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1. Lecture 3
Strategic HRM

3. Case Study – Taj Hotel India

6. Strategic HRM

7. Strategic HRM

8. Major Factors affecting HRM!!

10. 1. Human capital as competitive advantage
2. People implement the strategic plan
3. Systematic approach to define organization’s
goals

11. • Strategic HRM addresses BROAD
organizational issues.
• Deals with any major people issues that affect
strategic plans.

12. Aims of Strategic HRM
• Generate strategic capability by ensuring right
people in organization.
• Provide a sense of direction in an often
turbulent environment.
• Implementation of coherent and practical HR
policies and programmes.

13. Soft HRM
Hard HRM

14. Which is more important?

15. Organization Goals 100%
Marketing 25%
HR Department 25%
Finance 25%
Operations 25%

16. Approaches to Strategic HRM