideTeam
 
Customer Support And Services Guide Powerpoint Presentation Slides
bySlideTeam
 
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
bySlideTeam
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
bySlideTeam
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
bySlideTeam
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
bySlideTeam
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
bySlideTeam
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
bySlideTeam
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
bySlideTeam
 
Managing Business Customers Technology Powerpoint Presentation Slides
bySlideTeam
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
bySlideTeam
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
bySlideTeam
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
bySlideTeam
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
bySlideTeam
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
bySlideTeam
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
bySlideTeam
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
bySlideTeam
 
ChatGPT IT Powerpoint Presentation Slides
bySlideTeam
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
bySlideTeam
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
bySlideTeam
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
bySlideTeam
 

Recently uploaded

PDF
How to Buy Instagram accounts for professional brand ....pdf
bykeb2bq5cegc6m2xa32ay
 
PDF
How to Master Any Skill for Free with AI: The 4-Step Roadmap to $1,000/Month
byAeafat Ahmed Mubin
 
PDF
automatic-enrolment-review-2017-maintaining-the-momentum.PDF
byHenry Tapper
 
PDF
Comprehensive consulting casebook from FMS Delhi (2023–24), covering framewor...
byAnshulchauhan866815
 
PDF
How to Buy Twitter Accounts in 2026 (1).pdf
bywc0fr9qf43i5qo5kn3
 
DOCX
How to Buy Verified Wise Accounts .docx
byGoogle Business Site Google & Gmail / Buy Old Gmail Accounts
 
DOCX
How to Buy Old Gmail Accounts Smartly_ 5 Easy Methods (2025) (1).docx
byusnewit shop
 
PDF
How to Safely Buy Twitter Accounts A Complete Guide in ....pdf
byidc1w3adizw383go
 
PDF
growth-approach-pm-letter-december-2025 (1).pdf
byHenry Tapper
 
PDF
Equinox Gold - Corporate Presentation.pdf
byEquinox Gold Corp.
 
PDF
How to Buy a USA Facebook Accounts Safely.pdf
byyl62ghphl9tyxn3q8lv5
 
PDF
Juniper Research's Top 10 Trends for Fintech in 2026
byChris Skinner
 
PDF
The Easiest Way to Buy Snapchat Accounts (1).pdf
byidc1w3adizw383go
 
PDF
How to Buy Twitter Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
PDF
Best Platforms to Buy Verified Wise Accounts in the USA.pdf
by#SEO, #usaallhub, #socialmedia, #USAaccounts, #seoservice, #Digitalmarketer
 
PDF
24 Best Tiktok Seller Center Services To Buy Online.pdf
byidc1w3adizw383go
 
PDF
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byd4633pnxrkfjibzcniru
 
PDF
How to Buy Snapchat accounts for professional brand ....pdf
bykeb2bq5cegc6m2xa32ay
 
PDF
How to Buy USA Facebook Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
PDF
ActARion - The Future of Work with AI and Augmented Reality
byOrtwin Verreck
 
How to Buy Instagram accounts for professional brand ....pdf
bykeb2bq5cegc6m2xa32ay
 
How to Master Any Skill for Free with AI: The 4-Step Roadmap to $1,000/Month
byAeafat Ahmed Mubin
 
automatic-enrolment-review-2017-maintaining-the-momentum.PDF
byHenry Tapper
 
Comprehensive consulting casebook from FMS Delhi (2023–24), covering framewor...
byAnshulchauhan866815
 
How to Buy Twitter Accounts in 2026 (1).pdf
bywc0fr9qf43i5qo5kn3
 
How to Buy Verified Wise Accounts .docx
byGoogle Business Site Google & Gmail / Buy Old Gmail Accounts
 
How to Buy Old Gmail Accounts Smartly_ 5 Easy Methods (2025) (1).docx
byusnewit shop
 
How to Safely Buy Twitter Accounts A Complete Guide in ....pdf
byidc1w3adizw383go
 
growth-approach-pm-letter-december-2025 (1).pdf
byHenry Tapper
 
Equinox Gold - Corporate Presentation.pdf
byEquinox Gold Corp.
 
How to Buy a USA Facebook Accounts Safely.pdf
byyl62ghphl9tyxn3q8lv5
 
Juniper Research's Top 10 Trends for Fintech in 2026
byChris Skinner
 
The Easiest Way to Buy Snapchat Accounts (1).pdf
byidc1w3adizw383go
 
How to Buy Twitter Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
Best Platforms to Buy Verified Wise Accounts in the USA.pdf
by#SEO, #usaallhub, #socialmedia, #USAaccounts, #seoservice, #Digitalmarketer
 
24 Best Tiktok Seller Center Services To Buy Online.pdf
byidc1w3adizw383go
 
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byd4633pnxrkfjibzcniru
 
How to Buy Snapchat accounts for professional brand ....pdf
bykeb2bq5cegc6m2xa32ay
 
How to Buy USA Facebook Accounts in 2026 .pdf
bywc0fr9qf43i5qo5kn3
 
ActARion - The Future of Work with AI and Augmented Reality
byOrtwin Verreck
 

Market Competitiveness PowerPoint Presentation Slides

  • 1.
    Market Competitiveness Yo u rC o m p a n y N a m e 1
  • 2.
    2 CONTENTS TABLE OF Shape theMarket offerings Build Strong Brands Communicate the Value Connect with Customers Create successful Long-term Growth Capture Marketing Insights KPI’s and Dashboard Deliver Value
  • 3.
    3 Capture Marketing Insights Gathering Information& Scanning the Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4.
    PESTEL Analysis 4This slideis 100% editable. Adapt it to your needs and capture your audience's attention. LS T EP Politics • Government Policy • Text here • Text Here E Economics • Growth Rates and Tax Policies • Text here • Text Here Society • Population Growth and Demographics • Text here • Text Here Technology • Emerging Technologies • Text here • Text Here Environment • Recycling and Waste Management Policies • Text here • Text Here Legislation • Laws regarding consumer protection • Text here • Text Here PESTEL
  • 5.
    SWOT Analysis 5This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Strengths • What is the USP of Business? • How are you better than competitor? • Text here SWOT Opportunities • Are there any untouched potential market areas? • Text here Weaknesses • What sort of skills require to work on? • What are the require resources? • Text here Threats • What are our Competitors doing that we are not? • Are there any government regulations that could hamper our business? • Text Here.
  • 6.
    USA Brazil AfricaAustralia Russia In Billion $ 200 $ 250 $ 305 $500 $ 420 In % 10% 8% 5.2 % 15 % 20 % Global Market Potential Graphical Format 6 USA Brazil Russia Australia Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Size Growth Size Region
  • 7.
    Global Market PotentialTabular Format 7 Region Market Analysis 2016 2017 2018 2019 2020 CAGR (2014 - 2020) Europe Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Asia Pacific Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx North America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Middle East & Africa Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Latin America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Total Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8.
    Market Survey Insights 8 Addyour Key Summary Here Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add your Key takeaways from this slide
  • 9.
    Market Opportunity Analysis 9Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Opportunity Analysis Can Benefit Convince Target Markets? Can Target Markets Be Reached With Cost Effective Media & Trade Channels? Possess Resources to Deliver Benefits? Are Benefits Better Than Competitors? Is It Profitable? • To Evaluate Opportunities • To Determine Attractiveness & Probability of Success
  • 10.
    10 Connect with Customers Creating Customer Valueand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11.
    Creating Customer Value 11Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Capture value from Customers in return Understand the marketplace, customer needs and wants • Research The Marketplace, Customer Needs and Wants • Manage Marketing Information and Customer Data • Text Here • Text Here 01 Design a customer driven marketing strategy • Select customers to serve: Segmentation and targeting • Design a value proposition: Differentiation and Positioning • Text Here • Text Here 02 Construct an integrated marketing programme • Product (Or Service) Design and Building Strong Brands • Pricing and Making Attractive • Place (Distribution): Making Available • Promotion: Communicate Customer Value • Text Here • Text Here 03 Build profitable relationships and create delight • CRM: Building Strong Relations with Target Customers • PRM: Building Strong Relations With Marketing Partners • Text Here • Text Here 04 Capture Value from customers to create profit and customer equity • Create Customers Satisfaction and Delight • Capture Customers Lifetime Value • Increase Market Share and Share of Customers • Text Here • Text Here 05
  • 12.
    Creating Customer Loyalty 12 Loyalty Programs Bonus Points Rebate Program Recognition Program Description Earnpoints and Redeem for rewards Receive cashback relative to their transaction spend Rewards for privilege Member only Advantages Flexible and offers control Easy to manage Most profitable (for elite members only) Disadvantages Text Here Text Here Text Here Typical offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Titles
  • 13.
    Customer Purchase Stages 13 InitialConsideration • Incentives • Seasonal promotions • Online catalog with known prices • Benefits-integrated guided search • Care management notifications/alerts Active Evaluation • Out - of – pocket cost share • Financing • Care setting preference • Location • View ratings / reviews • Quality / outcomes scores Closure • Shopping cart with check – out • Oder management / concierge service • Order Modifications • Merchant processing (consumer payment) • EFT (health plan payment) Post - Purchase • Online EOB (PDF) • Enter ratings / reviews • Net promoter score / surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It explains the buying behavior, define the prime factors to increase the market acceptance
  • 14.
    Moderating Effect onConsumer Decision Making 14 66% 77% 65% 95% 76% 73% 57% 5% 35% 25% 57% 55% 86% 53% 60% 60% 66% 16% 36% 44% 80% 55% 38% 30% 58% 23% 23% 23% 58% 85% 47% 8% 18% 18% 22% 22% 17% 21% 62% 21% 17% 14% 32% 9% 48% 29% 12% 20% 58% 78% 28% 78% 8% 30% An endorsement from an celebrity Recommendations from a friend / Family SMS / text message ad Video game advertising Online review by someone you do not know An endorsement from an online personality Recommendation from within your social media circle Recommendation from within your social media circle Television ads 70% 60% 50% 48% 40% 35% 30% 25% 20% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+ 14-18 19-25 26-32
  • 15.
    Medium that InfluencePurchase Decision 15 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. In Mature Markets In Developing Markets Stage Initial consideration Set 01 Stage Active Evaluation 02 Stage Moment of Purchase 03
  • 16.
    Market Size This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Target User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funds Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Major Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysing Business Situation 16 Analyse Business Markets
  • 17.
    Consumer Market Segmentation 17Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic • Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Text Here • Text Here Demographic • Age :Text Here • Gender :Text Here • Ethnicity :Text Here • Nationality :Text Here • Occupation :Text Here • Income :Text Here • Family Size :Text Here Behavioral • Brand Loyalty :Text Here • Benefits Sought :Text Here • User Status :Text Here • Usage Rates :Text Here • Occasion :Text Here • Readiness to Buy :Text Here Psychographic • Lifestyle :Text Here • Personality :Text Here • Values :Text Here • Interest :Text Here • Text Here • Text Here • Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements Market Segmentation
  • 18.
    Business Market Segmentation 18 Segmentationis done on the basis of the mentioned parameters, you can fill in the details as per the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Characteristics • Buyer Seller Similarity :Text Here • Attitude towards Risk :Text Here • Loyalty :Text Here Situational Factors • Urgency :Text Here • Specific Application :Text Here • Size of Order :Text Here Purchasing Approaches • Purchasing Function :Text Here • Power Structure :Text Here • Nature of Existing Capabilities :Text Here Operating Variable • Technology :Text Here • User/ Non User Status :Text Here • Customer Capabilities :Text Here Demographics • Industry :Text Here • Company Size :Text Here • Location :Text Here
  • 19.
    International Market Segmentation 19 Geographic •Region :Text Here • Country :Text Here • Population :Text Here • Climate :Text Here • Language :Text Here Economic • Occupation :Text Here • Income :Text Here • Nationality :Text Here Political-Legal • Country :Text Here • Interest :Text Here Cultural • Lifestyle :Text Here • Beliefs :Text Here • Social Groups :Text Here • Ethnicity :Text Here • Values :Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
  • 20.
    Build Strong Brands 20 Build StrongBrands Creating Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crafting Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dealing with Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21.
    Create Brand Equity 21Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. BrandEquity • Reduce marketing costs • Trade Leverage • Familiarity – linking • Signal of substance / commitment • Reason to buy • Price • Channel member interest • Differentiating / Positioning • Reason to buy • Create positive attitude / feelings • Competitive advantage Provides value to customers by enhancing customer’s: • Confidence in the purchase decision • Use satisfaction Provides value to firm by enhancing: • Brand Loyalty • Prices/ Margins • Brand extensions • Competitive advantage Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Proprietary Assets Indicators / Effects Future PerformanceCategory The purpose of the slide is to provide a framework of value
  • 22.
    Crafting Brand Positioning 22Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Personality Symbols FactsText Here How the Brand Makes Me Look What the Product Does for Me How the Brand Makes Me Feel How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
  • 23.
    Brand Positioning Framework 23 What Competition Hasto Give What You Have to offer What Customers Want Risky Competitor positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24.
    Develop Strategic Positioning 24 Differentiation WriteYour Strategy Based on Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus on Priorities Mention Your Key Focus Areas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Superior Quality Customer Value Moderate Prices STRATEGIC TARGET
  • 25.
    Competitive Analysis 25 Company & Product Target Customers Key Benefits PriceValue Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26.
    Ratings Key Success FactorsOwn Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion Market Competitiveness- Ratings 26This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27.
    Market Competitiveness- Score 27 OwnCompetitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28.
    Shape the MarketOfferings 28 Shape the Market offerings Setting Product Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designing & Managing Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29.
    Setting Product Strategy1/4 29 What are You Trying to Market? Key Attributes of Your Product / Solution Mention Your Key Strategies / Comments Here Business Model Mention Your Key Strategies / Comments Here Price Positioning Mention Your Key Strategies / Comments Here Market Position Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30.
    Setting Product Strategy2/4 30 Who should be involved internally & externally? Target Markets Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channel/ Partners Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch Team Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Who should be involved internally & externally? Target Markets Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Initial Market Penetration Strategy Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channel/ Partners Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Launch Team Mention Your Key Strategies / Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31.
    Setting Product Strategy3/4 31 Why Should They Adopt It? Value Proposition & Key Message for Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 32.
    Setting Product Strategy4/4 32This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How & Where Should It Be Done? External Activities Text Here Tools for Customers Text Here Tools for Internal Audience Text Here
  • 33.
    Designing & ManagingServices 1/2 33 Survival Maximum Current Profit Maximum Market Share Product-Quality Leadership Maximum Market Skimming Rational Behind Choosing the Objective Add Comment Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34.
    Designing & ManagingServices 2/2 34This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 0506 07 08 09 Market Skimming Value Pricing Loss Leader Psychological Pricing Competitor PricingPredatory Pricing Cost-plus Pricing Penetration Pricing Contribution Pricing
  • 35.
    Developing Pricing Strategiesand Programs 1/4 35This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enter the “Name of Strategy here Write your comments here stating the reason behind selecting this particular strategy Strategy for Introducing this price Enter your key strategy here i.e. which geography you are planning to introduce the price first
  • 36.
    Developing Pricing Strategiesand Programs 2/4 36 Basic $10 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pro $20 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business $40 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advanced $30 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Platinum $50 Per month This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 37.
    Developing Pricing Strategiesand Programs 3/4 37This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Private Plan 10s per month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Business Plan 20s per month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Mega Plan 50s per month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan
  • 38.
    Basic Placeholder Description Placeholder Text Text $9.90 Subscribe Premium Placeholder Description Placeholder Text Text $9.90 Subscribe DevelopingPricing Strategies and Programs 4/4 38This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39.
    39 Deliver Value Manage Channel Partner Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40.
    Manage Channel Partner1/3 40 Face-to-Face & WebEx Training Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C Channel Flash Email Newsletter To provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc Video Library When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 41.
    Manage Channel Partner2/3 41 Tier 1 Channel Partners Tier 2 Channel Partners Mention Key CommentsName 1 Mention Key Comments Name 1 Mention Key CommentsName 2 Mention Key Comments Name 2 Mention Key CommentsName 3 Name 3Mention Key Comments This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42.
    Manage Channel Partner3/3 42This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sr. No. Product / Service Pricing Pricing Rational 01 Product 1 Text Here Text Here 02 Product 2 Text Here Text Here 03 Product 3 Text Here Text Here
  • 43.
    Managing Retailing, Wholesaling,& Logistics 1/2 43 Distribution & Warehousing Second Tier Supplier First Tier Supplier First Tier Customer Second Tier Customer Supply Manufacturing Retail Consumer End Customer Information Flow Physical Flow Purchasing and Supply Management Materials Management Physical Distribution Management Logistics Supply Chain Management Supply Side Demand Side This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 44.
    Managing Retailing, Wholesaling,& Logistics 2/2 44 The 5 major segment that are analyzed in the first stage are as follows Complete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items Expenditure by Division , Department or User Expenditure by the Supplier Future Demand Projections or Budgets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45.
    45 Designing & ManagingIntegrated Marketing Communications This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communicate the Value
  • 46.
    Designing and ManagingIntegrated Marketing Communications 46This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Print Ads Online Advertising Trade Fairs Tele Marketing Canvassing Referrals Direct Mail
  • 47.
    Target Audience Marketing Reach byChannels (1/2) 47 Social Media SEO Blogs Email PPC Affiliates Online Marketing Events Print Ads Sponsorships Radio Offline Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis of your requirements
  • 48.
    Tele Marketing Emails Online Media PrintAds Referrals Trade Fairs 10% 25% 30% 21% 6% 8% Marketing Reach by Channels (2/2) 48 Current Year’s Acquisition Sources This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49.
    49 Create Successful Long-termGrowth Introducing New Market offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50.
    Introducing New MarketOfferings- Product Introduction 50 Idea • Explain the product idea in brief: e.g. to lock & unlock door from your smartphone • Text Here Product Details • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning
  • 51.
    New Product DetailedOverview 51 This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively Strategic • Degree to Which Project Aligns With Business Strategy • Strategic Importance Product Advantage • Unique Benefits • Meets Customer Needs Better • Value For Money Market Attractiveness • Market Size • Market Growth • Competitive Situation Synergies • Market Synergies • Technological Synergies • Manufacturing/Processing Synergies Technical Feasibility • Technical Gap • Complexity • Technical Uncertainty Profitability Analysis • Expected Profitability (Magnitude ; E. G. NPV ) • Return(e.g. IRR) • Payback Period • Low Cost And Fast to Do This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52.
    Tapping into GlobalMarkets 52 20% Sales North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Sales South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Sales Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Sales Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53.
  • 54.
    70% 30% 60% 80% Marketing Management Dashboard1/5 54 Total Spend vs Total Budget of 105.00$ Campaign 1 vs Budget of 25.000$ Campaign 2 vs Budget of 30.000$ Campaign 3 vs Budget of 50.000$ 2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30 Daily Impressions by Campaign – Last 12 Weeks 80 40 50 20 0 20 40 60 80 100 Category 4 Category 3 Category 2 Category 1 CPA by Campaign – Last 12 Weeks 45% 24% 20% 11% Acquisition by Campaign – Last 12 weeks c 586 Total Impressions 2580 Total Click 250 Total Acquisitions 147 Cost Per Acquisition
  • 55.
    Marketing Management Dashboard2/5 55 $25 Cost Per Conversion $40.5 10% Average CTR 12.36% $5200 Total Spend $3200 100 300 500 700 900 1100 1300 10 May 2020 11 May 2020 12 May 2020 13 May 2020 14 May 2020 15 May 2020 16 May 2020 17 May 2020 18 May 2020 Clicks vs Conversion Clicks Conversions 30 50 20 70 0 20 40 60 80 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign Campaign Performance (today) Cost Per Conversion $30.36 Conversion Rate 5% CTR 2%$2125 Total Spend 10 Conversions $200 20 $30 2%
  • 56.
    Marketing Management Dashboard3/5 56 Customers by Region 30 20 20 30 30% 24% 20% 26% 30% 20% 40% Sales by Product Category 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Revenue & Sales – Last 12 months Amount Product 0 10 20 30 40 50 60 0 5 10 15 20 25 30 35 40 45 50 New Customer Signups 200 Active Customers 10.362 Solid Units 4.560 total Revenue 2.563 Net Profit
  • 57.
    Marketing Management Dashboard4/5 57 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week of Year 0 0.5 1 1.5 2 2.5 3 3.5 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Bounce Rate By Week of Year 45% 25% 20% 10% Direct Display Organic Paid Traffic Sources 2 5 3 4 0 2 4 6 Category 1 Category 2 Category 3 Category 4 Visitors by User Type 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Channels By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Pages By Conversion
  • 58.
    Marketing Management Dashboard5/5 58 30% Display 60% Organic 40% Paid 80% Referral ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320%
  • 59.
    Marketing Management KPIMetrics 1/2 59 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach Ratio of Positive , Negative & Neutral Sentiment Traffic to Product Pages Engagement Percent of Community Interacting With Content Interaction Per Followers Content Virality & Velocity “ Likes”, Re-tweets, Shares, Mentions, Etc Campaign #Hashtag Use Lead Generation Cost Per Lead From Social Channel Social Media ‘S Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # of White Paper Downloads Demand Gen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences on Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time to Issue Resolution Chane In Sentients Around Support Issue Number of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number of Active Advocates Share of Influence Percent of Brand Communication Driven By Advocates Influence Score & Reach of Advocates Revenue Attributable to Advocates Product Innovation Number of Product Ideas Submitted Number of Ideas Included In Product Developing Number of Bugs Reported & Fixed Size of Community Providing Product Feedback Engagement Rates In Product Forums
  • 60.
    KPI Activities MetricsCalculation Trend Indication Demand Generation Direct & Indirect Indications at event, trade show, on-line subscription, document downloads, advertising etc. Cost Per Lead; Cost per Sales Appointment; Response rate Number of Lead/sales appts/ responses divided by marketing investment in lead generation programmes Declining ratios ,may indicates ineffective marketing activities. Determine efficiency by correlating lead generation to new client acquisition results New Client Acquisition RFP & collateral marketing material, targeted advertising, strategic investment tactics Marketing’s contribution to the cost of acquisition (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by present value of new business over 12 months Increasing result may indicate that marketing activities are costly Increasing budget can be justified if retention of clients are high. If not, identify alternative marketing tactics- digital vs print formats for collateral & advertising. Profitability & Retention of Current Clients On-going communication, special promotion Marketing’s contribution to retention (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by client revenues, less gross margin & lost revenues form clients who were not retained over a 12 month period Increasing result may indicate that marketing activities are costly. It may be worth the investment for highly profitable clients. Consider segmenting clients according to potential for new business & long-term profits & allocates budgets accordingly. Marketing Management KPI Metrics 2/2 60
  • 61.
  • 62.
    Coffee Break Presentation willcontinue in 15 minutes 10:00 am to 10:15 am This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 62
  • 63.
  • 64.
    4.3 2.5 -3.5 -4.5 2.4 4.4 -1.8 -0.8 -6 -4 -2 0 2 4 6 8 Stacked Column This graph/chart islinked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 64 Product02 Product01
  • 65.
    4.3 2.5 -3.5 -4.5 2.4 4.4 -1.8 -0.8 -5 -4 -3 -2 -1 0 1 2 3 4 5 Product 01Product 02 65 Area Chart This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 Product 01
  • 66.
    Our Mission 66 Vision This slideis 100% editable. Adapt it to your needs and capture your audience's attention Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 67.
    Puzzle 67 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 68.
    Our Team 68 William Smith (CEO) Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. John Hill (Directors) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anne Doe (Marketing Head) This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 69.
  • 70.
    Thank You 70 Address # streetnumber, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com