The Drift Diversity Report highlights the importance of diversity to company culture and financial performance, citing research that shows diverse teams outperform less diverse ones. Drift's own diversity statistics significantly exceed industry benchmarks in various categories, such as gender and racial diversity, with 71% of its workforce being female and 92% being Hispanic. The report emphasizes the value of diverse perspectives in fostering innovation within tech companies.

1. Drift Diversity
Report
How the team at Drift compares to other tech
companies on diversity
Keith Pescosolido

2. My mom immigrated from Ecuador, my dad immigrated
from Puerto Rico. Both started small businesses and
worked for themselves, and they worked extremely
hard. I was always surrounded by this notion that you
could create something out of nothing … Without
diversity, we miss out on the incredible value and the
incredible lessons that people from different cultures
and backgrounds can bring to our teams.
-David Cancel
Drift co-founder & CEO
“

3. The people you work with have a
huge effect on how you feel about
the company you work at.

4. We recently asked 100 people on
Twitter, “What is the MOST important
aspect of making a decision on a job?”

5. More than half responded that it was
the people.

6. Most important aspect when deciding on a job
Team/People
Product/Mission
Salary & Benefits
Job Responsibilities
0 15 30 45 60
56%
20%
16%
8%

7. When it comes to building an
amazing team — a team that’s full of
amazing people — diversity is crucial.

8. Yes, diversity is crucial to company
culture, but it’s also just as crucial to
a company’s bottom line.

9. Did you know that companies with
more diverse teams outperform
companies with less diverse teams?

10. According to McKinsey research,
racially diverse companies are 35%
more likely to have financial returns
that are above industry norms.

11. In the US, there’s a linear relationship
between diversity and improved
financial performance …

12. For every 10% increase in the racial &
ethnic diversity of a company’s senior
executive team, earnings rise 0.8%.

13. At Drift, we take diversity seriously,
and we believe in being transparent
about our diversity goals as well as
how diverse we are today.

14. So we decided to put together a
scorecard to see how we’re doing on
diversity compared to other tech
companies.

15. 1. Racial Diversity

16. A 2015 report from The Verge pulled
together diversity data from seven
top tech companies.

17. The report found that, on average, 8%
of a company’s workforce is Hispanic.
Here’s how Drift compares …

18. Drift
(as of 10/31/2016)
Hispanic employees as % of total workforce
92%
8%
82%
18%
Benchmark
(avg. from 7 top
tech companies)
Hispanic Hispanic

19. On average, 23% of a company’s
workforce is Asian.
Here’s how Drift compares …

20. Asian employees as % of total workforce
77%
23%
86%
14%
Benchmark
(avg. from 7 top
tech companies)
Asian Asian
Drift
(as of 10/31/2016)

21. On average, 7% of a company’s
workforce is black.
Here’s how Drift compares …

22. Black employees as % of total workforce
93%
7%
100%
Benchmark
(avg. from 7 top
tech companies)
black black
0%
Drift
(as of 10/31/2016)

23. On average, 60% of a company’s
workforce is white.
Here’s how Drift compares …

24. White employees as % of total workforce
40%
60%
32%
68%
Benchmark
(avg. from 7 top
tech companies)
white white
Drift
(as of 10/31/2016)

25. 2. Gender Diversity

26. According to that same 2015 report
from The Verge, the average tech
company is 29% female.
Here’s how Drift compares …

27. Female employees as % of total workforce
71%
29%
64%
36%
Benchmark
(avg. from 7 top
tech companies)
female female
Drift
(as of 10/31/2016)

28. On average, 71% of a company’s
workforce is male.
Here’s how Drift compares …

29. Male employees as % of total workforce
29%
71%
36%
64%
Benchmark
(avg. from 7 top
tech companies)
male male
Drift
(as of 10/31/2016)

30. 3. Management Diversity

31. The Verge found that, on average,
79% of a company’s executives,
managers, and senior-level officials
are white.
Here’s how Drift compares …

32. % of leadership roles = white
21%
79%
50% 50%
Benchmark
(avg. from 7 top
tech companies)
white white
Drift
(as of 10/31/2016)

33. On average, 82% of a company’s
executives, managers, and senior-
level officials are male.
Here’s how Drift compares …

34. % of leadership roles = male
18%
82%
25%
75%
Benchmark
(avg. from 7 top
tech companies)
male male
Drift
(as of 10/31/2016)

35. On average, 18% of a company’s
executives, managers, and senior-
level officials are female.
Here’s how Drift compares …

36. % of leadership roles = female
82%
18%
75%
25%
Benchmark
(avg. from 7 top
tech companies)
female female
Drift
(as of 10/31/2016)

37. 4. Other Drift Diversity Stats

38. Our product team is 30% female.
70%
30%
(as of 10/31/2016)

39. 23% of Drift employees have families.
77%
23%
(as of 10/31/2016)

40. Final Thought:

41. I was born in Nicaragua and spent most of my life
there before coming to the U.S. in 1993. One of the
things I’ve learned to appreciate the most is that
you have to have diversity in thinking. Technology,
startups, progress—they’re the result of mixing
together all of these different ideas that come from
different places.
-Elias Torres
Drift co-founder & CTO
“

42. Want to learn more about how we
approach diversity at Drift? Check out
this post from our head of recruiting:
“Recruiting with Diversity in Mind”

43. Interested in working at Drift?
Click here to visit our jobs page.