Global activation ideas

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Global activation ideas

  1. 1. 1 NEW WORLD. NEW IDEAS. MARCH 4, 2014
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  10. 10. THREE KEY SUCCESS FACTORS 10 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience
  11. 11. THREE KEY SUCCESS FACTORS 11 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience
  12. 12. INSIGHT ACTIVATION IDEA Heineken recognizes the legend in all of its drinkers Surprising demonstrations of legendary behavior
  13. 13. INSIGHT ACTIVATION IDEA You can close your eyes but you can never turn off your nose Take over everyday environments with bad odour and open people’s eyes to the air transformation that Febreze provides
  14. 14. INSIGHT ACTIVATION IDEA Redbull seeks to enable talent to take the next step towards their goals and dreams Create a series of world music events for those who want to make a difference in today’s musical landscape
  15. 15. THREE KEY SUCCESS FACTORS 28 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience
  16. 16. INSIGHT ACTIVATION IDEA People on social media tweet that they’re bored 5 million times a week globally Transform boring moments into unforgettable ones
  17. 17. INSERT THE HEADLINE HERE video
  18. 18. INSIGHT ACTIVATION IDEA VW believe that more people will drive environmentally friendly cars if it’s fun to do An initiative that proves how the power of fun can change human behavior
  19. 19. THREE KEY SUCCESS FACTORS 39 BE UNPREDICTABLE OWNA MOMENT MAKEIT PERSONAL Buildanticipationtoa momentintime Rewardpeoplewith theunexpected Putpeopleatthecenterof anexperience
  20. 20. INSIGHT ACTIVATION IDEA Smirnoff is the global leader in spirits, but wasn’t owning the biggest usage occasion, nightlife. Become the global nightlife leader
  21. 21. INSIGHT ACTIVATION IDEA If you change the physical environment to be more colorful, it will change the way people feel and behave Add color to people’s lives
  22. 22. France India Brazil India

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