This document discusses qualitative research methods. It defines qualitative research as focusing on non-numerical observation and meaning-making to answer how and why questions. The document contrasts qualitative and quantitative methods, outlining different philosophical assumptions and characteristics of each approach. It then describes common steps in qualitative research, including purposive sampling and ongoing data collection and analysis. Finally, it discusses approaches like case studies, strengths and limitations of qualitative research, and the relationship between qualitative and quantitative methods.