Columbia Social Media Weekend

1. Social Media Today
Brushing up on
Twitter, Facebook & LinkedIn
By @EmilyMiethner & @PatriciaKitchen

2. Hello and welcome!
-Introductions
By @EmilyMiethner & @PatriciaKitchen

3. What We Do
Emily Miethner
-Community Manager, RecordSetter.com
-Founder / President, NY Creative Interns
Patricia Kitchen
-Newsday Online Reporter
-Assists with Newsday.com's Career/Jobs Page
By @EmilyMiethner & @PatriciaKitchen

4. What We’ll Cover
-Twitter
-LinkedIn
-Facebook Pages
-Your Questions
By @EmilyMiethner & @PatriciaKitchen

5. By @EmilyMiethner & @PatriciaKitchen

6. -Find and follow news from the people and sources you
care about
-Your experience will be as good as the people you follow
-You may think you don’t have time, but when you learn
how to find value in Twitter, you won’t have time to not be
on Twitter
By @EmilyMiethner & @PatriciaKitchen

7. By @EmilyMiethner & @PatriciaKitchen

8. -An “@ mention” is using a twitter handle in a tweet
-An “@ reply” is when you start a tweet with a twitter
handle
-A hashtag (#smwknd) is a way to group/sort tweets
By @EmilyMiethner & @PatriciaKitchen

9. vs.
By @EmilyMiethner & @PatriciaKitchen

10. vs.
By @EmilyMiethner & @PatriciaKitchen

11. -If someone is on twitter, don’t be afraid to tweet at them
-Take advantage of your twitter profile
-You have room for 140 characters, but stick to 120
By @EmilyMiethner & @PatriciaKitchen

12. By @EmilyMiethner & @PatriciaKitchen

13. By @EmilyMiethner & @PatriciaKitchen

14. -LinkedIn is NOT just a glorified resume
-It’s social. It’s OK to talk to strangers
-People respond to you better if you have a profile
photo.
By @EmilyMiethner & @PatriciaKitchen

15. -The headline under your name is valuable real estate,
but often underused
-You can customize your LinkedIn URL to include your
name
-You can join groups on LinkedIn
By @EmilyMiethner & @PatriciaKitchen

16. By @EmilyMiethner & @PatriciaKitchen

17. -Job hunters: LinkedIn can turn your profile into a
resume
-You can take a free webinar Feb. 28 on finding and
researching sources
-Journalists can get free LinkedIn tutorials
By @EmilyMiethner & @PatriciaKitchen

18. By @EmilyMiethner & @PatriciaKitchen

19. -All pages can have a custom URL
-Go to facebook.com/username
facebook.com/pages/Sharon-Lechter/67594596096
Can become facebook.com/SharonLechter
By @EmilyMiethner & @PatriciaKitchen

20. -Photos get the most engagement (comments, likes)
-Writing posts the specifically ask for action will receive
more engagement (say like or comment)
-The shorter your copy in the post blurb, the better
By @EmilyMiethner & @PatriciaKitchen

21. -As an admin you can be on facebook as yourself or as
the page
-Like other pages as your page
-Comment and like posts on other pages as your page
By @EmilyMiethner & @PatriciaKitchen

22. -As an admin you can be on facebook as yourself or as
the page
-Like other pages as your page
-Comment and like posts on other pages as your page
By @EmilyMiethner & @PatriciaKitchen

23. Conclusion
-Be active
-Be consistent
-Be responsive
By @EmilyMiethner & @PatriciaKitchen

24. Questions?
By @EmilyMiethner & @PatriciaKitchen

25. Thank You!
By @EmilyMiethner & @PatriciaKitchen