STP practices with crm software
•
3 likes•1,375 views
This document provides a guide for using customer relationship management (CRM) software to effectively segment, target, and position customers. It discusses key CRM entities like sales processes and campaign management. It also explains how to segment customers based on attributes in a CRM like location, industry, and interests. Targeting techniques like differentiated campaigns for different customer types are covered. The document concludes with best practices for positioning a brand uniquely and tracking the return on marketing investments.
Report
Share
Report
Share
Download to read offline
Recommended
CRM 101
The document discusses customer relationship management (CRM) and how companies can maximize value from customers. CRM involves customizing interactions to develop beneficial relationships. It is most useful where there is frequent, valuable repurchasing and opportunities to cross-sell or customize offerings. Successful CRM requires clear goals, senior commitment, change management ability, data integrity, and funding. Key questions are identifying valuable customers, customizing interactions for retention and value enhancement, and disengaging from unprofitable customers.
Intro to Google Adwords from SMX Sphinncon 2011
Intro to Google Adwords covering campaign and adgroup set-up, tips and tricks for ad text, keyword selection, landing pages and conversion optimization
Lead generations & Options
This document discusses various lead generation strategies including customer referrals, third party referrals, public relations, direct mail, telemarketing, search engine optimization, advertising, and trade shows. Customer referrals and third party referrals can generate high quality leads but may be limited when first starting a business. Public relations can produce very high quality leads but results are inconsistent. Direct mail and telemarketing allow for testing and optimizing campaigns to generate good quality leads in a cost-effective manner. Search engine optimization and trade shows can also produce quality leads through passive and active lead generation activities.
How to build your facebook ad
This document provides guidance on how to build an effective Facebook ad for promoting a Facebook fan page. It discusses determining your goals for the ad, designing the ad components like type, body, and image, targeting your audience, setting pricing and scheduling, and analyzing reporting metrics to improve the ad's performance over time. Key recommendations include customizing your page's landing content, focusing the ad targeting, starting with a mid-range bid price, and regularly reviewing reports to optimize the ad.
LinkedIn Ads Optimization Guide
This document provides an optimization guide for LinkedIn advertising campaigns. It discusses best practices for creating multiple campaigns to test different ad variations, audiences, and elements. It also covers optimizing targeting, bids, landing pages, and tracking performance. Common challenges advertisers may face like low click-through rates or leads are addressed, with suggestions like refining targeting, improving creative, and adjusting bids. The overall goal is to learn how to continuously improve results and find the right customers through testing and optimization.
LinkedIn Ads Optimization Guide
The LinkedIn Ads Optimization guide walks you thought how to fine tune, optimize, and scale your LinkedIn Ads campaigns.
LinkedIn Ads Optimization Guide
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
Onva Consulting - An Overview
This is Onva Consulting. We help companies earn more revenue from existing customers and attract new customers at less cost
Recommended
CRM 101
The document discusses customer relationship management (CRM) and how companies can maximize value from customers. CRM involves customizing interactions to develop beneficial relationships. It is most useful where there is frequent, valuable repurchasing and opportunities to cross-sell or customize offerings. Successful CRM requires clear goals, senior commitment, change management ability, data integrity, and funding. Key questions are identifying valuable customers, customizing interactions for retention and value enhancement, and disengaging from unprofitable customers.
Intro to Google Adwords from SMX Sphinncon 2011
Intro to Google Adwords covering campaign and adgroup set-up, tips and tricks for ad text, keyword selection, landing pages and conversion optimization
Lead generations & Options
This document discusses various lead generation strategies including customer referrals, third party referrals, public relations, direct mail, telemarketing, search engine optimization, advertising, and trade shows. Customer referrals and third party referrals can generate high quality leads but may be limited when first starting a business. Public relations can produce very high quality leads but results are inconsistent. Direct mail and telemarketing allow for testing and optimizing campaigns to generate good quality leads in a cost-effective manner. Search engine optimization and trade shows can also produce quality leads through passive and active lead generation activities.
How to build your facebook ad
This document provides guidance on how to build an effective Facebook ad for promoting a Facebook fan page. It discusses determining your goals for the ad, designing the ad components like type, body, and image, targeting your audience, setting pricing and scheduling, and analyzing reporting metrics to improve the ad's performance over time. Key recommendations include customizing your page's landing content, focusing the ad targeting, starting with a mid-range bid price, and regularly reviewing reports to optimize the ad.
LinkedIn Ads Optimization Guide
This document provides an optimization guide for LinkedIn advertising campaigns. It discusses best practices for creating multiple campaigns to test different ad variations, audiences, and elements. It also covers optimizing targeting, bids, landing pages, and tracking performance. Common challenges advertisers may face like low click-through rates or leads are addressed, with suggestions like refining targeting, improving creative, and adjusting bids. The overall goal is to learn how to continuously improve results and find the right customers through testing and optimization.
LinkedIn Ads Optimization Guide
The LinkedIn Ads Optimization guide walks you thought how to fine tune, optimize, and scale your LinkedIn Ads campaigns.
LinkedIn Ads Optimization Guide
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
Onva Consulting - An Overview
This is Onva Consulting. We help companies earn more revenue from existing customers and attract new customers at less cost
The Art Of Persuasion In The New Content Marketing World
This deck is a short presentation I did at Inbound Marketing Summit, about how your website can still be a persuasive marketing too, and how to incorporate Content Marketing tactics into your website.
Local funnel | Sales Funnel Consultant | Marketing Funnel
Local Funnel specializes in developing sales funnels for local businesses. We also offer training to local businesses to help improve their marketing and web presence.
Local Funnel is not one of those places. Local Funnel serves one overall purpose - to help increase your sales/customers. How? By teaching and helping hard working small business owners like yourself how to build a proper internet sales funnel. Local Funnel will help you with finding potential customers, bringing those potential customers to your sales funnel and site, then convert them into PAYING customers.
CRM Introduction
Customer relationship management (CRM) involves creating and enhancing individualized relationships with customers to maximize their lifetime value. CRM originated in the 1970s as a process to manage customer relationships beyond individual business transactions. The purpose of CRM is to create long-term value for both customers and companies by understanding customer needs and preferences through mass customization and one-to-one marketing rather than mass production and standardization. CRM allows companies to gain a competitive advantage through superior customer service and retention.
Google Adwords Explained
This document discusses search engine marketing (SEM) and pay-per-click (PPC) advertising. It defines SEM as paid listings that include search engine optimization (SEO) techniques as well as PPC advertising. The major PPC platforms are Google AdWords, Bing Ads, and Yahoo Search Ads. The document then discusses how to lower the cost per click (CPC) in PPC campaigns through techniques like improving ad quality scores, expanding keyword research, refining keywords with negative keywords, and optimizing ad text and landing pages.
Customer relationship management
Customer Relationship Management
Kristin Anderson
Carol Kerr
McGraw-Hill
New York Chicago San Francisco Lisbon Madrid
Mexico City Milan New Delhi San Juan
Seoul Singapore Sydney Toronto
Amazon ppc
This document discusses optimizing Amazon PPC campaigns and provides guidance on common issues, action plans, and possible reasons. It outlines three types of campaigns and provides strategies for when the actual cost per acquisition is higher or lower than the target, as well as for issues like low impressions/clicks, high clicks but low sales, and launching a new campaign. The key steps identified are testing bid adjustments, removing irrelevant keywords, optimizing listings, and checking pricing and reviews.
Szetela Ses Toronto Contextual
Contextual advertising is different from search advertising in important ways. The document outlines several key differences between contextual and search advertising, including that readers are not actively searching for advertisers, keywords work differently by focusing on themes rather than discrete entities, ad copy needs to stand out more, and magic ad positions are 1-4 rather than 1-3. The document provides advice on setting up separate contextual advertising campaigns, testing ads, and using Google's Placement Performance Reports to refine site targeting over time.
PPC Management
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
How-To: Dialing Up Results
Business-to-business phone marketing is an effective tool that is often overlooked. It allows for personalized conversations with prospects and customers to help generate leads, nurture existing leads, clean and update contact lists, support events, and maintain ongoing customer relationships. While an in-house phone team is possible, outsourcing provides expertise and allows for more accurate cost and performance evaluation. Effective phone marketing focuses on having knowledgeable callers conduct conversations based on brief objectives rather than strictly following scripts. It is important to measure the return on investment of phone marketing campaigns.
Best Practices for Salesforce Campaigns
Salesforce campaigns allow organizations to track marketing efforts at different levels of granularity. A campaign hierarchy with parent, child, and grandparent campaigns ensures the right level of detail while enabling roll-up reporting. Setting up standardized naming conventions and properly configuring relationship fields helps track how campaigns influence opportunities. Campaign ROI and primary campaign source metrics provide insights into successful tactics.
Search Engine Marketing - Account audit
The document discusses best practices for conducting an account audit in Google Ads. Some key points include:
- An account audit should be done every six months or when a new account is taken over to identify opportunities to improve performance.
- The audit should check metrics, ads, keywords, landing pages, budgets, locations, devices, and other campaign settings to ensure optimization.
- Specific things to check include ad relevance, keyword match types and search volumes, landing page relevance, budget allocation, location and device targeting, and ad delivery settings. The goal is to maximize account potential by improving existing strategies and components.
B2B Marketing Funnel
The document discusses marketing strategies for a B2B funnel, including SEO, Google ads, case studies, business cards, calculators, and remarketing ads. It uses Therminol as a case study to explain how these tactics can be used at each stage of the funnel from awareness to loyalty. Keywords are identified to drive traffic and competitors are analyzed. The importance of case studies, testimonials, and customer stories for validation and conversion is also highlighted.
Linked In Ads Best Practice
The document provides best practices for creating effective LinkedIn ads. It recommends determining specific target audiences and creating tailored campaigns for each; using focused targeting criteria and 2-3 active ad variations per campaign to test performance; and including images, directly addressing the audience, keeping ads relevant, and using strong calls to action. Minor changes to ads can significantly impact performance.
How to streamline your digital marketing with the right data
View the on-demand recording here: https://www.rollworks.com/resources/webinar/how-to-streamline-your-digital-marketing-with-the-right-data/
In this webinar we cover how to use digital ads to bring in leads for your product. LeanData also shares how to route those leads properly so you increase the chances that they'll convert.
The marketing and sales pipeline sept 14 2015 version
This is my view of a sales process. Specifically, a process that starts with marketing, includes sales, and ends with customer success/services.
LinkedIn Ads Optimization Guide
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
PPC Basics by Jaime Allyne of PointIt
This document provides an overview of pay-per-click (PPC) advertising. It discusses key PPC concepts like campaigns, ad groups, keywords, and bidding. It explains how PPC allows advertisers to control ad placement, target real estate, and measure performance against competitors. The document also outlines best practices like setting up ad structure to mimic a website and using conversion tracking to optimize campaigns.
Branding for Small to Medium Sized Enterprises (SMEs) - Dr Sean Ennis
Branding for Small to Medium Sized Enterprises (SMEs) - Dr Sean EnnisUniversity of the Highlands and Islands
Highlands & Islands Enterprise in association with UHI HI Links hosted the fourth in a series of eight high profile business lectures given by Dr Sean Ennis (University of Strathclyde) titled 'Right Brand, New Markets - The relevance of branding for small firms trying to develop new markets'.
Dr. Sean Ennis is Director of the MSc Marketing programme (UAE Campus) at the University of Strathclyde in Glasgow. His main research and teaching interests are in the areas of entrepreneurial marketing, supply chain management, retail marketing and more recently, sports marketing. He has published extensively in a number of international scholarly journals and is currently working on a retail marketing text. He is a Visiting Professor to the University Ca Foscari in Venice and has contributed to the development of their Masters in Sport and Communication Programme. He has a special interest in the area of brand development - particularly within the context of SME's.How to Create the Perfect Customer Profile
Discover how to create the perfect customer profile with the help of reputable data analysis companies.
How to Hire for Customer Success
Customer success teams help customers get value from products and build lasting relationships. There is high demand for customer success roles, with over 300,000 positions available. When hiring for a customer success team, look for people with backgrounds in support, services, account management, marketing or lifecycle management who have experience relevant to the company's products. It is also important to hire a diverse group with strong customer relations skills, growth potential, passion for customers, and interpersonal prowess as well as domain expertise matching the customers they will support.
How to build a really strong Value Proposition
This document provides tips on how to regain control over your business. It is brought to you by BizSmart, an organization that helps smart businesspeople learn from each other to achieve success. BizSmart aims to help its members gain business knowledge by surrounding themselves with other intelligent professionals.
Virtual and Augmented Reality in Education 4.0
Virtual and Augmented Reality Technologies can be used to improve the STEM skills of 21th. century students. Placing users at the center, in a real world or virtual situation, playing an active role in proceedings through various task and scenarios they will need to interact with.
More Related Content
What's hot
The Art Of Persuasion In The New Content Marketing World
This deck is a short presentation I did at Inbound Marketing Summit, about how your website can still be a persuasive marketing too, and how to incorporate Content Marketing tactics into your website.
Local funnel | Sales Funnel Consultant | Marketing Funnel
Local Funnel specializes in developing sales funnels for local businesses. We also offer training to local businesses to help improve their marketing and web presence.
Local Funnel is not one of those places. Local Funnel serves one overall purpose - to help increase your sales/customers. How? By teaching and helping hard working small business owners like yourself how to build a proper internet sales funnel. Local Funnel will help you with finding potential customers, bringing those potential customers to your sales funnel and site, then convert them into PAYING customers.
CRM Introduction
Customer relationship management (CRM) involves creating and enhancing individualized relationships with customers to maximize their lifetime value. CRM originated in the 1970s as a process to manage customer relationships beyond individual business transactions. The purpose of CRM is to create long-term value for both customers and companies by understanding customer needs and preferences through mass customization and one-to-one marketing rather than mass production and standardization. CRM allows companies to gain a competitive advantage through superior customer service and retention.
Google Adwords Explained
This document discusses search engine marketing (SEM) and pay-per-click (PPC) advertising. It defines SEM as paid listings that include search engine optimization (SEO) techniques as well as PPC advertising. The major PPC platforms are Google AdWords, Bing Ads, and Yahoo Search Ads. The document then discusses how to lower the cost per click (CPC) in PPC campaigns through techniques like improving ad quality scores, expanding keyword research, refining keywords with negative keywords, and optimizing ad text and landing pages.
Customer relationship management
Customer Relationship Management
Kristin Anderson
Carol Kerr
McGraw-Hill
New York Chicago San Francisco Lisbon Madrid
Mexico City Milan New Delhi San Juan
Seoul Singapore Sydney Toronto
Amazon ppc
This document discusses optimizing Amazon PPC campaigns and provides guidance on common issues, action plans, and possible reasons. It outlines three types of campaigns and provides strategies for when the actual cost per acquisition is higher or lower than the target, as well as for issues like low impressions/clicks, high clicks but low sales, and launching a new campaign. The key steps identified are testing bid adjustments, removing irrelevant keywords, optimizing listings, and checking pricing and reviews.
Szetela Ses Toronto Contextual
Contextual advertising is different from search advertising in important ways. The document outlines several key differences between contextual and search advertising, including that readers are not actively searching for advertisers, keywords work differently by focusing on themes rather than discrete entities, ad copy needs to stand out more, and magic ad positions are 1-4 rather than 1-3. The document provides advice on setting up separate contextual advertising campaigns, testing ads, and using Google's Placement Performance Reports to refine site targeting over time.
PPC Management
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
How-To: Dialing Up Results
Business-to-business phone marketing is an effective tool that is often overlooked. It allows for personalized conversations with prospects and customers to help generate leads, nurture existing leads, clean and update contact lists, support events, and maintain ongoing customer relationships. While an in-house phone team is possible, outsourcing provides expertise and allows for more accurate cost and performance evaluation. Effective phone marketing focuses on having knowledgeable callers conduct conversations based on brief objectives rather than strictly following scripts. It is important to measure the return on investment of phone marketing campaigns.
Best Practices for Salesforce Campaigns
Salesforce campaigns allow organizations to track marketing efforts at different levels of granularity. A campaign hierarchy with parent, child, and grandparent campaigns ensures the right level of detail while enabling roll-up reporting. Setting up standardized naming conventions and properly configuring relationship fields helps track how campaigns influence opportunities. Campaign ROI and primary campaign source metrics provide insights into successful tactics.
Search Engine Marketing - Account audit
The document discusses best practices for conducting an account audit in Google Ads. Some key points include:
- An account audit should be done every six months or when a new account is taken over to identify opportunities to improve performance.
- The audit should check metrics, ads, keywords, landing pages, budgets, locations, devices, and other campaign settings to ensure optimization.
- Specific things to check include ad relevance, keyword match types and search volumes, landing page relevance, budget allocation, location and device targeting, and ad delivery settings. The goal is to maximize account potential by improving existing strategies and components.
B2B Marketing Funnel
The document discusses marketing strategies for a B2B funnel, including SEO, Google ads, case studies, business cards, calculators, and remarketing ads. It uses Therminol as a case study to explain how these tactics can be used at each stage of the funnel from awareness to loyalty. Keywords are identified to drive traffic and competitors are analyzed. The importance of case studies, testimonials, and customer stories for validation and conversion is also highlighted.
Linked In Ads Best Practice
The document provides best practices for creating effective LinkedIn ads. It recommends determining specific target audiences and creating tailored campaigns for each; using focused targeting criteria and 2-3 active ad variations per campaign to test performance; and including images, directly addressing the audience, keeping ads relevant, and using strong calls to action. Minor changes to ads can significantly impact performance.
How to streamline your digital marketing with the right data
View the on-demand recording here: https://www.rollworks.com/resources/webinar/how-to-streamline-your-digital-marketing-with-the-right-data/
In this webinar we cover how to use digital ads to bring in leads for your product. LeanData also shares how to route those leads properly so you increase the chances that they'll convert.
The marketing and sales pipeline sept 14 2015 version
This is my view of a sales process. Specifically, a process that starts with marketing, includes sales, and ends with customer success/services.
LinkedIn Ads Optimization Guide
This document provides guidance on optimizing advertising campaigns on LinkedIn. It discusses creating multiple campaigns to test different ad variations, audiences, products or services. It also covers optimizing targeting, creative elements like images and copy, bids, landing pages, and tracking performance. Common challenges advertisers may face include not getting enough impressions or clicks, and suggestions are provided such as broadening targeting or refining creative. The overall aim is to continuously test and improve campaigns to maximize results.
PPC Basics by Jaime Allyne of PointIt
This document provides an overview of pay-per-click (PPC) advertising. It discusses key PPC concepts like campaigns, ad groups, keywords, and bidding. It explains how PPC allows advertisers to control ad placement, target real estate, and measure performance against competitors. The document also outlines best practices like setting up ad structure to mimic a website and using conversion tracking to optimize campaigns.
Branding for Small to Medium Sized Enterprises (SMEs) - Dr Sean Ennis
Branding for Small to Medium Sized Enterprises (SMEs) - Dr Sean EnnisUniversity of the Highlands and Islands
Highlands & Islands Enterprise in association with UHI HI Links hosted the fourth in a series of eight high profile business lectures given by Dr Sean Ennis (University of Strathclyde) titled 'Right Brand, New Markets - The relevance of branding for small firms trying to develop new markets'.
Dr. Sean Ennis is Director of the MSc Marketing programme (UAE Campus) at the University of Strathclyde in Glasgow. His main research and teaching interests are in the areas of entrepreneurial marketing, supply chain management, retail marketing and more recently, sports marketing. He has published extensively in a number of international scholarly journals and is currently working on a retail marketing text. He is a Visiting Professor to the University Ca Foscari in Venice and has contributed to the development of their Masters in Sport and Communication Programme. He has a special interest in the area of brand development - particularly within the context of SME's.How to Create the Perfect Customer Profile
Discover how to create the perfect customer profile with the help of reputable data analysis companies.
How to Hire for Customer Success
Customer success teams help customers get value from products and build lasting relationships. There is high demand for customer success roles, with over 300,000 positions available. When hiring for a customer success team, look for people with backgrounds in support, services, account management, marketing or lifecycle management who have experience relevant to the company's products. It is also important to hire a diverse group with strong customer relations skills, growth potential, passion for customers, and interpersonal prowess as well as domain expertise matching the customers they will support.
What's hot (20)
The Art Of Persuasion In The New Content Marketing World
The Art Of Persuasion In The New Content Marketing World
Local funnel | Sales Funnel Consultant | Marketing Funnel
Local funnel | Sales Funnel Consultant | Marketing Funnel
How to streamline your digital marketing with the right data
How to streamline your digital marketing with the right data
The marketing and sales pipeline sept 14 2015 version
The marketing and sales pipeline sept 14 2015 version
Branding for Small to Medium Sized Enterprises (SMEs) - Dr Sean Ennis
Branding for Small to Medium Sized Enterprises (SMEs) - Dr Sean Ennis
Viewers also liked
How to build a really strong Value Proposition
This document provides tips on how to regain control over your business. It is brought to you by BizSmart, an organization that helps smart businesspeople learn from each other to achieve success. BizSmart aims to help its members gain business knowledge by surrounding themselves with other intelligent professionals.
Virtual and Augmented Reality in Education 4.0
Virtual and Augmented Reality Technologies can be used to improve the STEM skills of 21th. century students. Placing users at the center, in a real world or virtual situation, playing an active role in proceedings through various task and scenarios they will need to interact with.
Whole-Body Vibrations When Riding on Rough Roads
The overall aim of this study was to ascertain the seriousness of the problem of whole-body vibration when driving on roads; ”Is the road roughness such that it entails a health hazard and/or a road safety hazard through its impact on drivers?”. Other objectives were to estimate the scope of the problem during non-frozen ground conditions, to examine the problems and potential related to measurement techniques and to point out the necessity of further research in this field.
The measurement data was collected when driving on 37 kilometres of National Highway No. 90 (Hw 90) and 21 kilometres of County Road 950 (Lv 950) in Västernorrland County. The road condition on the test stretches covered the entire range from very smooth (IRI20 = 0.43 mm/m) to very rough (IRI20 = 22.78 mm/m). Whole-body vibration was measured in compliance with the ISO 2631-1 (1997) standard “Evaluation of human exposure to whole-body vibration”. This was done on stretchers with patients in different types of ambulance and at different speeds, and on the floor and driver and passenger seats for seated occupants in some different truck configurations.
There are three main sources of vibration: road roughness, vehicle properties and driver behaviour (including choice of speed). The interpretation of the results supports the opinion that within reasonable variations in these factors, road roughness plays a considerably greater part than the other two. High-energy, multi-directional vibrations at many natural body part frequencies were found at the seats in trucks. This is serious due to the risk of resonance, meaning a greater reproduction of vibration in the parts of the body afflicted than at the surface from which the vibrations are transferred. Further, the study substantiates findings from earlier studies; i.e., that the high frequency of occupational diseases among commercial drivers, especially in the locomotor systems, is related to rough roads. This relationship is probably strongest in geographic areas where the road roughness level is high on a large percentage of the roads. Where the roughness was greatest, peak values were registered on ambulance stretchers that considerably exceed the level that completely healthy people are assumed to experience as ”extremely uncomfortable” by international standards.
During a 15-minute ride on a stretch of National Highway 90, the vibration level in one type of ambulance was high enough to pose a potential health hazard had a healthy person been exposed to it for as little as 10 minutes a day. It was shown that the vibration on the ambulance stretchers was as great as at the drivers’ seat in wheel loaders loading blasted rock, bulldozers clearing way in forests for new road construction, etc. Vibration problems are even greater in the spring due to seasonal frost damage related additional roughness.
LinkedIn for Students and Graduates - how to start networking and checking al...
Presentation at the Summer London Graduate Careers Fair, June 2016.
- how to approach Networking and building connections on LinkedIn
- how to explore career paths of graduates / alumni from your university and course
- Looking at Employers on LinkedIn
Omnicanalidad multicanalidad orquestada
Presentación de Social Noise para la jornada "Aprendiendo a dar valor al cliente omnicanal" celebrada el 20 de enero de 2015 en Madrid. Organizada por la Asociación de Agencias Digitales
19375583 final-report-on-shoppers-stop
Shoppers' Stop is an Indian retail chain established in 1991. It currently has 27 retail outlets across India and focuses on apparel, accessories, home goods, and other products. The company aims to provide a high-quality shopping experience and targets upper middle and upper class customers. Some of its strategies include operating various store concepts under one roof, maintaining a large portfolio of domestic and international brands, and utilizing loyalty programs and credit cards to encourage repeat customers.
¿Qué deben saber los candidatos sobre los procesos de selección?
Material usado en mi ponencia del I Foro de Intermediación Laboral de Málaga, realizado el 17/09/15 en el Salón de Actos de UNICAJA
Hyvinvoinnin ja terveyden edistämisen kannustin kuntien valtionosuuteen
Timo Ståhl ja Vesa Saaristo. 23.3.2016
Het draait om onze ideeen - pitch lijsttrekkersverkiezingen piratenpartij TK2...
Zoals jullie weten, sta ik hier omdat ik lijsttrekker wil worden
en eigenlijk voelt dat een beetje raar,
want ik praat veel liever over waarom onze ideen beter zijn dan die van andendere partijen,
dan dat ik moet gaan vertellen waarom ik beter zou zijn dan iemand anders,
maar juist dat maakt mij misschien wel een goede lijsttrekker.
Want het is juist een van de grootste probleem in onze samenleving
dat sommige mensen denken dat ze beter zijn dan anderen
en dan de baas gaan spelen over hen.
De geschiedenis laat zien dat macht corrumpeert.
Bij overheden, bewiendsleden, maar ook bedrijven zoals Google, Facebook en de farmaceutische industrie.
Doordat we nu met het internet met elkaar verbonden zijn,
kunnen we met de massa sterker zijn dan wie of wat dan ook.
Als je mensen wil overtuigen, moet je niet alleen weten wat je vindt,
maar vooral ook waarom je het vindt.
Bij ons ligt de kern daarbij in decentralisatie van macht.
Van daaruit kun je al onze kernpunten beredeneren.
Want we vinden privacy niet alleen maar belangrijk omdat we anders bespied worden,
maar ook omdat anders de controleurs te machtig zijn.
We vinden democratie belangrijk omdat anders de bestuurders te machtig worden.
En we vinden vije Informatie belangrijk, want kennis is macht, en die moet zich dus zoveel mogelijk verspreiden.
In de Tweede Kamer moeten we natuurlijk onze standpunten op een heleboel verschillende onderwerpen gaan bepalen, of we dat nou willen of niet.
Dan is het dus belangrijk dat we dat doen op een manier waarop we ook met elkaar verbonden blijven
Ik ben naar IJsland gegaan om te kijken hoe ze dat daar doen,
want daar gaat het eigenlijk heel goed.
En ik het daar ook uitgebreid met Brigitta over gepraat,
en ook zij zei: we focusen vooroal op democratie en decentralisatie
op die manier kunnen we samen standpunten bepalen over een heleboel onderwerpen,
zoals bijvoorbeeld ook het basisinkomen.
En dat kan dus ook,
zolang je altijd maar vanuit de kern blijft redeneren
en prioriteit blijft geven aan de belangrijkste kernpunten
Ik praat graag over deze visie.
Dat deed ik als wetenschapper,
maar dat ben ik bij de Piratenpartij natuurlijk alleen nog maar meer gaan doen,
ook buiten campagnetijd.
Ik heb stukken geschreven, interviews, mediaoptredens,
maar daar ga ik nu verder niet teveel over zeggen.
Ik heb een mooi lijstje gemaakt van 17 kantjes,
waarop jullie het allemaal kunnen terugzien en teruglezen, als jullie willen.
Ik heb veel debatten gevoerd en krijg daar vaak enthousiaste reacties over;
grote groepen mensen toegesproken op demonstraties
Ik werk graag samen met andere bewgingen en organisaties;
haal goede mensen bij de Piratenpartij, zols Jelle, Ancilla, en Niels waarmee we veel ludieke acties hebben gedaan.
Ik vind het leuk om samen met anderen projecten op te zetten,
bijvoorbeeld Crowdsource Europe
Biofoul / Биофоул - решение проблемы обрастания фильтров.
БИОФОУЛ ДЛЯ ЗАЩИТЫ ФИЛЬТРОВ НА ВСАСЫВАНИИ. Огромная экономия за более чем 4 года службы и практически никакого обрастания морскими организмами.
10 Good Reasons - NetApp Ransomware Protection
This document discusses NetApp's ransomware protection capabilities. It highlights that NetApp storage systems provide comprehensive APIs and protection capabilities that integrate well with applications. SnapCenter provides a single, consistent protection strategy across applications. NetApp enables instantaneous cloning of data for testing restores and assessing attack impacts without affecting production. It also allows granular snapshot and restore capabilities for rapid recovery from ransomware attacks.
Please 2.2.2017
God spoke to Elijah in a gentle whisper after a windstorm, earthquake and fire passed by. Jesus told his disciples to get into a boat and go ahead of him to the other side of the sea of Galilee while he dismissed the crowds. Later that night, Jesus walked on water towards the boat the disciples were in, but they were frightened, thinking he was a ghost, until he reassured them it was him and told Peter to come to him on the water, but Peter began to sink when he took his eyes off Jesus and doubted.
Using GIS for Water Resources Management – Selected U.S. and International Ap...
Using GIS for Water Resources Management – Selected U.S. and International Ap...Michael Baker Jr., Inc.
This document discusses the use of GIS for water resource management in the US and developing countries. In the US, GIS is commonly used for watershed management, stormwater and wastewater management, surface and groundwater management through data analysis, modeling and communication. Developing countries face challenges of limited data, expertise and resources but GIS shows promise for disaster risk reduction and basin-wide water management. The document provides examples of GIS applications in flood risk mapping, water quality assessment and decision support for water managers in Morocco.WebSockets with Spring 4
This document discusses WebSockets and Spring WebSockets. It begins by introducing WebSockets as a protocol for real-time full duplex communication over a single TCP connection. It then covers the WebSocket handshake process and JavaScript WebSocket API. Next, it discusses Java WebSocket implementations and how Spring 4 supports WebSockets and the fallback SockJS protocol. Finally, it introduces STOMP as a simple messaging protocol that can be used over WebSockets, and how Spring supports asynchronous messaging using STOMP over WebSockets.
Mysql Explain Explained
Adrian Hardy's slides from PHPNW08
Once you have your query returning the correct results, speed becomes an important factor. Speed can either be an issue from the outset, or can creep in as your dataset grows. Understanding the EXPLAIN command is essential to helping you solve and even anticipate slow queries.
Associated video: http://blip.tv/file/1791781
2015 Edelman Trust Barometer Singapore
This document provides results from Edelman's 2015 Trust Barometer survey in Singapore. Some key findings include:
- Trust in institutions has declined in Singapore compared to 2014, with business declining the most from 76% to 59% and media declining from 71% to 61%. NGOs remained the most trusted at 70% but also declined from 75% in 2014.
- Trust differs based on factors like country of origin, industry sector, leadership, and type of business. Developing countries trust big business and state-owned enterprises more than developed countries. Technology industries saw the largest declines in trust.
- Experts and peers are seen as more credible spokespersons than CEOs when forming opinions of companies in Singapore.
Java 9: The (G1) GC Awakens!
In Java 9, Garbage First Garbage Collector (G1 GC) will be the default GC. This presentation makes an effort to help Hotspot VM users to understand the concept of G1 GC as well as provides some tuning advice.
Tips for a Good Presentation
These slides should help you if you are a beginner in your career and is handling a profile where you get to do presentations before Clients or Inside Senior Mangers.
Viewers also liked (20)
LinkedIn for Students and Graduates - how to start networking and checking al...
LinkedIn for Students and Graduates - how to start networking and checking al...
¿Qué deben saber los candidatos sobre los procesos de selección?
¿Qué deben saber los candidatos sobre los procesos de selección?
Hyvinvoinnin ja terveyden edistämisen kannustin kuntien valtionosuuteen
Hyvinvoinnin ja terveyden edistämisen kannustin kuntien valtionosuuteen
Het draait om onze ideeen - pitch lijsttrekkersverkiezingen piratenpartij TK2...
Het draait om onze ideeen - pitch lijsttrekkersverkiezingen piratenpartij TK2...
Biofoul / Биофоул - решение проблемы обрастания фильтров.
Biofoul / Биофоул - решение проблемы обрастания фильтров.
Using GIS for Water Resources Management – Selected U.S. and International Ap...
Using GIS for Water Resources Management – Selected U.S. and International Ap...
Similar to STP practices with crm software
Demand Generation - Best Practices & Lessons Learned
The document discusses demand generation and how to implement it within an organization. It emphasizes understanding the customer buying cycle and mapping marketing and sales activities to different stages of the cycle. It also discusses lead generation, scoring leads based on profile and engagement level to prioritize nurturing, and implementing a strategic nurturing program with personalized, relevant content to build trust and educate prospects over time.
Cross Media Solutions
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
Cross Media Solutions
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
NetCentered Marketing: Leveraging Your Website for Results
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Recruiters Must Think Like Marketers
Recruiters must understand basic B2B marketing concepts like creating an editorial calendar, using direct mail campaigns, and implementing lead nurturing. An editorial calendar maps out topics and communications over six months and considers resources, audience interests, and company positioning. Direct mail should include an offer and connect with recipients on a personal level. Guided voicemail marketing provides a cost-effective way to reach prospects through a live or automated calling system. Marketers should test campaigns, survey readers, and segment prospects to improve relevance and response rates.
3 Marketing Automations for Any Business
Using marketing automation to manage customer thank you and brand reputation, layered contact forms for lead qualification and lead nurturing through conversion is a an essential part of digital e-mail marketing strategy for any business. Higher productivity through automation leads to higher profits and accelerated growth.
Account Based Marketing: Technology, Strategy, and Teamwork
Marketing Automation Isn’t the Future. It’s Now.
Anastasia Valentine, CMO, Versature
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
ABM from Customer Attraction to Loyalty & Advocacy - Scaling Your Organizatio...
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
The New 4 Ps of Marketing
Winning the race
via the New 4 P’s of Marketing:
Persistence, Positioning,
People and Profitability
Myfio rms presentation
Group FiO provides integrated business solutions including ERP, CRM, order management, and marketing automation to help customers focus on their core business. Their management team has decades of experience in IT, operations, and consulting. They offer customized service levels and scalable deployment models including SaaS, on-premise, and hosted options with a global follow-the-sun support model. Their product suite includes myFiO ERP, CRM, marketing automation, and other modules to automate processes, provide insights, and increase transparency.
Email-Marketing-Griffith-Week8
This document provides an overview of best practices for email marketing. It discusses topics such as choosing an email service provider, growing an email list, designing effective emails, and using social media to support an email marketing strategy. Key recommendations include sending targeted, relevant content on a regular schedule; testing subject lines and designs; ensuring emails are mobile-optimized; and using permission-based opt-in lists to avoid spam filters. The goal is to build loyalty by providing value to subscribers through a professional email program.
NetCentered Marketing: Leveraging Your Website for Results
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Multichannel Lifecycle Marketing
In this deck, we cover Print, Email, and Marketing-automation Strategies for the Complete Customer Lifecycle
Multichannel — Using a variety of channels to reach your audience within a single, multi-level campaign or across multiple campaigns.
Also known as multi-touch marketing or cross-channel marketing.
Lifecycle marketing — A focus on the individual and their journey with your brand.
RPC-EmailMarketingOverview
The document provides guidance on best practices for email marketing. It discusses how to build an email list through opt-ins, the importance of a welcome email, writing effective subject lines, designing emails for the inbox, common mistakes to avoid, and tips for deliverability and permission-based marketing. It also lists several email service providers and considerations for choosing one.
Email Marketing:Today's tool for effective customer interaction
The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
Cost Effective Marketing For Retailers
The document provides tips for small businesses to refine their marketing efforts during difficult economic times. It recommends conducting market research, understanding your audience, creating a targeted marketing plan and budget, and using cost-effective tactics like social media, newsletters, press releases, and networking to continue marketing while spending less. The goal is to keep sales coming in now and position the business for future growth when the economy improves.
Listening to Your Customer
1. The document discusses the importance of measuring social media for brands. It notes that brands need to actively listen to online conversations, analyze content, and participate to understand consumer control of conversations.
2. A framework is presented for developing a social media measurement strategy with six pillars: defining goals and metrics, assembling resources and expertise, integrating and visualizing data, analyzing insights, adopting governance, and ongoing optimization.
3. Tools for social media measurement are also discussed, noting the importance of considering factors like cost, coverage, workflow capabilities, integration with other apps, support, metrics and reporting when selecting tools. The overall message is that effective measurement requires understanding objectives, using a framework, and choosing the right tools.
B2B Marketing Part 4: 50 tips to power up your efforts
This document provides 50 tips for powering up B2B marketing efforts. It recommends including both push and pull elements in the marketing mix. It also suggests personalizing marketing materials with names, tailoring techniques to different account types, testing marketing strategies, and tying marketing contacts to customer accounts in databases. The document emphasizes understanding customers, developing account-centric data, and focusing on what is most valuable for customers.
Customer rm
CRM aims to integrate customer-focused activities like sales, marketing and customer service to establish long-term customer relationships. It involves selecting and acquiring customers, retaining them through quality service and personalized communication, and extending relationships through additional sales. CRM systems automate sales, service and marketing processes to gain a comprehensive view of customers. This allows companies to better understand customer needs and provide a consistent, high-quality experience across all interactions. While requiring investment, CRM can increase customer satisfaction, sales and operational efficiencies if implemented appropriately for a company's specific needs and culture.
CMOnow Deck (v07)
CMO/now provides end-to-end marketing strategy and implementation services without requiring clients to hire a full-time CMO. They help with performance marketing, brand identity development, advertising, digital marketing, social media, and content marketing. CMO/now's services are tailored based on a client's stage of business evolution from startup to growth to maturity. They provide expertise in branding, advertising, retail activation, and online performance to help clients grow their business through effective marketing.
Similar to STP practices with crm software (20)
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learned
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
Account Based Marketing: Technology, Strategy, and Teamwork
Account Based Marketing: Technology, Strategy, and Teamwork
ABM from Customer Attraction to Loyalty & Advocacy - Scaling Your Organizatio...
ABM from Customer Attraction to Loyalty & Advocacy - Scaling Your Organizatio...
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
B2B Marketing Part 4: 50 tips to power up your efforts
B2B Marketing Part 4: 50 tips to power up your efforts
Recently uploaded
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Recently uploaded (20)
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
STP practices with crm software
- 1. Marketing Maximized A Segmentation Targeting Positioning Guide for CRM software users
- 2. A usual CRM entities Presales / Marketing Sales process Post sales / customer support management Target management Campaign (web / social / phone) ROI calculation Target nurturing Lead Qualification Opportunity management Sales conversion and acquisition Grievance management Ticketing system Bug management Cross selling Segmentation Targeting Positioning
- 3. Segmentation Targeting Positioning ? Who could Buy ? How will they know ? Why will they buy Science of finding the best customer for you
- 4. Occupation Brand preference Industry Brand Preference AgeDemography Designation Price sensitivityPsychographic Hobbies Impulsiven essBehavioral Internal uses Sales Cycle Existing product Decide relevant attributes of your data – Contacts, Leads, prospects Location
- 5. Record all relevant attributes of your Leads / contacts in CRM
- 6. Group in target lists based on required attributes
- 7. Search leads / contacts based on relevant parameters
- 8. Add the search result / targets to a target list for further adding it to the email / calling campaign
- 9. Some sample Segmentations - Select all people more than 30 years of age - Select all people with the designation CEO - Select all people having income more than 1,00,000 USD annual income - Select all people living in Texas, US - Select all people working in retail industry
- 10. Deciding the approaching technique
- 11. Single campaign campaign campaign campaign Undifferentiated Targeting Differentiated Targeting Undifferentiated Campaign sample: - Campaign for automobile product Differentiated Campaign sample : - Elite car campaign for CEO - Affordable car campaign
- 12. Creating Undifferentiated as well as differentiated campaigns
- 13. How will they remember you?
- 15. Differentiating factors Price / Value Product / Service Promotion / Image Place / Distribution People / Service
- 16. Define positioning in your email Template
- 17. Start positioning from the subject of the email itself
- 18. Keep the subject line brief Write the subject line keeping positioning strategy in mind Don’t sound spam in the subject Subject line should be compelling
- 19. Design a perfect Template for your Viewers Personalized Use soothing colors Write content objectified and always consider differentiating factor for positioning Embed links in your template http://www.xyz.com
- 20. Track your campaign Return On Investment
- 21. A good positioning helps guide marketing strategy by clarifying the brand's essence, what goals it helps the consumer achieve, and how it does so in a unique way.
- 22. Always send personalized Email Dear Sir - Dear Mr. XYZ - Never send emails to un-subscribers If possible then preschedules the campaign to avoid last minute hurry Double check Avoid sending more than 500 subscribers at a time To send more than 500 campaigns at a time; it’s better to integrate your CRM with Bulk email service providers like MailChimp, AWS (Amazon) etc. to avoid blacklisting your email server
- 23. Need to Know More ??? http://www.penguincrm.com info@penguincrm.com +91 40652 41102