Uploaded byEmily Miethner
Social Media Brush Up
This document discusses best practices for using social media platforms like Twitter, LinkedIn, and Facebook. It provides tips for optimizing profiles, engaging with other users, and promoting pages and content. The authors are Emily Miethner and Patricia Kitchen, social media experts sharing their knowledge on using these platforms effectively.
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Social Media Brush Up
- 1. Social Media Today Brushing up on Twitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
- 2. Hello and welcome! -Introductions By @EmilyMiethner & @PatriciaKitchen
- 3. What We Do Emily Miethner -Community Manager, RecordSetter.com -Founder / President, NY Creative Interns Patricia Kitchen -Newsday Online Reporter -Assists with Newsday.com's Career/Jobs Page By @EmilyMiethner & @PatriciaKitchen
- 4. What We’ll Cover -Twitter -LinkedIn -Facebook Pages -Your Questions By @EmilyMiethner & @PatriciaKitchen
- 5. By @EmilyMiethner &@PatriciaKitchen
- 6. -Find and follownews from the people and sources you care about -Your experience will be as good as the people you follow -You may think you don’t have time, but when you learn how to find value in Twitter, you won’t have time to not be on Twitter By @EmilyMiethner & @PatriciaKitchen
- 7. By @EmilyMiethner &@PatriciaKitchen
- 8. -An “@ mention”is using a twitter handle in a tweet -An “@ reply” is when you start a tweet with a twitter handle -A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
- 9. vs. By @EmilyMiethner & @PatriciaKitchen
- 10. vs. By @EmilyMiethner & @PatriciaKitchen
- 11. -If someone ison twitter, don’t be afraid to tweet at them -Take advantage of your twitter profile -You have room for 140 characters, but stick to 120 By @EmilyMiethner & @PatriciaKitchen
- 12. By @EmilyMiethner &@PatriciaKitchen
- 13. By @EmilyMiethner &@PatriciaKitchen
- 14. -LinkedIn is NOTjust a glorified resume -It’s social. It’s OK to talk to strangers -People respond to you better if you have a profile photo. By @EmilyMiethner & @PatriciaKitchen
- 15. -The headline underyour name is valuable real estate, but often underused -You can customize your LinkedIn URL to include your name -You can join groups on LinkedIn By @EmilyMiethner & @PatriciaKitchen
- 16. By @EmilyMiethner &@PatriciaKitchen
- 17. -Job hunters: LinkedIncan turn your profile into a resume -You can take a free webinar Feb. 28 on finding and researching sources -Journalists can get free LinkedIn tutorials By @EmilyMiethner & @PatriciaKitchen
- 18. By @EmilyMiethner &@PatriciaKitchen
- 19. -All pages canhave a custom URL -Go to facebook.com/username facebook.com/pages/Sharon-Lechter/67594596096 Can become facebook.com/SharonLechter By @EmilyMiethner & @PatriciaKitchen
- 20. -Photos get themost engagement (comments, likes) -Writing posts the specifically ask for action will receive more engagement (say like or comment) -The shorter your copy in the post blurb, the better By @EmilyMiethner & @PatriciaKitchen
- 21. -As an adminyou can be on facebook as yourself or as the page -Like other pages as your page -Comment and like posts on other pages as your page By @EmilyMiethner & @PatriciaKitchen
- 22. -As an adminyou can be on facebook as yourself or as the page -Like other pages as your page -Comment and like posts on other pages as your page By @EmilyMiethner & @PatriciaKitchen
- 23. Conclusion -Be active -Be consistent -Be responsive By @EmilyMiethner & @PatriciaKitchen
- 24. Questions? By @EmilyMiethner & @PatriciaKitchen
- 25. Thank You! By @EmilyMiethner & @PatriciaKitchen
Editor's Notes
- #7 Example, for me finding sponsors, speakers, and directly reaching out to RecordSetters
- #8 Think of hashtag as on facebook, sorting tagged photos by your name
- #9 Think of hashtag as on facebook, sorting tagged photos by your name
- #10 Think of hashtag as on facebook, sorting tagged photos by your name
- #11 Think of hashtag as on facebook, sorting tagged photos by your name