This document discusses the structure of effective stories and pitches. It recommends using a three-act structure with setup, conflict, and resolution to create attraction, tension, and satisfaction for the audience. Stories should introduce something new and interesting in the beginning to attract attention, present a problem or test for the audience in the middle to create tension and desire, and provide a satisfying resolution at the end to resolve the tension. This overall structure creates an emotional experience for the audience and makes the story and pitch more compelling.

1. !
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presented by: Oren Klaff
PITCHANYTHINGWEBINAR

2. GIVEYOURSTORYSTRUCTURE
EFFORT
0%
100%
MIDDLE ENDSETUP

3. GIVEYOURSTORYSTRUCTURE
EFFORT
0%
100%
SETUP CONFLICT RESOLUTION

4. EFFORT
0%
100%
ATTRACTION
TENSION
SATISFACTION

5. STRONGMETHODEFFORT
0%
100%
ATTRACTION TENSION SATISFACTION
SOMETHING
NEW&
INTERESTING
GREAT
STORY
CREATES
DESIRE
EMOTIONAL
SATISFACTION
YOU CAN’T
HAVE IT
THE
TEST
THEY
MUST
PASS

6. “ABC”SALESPROCESS
nice information benefits
summary
& story
trial
close
close
features
specifications
technology
different.
“the right choice”

7. ATTENTION
:00 :30 :60

8. ATTENTION
:00 :30 :60