The document outlines several key characteristics of qualitative research: 1) Qualitative research involves directly collecting data from participants through interviews and observation to understand their perspectives, opinions, and experiences. 2) The goal is to develop theories and concepts about human behavior and social phenomena by analyzing subjective data from individuals in natural, real-world settings. 3) Qualitative research focuses on discovery, flexibility, and understanding phenomena from the participants' point of view rather than making predetermined hypotheses.