Sternberg and Lubart's Investment Theory of Creativity
1. Felix Zappe22.03.2017
Disclaimer
Outline of Sternberg & Lubart’s Investment Theory of Creativity:
Creative people buy low on unusual ideas sell them high.
Creativity
Persona-
lity
Environ-
ment
Motiva-
tion
Intelli-
gence
Thinking
styles
Know-
ledge
Synthetic ability Analytical ability Practical ability
Metacomponent of
redefining problems
Selective
comparison
Selective
combination
Selective
encoding
abilityattitude
An interaction between
a person, a task and an
environment
Willingness Effectiveness High order executive process used in
planning, monitoring and evaluating
task performance
Dividing between relevant
and irrelevant info
Combining relevant
info in novel ways
Dividing between
relevant and
irrelevant info
Application of
intellectual
skills in
everyday
context, e.g.
communicatio
n and
persuasion
Value assessment and evaluation of ideas
Ideas that
are novel,
high in
quality and
task
appropriate
Knowledge of the
field to advance
ideas but also an
impeding obstacle
Thinking in
novel ways of
own choice
Reduction of obstacles,
inherent risks and offer
of rewards
Capability
to defy the
crowd
Persistence and
determination
Source: Sternberg, R. J. and O’Hara, L., 1999. Creativity and Intelligence. In: R. J. Sternberg,
ed. 1999. Handbook of Creativity. Cambridge: Cambridge University Press. pp. 254-257.