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APMP Foundation: Storyboard Development
The document outlines the apmp® accreditation program's session on storyboard development, emphasizing its benefits in organizing thoughts, capturing strategies, and communicating ideas effectively in proposals. It provides guidance on designing storyboards appropriate to various proposal needs and instructing contributors on their use. The process includes creating visual aids, linking customer needs to proposal themes, and ensuring compliance and message consistency.
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APMP Foundation: Storyboard Development
- 1. APMP® Accreditation Programme Planning the Proposal Phase Session 3: Storyboard Development Planning the Proposal Phase © APMP 2005 and Bid to Win Ltd 2010 Version: 0v9
- 2. Get your ideasorganised Using storyboarding to organise and communicate ideas Communicating your Plan © APMP 2005 and Bid to Win Ltd 2011
- 3. Storyboard Development • benefitsand appropriate use of storyboarding proposals • design and complete simple storyboards • brief contributors in the use of storyboards Communicating your Plan Syllabus Requirement
- 4. The Benefits ofStoryboarding Helps writers structure their thinking Captures strategies Communicates win themes Enables horizontal and vertical reviews Helps ensure compliance Improves consistency of messages Proposal Guide 243
- 5. Outline and storyboardmust mesh • Tender Instructions • Evaluation Criteria • Textual / Hierarchical • Sequence / detail Outline Storyboard • Big Picture • Strategic & competitive focus • Visual / Contextual
- 6. Storyboards should linkto your Proposal Theme Statements • Highlighting your Discriminators Theme • Linking customer needs to Statements: quantified benefits • Linking those benefits to features Can be • a concise sentence or paragraph either • or a visual
- 7. Steal a trickfrom Hollywood:
- 8. Sequence the mainideas then add detail Horizontal Review:
- 9. Sequence the mainideas then add detail Horizontal Review: Vertical Review:
- 10. Designing Storyboards • Early, before Kick-off Meeting Design • Appropriate to the experience of the users • Appropriate to the proposal to be written Storyboards (Q&A vs requirements style) • To be applied by Volume, Section or whole proposal • Section Headings • Section Strategies/Themes Create a • Management/Technical Approach • Features and Benefits linked to customer needs template • Risks • Visuals
- 11. Briefing Storyboard Contributors Set • Level of detail expectations • Timescales Create a • Give completed storyboard as template an example Tell them • how/where to get help
- 12.
- 13. A simpler template SectionReference Title Author Due Date Main Purpose Main Themes Requirements Main Body Outline (Headings and Content) Graphics to use References / Proofs Re-use / Boilerplate
- 14. Completing Storyboards Proposal Manager • before Kick-off Meeting Proposal Contributors • before beginning writing Develop Theme Develop Consider visuals Statements, Outline, first before text second 14
- 15. Use storyboarding appropriately Requirements Requirements Style Style New Customer Q&A Q&A Impact of response style: Style Style Q & A style Requirements Requirements Style Style Existing Requirements style Customer Q&A Q&A Style Style Existing New Product/Service Product/Service
- 16. Mock-ups • Mock-ups are page for page layouts of the proposal • Clearly visualise the finished document • Detailed content added iteratively Proposal Guide 249
- 17. In summary: • benefitsand appropriate use of storyboarding proposals • design and complete simple storyboards • brief contributors in the use of storyboards Communicating your Plan Syllabus Requirement
- 18. The Benefits ofStoryboarding Helps writers structure their thinking Captures strategies Communicates win themes Enables horizontal and vertical reviews Helps ensure compliance Improves consistency of messages
- 19. Preparing for theeTorial • No homework this time! • Instead try our quick test on storyboard design http://www.proprofs.com/quiz- school/story.php?title=storyboarding-quiz
Editor's Notes
- #2 Welcome to the third session in the module Planning the Proposal Phase in our APMP Foundation Training webinars.In this module we going to examine a useful conceptual planning technique that will help you design and communicate the strategy and plans for proposal content.
- #3 The technique is called storyboarding.It’s a visual technique that is very good at sharing and communicating ideas quickly
- #9 Wall review of storyboards allows you to check the sequence and logical flow.We call this Horizontal Review.<Reveal>
- #10 When the sequence is right you can take an individual storyboard and drill down for the detail.Have you covered everything?Is the flow and structure of subsections logicalAre the themes identifiedHave you identified the right proofsAre the compliance points clear?Wecall this Vertical Review
- #13 Here is an example of a very detailed template used by one of my customers.It is useful when a lot of information has to be captured and communicated.The creator of this storyboard told me he spent about four hours creating it. That’s a significant investment!But it was a large and important section so that time was more than saved later in the reduction of re-work and editing.
- #14 Here’s a simpler template. It captures the essentials.The test is: could you reasonably expect the section author to create a good section based just on the information in the storyboard?You can make storyboards as simple as you like provided they pass this test.Those of you familiar with project management will probably notice that storyboards look a lot like product descriptions. And that’s just what they are. The Outline is our Product Breakdown Structure for the Proposal Document. Storyboards provide more detailed descriptions so that contributors can create compliant responsive component sections.Later, when you get into Proposal Development you can use the Storyboards to check that contributors are providing what was specified.They will be part of your Quality Controls.
- #20 In the eTorial we will discuss your analysis of the proposal timeline and provide an opportunity for you to share your thoughts.