Focus Group

1. Waddell & Reed
Top Advisor Meetings – BAP Focus Group Sessions
(5-Minute Discussion)
June 6 – 8, 2019
DISCUSSION AGENDA – 5 MINUTES:
1. Review High-Level Background, and Context for Focus Group:
● Goal of this focus group is to better understand how key processes related to onboarding, and
servicing of clients are performed today in order to better position our new solutions to meet
the BAP objectives
● Feedback will be used to help configure the new solutions from a functionality, and usability
perspective in order to help the solutions be both efficient and effective for Advisors, and their
support teams
2. Discuss the Prospecting Process:
a. Do you use a CRM to help with the process, which one?
b. Would it be helpful to have data in your CRM carried over to the application/paperwork
packet?
3. Discuss the Application/Paperwork (Onboarding) Process:
a. If you were able to use a fully electronic questionnaire that would allow you to enter all
information for a packet while sitting with a prospect, or client, how would this change your
processes?
4. ​Discuss the NIGO Process:
a. How would your process look if all your NIGOs were managed through an electronic
dashboard?
5. Discuss the Client Maintenance Process:
a. If you were able to use an electronic system to enter all client maintenance requests, how
would this change your process?
6. Summary / Wrap-Up (Last minute):
a. Anything else you would want to add?
TARGET AUDIENCES:
Optimal audience for the discussion agenda would include a ​cross-section​ of the following types of
Advisors, and support teams:
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2. • 1​st​
year
• 3-5 year
• 10+ year
• Top Advisors
• Solo, Silo, Ensemble
• Assistants
• Working across products
MEETING STRUCTURE:
Optimal structure for discussion to occur would:
• Small, and informal set of table and chairs (4 – 6)
• Near the main event floor, but not in a high-traffic area
• Able to either record discussions, or have someone taking notes
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