This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
Public Relations is an industry that companies have been relying on for years but with the introduction of the internet to businesses and their publics, many companies have taken it upon themselves to handle their own PR. We at Digital by Design are about to tell you why getting an expert to take care of your Digital PR for you is the best way to go.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The consumer decision journey. McKinsey. Consumers are moving outside the purchasing funnel, changing the way they research and buy your products. If your marketing hasn’t changed in response, it should. https://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
Public Relations is an industry that companies have been relying on for years but with the introduction of the internet to businesses and their publics, many companies have taken it upon themselves to handle their own PR. We at Digital by Design are about to tell you why getting an expert to take care of your Digital PR for you is the best way to go.
“Make things happen”
Parts Creative is an idea & innovation agency that invents and reinvents business concepts and integrated social platforms for companies that wants to connect and activate their brand with people within the popular culture.
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
Automating Buzz Through the Power of Social InfluenceBuzzoole LTD
Automating Buzz Through the Power of Social Influence
Presentation given by Victoria Luck, MD Buzzoole UK, on 9th Nov. 2016 at #smLondon Live
Contact email: info@buzzoole.com
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
This guide is produced free by the Institute of Creative and Cultural Entrepreneurship. It is for Artists, Start-ups, Charities and Cultural Entrepreneurs. It offers a powerful and unique human perspective on digital marketing and the power of social media.
Despite living in a hyper-competitive markets, the way we market our business matters. Digital marketing one of the best business decisions one can make. That means that youn have to come up with one of the best way to this and you will get it in this artical
Advanced Social Media -
Boost your social media activity's effectiveness with practical advice and real-world examples.
Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today
Drhossamdarwish@gmail.com
Engaging in social media can be a highly effective way for MSPs to boost their market presence, expertise and market share. However, success in social media initiatives is anything but assured; it takes developing a sound strategy and executing on a sustained basis to yield dividends. “Marketing 101 for MSPs: Social Media” provides the background and guidance MSPs can use to build an effective social media strategy, one that yields real business results.
For more information, visit: http://bit.ly/LrBZY5.
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
The role of instinct and intuition in creating stories that travelGavin Taylor
One of the impacts of the evolution of digital has been the increased intelligence around consumer behaviour. But has this reliance on data decreased the requirement for creative excellence? This presentation explores the tension between the use of data to inform the creative and the freedom of intuition.
*This is an image heavy presentation, so I have included notes to provide context*
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
Automating Buzz Through the Power of Social InfluenceBuzzoole LTD
Automating Buzz Through the Power of Social Influence
Presentation given by Victoria Luck, MD Buzzoole UK, on 9th Nov. 2016 at #smLondon Live
Contact email: info@buzzoole.com
Why the Brand Idea Still Matters in the Age of Social Mediajcsmyers
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
The driver for this is, of course, social media. In every sector of society where individuals and organizations interact, social media has emerged as a disruptive force. While the benefits of social media to marketers are many – opening a two-way dialogue with consumers, influencing word-of-mouth, building rich stores of data – the challenges for brands can’t be ignored. In particular, brands must consider how to tell a coherent story across a growing array of platforms and amid a cacophony of consumer and competitor voices.
How can marketers take advantage of all that social media offers while protecting the integrity of the central brand idea? Is it even realistic that one idea can support conversations with millions of consumers across hundreds of platforms in multiple formats? The answer is an unequivocal yes. Given the demands of the today’s media landscape, it’s never been more important for all marketing efforts to be unified under a powerful brand idea.
This guide is produced free by the Institute of Creative and Cultural Entrepreneurship. It is for Artists, Start-ups, Charities and Cultural Entrepreneurs. It offers a powerful and unique human perspective on digital marketing and the power of social media.
Despite living in a hyper-competitive markets, the way we market our business matters. Digital marketing one of the best business decisions one can make. That means that youn have to come up with one of the best way to this and you will get it in this artical
Advanced Social Media -
Boost your social media activity's effectiveness with practical advice and real-world examples.
Saudi Arabia -Jeddah - 9-10 April 2014 Contact Dr.Hossam Today
Drhossamdarwish@gmail.com
Engaging in social media can be a highly effective way for MSPs to boost their market presence, expertise and market share. However, success in social media initiatives is anything but assured; it takes developing a sound strategy and executing on a sustained basis to yield dividends. “Marketing 101 for MSPs: Social Media” provides the background and guidance MSPs can use to build an effective social media strategy, one that yields real business results.
For more information, visit: http://bit.ly/LrBZY5.
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
The role of instinct and intuition in creating stories that travelGavin Taylor
One of the impacts of the evolution of digital has been the increased intelligence around consumer behaviour. But has this reliance on data decreased the requirement for creative excellence? This presentation explores the tension between the use of data to inform the creative and the freedom of intuition.
*This is an image heavy presentation, so I have included notes to provide context*
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
Are your social media efforts delivering real, tangible results while paying for themselves? Social media judo is born out of the philosophy of successes we have had creating programs using minimal client effort and achieving maximum results. This is exactly why social media works for marketing and why it drives ROI and is hyper-effective when done correctly. Social media and the resulting effect on all of us are driven by the momentum of real influencers working to inform and educate other buyers. Your job is to find a way to tap into this momentum and help propel your company to be greater than the sum of its parts. Social media judo will show how to do just that as well as how to create your own "judo moves" that will increase sales
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
Dispelling Myths And Fears Of Using Social Media In BusinessBrian Link
Social Media has great buzz and a lot of people are talking about it but many businesses haven’t quite embraced it yet. Come learn about using Social Media in a business context, discuss the reasons why companies are hesitant to adopt and some best practices you can apply in your organization today.
Similar to RSS, Blogging & Podcasting-Opportunities to Connect People in New Ways (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. The Big Idea: Communicating with Your Customers
• Engage in the conversation:
There is no substitute for a genuine focus on customers. Give them a chance to hear about your business or
aspects of it and allow them and even invite them to respond. If they are engaged with you in a human to human
manner, they will want to support your business.
• Indirect Marketing:
Provide value to listeners, readers or watchers. Let them experience the value you can bring as an individual or
business through the content. You can market yourself and build a community around your business. Your
customers are already a community, reaching out in this way allows you to have more interaction with them and
potential new customers.
• A Silent Sales Force:
Adds tools with a global reach to your sales toolkit. If customers like the content, they will refer friends. It’s word
of mouth with a global reach.
2
3. What I’m Going To Talk About Today
•Stepping Back •Let’s Talk
Blogging
A Bigger Context
How the social media explosion has enabled people to use tools
like blogs and podcasts to connect with people and share
information in new ways.
Who, Why, How
A breakdown of who blogs, why you should join the conversation
and how to get started.
•But What If
•Step It Up With
Something Bad
Podcasting
Happens The Podcast
Risks Things to consider before getting started and resources to get you
It’s good to look at all angles of this before jumping in with both
there.
feet.....
•Publishing •Resources
A Bigger Context More on all of this
I’ve heard the term, but I don’t know what the relevance of RSS is Books and links to help you get more information and get started
to me. with your blog or podcast.
3
4. Stepping Back
A Bigger Context
How the social media
explosion has enabled
people to use tools like
blogs and podcasts to
connect with people and
share information in new
ways.
4
5. A Bigger Context
• Social Media Explosion
• YouTube (video sharing) Flickr (photo sharing) LinkedIn (my space for adults, etc.)
• Sharing specific sets of information with chosen groups of people or the public in general is easy
• Simple distribution, lots of reasons to ‘connect’
5
6. A Bigger Context
Web 2.0
Companies
• Companies popping up all over the
place in this new market.
• Having a presence is important.
• A perfect storm
• Technology
• Culture
• Shared Values
• Sharing
• Open
• Networked
6
7. A Bigger Context-How It’s Affecting Business
• Books that help to frame the emergence of connecting.
• ClueTrain Manifesto came out with radical ideas about how
companies needed to engage in conversation with
customers.
• Technology enabled conversations
• Markets are conversations
• What Blogs and Podcasts do enable
• Blogs are easy to set up.
• Blogs allow conversations (when comments are on)
• Conversations happen with or without the blog
• Be part of the conversation
• Naked Conversations
• started as a blog and became a book.
• builds on ClueTrain and shows through a series of interviews how blogs can
change the way you talk to your customers.
7
8. Convergence
• Technology Enables New Opportunities to Engage With
Customers
• Business Must Evolve to Meet Customer Expectations
• Sounds great, what’s the downside?
?
8
9. But What If
Something Bad
Happens
Risks
It’s good to look at all
angles of this before
jumping in with both
feet.....
9
10. Before I Start...What about the FUD Factor?
• What if people are negative? Won’t I give away my biggest secrets? How will
we pay for this, is it worth it? Won’t I give my competitors an advantage? What
about disgruntled employees saying bad things in public?
• Here’s what the CEO of Sun Microsystems says:
Blog Post on March 28, 2007:
I Don't Believe in Walled Gardens
from Jonathan Schwartz's Weblog by Jonathan Schwartz
(For those interested in Sun's organization charts (which are, in effect, an expression of my priorities), what's below is the message I sent to all of Sun
earlier today. Keeping everyone up to speed on where we're headed is a big part of my job (I'd argue, one of my biggest) - so if you're interested in
such things, read on. (And yes, I thought about simply posting this on my blog this morning - but I didn't want folks inside Sun finding out about an
organizational change via an external source - thus, the courtesy of an internal email first.)
______________________________________
To: All of Sun
From: Jonathan Schwartz
Subject: Announcing a new business, and a new leader (or two)
I announced a few organizational changes this morning, and I want to be sure everyone hears directly from me about my motivations and
expectations.
As you know, we've opened a world of opportunity by ensuring Solaris is available on Dell, HP and IBM hardware. We can now talk to what were
traditionally non-Sun customers. Similarly, our moves to build an x64 systems business, and bring Linux to the SPARC platform, have made us
relevant to non-Solaris customers. As of today, I'm seeking to repeat that effect with our Microelectronics, or silicon investments. I'd like to see our
chip business grow beyond Sun's own systems, and more broadly in the marketplace..................................
10
11. Before I Start...What about the FUD Factor?
• What if people are negative? Won’t I give away my biggest secrets? How will
we pay for this, is it worth it? Won’t I give my competitors an advantage? What
about disgruntled employees saying bad things in public?
• If an organization is open, addressing these things publicly might not be such a
negative thing.
• Negative feedback: This is good. You can identify the problem and
fix it.
Giving away biggest secrets: Be smart and tell your employees to
be smart in their communication too.
Paying for this? Don’t force the activity, some people will want to
do it and it will fee natural, others will not be interested.
Competitors and advantage: Starting the conversation is better. Be
active and engage with your competition.
Disgruntled employees: What you put on the Internet stays around.
If an employee is negative, they may have relevant feedback. To
date, occurrences of this have been so minimal that the numbers of
those incidences are considered insignificant.
11
12. Before I Start...How Sun has faced the FUD
• What if people are negative? Won’t I give away my biggest secrets? How will
we pay for this, is it worth it? Won’t I give my competitors an advantage? What
about disgruntled employees saying bad things in public?
• Trust, Common Sense, Freedom
• Here’s how Sun Microsystems has dealt with
some of these situations:
• People were negative but they were respectful: Jonathan apologized to a startup.
• Giving away biggest secrets: Shared official Sun internal email with the world
• Paying for this? 10% of the workforce blogs at Sun. They blog because they enjoy it. Some of it is very useful to the business but it
is also a great opportunity for an employee.
• Competitors and advantage: Sun may have an advantage as they started this several years ago. The competition has been getting
involved in this space but does not have the same level of participation. That many more conversations are happening with Sun
employees and who knows what that could bring to the business over time.
• What about disgruntled employees: This hasn’t really happened. In fact, when there were some layoffs last year, the invitation was
extended to them to continue blogging on a Sun blog property. A site was created just for that at community.sun.com
12
13. Before I Start...How Open?
• April Edition of Wired Magazine
calls it ‘Radical Transparency’.
• “Google is not a search
Engine. It’s a reputation
management system. By
enhancing transparency
companies can manage their
images as never before.”
• You can’t hide anything
anymore anyway.
• You can’t go ‘open’ halfway.
13
14. Before I Start...Can’t Keep A Secret Anyway...
• Recent Examples of Secrets
being exposed
• Sony embedding spyware
rootkit on CDs that made
computer’s that played the
CDs vulunerable
• Microsoft paying people to
buff up their wikipedia entry
• Diebold voting machine
being shown to be vulnerable
by a college professor
(300,000 YouTube views)
14
15. Transparency - A Proactive Response
• Examples of Transparency
Conversations are happening. It is better as a business to be involved in that conversation than to be
separate from it.
• Amazon product ratings.
The customers participate in telling the story about the product. This is a much more trusted network of
writers than any marketing material could ever be. It is authentic and that is what people want to know
before they buy.
Ebay
Value comes from the transparency of the community. If someone sold something and didn’t deliver, you
can see it on the site.
JetBlue and YouTube
Microsoft’s Channel9
Sun Microsystems CEO and almost 10% of Sun’s workforce voluntarily blog at blogs.sun.com/jonathan
and blogs.sun.com
15
16. Considerations
•How Open Am I/How Open
is My Business?
•What am I comfortable
sharing? Where are the
lines?
•I’m ready for this, let’s get
started....
16
18. What is RSS?
• RSS stands for Really Simple Syndication
• RSS is a delivery mechanism
• RSS can be received in different ways
applications
browsers
email
phones (SMS)
network devices
more......
18
19. RSS stands for really simple syndication
• But what does that mean?
• Blogging-delivered via RSS (Feeds)
• Podcasting-delivered via RSS (Feeds)
• Enables ‘Come to Me Web’
http://www.personalinfocloud.com/2006/01/the_come_to_me_.html
• The content comes to the person instead of the person visiting the web site.
It’s much more focused on the person. In the future, RSS feeds could be
targeted based on location of the individual.
• Delivering an RSS feed essentially means you are becoming a publisher.
19
20. RSS: Message sent, but how is it received?
• RSS Readers
• Desktop Applications
Netnewswire
Feedreader:
http://www.feedreader.com/
Feedreader
20
21. RSS: Message sent, but how is it received?
• RSS Readers
• Online
Applications
Google Reader
Bloglines.com
my.yahoo.com
Google
Reader
21
22. RSS: Message sent, but how is it received?
• RSS Readers
• Browsers
Flock
Firefox plugin: Sage
http://sage.mozdev.org/
Flock
22
23. RSS: Message sent, but how is it received?
• RSS Readers
• Network Devices
23
24. Let’s Talk Blogging
Who, Why, How
A breakdown of who blogs,
why you should join the
conversation and how to get
started.
24
25. Who?---141 Million Americans Online
• Internet Activities:
• http://www.pewinternet.org/trends/Internet_Activities_1.11.07.htm
•39 % Read someone else!s online journal,
web log or blog (January 2006)
•8 % Create or work on your own online
journal or weblog (February-April 2006)
•12 % Download a podcast so you can listen
to it or view it at a later time (August 2006)
• Source: Pew Internet & American Life Project Tracking Surveys, November – December 2005 and February –
April 2006. For sample based on bloggers, N=308. Margin of error is ±7%. For sample based on internet
users, n=4,753, margin of error is ±2%.
25
26. Who Are The Bloggers
• Bloggers: Summary of Findings at a Glance
• New voices to the online world.
• Only 11% of bloggers say they focus mainly on government
or politics.
• Young, evenly split between women and men, and racially
diverse.
• Relatively small groups of bloggers view blogging as a public
endeavor.
• Creative expression and sharing personal experiences two
main reasons to blog.
• Only one-third of bloggers see blogging as a form of
journalism. Yet many check facts and cite original sources.
• Bloggers are avid consumers and creators of online content.
• Bloggers are heavy users of the internet in general.
• Bloggers are major consumers of political news.
• About half of the bloggers that consume political news prefer
sources without a particular political viewpoint.
• Bloggers often utilize community and readership-enhancing
features available on their blogs.
• Source: Pew Internet & American Life Project Tracking Surveys, November – December 2005 and February – April 2006. For sample based on
bloggers, N=308. Margin of error is ±7%. For sample based on internet users, n=4,753, margin of error is ±2%.
26
27. Blogs
• Starting A Blog
• What is the Focus?
• What Should I Consider
Ahead of Time?
• how much to say, when
to say it, what i will and
won’t reveal, where are
my lines, etc.
• Who is my Audience?
27
28. Blogs
• Where to Get Started
TypePad: http://www.sixapart.com/typepad/index
WordPress: http://wordpress.com/
Blogger: http://www.blogger.com/start
• It’s about Conversations-leave
comments on
• Write regularly. You might not need
a tight publishing schedule (every
morning at 9:30 am CST) but you
should not write so infrequently
that the conversation becomes
anemic.
28
29. Blogging Success Stories
• Using Delivery Vehicles for
Business Success
Conversations are happening. It is
better as a business to be involved in
that conversation than to be separate
from it.
• Microsoft Changed Perceptions -
Moved the Compass
• Thomas Mahon, Saville Row Tailor
Blogging about his love of his craft
brought him success
29
30. Step It Up With
Podcasting
The Podcast
Things to
consider before
getting started
and resources to
get you there.
30
31. Podcasts
• Any audio recording can become a
podcast.
A note of consideration as to why a blog might be
more successful than a podcast:
Usability
Text is scannable
Text is faster and easier to consumer
Searchability
Text based content
• Ways to help
Make the podcast scannable. Break the podcast into chapters to easily locate information. (Think DVD
chapters in a movie)
Let people read the transcript if they don’t want to listen. Someone can get the information they require either
way. You should enable either method.
Add text to your podcast. Include the actual text of the transcript if possible but at a minimum include keyword
meta data.
31
32. Didn’t Starbucks try this and Fail?
• Why It Didn’t Work
• Too corporate
• Too boring
• Too much like an infomercial
• Why It Could Work
• Real Stories
• Baristas, (employees) tell stories about the store, the customers, the regulars
• Customers, what have they seen happen there and on the street outside while
people watching, what has happened to them while being there
• Talk to coffee conisseurs. Coffee has as much history and variety as wine, people
like to learn about these things from experts.
32
33. Podcast-Getting Started
• Know your audience & let them interact with you and your content
• Guest spots
• Allow comments
• Stay Engaged over time
• Be Prepared
• Use a script-flow, tell a good story, tell them what you are going to talk about, be
passionate, be personal (don't sound canned or artificial), if you are interviewing-ask
leading questions, etc.
• Do an intro: include who you are, what is the podcast, pre-announce, thank the
audience, tell them what's up for the next podcast
• Casting-bring in interesting and relevant people, theme songs are a good idea-it
warms people up, they are used to receiving content that way, be careful of
copyright, podsafe music, myspace pages-usually just ask, use an outro as well
• Good Equipment
• Pre-amplify (mic signals are low, they need amplification)
• Edit Well
33
34. Resources
More on all of this
Books and links to
help you get more
information and get
started with your blog
or podcast.
34
35. Resources
• Marketing & Measurement & Research
If you get customers talking to each other and to you, that’s an opportunity filled first
step.
• Word Of Mouth
Link to other blogs, comment on other blogs, participate in the blogosphere and get your blog known
• Technorati
Currently tracking 75.2 million blogs
Where’s the Fire
• Feedburner
Media distribution and audience engagement services
Helps bloggers promote, delivery and learn how to monetize content
• BlogPulse
Automated trend discovery system for blogs.
• Pew Internet & American Life Project
http://www.pewinternet.org/index.asp
35
36. Resources
• Books
• The Wisdom of Crowds by James Surowiecki
• The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick
Levine, Doc Searls, and David Weinberger
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with
Customers by Robert Scoble and Shel Israel
• The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
by Ori Brafman and Rod Beckstrom
36
37. Resources
• RSS
• Wikipedia Entry:
http://en.wikipedia.org/wiki/RSS_(file_format)
• What is a Feed?
http://www.feedburner.com/fb/a/feed101
• More on Feeds
http://www.sixapart.com/about/feeds
• Yahoo’s RSS publisher guide:
http://publisher.yahoo.com/rssguide
• Nitty Gritty Techie Details:
http://searchenginewatch.com/showPage.html?page=2175271
37
38. Resources
• Blogs
• Wikipedia Entry
http://en.wikipedia.org/wiki/Blogs
• Sun Microsystem’s online blogging policy
http://www.sun.com/aboutsun/media/blogs/policy.html
• Starting A Blog
How To Start A Blog from Phil Windley of ITConversations:
http://www.windley.com/essays/2004/how_to_start_a_blog
• Online Blogging Policy from Working Smart:
http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg.html
• How To Start a Blog from Michael Hyatt of Working Smart:
http://michaelhyatt.blogs.com/workingsmart/2005/04/how_to_start_a_.html
38
39. Resources-Podcasts, Business
Resources
• Wikipedia Entry:
http://en.wikipedia.org/wiki/Podcasting
• Podcasts for entrepeneurs from Wall Street Journal
http://startup.wsj.com
• Podonomics
http://podonomics.com/ from Leesa Barnes, Business Podcasting Expert and
President, Caprica Interactive Marketing
• Blogburst
Brings publishers and media companies together to provide relevant content for blog
reading audience.
http://www.pluck.com/products/blogburst.html
• Article: David Armano: It!s The Conversation Economy, Stupid
http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm
39