This document provides a summary of key findings from the 2019 State of Conversational Marketing report by Drift and SurveyMonkey Audience. The report is based on a survey of over 1,000 consumers and explores how people prefer to communicate with businesses today, with a focus on chatbots and conversational strategies. Some of the main findings include: 1) Email and phone remain the most commonly used channels for customer communication but chatbots and online chat are growing in popularity; 2) Customers expect near-instant responses from chatbots, similar to face-to-face interactions; 3) Attitudes toward chatbots are becoming more positive, with just 14% preferring forms over chatbots.
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
After talking to thousands of customers, what we’ve heard loud and clear (and maybe you’ve felt this, too) is that something is broken with the way we market and sell.
Over the past several years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, dials, and so on.
We’ve become so focused on things like A/B testing, retargeting, email blasts, robocalls, form fills, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs), that we’ve lost track of what really matters.
At some point, being data-driven started being more important than being customer-driven.
As a result, the buying experience most companies provide has become cold and impersonal. For many marketing and sales teams, their leads have become faceless entities that exist only inside of spreadsheets -- they aren’t treated like actual people.
Not only is it a terrible experience for potential customers, it’s also bad for business.
There’s a reason why only 43% of people answer cold calls, and the average email open rate is about 20%, and the average landing page conversion rate is just 2.35% …
The way we’ve been doing marketing and sales is broken.
The good news? You already know how to fix it, because the solution has always been there:
We need make business personal again.
So that’s exactly what we’re doing, and thousands of businesses are doing it with us. And the way we’re doing it is by putting one-to-one communication and dialogue back at the center of everything.
We’re replacing traditional marketing with conversational marketing.
Keep reading to learn more about what conversational marketing is, what kind of results it’s been driving for businesses, and how you can implement conversational marketing at your business.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
How to Make the Switch to Conversation-Driven SalesDrift
For years, sales and marketing teams have been focused on using the “form and follow-up” approach to capturing and qualifying leads.
We’re all familiar with how this works:
Step 1: Drive people to your website (e.g. via content, social, paid ads, outbound email, etc.)
Step 2: Make those people fill out lead capture forms
Step 3: Email them, or call them, or dump them into an automated “nurturing” flow
For more than a decade now, step one has been getting all the attention, as we’ve been innovating new ways to attract website visitors and track down leads.
Step two, meanwhile, has remained unchanged, and that’s a problem. Because today’s buyers are getting fed up with filling out lead capture forms. As RapidMiner CMO Tom Wentworth explained, the people who visit your website are coming there for a reason (so why waste their time by making them fill out a form?).
People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk to someone in sales.
Using the traditional approach, you would make all of those website visitors fill out forms and then you’d sort them all out later — including the folks who were interested in talking to sales.
But as more and more companies (RapidMiner included) have started to see, by adopting a conversational approach, and engaging with website visitors in real-time, sales reps can create a fast lane for their best leads.
Think about it: With the old way, you’re forcing leads to hurry up and wait. You’re investing all of this time and energy getting leads to your site, but as soon as they get there, BAM. You put up a lead capture form — a barrier.
With conversation-driven selling, you pull down these barriers and give your company’s best leads a direct, real-time line to your sales team. You give leads the power to reach out when it’s convenient for them, and — with the help of intelligent chatbots — you can answer their questions and schedule demos 24/7, 365.
As a result, your sales cycle becomes shorter (example: ThriveHive has seen their sales cycle shrink by 63% after adopting a conversational approach), and you add to your sales pipeline (example: conversations have influenced 25% of RapidMiner’s open sales pipeline, worth more than $1 million).
Ready to see how Tom and thousands of other companies have been using conversation-driven selling to supercharge sales? Check out this SlideShare.
The 3 Secrets Behind Zoom’s Triple-Digit GrowthDrift
If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom.
At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars.
And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune 50, it’s clear that a lot of other teams are seeing its value, too.
But it’s not just businesses using Zoom.
Zoom’s customer base also boasts 6,900 educational institutions, which includes 90 percent of the top 200 U.S. universities.
All customers considered, Zoom’s revenue grew nearly 300% in 2016, which marked the company’s fourth consecutive year of triple-digit growth.
To support that growth, Zoom has built offices in San Jose, Santa Barbara, Denver, Kansas City, Sydney, and London. Overall, the company now employs 600+ people.
By all measures, Zoom has become a hypergrowth company, joining the likes of Slack and MailChimp.
And following a $100 million series D led by Sequoia, Zoom has also become a “unicorn,” as their valuation has now stretched beyond $1 billion. (Although here’s a fun fact: Zoom’s founder and CEO Eric Yuan hates the term “unicorn,” and tells Zoom employees not to use it.)
After reviewing all of these stats, and remembering the ridiculous timeframe in which all of this happened, it begs the question:
How the heck did Zoom do it?
The way people research and buy products has fundamentally shifted.
These days, people prefer having conversations over filling out lead capture forms (81% don't fill out the form when they encounter gated content).
And 66% prefer real-time messaging for talking to businesses over any other communication channel.
To help you better understand what this new marketing and sales landscape looks like, we teamed up with our friends at Clearbit to create the first-ever State of Conversational Marketing report.
After talking to thousands of customers, what we’ve heard loud and clear (and maybe you’ve felt this, too) is that something is broken with the way we market and sell.
Over the past several years, we’ve become obsessed with tracking and measuring every metric imaginable: hits, clicks, emails, dials, and so on.
We’ve become so focused on things like A/B testing, retargeting, email blasts, robocalls, form fills, marketing-qualified leads (MQLs), and sales-qualified leads (SQLs), that we’ve lost track of what really matters.
At some point, being data-driven started being more important than being customer-driven.
As a result, the buying experience most companies provide has become cold and impersonal. For many marketing and sales teams, their leads have become faceless entities that exist only inside of spreadsheets -- they aren’t treated like actual people.
Not only is it a terrible experience for potential customers, it’s also bad for business.
There’s a reason why only 43% of people answer cold calls, and the average email open rate is about 20%, and the average landing page conversion rate is just 2.35% …
The way we’ve been doing marketing and sales is broken.
The good news? You already know how to fix it, because the solution has always been there:
We need make business personal again.
So that’s exactly what we’re doing, and thousands of businesses are doing it with us. And the way we’re doing it is by putting one-to-one communication and dialogue back at the center of everything.
We’re replacing traditional marketing with conversational marketing.
Keep reading to learn more about what conversational marketing is, what kind of results it’s been driving for businesses, and how you can implement conversational marketing at your business.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
How to Make the Switch to Conversation-Driven SalesDrift
For years, sales and marketing teams have been focused on using the “form and follow-up” approach to capturing and qualifying leads.
We’re all familiar with how this works:
Step 1: Drive people to your website (e.g. via content, social, paid ads, outbound email, etc.)
Step 2: Make those people fill out lead capture forms
Step 3: Email them, or call them, or dump them into an automated “nurturing” flow
For more than a decade now, step one has been getting all the attention, as we’ve been innovating new ways to attract website visitors and track down leads.
Step two, meanwhile, has remained unchanged, and that’s a problem. Because today’s buyers are getting fed up with filling out lead capture forms. As RapidMiner CMO Tom Wentworth explained, the people who visit your website are coming there for a reason (so why waste their time by making them fill out a form?).
People who come to our website aren’t coming there because they want to surf our site, they’re coming there because they have a specific problem, whether it’s a question about our product or what it does, whether it’s some technical support they need, or whether it’s they want to talk to someone in sales.
Using the traditional approach, you would make all of those website visitors fill out forms and then you’d sort them all out later — including the folks who were interested in talking to sales.
But as more and more companies (RapidMiner included) have started to see, by adopting a conversational approach, and engaging with website visitors in real-time, sales reps can create a fast lane for their best leads.
Think about it: With the old way, you’re forcing leads to hurry up and wait. You’re investing all of this time and energy getting leads to your site, but as soon as they get there, BAM. You put up a lead capture form — a barrier.
With conversation-driven selling, you pull down these barriers and give your company’s best leads a direct, real-time line to your sales team. You give leads the power to reach out when it’s convenient for them, and — with the help of intelligent chatbots — you can answer their questions and schedule demos 24/7, 365.
As a result, your sales cycle becomes shorter (example: ThriveHive has seen their sales cycle shrink by 63% after adopting a conversational approach), and you add to your sales pipeline (example: conversations have influenced 25% of RapidMiner’s open sales pipeline, worth more than $1 million).
Ready to see how Tom and thousands of other companies have been using conversation-driven selling to supercharge sales? Check out this SlideShare.
The 3 Secrets Behind Zoom’s Triple-Digit GrowthDrift
If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom.
At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars.
And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune 50, it’s clear that a lot of other teams are seeing its value, too.
But it’s not just businesses using Zoom.
Zoom’s customer base also boasts 6,900 educational institutions, which includes 90 percent of the top 200 U.S. universities.
All customers considered, Zoom’s revenue grew nearly 300% in 2016, which marked the company’s fourth consecutive year of triple-digit growth.
To support that growth, Zoom has built offices in San Jose, Santa Barbara, Denver, Kansas City, Sydney, and London. Overall, the company now employs 600+ people.
By all measures, Zoom has become a hypergrowth company, joining the likes of Slack and MailChimp.
And following a $100 million series D led by Sequoia, Zoom has also become a “unicorn,” as their valuation has now stretched beyond $1 billion. (Although here’s a fun fact: Zoom’s founder and CEO Eric Yuan hates the term “unicorn,” and tells Zoom employees not to use it.)
After reviewing all of these stats, and remembering the ridiculous timeframe in which all of this happened, it begs the question:
How the heck did Zoom do it?
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
CRM In Real Estate Company Powerpoint Presentation SlidesSlideTeam
Identify the best methods to grab the real estate customer attention with the CRM In Real Estate Company Powerpoint Presentation Slides. Utilize our real estate management system PPT slideshow and present challenges faced in the real estate business, and solutions to overcome those challenges. Present key benefits of CRM software such as built-in phone, email, best sales lead, etc. These real estate CRM software PowerPoint slides showcase the organizational structure of real estate through flow charts which allows your team to understand how CRM works in the real estate business. You can also show the benefits of CRM in the real estate business. This includes maximizing the conversion rate, giving reminders, updating information, etc. Also, present the various modes by which customer complaints can be collected such as telephone, personal visit, email, etc. This customer relationship management PPT slideshow is useful for showing the software cycle of CRM in real estate. Information related to the customer of real estate business can be easily presented with the help of these fully editable slides. Also, depict end to end sales execution, channels to capture customers, customer distribution criteria, lead generation roadmap, etc. kinds of information by downloading our ready-to-use CRM software Presentation. https://bit.ly/3uynoHG
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Getting Started With Conversational Marketing To Promote Your Business Comple...SlideTeam
Conversational marketing is a new approach to marketing that allows potential customers to interact one to one with the business in real time. This conversation is carried out by one of the team members via live chat or a programmed software known as chatbot. Chatbots are becoming increasingly popular for their unique benefits such as 24 7 access and quick information. This presentation deck is useful for businesses who wish to know more about conversational marketing or chatbot marketing and want to implement the same in their organization. Businesses can understand the difference between traditional marketing and how conversational marketing outscores it in certain aspects. A basic framework for creating a conversational script has also been shared to extract maximum benefits out of real time chat. The current market of chatbots and demand for the same has been laid out in this deck. Businesses can also realize the scope of chatbot marketing in their organization such as capturing leads, qualifying leads, provide customer support, and sell products directly via the chat window. Lastly, for businesses making up their mind to apply this new marketing approach can also learn how to measure the Return on Investment ROI of chatbot marketing and thus improvise their strategy. https://bit.ly/2WRfb23
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Ready to open the lead flood-gates? Here are my top 10 lead generation strategies you can use to significantly increase your subscribers and leads from online marketing. Topics include: content marketing, opt-in forms, landing pages, calls-to-action and much more!
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
CRM In Real Estate Company Powerpoint Presentation SlidesSlideTeam
Identify the best methods to grab the real estate customer attention with the CRM In Real Estate Company Powerpoint Presentation Slides. Utilize our real estate management system PPT slideshow and present challenges faced in the real estate business, and solutions to overcome those challenges. Present key benefits of CRM software such as built-in phone, email, best sales lead, etc. These real estate CRM software PowerPoint slides showcase the organizational structure of real estate through flow charts which allows your team to understand how CRM works in the real estate business. You can also show the benefits of CRM in the real estate business. This includes maximizing the conversion rate, giving reminders, updating information, etc. Also, present the various modes by which customer complaints can be collected such as telephone, personal visit, email, etc. This customer relationship management PPT slideshow is useful for showing the software cycle of CRM in real estate. Information related to the customer of real estate business can be easily presented with the help of these fully editable slides. Also, depict end to end sales execution, channels to capture customers, customer distribution criteria, lead generation roadmap, etc. kinds of information by downloading our ready-to-use CRM software Presentation. https://bit.ly/3uynoHG
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Let’s look at how business owners can write B2B sales emails. Please note that this article is dedicated to B2B emails specifically. All of the following recommendations are based on our B2B marketing experience.
https://belkins.io/how-to-write-b2b-sales-email
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
Building up your digital presence with Local Marketing OVHcloud
90% of consumers will search the internet for stores, products and services. Your digital presence must therefore be maximised in online directories and customer feedback platforms. Explore our solutions for optimising your business’ online visibility.
Getting Started With Conversational Marketing To Promote Your Business Comple...SlideTeam
Conversational marketing is a new approach to marketing that allows potential customers to interact one to one with the business in real time. This conversation is carried out by one of the team members via live chat or a programmed software known as chatbot. Chatbots are becoming increasingly popular for their unique benefits such as 24 7 access and quick information. This presentation deck is useful for businesses who wish to know more about conversational marketing or chatbot marketing and want to implement the same in their organization. Businesses can understand the difference between traditional marketing and how conversational marketing outscores it in certain aspects. A basic framework for creating a conversational script has also been shared to extract maximum benefits out of real time chat. The current market of chatbots and demand for the same has been laid out in this deck. Businesses can also realize the scope of chatbot marketing in their organization such as capturing leads, qualifying leads, provide customer support, and sell products directly via the chat window. Lastly, for businesses making up their mind to apply this new marketing approach can also learn how to measure the Return on Investment ROI of chatbot marketing and thus improvise their strategy. https://bit.ly/2WRfb23
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
What will be the E-Commerce Trends for 2019? - You Need to Pay AttentionDiebestengutscheine
You can relate trends to various aspects like fashion, clothes, shoes, and e-commerce is one of them. A question arises in mind what will be e-commerce trends in 2019 that are apparently explained in this presentation.
LSA Bootcamp Charlotte: How to Hire a Digital Marketing Vendor (BIA/Kelsey)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Teckst 2019 Customer Service Planning GuideTeckstco
More than half of consumers (54%) say that the customer experience at most companies needs improvement. And one in three consumers will walk away from a brand they love after a single bad experience. Learn how you can use two-way messaging to meet customers on their favorite channels, providing personalized service while increasing agent efficiency and decreasing costs.
Maximize your return on investment with Chatbot services by Thatwareio.pdfThatwareio1
Thatwareio's Chatbot Services are geared towards driving conversions round the clock. Get more leads, answer inquiries, and enhance user experiences effortlessly.
Maximize your return on investment with Chatbot services by Thatwareio.pdfThatwareio1
Redefine customer engagement with Chatbot services from Thatwareio. Our Chatbot services empower businesses to create meaningful interactions, answer inquiries, and provide top-notch support. Elevate your customer engagement today
Revolutionize Customer Interaction with Cutting-Edge Chatbot Services!ThatwareIO
Elevate your customer service game with our cutting-edge chatbot services. Harness the power of artificial intelligence to deliver instant, personalized assistance to your clients. From answering queries to guiding purchasing decisions, our chatbots are the ultimate tool for efficient, 24/7 customer interaction. Seamlessly integrate technology into your operations and stand out in the competitive landscape. For more info visit here: https://thatware.io/choose-the-chatbot-services-in-thatware/
In this guide, we’ll take a look at what live engagement is and how brands can use it to maximum effect. We’ll look at some brands already using it successfully, and why it’s so important and useful.
Dropp were pleased to be invited to talk to a group of new business start-ups about online advertising.
For all you that were kind enough to give your attention, the presentation is available here to download as a Power Point file.
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What does it mean to be a product marketer? What responsibilities do product marketers have?
Learn the answers to this, plus tips for elevating your company's product marketing here: https://www.drift.com/blog/what-is-product-marketing/
Introducing Drift Sequences: Sales Email Built to Drive Conversations, Not SpamDrift
The days of spray and pray are over. The best sales reps are helpful and personal. They are tour guides – more likely to be a product expert than a pushy salesperson.
While the way you and I buy things has changed, the tools have not.
Most sales reps rely on spray and pray tactics – how many emails can they send in order to book a meeting? It’s just a numbers game.
Today's sales email tools were built for yesterday's sales person.
Or as our CEO, David Cancel, would put it “they are perfectly suited for a world that no longer exists.”
That’s because traditional sales email tools are designed for spray and pray tactics – instead of conversations.
Last October, we launched part one of our reinvention: a Drift Chrome Extension that connects your outbound prospecting to real-time messaging on your website.
Today, we’re announcing Drift Sequences, sales email re-designed to help sales reps start more high quality conversations with their prospects.
When we launched Drift back in 2016, we were a messaging tool, plain and simple. But as we talked to the marketers and salespeople using our product day after day, week after week, month after month, and incorporated their feedback into the product, Drift began to evolve.
Today, what started out as a messaging tool has become the world’s first conversational marketing and sales platform.
And we’re pumped to announce that with the launch of our developer platform, now everyone can build on top of Drift.
Here’s The Deck Andy Raskin Called “The Greatest Sales Pitch I’ve Seen All Year”Drift
Andy Raskin has led strategic story training at Uber, Intel, Yelp, General Assembly and Stanford and called this the greatest sales pitch he's seen all year. Have a look.
My 3 Biggest Discoveries of the Past 20 YearsDrift
Drift co-founder and CEO David Cancel's presentation from HYPERGROWTH 2017. Learn about the 3 biggest discoveries of David's 20+ year career building companies and developing tools for marketing and sales teams.
Why do some companies, products, services, and ideas achieve Hypergrowth, while others only capture a small portion of a market?
That’s the question I was trying to answer when I came up with the Hypergrowth Curve.
The curve consists of three stages of growth that every breakthrough company, product, service, or idea transitions through. And in each stage, the strategy and focus totally shifts.
In the first stage on the Hypergrowth Curve, you’re building a product and finding your tribe. You’re seeing if the idea is even possible.
In the second stage, you’ve found product/market fit and are now focused on rolling out your invention to the masses.
Finally, in the third stage, you’re focused on building a global brand and dominating an entire category (or micro-niche).
David Cancel's presentation slides from the 2017 Revenue Summit conference. Look back 5-10 years ago, and sales and marketing teams were all focused on this same thing: Attracting website visitors. Back then, everyone was asking questions like…How do I rank higher in search? How frequently should I be posting on social media sites? How long should my emails subject line be?
Some people are still asking these questions today, but for the most part these are questions that we’ve already found the answers to.People have figured out how to attract attention and get awareness and get people to their websites, thanks in part to all of the technology that’s been developed: marketing automation software, social media management software, blogging software with built-in SEO tools, and the list goes on.
That was the first wave in sales and marketing.
Now it’s time to move on to the next wave.
Businesses talk about branding all the time. What’s the #1 common thread that I hear? “We need brand standards!”
We were getting a lot of questions about how we think about branding at Drift, so we created a brand guide to share our approach. In this book we cover our mission, values, culture, logos, typography, colors, editorial voice, social media voice, and visual branding.
Branding is so much more than a logo. That's why we break down our core brand values — and core value number three is Transparency.
So sharing version one of our brand book with you just seems right.
It’s a living document — which means we’re always going to be changing, updating, and tweaking, but it’s time to share V1 with you now.
Here’s the Drift Brand Book, version one.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
We've made diversity a priority here at Drift from day one and we want to hold ourselves accountable. So we are happy to announce the launch of the first edition of Drift's Diversity Report. We will continue to lean in on diversity to improve in all areas.
Seeking Wisdom is a podcast that deals with many topics -- ranging from life, to fitness, to entrepreneurship, to the work-life balance.
The show has two hosts. One is 5X startup founder, David Cancel. The other David Gerhardt, a marketer whose career is beginning to take off. David and Dave work together at Drift (a live chat messaging app based in Cambridge, Massachusetts).
It’s a different kind of show -- and people are really liking it.
With over 30 episodes out -- David and Dave have discussed many life lessons on the show and want to share them with you here.
The Seeking Wisdom podcast is supported by a community of listeners who want to get better every day. This slideshare is meant to take the top pieces of advice from the podcast and share them with this community.
Follow Seeking Wisdom Here:
Twitter: https://twitter.com/seekingwisdomio
Medium: https://seekingwisdom.io/
Listen to Seeking Wisdom Here:
SoundCloud: https://soundcloud.com/seekingwisdom
iTunes: https://itunes.apple.com/us/podcast/seeking-wisdom/id1072506427?mt=2
OverCast: https://overcast.fm/itunes1072506427/seeking-wisdom
Stitcher: http://www.stitcher.com/podcast/david-cancel/seeking-wisdom
RSS: http://feeds.soundcloud.com/users/soundcloud:users:193080377/sounds.rss
Follow David (https://twitter.com/dcancel) and Dave (https://twitter.com/davegerhardt) on Twitter.
Want To Improve Your Retention? Focus On This One ChangeDrift
Drift CEO David Cancel's presentation from SaaStock 2016 on the change that your business needs to make to improve retention: aligning incentives. Based on lessons learned at Performable, HubSpot, and Drift.
The secret is to align all of the teams inside of your company around customer retention. Here's how to do it.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. drift.com/state-of-conversational-marketing
ABOUT THIS REPORT
Drift and SurveyMonkey Audience have
teamed up to bring you the 2019 State
of Conversational Marketing, the
ultimate resource for exploring how
people prefer to communicate with
businesses today. Inside, you’ll uncover
insights and benchmarks for helping you
have better customer conversations so
you can create the best buying
experience possible (and, in turn, drive
more revenue).
Based on a survey of 1,000+ consumers,
the 2019 State of Conversational
Marketing is a follow-up to our 2018
State of Chatbots. In last year’s report,
we looked at the expected benefits of
chatbots, the blockers that were
preventing people from using chatbots,
as well as how chatbots compared to
other communication channels. In this
year’s report, we’re expanding our
focus: Instead of looking exclusively at
chatbots, we’re studying how chatbots
fit into a broader conversational strategy.
5. Face to face
Chatbots
0% 20% 40% 60% 80% 100%
4%
4%
11%
11%
36%
33%
42%
44%
An immediate response (within 5 seconds) A response within 5 minutes or less
Within 1 hour Within 4 hours
Within 24 hours More than 24 hours
How soon would you expect to get a response from these communication channels?
PEOPLE EXPECT NEARLY IDENTICAL RESPONSE TIMES
FROM FACE-TO-FACE CONVERSATIONS AND CHATBOTS
drift.com/state-of-conversational-marketing
6. 22%
45%
33%
More
About the same
Less
In the past 12 months, have you been using more or less of the following channels?
DESPITE CLAIMS THAT “EMAIL IS DEAD,” 33% OF
PEOPLE USED IT MORE FREQUENTLY LAST YEAR
drift.com/state-of-conversational-marketing
7. 0%
8%
16%
24%
32%
40%
Online chat Chatbot
14%
25%
16%
39%
A good customer experience Friendliness and approachability
Which of these benefits do you most associate with communicating with
businesses via each channel?
drift.com/state-of-conversational-marketing
PEOPLE PERCEIVE TALKING TO A LIVE HUMAN AS
A BETTER EXPERIENCE THAN USING A CHATBOT
10. $47B
Can't get answers to simple questions
Site is hard to navigate
Basic details about a business are hard to find
Poorly designed smartphone apps
Takes too long to find services
Search options on a brand's website not useful
Services not accessible on mobile devices
Poor quality online forms
No service outside normal operating hours
Services feel impersonal
Brand is unresponsive on Twitter
0% 10% 20% 30% 40%
5%
17%
18%
18%
19%
21%
22%
23%
25%
30%
34%
drift.com/state-of-conversational-marketing
Which of these online frustrations have you experienced in the last month?
IT’S CLEAR WHAT CUSTOMERS ARE STRUGGLING WITH
ONLINE: FINDING INFORMATION QUICKLY & EASILY
11. $47B
Can't get answers to simple questions
Site is hard to navigate
Basic details about a business are hard to find
Poorly designed smartphone apps
Takes too long to find services
Search options on a brand's website not useful
Services not accessible on mobile devices
Poor quality online forms
No service outside normal operating hours
Services feel impersonal
Brand is unresponsive on Twitter
0% 10% 20% 30% 40%
5%
17%
18%
18%
19%
21%
22%
23%
25%
30%
34%
10%
18%
16%
22%
23%
24%
27%
26%
28%
34%
31%
2018
2019
drift.com/state-of-conversational-marketing
Which of these online frustrations have you experienced in the last month?
BETWEEN 2018 & 2019, CUSTOMERS GREW MORE
FRUSTRATED WITH NOT BEING ABLE TO GET ANSWERS
& NOT BEING ABLE TO GET 24/7 SERVICE
13. $47B
Email
Telephone
Website
Online chat
Face to face
Social media
Smartphone app
Chatbots
One-to-one video calls
Video messaging
Other
0% 10% 20% 30% 40% 50% 60% 70%
2%
5%
7%
13%
28%
28%
31%
33%
42%
55%
65%
drift.com/state-of-conversational-marketing
EMAIL AND PHONE REMAIN THE “BIG 2” CUSTOMER
COMMUNICATION CHANNELS
In the past 12 months how have you communicated with organizations?
14. Email
Smartphone app
Telephone
Online live chat
Social media
Chatbots
Face to face
Web form
Video messaging
One-to-one video calls
Letter
0% 20% 40% 60% 80% 100%
58%
41%
40%
36%
32%
32%
34%
29%
31%
25%
22%
32%
46%
46%
46%
45%
44%
39%
40%
38%
43%
45%
9%
13%
14%
17%
23%
24%
27%
31%
31%
32%
33%
More About the same Less
In the past 12 months, have you been using more or less of the following channels?
DESPITE CLAIMS THAT “EMAIL IS DEAD,” 33% OF
PEOPLE USED IT MORE FREQUENTLY LAST YEAR
drift.com/state-of-conversational-marketing
15. 3 THE STRENGTHS
(AND WEAKNESSES)
OF DIFFERENT
COMMUNICATION
CHANNELS
drift.com/state-of-conversational-marketing
16. 0%
10%
20%
30%
40%
50%
O
nline
chat
Em
ail
Telephone
Sm
artphone
app
Chatbot
Video
call
Video
m
essaging
Socialm
edia
Convenience
Ease of communication
A good customer experience
Quick answers to simple questions
Ability to easily register a complaint
Getting 24 hour service
Having a complaint resolved quickly
Quick answers to complex questions
Getting detailed / expert answers
Friendliness and approachability
THE EXPECTED BENEFITS OF
SOME POPULAR CUSTOMER
COMMUNICATION CHANNELS
Which of these benefits do you most associate with
communicating with businesses via each channel?
drift.com/state-of-conversational-marketing
18. Face to face
Chatbots
One-to-one video calls
Telephone
Online live chat
Video messaging
Smartphone app
Social media
Web form
Email
Letter
0% 20% 40% 60% 80% 100%
72%
13%
11%
7%
6%
5%
2%
2%
4%
4%
4%
6%
18%
22%
32%
28%
20%
11%
15%
15%
11%
11%
5%
12%
16%
19%
27%
31%
47%
39%
29%
36%
33%
5%
7%
11%
12%
17%
31%
35%
36%
39%
42%
44%
An immediate response (within 5 seconds) A response within 5 minutes or less
Within 1 hour Within 4 hours
Within 24 hours More than 24 hours
How soon would you expect to get a response from these communication channels?
PEOPLE EXPECT NEARLY IDENTICAL RESPONSE TIMES
FROM FACE-TO-FACE CONVERSATIONS AND CHATBOTS
drift.com/state-of-conversational-marketing
20. If it didn’t respond
If the chatbot wasn’t helpful
I prefer interacting with people
I'd worry about it making a mistake
I’d prefer to fill out a form on a website
Nothing would stop me from using a chatbot
0% 10% 20% 30% 40% 50%
8%
14%
24%
38%
41%
50%
drift.com/state-of-conversational-marketing
Which of these would stop you from using a chatbot?
JUST 14% OF PEOPLE WOULD PREFER FILLING OUT A
WEBSITE FORM OVER USING A CHATBOT
21. $47B
Answering a question
Getting detailed answers or explanations
Resolving a complaint or problem
Receiving customer service
Paying a bill
Making a reservation (e.g. restaurant or hotel)
Scheduling a meeting
Communicating with brands
Adding yourself to a mailing list or news service
Purchasing an item
Getting ideas and inspiration
0% 10% 20% 30% 40%
10%
17%
18%
19%
19%
22%
23%
27%
27%
29%
32%
drift.com/state-of-conversational-marketing
PEOPLE PRIMARILY VIEW CHATBOTS AS A
SOLUTION FOR GETTING ANSWERS
Which of the following would you use a chatbot for?
22. $47B
0%
10%
20%
30%
40%
50%
60%
1 to 3 4 to 6 7 to 9 10+
Answering a question
Getting detailed answers or explanations
Resolving a complaint or problem
Receiving customer service
Paying a bill
Making a reservation (e.g. at a restaurant)
Scheduling a meeting
Communicating with brands
Adding yourself to a mailing list
Purchasing an item
Getting ideas and inspiration
CUSTOMERS WHO OWN LOTS OF
CONNECTED DEVICES ARE MORE
LIKELY TO TRUST CHATBOTS TO
HANDLE IMPORTANT TASKS
Which of the following would you use a chatbot for?
# of internet-connected devices owned
drift.com/state-of-conversational-marketing
(n = 48)(n = 78)(n = 317)(n = 546)
24. $47B
age
0%
10%
20%
30%
40%
50%
18 to 24 25 to 34 35 to 44 45 to 54 55+
Retailers Healthcare
Utilities Entertainment / Leisure
Financial Services Vacation / Travel
Software Government
News Media
drift.com/state-of-conversational-marketing
YOUNGER CUSTOMERS ARE MORE LIKELY TO USE
CHATBOTS TO ENGAGE WITH SOFTWARE
COMPANIES & THE NEWS MEDIA
What types of organizations have you used chatbots to engage with in the past 12 months?
(n = 72) (n = 218) (n = 188) (n = 257) (n = 278)
26. $47B
Email
Telephone
Website
Online chat
Face to face
Social media
Smartphone app
Chatbots
Other
0% 10% 20% 30% 40% 50% 60% 70%
2%
13%
28%
28%
31%
33%
42%
55%
65%
2%
15%
30%
28%
39%
38%
54%
60%
60%
2018
2019
drift.com/state-of-conversational-marketing
THE YEAR-OVER-YEAR DATA CONFIRMS IT: EMAIL ISN’T
JUST STICKING AROUND, IT’S GROWING
In the past 12 months how have you communicated with organizations?
27. $47B
Online live chat
Chatbots
Face to face
Telephone
Smartphone app
Social media
Web form
Email
Letter
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
10%
19%
27%
31%
44%
75%
77%
78%
82%
16%
27%
34%
40%
55%
64%
73%
75%
77%
2018
2019
How soon would you expect to get a response from each of the following
communication channels? (within 5 minutes)
drift.com/state-of-conversational-marketing
YEAR OVER YEAR, MORE CUSTOMERS EXPECT QUICK
RESPONSES FROM ONLINE CHAT & CHATBOTS,
FEWER EXPECT THE SAME FROM FORMS
28. $47B
I prefer interacting with people
I'd worry about it making a mistake
I’d prefer to fill out a form on a website
0% 10% 20% 30% 40% 50%
14%
24%
38%
26%
30%
43%
2018
2019
drift.com/state-of-conversational-marketing
CUSTOMERS ARE BECOMING INCREASINGLY
COMFORTABLE INTERACTING WITH CHATBOTS
Which of these would stop you from using a chatbot?