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State	
  of	
  the	
  Document	
  Management	
  Service	
  
Providers	
  Industry	
  -­‐-­‐	
  2010	
  
Available	
  on	
  SlideShare.net	
  –	
  search	
  on	
  jmancini77	
  
…	
  or	
  15	
  things	
  the	
  survey	
  said	
  
…	
  plus	
  a	
  bonus	
  speculaFon	
  on	
  the	
  future	
  …	
  
www.aiim.typepad.com	
  
2010	
  –	
  BeIer	
  or	
  Worse?	
  

What’s	
  in	
  the	
  Head	
  of	
  Your	
  Customers?	
  

What’s	
  in	
  YOUR	
  Head?	
  

Where	
  is	
  the	
  ECM	
  Industry	
  Headed?	
  




 Photo	
  source	
  =	
  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/	
  
2010	
  –	
  BeIer	
  or	
  Worse?	
  




 Photo	
  source	
  =	
  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/	
  
85	
  Survey	
  Par,cipants	
  
                 Other	
             $250	
  million	
  in	
  revs	
  
                  4%	
  


        VAR	
  
        20%	
  

Sys	
  Int	
                  Service	
  
 12%	
                       Company	
  
                               64%	
  
2010 est revenues (in 000s) 
20,000




15,000




10,000




 5,000




     0
Staffing	
  
•  Mean	
  staff	
  size	
  =	
  87.7	
  
•  Median	
  staff	
  size	
  =	
  14.0	
  

•  Mean	
  rev/employee	
  =	
  $113,578	
  
•  Median	
  rev/employee	
  =	
  $85,833	
  

•  Mean	
  sales	
  staff	
  size	
  =	
  4.6	
  
•  Median	
  sales	
  staff	
  size	
  =	
  2.0	
  
•  As	
  a	
  percentage	
  of	
  total	
  revenues…	
  
    •  N=33	
  
              –  Key	
  raFons 	
   	
   	
   	
                                                 	
  	
  	
  	
  2010         	
  	
  2009	
  
              –  Variable	
  Selling	
  expense	
                                                	
  	
  	
  10.2%            	
  	
  	
  7.5%	
  
              –  Personnel	
  expense	
  	
  	
   	
  	
  	
                                     	
  	
  	
  35.2%            	
  31.8%	
  
              –  Semi-­‐fixed	
  expense	
  	
   	
                                               	
  	
  	
  	
  	
  9.8%     	
  	
  	
  8.8%	
  
              –  Fixed	
  expense	
   	
  	
   	
   	
                                           	
  	
  	
  13.1%            	
  	
  	
  8.9%	
  
Variable	
  Selling	
  Expense	
  -­‐-­‐	
  expenses	
  incurred	
  which	
  can	
  be	
  Fed	
  back	
  to	
  a	
  sales	
  event.	
  	
  ParFcularly,	
  sales	
  
commissions	
  and	
  customer	
  goodwill	
  accommodaFons.	
  
Personnel	
  Expense	
  -­‐-­‐	
  expenses	
  that	
  are	
  incurred	
  in	
  payment	
  of	
  employee	
  compensaFon,	
  taxes	
  or	
  benefits.	
  
Semi-­‐fixed	
  Expenses	
  -­‐-­‐	
  normal	
  overhead	
  expenses	
  that	
  may	
  shrink	
  or	
  grow	
  in	
  relaFon	
  to	
  the	
  volume	
  of	
  business	
  
but	
  are	
  not	
  Fed	
  to	
  a	
  specific	
  sales	
  event.	
  	
  Examples	
  would	
  include	
  adverFsing,	
  telephone,	
  and	
  office	
  supplies.	
  
Semi-­‐fixed	
  Expenses	
  -­‐-­‐	
  normal	
  overhead	
  expenses	
  that	
  may	
  shrink	
  or	
  grow	
  in	
  relaFon	
  to	
  the	
  volume	
  of	
  business	
  
but	
  are	
  not	
  Fed	
  to	
  a	
  specific	
  sales	
  event.	
  	
  Examples	
  would	
  include	
  adverFsing,	
  telephone,	
  and	
  office	
  supplies.	
  
2010	
          2009	
  
Selling,	
  General	
  and	
       27.3%	
  	
     27.2%	
  	
  
AdministraFve	
  Expense	
  	
     (mean)	
        (mean)	
  
                                   28.0%	
         25.0%	
  
(SG&A	
  %)	
  
                                   (median)	
      (median)	
  
Gross	
  Margin	
  %	
             31.8%	
         30.6%	
  
                                   (mean)	
        (mean)	
  
                                   35.0%	
         30.0%	
  
                                   (median)	
      (median)	
  
                                   N=37	
          N=40	
  
HERE	
  is	
  where	
  I	
  will	
  summarize	
  the	
  highlights.	
  
1.    Aggregate	
  revenues	
  up	
  9.7%	
  vs.	
  2009	
  

                                           Revenues
                                                    2009 = -2.2%
                                                    2010 = +9.7%




              3272
 3199
 3510


                                                               1344
 1400
 1422


                        Mean
                                       Median
2.    79%	
  of	
  companies	
  surveyed	
  profitable	
  




                                                based	
  on	
  85	
  reporFng	
  companies	
  
                                                Total	
  aggregate	
  revenues	
  of	
  $250	
  million	
  
2010	
  –	
  BeIer	
  or	
  Worse?	
  

What’s	
  in	
  the	
  Head	
  of	
  Your	
  Customers?	
  




 Photo	
  source	
  =	
  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/	
  
3.     Over	
  50%	
  of	
  AIIM	
  users	
  surveyed	
  at	
  early	
  stage	
  of	
  capture	
  
       competency	
  


	
  	
  3%	
  -­‐-­‐	
  We	
  don’t	
  scan	
  anything.	
  

	
  	
  15%	
  -­‐	
  We	
  use	
  scanners,	
  but	
  ECM	
  –n	
  organized	
  way.	
  
           A	
  Short	
  History	
  of	
   not	
  in	
  a	
  The	
  Early	
  Days	
  
	
  	
  34%	
  -­‐-­‐	
  We	
  scan	
  as	
  image	
  only/manually	
  apply	
  metadata.	
  

	
  	
  15%	
  -­‐-­‐	
  We	
  scan/capture	
  metadata	
  for	
  archive/rou,ng.	
  

	
  	
  17%	
  -­‐-­‐	
  We	
  scan	
  and	
  OCR	
  for	
  full	
  text	
  search.	
  


    17	
  
4.     Only	
  16%	
  acFvely	
  extracFng	
  data	
  from	
  images	
  to	
  drive	
  processes	
  




	
  	
  3%	
  -­‐-­‐	
  We	
  don’t	
  scan	
  anything.	
  




                 16%	
  
	
  	
  15%	
  -­‐	
  We	
  use	
  scanners,	
  but	
  ECM	
  –n	
  organized	
  way.	
  
           A	
  Short	
  History	
  of	
   not	
  in	
  a	
  The	
  Early	
  Days	
  
	
  	
  34%	
  -­‐-­‐	
  We	
  scan	
  as	
  image	
  only/manually	
  apply	
  metadata.	
  

	
  	
  15%	
  -­‐-­‐	
  We	
  scan/capture	
  metadata	
  for	
  archive/rou,ng.	
  

	
  	
  17%	
  -­‐-­‐	
  We	
  scan	
  and	
  OCR	
  for	
  full	
  text	
  search.	
  


    18	
  
5.    Decision	
  makers	
  vary	
  significantly	
  based	
  on	
  focus	
  of	
  implementaFon	
  



                 Who	
  Makes	
  the	
  Decision?	
  
           (where	
  primary	
  decision-­‐maker	
  known)	
  

                                RM	
  or	
        IT	
                   Line	
  of	
  
                                compliance	
                             Business	
  
      Capture	
                 15%	
             23%	
                  29%	
  
      ECM	
  &	
  RM	
  &	
     24%	
             34%	
                  14%	
  
      DM	
  
      Workflow	
  &	
            10%	
             31%	
                  27%	
  
      BPM	
  
      SharePoint	
              8%	
              68%	
                  6%	
  
 	
  XX%	
  -­‐-­‐	
  Con,nuity/disaster	
  recovery	
  
	
  	
  XX%	
  -­‐-­‐	
  Records	
  and	
  compliance	
  
	
  	
  XX%	
  -­‐-­‐	
  Improve	
  process	
  throughput	
  
	
  	
  XX%	
  -­‐-­‐	
  Short	
  Hcustomer	
  f	
  ECM	
  –	
  The	
  Early	
  Days	
  
           A	
   Improve	
   istory	
  oservice/access	
  
	
  	
  XX%	
  -­‐-­‐	
  Reduce	
  paper/go	
  green	
  
	
  	
  XX%	
  -­‐-­‐	
  Reduce	
  transporta,on/logis,cs	
  costs	
  
	
  	
  XX%	
  -­‐-­‐	
  Improve	
  informa,on	
  access/KM	
  
	
  	
  XX%	
  -­‐-­‐	
  Reduce	
  physical	
  office	
  costs	
  
	
  	
  XX%	
  -­‐-­‐	
  Increase	
  flexibility	
  
	
  	
  XX%	
  -­‐-­‐	
  Reduce	
  data	
  entry	
  costs	
  
    20	
  
6.     Top	
  business	
  drivers	
  for	
  capture	
  clear,	
  but	
  not	
  necessarily	
  consistent	
  

	
  	
  15%	
  -­‐-­‐	
  Con,nuity/disaster	
  recovery	
  
	
  	
  39%	
  -­‐-­‐	
  Records	
  and	
  compliance	
  
	
  	
  43%	
  -­‐-­‐	
  Improve	
  process	
  throughput	
  
	
  	
  41%	
  -­‐-­‐	
  Short	
  History	
  oservice/access	
   Early	
  Days	
  
           A	
  Improve	
  customer	
   f	
  ECM	
  –	
  The	
  
	
  	
  26%	
  -­‐-­‐	
  Reduce	
  paper/go	
  green	
  
	
  	
  17%	
  -­‐-­‐	
  Reduce	
  transporta,on/logis,cs	
  costs	
  
	
  	
  53%	
  -­‐-­‐	
  Improve	
  informa,on	
  access/KM	
  
	
  	
  43%	
  -­‐-­‐	
  Reduce	
  physical	
  office	
  costs	
  
	
  	
  06%	
  -­‐-­‐	
  Increase	
  flexibility	
  
	
  	
  13%	
  -­‐-­‐	
  Reduce	
  data	
  entry	
  costs	
  
    21	
  
7.    Users	
  value	
  cost	
  benefits	
  of	
  capture	
  outsourcing	
  most;	
  but	
  not	
  as	
  
      much	
  as	
  suppliers	
  think	
  they	
  do	
  
8.    Service	
  companies	
  under-­‐esFmate	
  the	
  value	
  users	
  place	
  on	
  
      smoothing	
  workflow	
  spikes	
  

                                           Key	
  Capture	
  Outsource	
  Benefits	
  (name	
  2)	
  

          Easier	
  migraFon	
  
         Improve	
  security	
  
        Increase	
  flexibility	
  
          Improve	
  quality	
  
          Reduce	
  expense	
  
           Handle	
  "spikes"	
  
      Conserve	
  mgmt	
  Fme	
  
          Focus	
  personnel	
  
9.    End	
  users	
  look	
  to	
  AIIM	
  and	
  local	
  events	
  as	
  most	
  favored	
  sources	
  of	
  
      informaFon	
  on	
  capture	
  and	
  scanning	
  soluFons;	
  soluFon	
  providers	
  
      tend	
  to	
  over-­‐value	
  their	
  own	
  email	
  markeFng	
  and	
  large	
  verFcal	
  
      events	
  and	
  under-­‐invest	
  in	
  press	
  (and	
  frankly	
  in	
  AIIM)	
  
2010	
  –	
  BeIer	
  or	
  Worse?	
  

What’s	
  in	
  the	
  Head	
  of	
  Your	
  Customers?	
  

What’s	
  in	
  YOUR	
  Head?	
  




 Photo	
  source	
  =	
  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/	
  
based	
  on	
  85	
  reporFng	
  companies	
  
Total	
  aggregate	
  revenues	
  of	
  $250M	
  
10. Healthcare	
  clearly	
  perceived	
  as	
  THE	
  key	
  growth	
  market;	
  S&L	
  
     currently	
  the	
  largest	
  exisFng	
  market,	
  but	
  likely	
  subject	
  to	
  pressures	
  
     in	
  next	
  few	
  years	
  




                                                               Your	
  top	
  3	
  growth	
  
                                                               markets?	
  
                                                               76%	
  =	
  healthcare	
  
                                                               33%	
  =	
  state	
  and	
  local	
  
                                                               28%	
  =	
  banking	
  
                                                               26%	
  =	
  oil	
  and	
  gas/uFl	
  
                                                               21%	
  =	
  fed	
  govt	
  


                                                     based	
  on	
  85	
  reporFng	
  companies	
  
                                                     Total	
  aggregate	
  revenues	
  of	
  $250M	
  
11. %	
  experiencing	
  revenue	
  growth	
  for	
  professional	
  services,	
  scanning	
  
     services,	
  and	
  sosware	
  sales	
  up	
  significantly	
  in	
  2010	
  over	
  2009	
  


                                  Business	
  Mix	
  
                                        Revenues	
  up	
         Revenues	
  same	
         Revenues	
  down	
  
                                        Last	
  12	
  months	
   Last	
  12	
  months	
     Last	
  12	
  months	
  
    Micrographic	
  HW	
                1%	
                     75%	
                      23%	
  
    Scanning	
  HW	
                    30%	
                    45%	
                      26%	
  
    Micrographic	
  serv	
              5%	
                     65%	
                      29%	
  
    Scanning	
  serv	
                  43%	
                    28%	
                      29%	
  
    Professional	
  serv	
              61%	
                    26%	
                      12%	
  
    DM	
  and	
  ECM	
  SW	
            49%	
                    32%	
                      19%	
  
    Sosware	
  Dev	
                    26%	
                    70%	
                      4%	
  
12. When	
  service	
  companies	
  themselves	
  outsource	
  to	
  a	
  partner,	
  THE	
  
     most	
  important	
  characterisFc	
  in	
  a	
  partner	
  is	
  service	
  quality.	
  


                     Core	
  quali,es	
  in	
  an	
  outsourcing	
  partner	
  -­‐-­‐	
  
                                               name	
  2	
  

            Responsiveness	
                  35%	
  

                       Security	
   15%	
  

             Service	
  quality	
                            81%	
  

                   Experience	
            24%	
  

                CompeFtor?	
               24%	
  
13. When	
  service	
  companies	
  themselves	
  outsource	
  to	
  a	
  partner,	
  the	
  
     most	
  likely	
  processes	
  are	
  film-­‐related	
  and	
  indexing	
  
14. Top	
  on	
  the	
  wish	
  list	
  of	
  desired	
  support	
  for	
  vendor	
  partners	
  are:	
  a)	
  
      joint	
  sales	
  calls;	
  and	
  b)	
  pricing	
  flexibility	
  
15. Top	
  on	
  the	
  wish	
  list	
  of	
  aIributes	
  for	
  scanning/capture	
  partners	
  are:	
  
      a)	
  price;	
  and	
  b)	
  reputaFon	
  
2010	
  –	
  BeIer	
  or	
  Worse?	
  

What’s	
  in	
  the	
  Head	
  of	
  Your	
  Customers?	
  

What’s	
  in	
  YOUR	
  Head?	
  

Where	
  is	
  the	
  ECM	
  Industry	
  Headed?	
  




 Photo	
  source	
  =	
  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/	
  
Understanding	
  markets	
  in	
  transi,on	
  




33	
          Photo	
  source	
  =	
  hIp://www.flickr.com/photos/ellenm1/3861396678/	
  
34	
  
AIIM	
  Task	
  Force	
  


           Understanding	
  Markets	
  in	
  Transi,on	
  


         For	
  more	
  informaFon	
  -­‐-­‐	
  hIp://www.aiim.org/futurehistory	
  




35	
  
Image	
  source	
  =	
  hIp://www.direcFmpactnow.com/	
  


36	
  
Consumer	
  Technologies	
  and	
  the	
  Enterprise	
  


                    You	
  Say	
  You	
  Want	
  a	
  Revolu,on	
  



                          Enterprise	
  IT 	
         Consumer	
  	
  IT	
  
                            On	
  Hold	
                On	
  Fire	
  
Source	
  =	
  AIIM	
  and	
  TCG	
  Advisors	
  


37	
  
How	
  can	
  it	
  be	
  that	
  I	
  am	
  so	
  
             powerful	
  as	
  a	
  consumer	
  and	
  so	
  
                    The	
  Big	
  Disconnect	
  
                lame	
  as	
  an	
  employee?	
  

                        How	
  disrup,ve	
  will	
  Consumer	
  IT	
  be	
  
                                    to	
  Enterprise	
  IT?	
  


Source	
  =	
  AIIM	
  and	
  TCG	
  Advisors	
  
Systems of Record                                         Systems of Engagement

          Command	
  and	
  control	
                                               CollaboraFve	
  

                Systems	
  of	
  Engagement	
  Emerge	
  
          TransacFon-­‐oriented	
        InteracFon-­‐oriented	
  

            Document-­‐centric	
                                                     User-­‐centric	
  

            User	
  learns	
  system	
                                          System	
  learns	
  user	
  

           Security	
  is	
  key	
  issue	
                                     Privacy	
  is	
  key	
  issue	
  


                            Source	
  =	
  AIIM	
  and	
  TCG	
  Advisors	
  
39	
  
1.    Aggregate	
  revenues	
  up	
  9.7%	
  vs.	
  2009	
               10.    Healthcare	
  clearly	
  perceived	
  as	
  THE	
  key	
  
2.    79%	
  of	
  companies	
  surveyed	
  profitable	
                         growth	
  market;	
  S&L	
  currently	
  the	
  
3.    Over	
  50%	
  of	
  AIIM	
  users	
  surveyed	
  at	
                    largest	
  exisFng	
  market,	
  but	
  likely	
  subject	
  
      early	
  stage	
  of	
  capture	
  competency	
                           to	
  pressures	
  in	
  next	
  few	
  years	
  
4.    Only	
  16%	
  acFvely	
  extracFng	
  data	
  from	
              11.    %	
  experiencing	
  revenue	
  growth	
  for	
  
                                                                                professional	
  services,	
  scanning	
  services,	
  
      images	
  to	
  drive	
  processes	
  
                                                                                and	
  sosware	
  sales	
  up	
  significantly	
  in	
  
5.    Decision	
  makers	
  vary	
  significantly	
  based	
                     2010	
  over	
  2009	
  
      on	
  focus	
  of	
  implementaFon	
  
                                                                         12.    When	
  service	
  companies	
  themselves	
  
6.    Top	
  business	
  drivers	
  for	
  capture	
  clear,	
                  outsource	
  to	
  a	
  partner,	
  THE	
  most	
  
      but	
  not	
  necessarily	
  consistent	
                                 important	
  characterisFc	
  in	
  a	
  partner	
  is	
  
7.    Users	
  value	
  cost	
  benefits	
  of	
  capture	
                      service	
  quality;	
  top	
  processes	
  film-­‐
      outsourcing	
  most;	
  but	
  not	
  as	
  much	
  as	
                  related	
  and	
  indexing	
  
      suppliers	
  think	
  they	
  do	
                                 13.    When	
  service	
  companies	
  themselves	
  
8.    Service	
  companies	
  under-­‐esFmate	
  the	
                          outsource	
  to	
  a	
  partner,	
  the	
  most	
  likely	
  
      value	
  users	
  place	
  on	
  smoothing	
                              processes	
  are	
  film-­‐related	
  and	
  indexing	
  
      workflow	
  spikes	
                                                14.    Top	
  on	
  the	
  wish	
  list	
  of	
  desired	
  support	
  
9.    End	
  users	
  look	
  to	
  AIIM	
  and	
  local	
  events	
            for	
  vendor	
  partners	
  are:	
  a)	
  joint	
  sales	
  
      as	
  most	
  favored	
  sources	
  of	
  informaFon	
                    calls;	
  and	
  b)	
  pricing	
  flexibility	
  
      on	
  capture	
  and	
  scanning	
  soluFons;	
                    15.    Top	
  on	
  the	
  wish	
  list	
  of	
  aIributes	
  for	
  
      soluFon	
  providers	
  tend	
  to	
  over-­‐value	
                      scanning/capture	
  partners	
  are:	
  a)	
  price;	
  
      their	
  own	
  email	
  markeFng	
  and	
  large	
                       and	
  b)	
  reputaFon	
  
      verFcal	
  events	
  and	
  under-­‐invest	
  in	
  press	
  
      (and	
  frankly	
  in	
  AIIM)	
  

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State of the Document Management Solution Provider Industry

  • 1. State  of  the  Document  Management  Service   Providers  Industry  -­‐-­‐  2010   Available  on  SlideShare.net  –  search  on  jmancini77  
  • 2. …  or  15  things  the  survey  said  
  • 3. …  plus  a  bonus  speculaFon  on  the  future  …  
  • 5. 2010  –  BeIer  or  Worse?   What’s  in  the  Head  of  Your  Customers?   What’s  in  YOUR  Head?   Where  is  the  ECM  Industry  Headed?   Photo  source  =  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/  
  • 6. 2010  –  BeIer  or  Worse?   Photo  source  =  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/  
  • 7. 85  Survey  Par,cipants   Other   $250  million  in  revs   4%   VAR   20%   Sys  Int   Service   12%   Company   64%  
  • 8. 2010 est revenues (in 000s) 20,000 15,000 10,000 5,000 0
  • 9.
  • 10. Staffing   •  Mean  staff  size  =  87.7   •  Median  staff  size  =  14.0   •  Mean  rev/employee  =  $113,578   •  Median  rev/employee  =  $85,833   •  Mean  sales  staff  size  =  4.6   •  Median  sales  staff  size  =  2.0  
  • 11. •  As  a  percentage  of  total  revenues…   •  N=33   –  Key  raFons                2010    2009   –  Variable  Selling  expense        10.2%      7.5%   –  Personnel  expense                  35.2%  31.8%   –  Semi-­‐fixed  expense                9.8%      8.8%   –  Fixed  expense                13.1%      8.9%   Variable  Selling  Expense  -­‐-­‐  expenses  incurred  which  can  be  Fed  back  to  a  sales  event.    ParFcularly,  sales   commissions  and  customer  goodwill  accommodaFons.   Personnel  Expense  -­‐-­‐  expenses  that  are  incurred  in  payment  of  employee  compensaFon,  taxes  or  benefits.   Semi-­‐fixed  Expenses  -­‐-­‐  normal  overhead  expenses  that  may  shrink  or  grow  in  relaFon  to  the  volume  of  business   but  are  not  Fed  to  a  specific  sales  event.    Examples  would  include  adverFsing,  telephone,  and  office  supplies.   Semi-­‐fixed  Expenses  -­‐-­‐  normal  overhead  expenses  that  may  shrink  or  grow  in  relaFon  to  the  volume  of  business   but  are  not  Fed  to  a  specific  sales  event.    Examples  would  include  adverFsing,  telephone,  and  office  supplies.  
  • 12. 2010   2009   Selling,  General  and   27.3%     27.2%     AdministraFve  Expense     (mean)   (mean)   28.0%   25.0%   (SG&A  %)   (median)   (median)   Gross  Margin  %   31.8%   30.6%   (mean)   (mean)   35.0%   30.0%   (median)   (median)   N=37   N=40  
  • 13. HERE  is  where  I  will  summarize  the  highlights.  
  • 14. 1.  Aggregate  revenues  up  9.7%  vs.  2009   Revenues 2009 = -2.2% 2010 = +9.7% 3272 3199 3510 1344 1400 1422 Mean Median
  • 15. 2.  79%  of  companies  surveyed  profitable   based  on  85  reporFng  companies   Total  aggregate  revenues  of  $250  million  
  • 16. 2010  –  BeIer  or  Worse?   What’s  in  the  Head  of  Your  Customers?   Photo  source  =  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/  
  • 17. 3.  Over  50%  of  AIIM  users  surveyed  at  early  stage  of  capture   competency      3%  -­‐-­‐  We  don’t  scan  anything.      15%  -­‐  We  use  scanners,  but  ECM  –n  organized  way.   A  Short  History  of   not  in  a  The  Early  Days      34%  -­‐-­‐  We  scan  as  image  only/manually  apply  metadata.      15%  -­‐-­‐  We  scan/capture  metadata  for  archive/rou,ng.      17%  -­‐-­‐  We  scan  and  OCR  for  full  text  search.   17  
  • 18. 4.  Only  16%  acFvely  extracFng  data  from  images  to  drive  processes      3%  -­‐-­‐  We  don’t  scan  anything.   16%      15%  -­‐  We  use  scanners,  but  ECM  –n  organized  way.   A  Short  History  of   not  in  a  The  Early  Days      34%  -­‐-­‐  We  scan  as  image  only/manually  apply  metadata.      15%  -­‐-­‐  We  scan/capture  metadata  for  archive/rou,ng.      17%  -­‐-­‐  We  scan  and  OCR  for  full  text  search.   18  
  • 19. 5.  Decision  makers  vary  significantly  based  on  focus  of  implementaFon   Who  Makes  the  Decision?   (where  primary  decision-­‐maker  known)   RM  or   IT   Line  of   compliance   Business   Capture   15%   23%   29%   ECM  &  RM  &   24%   34%   14%   DM   Workflow  &   10%   31%   27%   BPM   SharePoint   8%   68%   6%  
  • 20.    XX%  -­‐-­‐  Con,nuity/disaster  recovery      XX%  -­‐-­‐  Records  and  compliance      XX%  -­‐-­‐  Improve  process  throughput      XX%  -­‐-­‐  Short  Hcustomer  f  ECM  –  The  Early  Days   A   Improve   istory  oservice/access      XX%  -­‐-­‐  Reduce  paper/go  green      XX%  -­‐-­‐  Reduce  transporta,on/logis,cs  costs      XX%  -­‐-­‐  Improve  informa,on  access/KM      XX%  -­‐-­‐  Reduce  physical  office  costs      XX%  -­‐-­‐  Increase  flexibility      XX%  -­‐-­‐  Reduce  data  entry  costs   20  
  • 21. 6.  Top  business  drivers  for  capture  clear,  but  not  necessarily  consistent      15%  -­‐-­‐  Con,nuity/disaster  recovery      39%  -­‐-­‐  Records  and  compliance      43%  -­‐-­‐  Improve  process  throughput      41%  -­‐-­‐  Short  History  oservice/access   Early  Days   A  Improve  customer   f  ECM  –  The      26%  -­‐-­‐  Reduce  paper/go  green      17%  -­‐-­‐  Reduce  transporta,on/logis,cs  costs      53%  -­‐-­‐  Improve  informa,on  access/KM      43%  -­‐-­‐  Reduce  physical  office  costs      06%  -­‐-­‐  Increase  flexibility      13%  -­‐-­‐  Reduce  data  entry  costs   21  
  • 22. 7.  Users  value  cost  benefits  of  capture  outsourcing  most;  but  not  as   much  as  suppliers  think  they  do   8.  Service  companies  under-­‐esFmate  the  value  users  place  on   smoothing  workflow  spikes   Key  Capture  Outsource  Benefits  (name  2)   Easier  migraFon   Improve  security   Increase  flexibility   Improve  quality   Reduce  expense   Handle  "spikes"   Conserve  mgmt  Fme   Focus  personnel  
  • 23. 9.  End  users  look  to  AIIM  and  local  events  as  most  favored  sources  of   informaFon  on  capture  and  scanning  soluFons;  soluFon  providers   tend  to  over-­‐value  their  own  email  markeFng  and  large  verFcal   events  and  under-­‐invest  in  press  (and  frankly  in  AIIM)  
  • 24. 2010  –  BeIer  or  Worse?   What’s  in  the  Head  of  Your  Customers?   What’s  in  YOUR  Head?   Photo  source  =  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/  
  • 25. based  on  85  reporFng  companies   Total  aggregate  revenues  of  $250M  
  • 26. 10. Healthcare  clearly  perceived  as  THE  key  growth  market;  S&L   currently  the  largest  exisFng  market,  but  likely  subject  to  pressures   in  next  few  years   Your  top  3  growth   markets?   76%  =  healthcare   33%  =  state  and  local   28%  =  banking   26%  =  oil  and  gas/uFl   21%  =  fed  govt   based  on  85  reporFng  companies   Total  aggregate  revenues  of  $250M  
  • 27. 11. %  experiencing  revenue  growth  for  professional  services,  scanning   services,  and  sosware  sales  up  significantly  in  2010  over  2009   Business  Mix   Revenues  up   Revenues  same   Revenues  down   Last  12  months   Last  12  months   Last  12  months   Micrographic  HW   1%   75%   23%   Scanning  HW   30%   45%   26%   Micrographic  serv   5%   65%   29%   Scanning  serv   43%   28%   29%   Professional  serv   61%   26%   12%   DM  and  ECM  SW   49%   32%   19%   Sosware  Dev   26%   70%   4%  
  • 28. 12. When  service  companies  themselves  outsource  to  a  partner,  THE   most  important  characterisFc  in  a  partner  is  service  quality.   Core  quali,es  in  an  outsourcing  partner  -­‐-­‐   name  2   Responsiveness   35%   Security   15%   Service  quality   81%   Experience   24%   CompeFtor?   24%  
  • 29. 13. When  service  companies  themselves  outsource  to  a  partner,  the   most  likely  processes  are  film-­‐related  and  indexing  
  • 30. 14. Top  on  the  wish  list  of  desired  support  for  vendor  partners  are:  a)   joint  sales  calls;  and  b)  pricing  flexibility  
  • 31. 15. Top  on  the  wish  list  of  aIributes  for  scanning/capture  partners  are:   a)  price;  and  b)  reputaFon  
  • 32. 2010  –  BeIer  or  Worse?   What’s  in  the  Head  of  Your  Customers?   What’s  in  YOUR  Head?   Where  is  the  ECM  Industry  Headed?   Photo  source  =  hIp://www.flickr.com/photos/mcfarlandmo/3274597033/  
  • 33. Understanding  markets  in  transi,on   33   Photo  source  =  hIp://www.flickr.com/photos/ellenm1/3861396678/  
  • 34. 34  
  • 35. AIIM  Task  Force   Understanding  Markets  in  Transi,on   For  more  informaFon  -­‐-­‐  hIp://www.aiim.org/futurehistory   35  
  • 36. Image  source  =  hIp://www.direcFmpactnow.com/   36  
  • 37. Consumer  Technologies  and  the  Enterprise   You  Say  You  Want  a  Revolu,on   Enterprise  IT   Consumer    IT   On  Hold   On  Fire   Source  =  AIIM  and  TCG  Advisors   37  
  • 38. How  can  it  be  that  I  am  so   powerful  as  a  consumer  and  so   The  Big  Disconnect   lame  as  an  employee?   How  disrup,ve  will  Consumer  IT  be   to  Enterprise  IT?   Source  =  AIIM  and  TCG  Advisors  
  • 39. Systems of Record Systems of Engagement Command  and  control   CollaboraFve   Systems  of  Engagement  Emerge   TransacFon-­‐oriented   InteracFon-­‐oriented   Document-­‐centric   User-­‐centric   User  learns  system   System  learns  user   Security  is  key  issue   Privacy  is  key  issue   Source  =  AIIM  and  TCG  Advisors   39  
  • 40. 1.  Aggregate  revenues  up  9.7%  vs.  2009   10.  Healthcare  clearly  perceived  as  THE  key   2.  79%  of  companies  surveyed  profitable   growth  market;  S&L  currently  the   3.  Over  50%  of  AIIM  users  surveyed  at   largest  exisFng  market,  but  likely  subject   early  stage  of  capture  competency   to  pressures  in  next  few  years   4.  Only  16%  acFvely  extracFng  data  from   11.  %  experiencing  revenue  growth  for   professional  services,  scanning  services,   images  to  drive  processes   and  sosware  sales  up  significantly  in   5.  Decision  makers  vary  significantly  based   2010  over  2009   on  focus  of  implementaFon   12.  When  service  companies  themselves   6.  Top  business  drivers  for  capture  clear,   outsource  to  a  partner,  THE  most   but  not  necessarily  consistent   important  characterisFc  in  a  partner  is   7.  Users  value  cost  benefits  of  capture   service  quality;  top  processes  film-­‐ outsourcing  most;  but  not  as  much  as   related  and  indexing   suppliers  think  they  do   13.  When  service  companies  themselves   8.  Service  companies  under-­‐esFmate  the   outsource  to  a  partner,  the  most  likely   value  users  place  on  smoothing   processes  are  film-­‐related  and  indexing   workflow  spikes   14.  Top  on  the  wish  list  of  desired  support   9.  End  users  look  to  AIIM  and  local  events   for  vendor  partners  are:  a)  joint  sales   as  most  favored  sources  of  informaFon   calls;  and  b)  pricing  flexibility   on  capture  and  scanning  soluFons;   15.  Top  on  the  wish  list  of  aIributes  for   soluFon  providers  tend  to  over-­‐value   scanning/capture  partners  are:  a)  price;   their  own  email  markeFng  and  large   and  b)  reputaFon   verFcal  events  and  under-­‐invest  in  press   (and  frankly  in  AIIM)