In this deck, we cover Print, Email, and Marketing-automation Strategies for the Complete Customer Lifecycle
Multichannel — Using a variety of channels to reach your audience within a single, multi-level campaign or across multiple campaigns.
Also known as multi-touch marketing or cross-channel marketing.
Lifecycle marketing — A focus on the individual and their journey with your brand.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
Faced with an increasingly diverse, tech-savvy audience, language schools around the world are dealing with more and more direct inquiries and applications online. This session will provide professionals in the sector with actionable strategies for following up with prospective students by utilizing CRM technology and marketing automation.
A presentation by Brad Kleinman of WorkSmart-eMarketing on email marketing for continuing education professionals. This presentation was delivered via webinar for the eMarketing Techniques Webinar SEries on 2/12/2009.
This presentation analyses how to create and implement an online marketing programme, It goes through affiliate marketing, SEO, PPC, automated email lifecycle campaigns, identifies email programmes, how to use analytics, some key on and off page SEO tactics and highlights some helpful tools to aid in delivering online marketing soution
Introducing the CX Hub - Centralize & Organize your Content, Personalize Experiences, Distribute at Scale, Generate Results. Your all-in-one Customer Experience Transformation Platform.
Maximising Direct Bookings Using Best Practices, Automation and CRM TechnologyHigher Education Marketing
Actionable strategies to make the most of direct inquiries, utilize CRM and marketing automation, and deliver the booking experience that modern students expect.
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
Faced with an increasingly diverse, tech-savvy audience, language schools around the world are dealing with more and more direct inquiries and applications online. This session will provide professionals in the sector with actionable strategies for following up with prospective students by utilizing CRM technology and marketing automation.
A presentation by Brad Kleinman of WorkSmart-eMarketing on email marketing for continuing education professionals. This presentation was delivered via webinar for the eMarketing Techniques Webinar SEries on 2/12/2009.
This presentation analyses how to create and implement an online marketing programme, It goes through affiliate marketing, SEO, PPC, automated email lifecycle campaigns, identifies email programmes, how to use analytics, some key on and off page SEO tactics and highlights some helpful tools to aid in delivering online marketing soution
Introducing the CX Hub - Centralize & Organize your Content, Personalize Experiences, Distribute at Scale, Generate Results. Your all-in-one Customer Experience Transformation Platform.
Maximising Direct Bookings Using Best Practices, Automation and CRM TechnologyHigher Education Marketing
Actionable strategies to make the most of direct inquiries, utilize CRM and marketing automation, and deliver the booking experience that modern students expect.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
Many companies, even marketing-automation companies, use the terms drip marketing and nurture marketing interchangeably, but these two campaign styles have different purposes and different approaches.
This presentation is about drip campaigns.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Strategies to close the loop between marketing and sales for measurement and effective planning. This presentation was delivered at the Inbound Marketing Summit, September 8, 2008.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Automated marketing is a key tool in managing shopping-cart abandonment. In this slide presentation from the WooConf 2014 event, Cyndie Shaffstall talks you though steps in developing and deploying automated drip and nurture campaigns.
How using Return on Marketing Investment (ROMI or MROI) and ROMI calculators can be used to evaluate your past campaign success and make predictions about future campaigns.
Learn about drip and nurture marketing as Spider Trainers walks you through the considerations you should have before creating your own triggered campaign. Subscribe at www.spidertrainers.com/subscribe for a live tour.
21 ideas for staying in touch through email marketing [list]Spider Trainers
So much of our marketing job depends upon our ability to be creative at all times. On those days when you're feeling tapped for email-marketing ideas, peruse this quick list.
Even marketing companies must market, so in July 2013, at the onset of the summer slowdown, Cyndie Shaffstall, founder of Spider Trainers, asked herself, “How can I get our constituents to talk about and share information about my company so we can stay top of mind?” The answer was simple and obvious: Talk about them.
Marketers count just about everything: emails sent, opened, deleted, web pages visited and abandoned, widgets bought, and so much more. In this new book from Spider Trainers, we've captured about 175 stats that verify there's a little mathematician in all of us.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
In part two of the series, we talk about the ways you can promote your inbound content to extend the reach and ROI. For the full recorded webcast, visit http://www.targetmarketingmag.com/webinar/direct-marketing-shoestring-budget-2-content-marketing
Marketing Metrics — An “ahhhhh…now I get it” book for measuring digital and t...Spider Trainers
According to Inc.com, “I don’t know,” are powerful, credibility-building words and that by admitting ignorance you make everything else you say more credible. When you learn to act on these three words, you will become a better marketer. Like many self-help approaches, you must first admit you have a problem before you can take steps to solve it.
I am a data addict. I search for answers in numbers, even if I suspect that the answer may not make me smarter on the topic. Just having collected and analyzed the data so that I can evaluate its worth, perhaps discard it, brings me comfort.
In this eBook, I’ll introduce you to the topic of analytics: the measuring of campaign engagement. We’ll also look at how data is tracked, what individual data points matter, what that data means to you, and lastly, how you can improve the data.
This is not a how-to book. It’s an “ahhhhh…now I get it” book.
For the full eBook, go to SpiderTrainers.com/resources
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. Using a variety of channels to reach
your audience within a single,
multi-level campaign or across
multiple campaigns.
Also known as multi-touch marketing or cross-channel marketing.
Multichannel marketing
3. A focus on the individual and their
journey with your brand.
Lifecycle marketing
7. Define your ideal leads (use a
persona profiler)
Segment your list based upon
personas
Send relevant messages to
each segment
Use progressive profiling to
reduce form abandonment and
learn more
Target audience
8. Inbound (pull)
Educational documents
Website
Landing pages
Video/audio
Microsites
Free trials/demos
Blogs/articles
Social media
Outbound (push)
Blast email
Drip campaign
Nurture campaign
Media announcements
Social media
Methodologies
16. When it comes to
CRM technology
and its usefulness
to you in your
marketing efforts,
look for:
Email integration
Social-media integration
Customer-data tracking
Lead scoring
Support
Analytics
Customization
CRM application
17. When it comes to
email-automation
software and its
usefulness to you in
designing, developing,
and deploying campaigns,
look for:
Email analytics
Website visit analytics
Automated campaign
deployment
Progressive profiling
CRM integration
Social-media integration
Landing page capabilities
Email application
18. When it comes to
website software,
look for:
Easy-to-edit
platform, such as
WordPress
Easy-to-add squeeze
pages
Easy-to-add targeted
landing pages
Easy-to-build micro sites
Installed analytics tracker
Website application
26. Branding
Brand all vehicles
Be consistent
Monitor for references to
your brand
Presentation
Use expert design
Use quality images
Use personalization
Develop appropriately for
all platforms
Use A/B testing
Keep it simple
Manage your brand
28. Dos
Personalize content based
upon information you have or
you collect
Personalize auto-responders
based upon action or
interaction
Continue progressive profiling
to reduce form abandonment
and increase intelligence
Track offline activities in CRM
Implement lead scoring
Don’ts
Don’t ask for information you
already have
Don’t ask for too much
Develop the relationship
29. 1. Define your approach
2. Organize your campaign
3. Set goal and define tracking
4. Foster the relationship with your brand
throughout the lifecycle
5. Deploy
In short…
30.
31. Blasts, usually email, are sent
en masse to your customer list and
often used for short-term promotions
or to make an announcement.
Blast marketing
32. Scope
Deploy online, offline, or
both
Send to all to create initial
segmentation
Implement A/B testing
Use squeeze pages for
conversion
Results
Introduces your brand to
prospects
Begins your
understanding of their
interests
Determines preferred
marketing vehicle(s)
Adds to lead score
Blast multichannel event
34. A series of pre-designed messages,
sent on a predetermined schedule,
and geared toward
education, branding, positioning, or selling
of your product to your subscribers.
Drip marketing
36. Scope
Use online, offline, or
both
A/B test
Shuttle to nurture
campaign when
interaction occurs
Use progressive profiling
on forms
Results
Identify deliverable
addresses
Identify which offers or
CTAs trigger interaction
Determine which marketing
vehicle is preferred
Create nurturing segment
Garner A/B test results
Add to lead score
Drip multichannel event
38. Nurturing messages, also known as
auto-responders or transactional messages,
are sent to specific prospects or leads
based upon their previous actions or
interactions and their place
in the buying cycle.
Nurture marketing
39. A nurturing campaign should:
Specifically reference their
previous action or
interaction
Deploy automatically based
upon that action/interaction
Be an appropriate response
or offer to that
action/interaction
Nudge (or shove) them
further down the sales
funnel
Enable you to send more
relevant emails to fewer
leads, not fewer emails to
more leads
Nurture campaign
41. Scope
Use online, offline, or
both
A/B test
Escalating CTAs or offers
Results
Identify interest area
Identify position in sales cycle
Nudge (or shove) lead along
sales funnel
Determine preferred marketing
vehicle
Create new, more targeted
segments
Identify sales-ready leads for
sales team
Nurture event
42.
43. Blast welcome email to subscribers
with A/Btest of variousCTAs
Email
Thank you for
subscribing
• Social sharing
• Website link
• Contact info
• No interaction
• Call to action
Drip email
Statistics
Drip email
Letter from
president
Drip email
Industry news
Drip email
Press
announcement
Passive path (drip campaign)
Hand o to
salesteam.
Nurture email
Gated:
Video
Nurture email
Gated:
Free trial
Nurture email
Gated:
Price list
Nurture email
Gated:
Meeting
request
Active path (nurture campaign)
Click?
Click?
Click?
Bucketsto
differentiate
engagement types
Clicksonlinksindicate
mildinterest, andgotopassive
path.Clickswithinpassivepath
sendstoactivepath.
Welcomeemail
toset newsubscriber’s
expectations.
ClicksonCTA
indicateinterest and
thusgodirectlyto
activepath..
If noclicksoccur on
nurturingemails, canindicate
alackof salesreadiness.
Returntodripcampaign.
Progressiveprofiling
andleadscoringwill help
salesandmarketingclassify
salesreadiness.
Dripcontent tobroad
audiencefor education, branding,
positioning, andselling(B2C)your
products.
44. Spider Trainers designs, develops, and
deploys custom drip and nurture
campaigns.
The participating client is the successful
client. Visit our resource center:
Profiling Personas
20+ Ideas for Automated Marketing
Prospects, Leads, & Subscribers
Marketing Metrics
Drip-marketing Toolkit
Great Big Book of Things Marketers Count
Great Big Book of Things Marketers Say
Contact us:
Chuck Meyer
Client relations manager
651 702 3793
cmeyer@spidertrainers.com
http://www.spidertrainers.com
PO Box 280487
Lakewood, CO 80228
United States
Spider Trainers