The primary value of mobile customer relationship management (CRM) is the ability to access and update business-critical information while employees are on the move. However, change cannot occur instantaneously. Thus, it is essential to prepare for that change and to have as many personnel on board as possible to usher in a new beginning. The most critical component in implementing a mobile CRM solution is to understand users’ roles, information needs, and daily tasks and then pinpoint the use cases where having a mobile CRM solutions can drive practical business value. Finally, sustainability of that change would go on to underline the legacy and the success of this change implementation.