Conversational marketing is a new approach to marketing that allows potential customers to interact one to one with the business in real time. This conversation is carried out by one of the team members via live chat or a programmed software known as chatbot. Chatbots are becoming increasingly popular for their unique benefits such as 24 7 access and quick information. This presentation deck is useful for businesses who wish to know more about conversational marketing or chatbot marketing and want to implement the same in their organization. Businesses can understand the difference between traditional marketing and how conversational marketing outscores it in certain aspects. A basic framework for creating a conversational script has also been shared to extract maximum benefits out of real time chat. The current market of chatbots and demand for the same has been laid out in this deck. Businesses can also realize the scope of chatbot marketing in their organization such as capturing leads, qualifying leads, provide customer support, and sell products directly via the chat window. Lastly, for businesses making up their mind to apply this new marketing approach can also learn how to measure the Return on Investment ROI of chatbot marketing and thus improvise their strategy. https://bit.ly/2WRfb23
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
An in-depth look at the process involved in nurturing a prospect into a sales-ready lead – with or without the help of marketing automation platforms.
You'll learn:
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun
Utilizing Intent Data to Get Everyone a Seat at the Planning TableAggregage
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
An in-depth look at the process involved in nurturing a prospect into a sales-ready lead – with or without the help of marketing automation platforms.
You'll learn:
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
5 Things You Can Do To Improve B2B Lead GenerationBrian Carroll
B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this presentation learn where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
This is a webinar that I did as a guest speaker for AxientCX and OpenText about how the banking and finance industry can become more customer centric.
Download the research here:
http://unbouncepages.com/axientassets/
The intelligence that creates an individual approach and gets results. The role of direct Mail in today’s
media mix / study results. How to create an omni-channel
experience using Big Data and smart technology
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
This becomes a crucial step in building a first-party database, as cookies are now being discontinued. You can use this information to calibrate brand communication, deliver targeted messages, and improve their experiences based on their preference.
Moreover, the machine learning abilities help you learn about your customers more as they interact and help build accurate buyers’ personas.
Considering the human factor
While implementing your chatbot, you must consider the human factor. Having a poorly configured chatbot can be detrimental to your strategy.
Further, customers become quite uncomfortable sharing their personal information with a robot, and you must inform them that they are conversing with a chatbot before delivering the solutions.
The solution to this dilemma is to build a chatbot according to your brand personality. It should act according to your brand’s values and maintain a human-like conversation.
You should consider their interests, needs, and preferences based on the customer data. Here, you should visualize and outline the actual process of having a conversation with the customer as a human.
You should also determine the conversation’s vocabulary, warning signs, and local slang and act appropriately.
The impact of humanizing your conversation has a far-reaching effect. It helps you deliver an engaging discussion and improve customer satisfaction as they grow comfortable using the chatbots.
Round the clock customer support
As consumer expectations grow, delivering high-quality customer support becomes necessary. A faster response system that answers customer queries around the clock can provide a seamless customer experience.
You can improve the chatbot performance by “teaching” the machine learning algorithms to take care of the primary issues of customers. Then, as customers receive immediate assistance, the experience improves.
Improving sales with Chatbots
Chatbots can be a valuable medium to reduce frictions in the customers’ purchase journey. As chatbots are capable of developing user personas from the first interaction itself, they can identify the customer pain points and bottlenecks quite effectively.
Consequently, they can offer them help, support, and relevant information to make the process more convenient. The chatbots can also be leveraged to develop a predictive path for the customers based on their previous activities or online behavior, increasing the buying intent.
As chatbots better understand the user persona, they can deliver an opportunity to convert the customers faster.
Eliminating the human-error factor
Chatbots are primarily used to deal with the most redundant tasks. These tasks were often prone to human errors due to manual interactions and data collection.
Eventually, these resulted in customer dissatisfaction due to the slow and erroneous response systems. Chatbots help reduces customer discontent and improves brand satisfaction by making the process error-free and smooth.
Moreover, the
The Role of Chatbots in Customer Service and Engagement By Douglas Duren.pdfDouglas Duren
Chatbots are computer programs that can simulate conversation with human users through messaging or voice-based applications. They are rapidly becoming a popular tool for businesses to engage with their customers and provide support services. Chatbots are able to provide a 24/7 service, respond instantly to customer inquiries, and provide personalized and relevant responses. Check full audio above for more information.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
5 Things You Can Do To Improve B2B Lead GenerationBrian Carroll
B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this presentation learn where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately.
Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase.
The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to:
Create a lead nurture strategy
Nurture leads across channels
Segment a lead database
Choose appropriate content for each lead nurture track and audience
Get the most value from lead nurturing with testing and optimization
Measure and explain lead nurturing’s return on investment
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
Make Your Business Work: Digital Marketing & Social Media Marketing The Pathway Group
Make Your Business Work: Digital Marketing & Social Media tells you about the use of social and digital media in a business environment.
It can help to improve your sales, notability and improve all aspects of your businesses marketing campaigns faster, with more standardisation and more effective.
If you would like to run a Social/Digital Media Apprenticeship at your business or you are looking to become a Social/Digital Media Apprentice yourself please get in contact with us at Pathway Group as soon as possible. Our number is: 0121 707 0550 or e-mail: info@pathwaygroup.co.uk
This is a webinar that I did as a guest speaker for AxientCX and OpenText about how the banking and finance industry can become more customer centric.
Download the research here:
http://unbouncepages.com/axientassets/
The intelligence that creates an individual approach and gets results. The role of direct Mail in today’s
media mix / study results. How to create an omni-channel
experience using Big Data and smart technology
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Read and find:
-5 most common Ecommerce problems
-their causes
-sample tools to help you solve them
-efficiency of actions taken, based on case studies of our clients.
To uncover the potential that direct mail holds in grabbing attention in today’s digital world, B2B Marketing magazine has put together a best practice guide with hints and tips from a group of experts - including our Head of Data Strategy Matt Hanks.
This ebook will guide you regarding the discovery of how to build an email list and create successful marketing campaigns for the maximum profits for your business in the field of internet marketing.
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
This becomes a crucial step in building a first-party database, as cookies are now being discontinued. You can use this information to calibrate brand communication, deliver targeted messages, and improve their experiences based on their preference.
Moreover, the machine learning abilities help you learn about your customers more as they interact and help build accurate buyers’ personas.
Considering the human factor
While implementing your chatbot, you must consider the human factor. Having a poorly configured chatbot can be detrimental to your strategy.
Further, customers become quite uncomfortable sharing their personal information with a robot, and you must inform them that they are conversing with a chatbot before delivering the solutions.
The solution to this dilemma is to build a chatbot according to your brand personality. It should act according to your brand’s values and maintain a human-like conversation.
You should consider their interests, needs, and preferences based on the customer data. Here, you should visualize and outline the actual process of having a conversation with the customer as a human.
You should also determine the conversation’s vocabulary, warning signs, and local slang and act appropriately.
The impact of humanizing your conversation has a far-reaching effect. It helps you deliver an engaging discussion and improve customer satisfaction as they grow comfortable using the chatbots.
Round the clock customer support
As consumer expectations grow, delivering high-quality customer support becomes necessary. A faster response system that answers customer queries around the clock can provide a seamless customer experience.
You can improve the chatbot performance by “teaching” the machine learning algorithms to take care of the primary issues of customers. Then, as customers receive immediate assistance, the experience improves.
Improving sales with Chatbots
Chatbots can be a valuable medium to reduce frictions in the customers’ purchase journey. As chatbots are capable of developing user personas from the first interaction itself, they can identify the customer pain points and bottlenecks quite effectively.
Consequently, they can offer them help, support, and relevant information to make the process more convenient. The chatbots can also be leveraged to develop a predictive path for the customers based on their previous activities or online behavior, increasing the buying intent.
As chatbots better understand the user persona, they can deliver an opportunity to convert the customers faster.
Eliminating the human-error factor
Chatbots are primarily used to deal with the most redundant tasks. These tasks were often prone to human errors due to manual interactions and data collection.
Eventually, these resulted in customer dissatisfaction due to the slow and erroneous response systems. Chatbots help reduces customer discontent and improves brand satisfaction by making the process error-free and smooth.
Moreover, the
The Role of Chatbots in Customer Service and Engagement By Douglas Duren.pdfDouglas Duren
Chatbots are computer programs that can simulate conversation with human users through messaging or voice-based applications. They are rapidly becoming a popular tool for businesses to engage with their customers and provide support services. Chatbots are able to provide a 24/7 service, respond instantly to customer inquiries, and provide personalized and relevant responses. Check full audio above for more information.
Everything You Need To know about Chatbot Marketing for your RestaurantmKonnekt
One of the main benefits of using chatbots is getting the ability to provide 24-hour service to your customers. Learn how you can leverage this incredible tool for your Restaurant Business
Facebook now lets you install Messenger chatbots on your business page. Chatbots allow you to have an automated conversation with people who click on your Facebook Messenger to start a dialogue
Introducing TruChat by TruVisibility -- The most advanced and complete multichannel chatbot and live chat solution for business. Developers, website designers, and agencies will be interested in learning how easy it is to use TruChat to build amazing custom chatbots that work with Facebook Messenger, websites, Twitter, Slack, Viber, Telegram, and other channels.
Harness the power of Conversational AI to build better conversational engagem...tv2064526
conversational AI is the secret ingredient for brands to communicate with their customers and significantly change their relationships. It is a secret, not because many are unaware of it, but because people know how it works and its impact on your brand once it is appropriately integrated.
GrayCell Technologies is a chatbot development company that offers a full cycle of chatbot development services and chatbot design services to transform the way you interact with your customers. As a leading IT company in Chandigarh, we also provide services for web and mobile app development, on-demand app solutions, digital marketing, java web app development, and much more. For more info visit: https://www.graycelltech.com/chatbot-development-services
Empowering Marketers With AI - Unleashing The Potential Of ChatGPT - Slidesha...Yoroflow
In today’s rapidly evolving digital landscape, marketers are constantly seeking innovative solutions to engage with their audience, deliver personalized experiences, and drive business growth. The emergence of artificial intelligence (AI), including AI for marketing, marketing and AI, marketing AI, AI integration for marketers, AI automation, and AI marketing strategy, has revolutionized marketing practices. One such breakthrough is ChatGPT, empowering marketers to leverage the power of AI to enhance customer interactions, streamline operations, and unlock new opportunities.
Chatbots 101: How Implementing Chatbots Can Skyrocket Your Business Website.pdfGilbert
In today’s world, customer service is everything. With online shopping and digital communication, customers expect fast and efficient service from businesses. This is where chatbots come in handy.
Chatbots are automated messaging systems that can help businesses interact with customers around the clock. Not only do they streamline customer service, but they can also help with lead generation and boost sales.
Who doesn’t like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
What Are Chatbots and Their Uses for Businesses - BeemBeem Africa
Chatbots for WhatsApp, Facebook, and SMS is a great way to connect with your customers, and there are many different ways you can use them to help grow your business. Whether you're looking to increase customer engagement or simply make it easier for customers to find what they need, chatbots can help. Click here to learn about what chatbots are and their uses in businesses.
Digital Customer Care in 2018 - best practices from 12 expertsJulien Rio
12 customer service international experts share their best tips for an optimal customer care strategy.
Omni-digital, customer experience, customer satisfaction, NPS, FCR, every aspect of the contact centre strategy reviewed by experts.
Take your communication to the next level with chat botBrian Aldous Datu
The past was all about capturing emails. The future will be all about having conversations.
Learn how Ubertor Chatbot can help you grow your Real Estate Business.
Unravelling the power of ai to improve customer experienceEnterprise Bot
Customer experience lies at the heart of every business. Just like a building can’t stand without pillars, your business can’t win the race without a seamless customer experience (CX).
Business leaders’ prime focus now has shifted more towards establishing a consistent customer experience across all touchpoints to exceed the organizational standards and customer expectations.
As a plan of action, they are investing in next-gen technologies such as Artificial Intelligence (AI) to augment their customer experience efforts
Customer Support And Services Guide Powerpoint Presentation SlidesSlideTeam
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Description of this above product -
After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...SlideTeam
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesSlideTeam
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Employee engagement refers to the level of involvement and enthusiasm employees have towards their work, which ultimately leads to better business outcomes. Grab Our Strategic staff engagement action plan can showcase the commitment level of employees in the workplace. It discusses the challenges and issues organizations face due to disengaged employees. Our Workforce participation deck includes an employee engagement survey to evaluate staff participation and satisfaction rates. Additionally, it provides industry statistics that demonstrate the importance of employee engagement. These resources can help companies develop an improved employee engagement action plan to achieve their goals and objectives. Further, Our Employee job satisfaction offers practical strategies to enhance productivity, retention, and participation rates. It further focuses on optimizing communication practices and employee work life balance, as well as implementing reward and recognition programs, compensation and benefits, and training and development opportunities. Finally, our HR Engagement Strategies module provides metrics to measure the impact of employee engagement activities. Get instant access.
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdSlideTeam
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...SlideTeam
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An asset tracking system is a technique to monitor an organizations assets more efficiently to enhance customer service and improve equipment longevity. Grab our Integrating asset tracking system to enhance the operational effectiveness template. It is expertly crafted to keep track of purchases to strengthen security and IT safety. Our IT asset management deck provides the latest technology trends for keeping track of assets. It involves the current scenario of an organizations asset and inventory management systems. Additionally, our Inventory management system PPT offers essential methods of an asset tracking system such as RFID tags, barcode scanning, Bluetooth low energy, near-field communication, and more. It further showcases detailed working and key benefits of implementing these systems. Furthermore, our RFID integration module includes a workflow chart and the roles and responsibilities of the HR manager and team. It contains cost analysis and comparative software assessment for enhancing overall performance. Lastly, our Asset management template exhibits the KPI dashboards and impact analysis for measuring the effectiveness of implementing a tracking system. Get instant access.
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...SlideTeam
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A leadership brand is a way to make others aware of your unique qualities as a leader and how you can make a positive impact. If youre interested, our Designing and Implementing Brand Leadership Strategy template is available for download. It provides an overview of brand leadership, including its benefits, essential factors, steps, and strategies for creating a strong leadership brand. Our Brand Identity deck includes tips for becoming a market leader, three leadership groups, and a leadership matrix. It also explores the relationship between value proposition and brand leadership. Moreover, our Brand Architecture PPT explains strategic brand leadership tasks such as organizational structure and process, brand architecture, and brand building function. Additionally, it includes dashboards for tracking brand awareness and performance. Finally, our Brand Building module discusses how brands can provide unique value to customers and consists of a case study on Coca Colas success as a market leader. The template is fully editable and customizable and can be used with Google Slides. Get access now.
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...SlideTeam
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The primary objective of Amazons business strategy is to meet customer demands by providing an exceptional experience. Our professionally designed How Amazon Generates Revenues Across the Globe template presents an overview of Amazons marketing strategy, including partnerships, initiatives, marketing activities, and brand positioning. The deck focuses on gaining a competitive advantage by showcasing the progress Amazon has made over the years, such as their successful IPO investment, performance progress, and managing competition. The Amazon Business Strategy module shows the companys performance in managing SWOT analysis, BCG matrix, and VRIO analysis. The PPT also includes an assessment of Amazons marketing mix, advertising strategy, and business model to enhance revenue and market share. Additionally, the template presents the selling process across the platform, financial review, and future predictions. Finally, it showcases the critical executives associated with Amazons core team. Gain access to this powerful template now and unlock Amazons business strategy secrets.
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Event marketing is a strategy used to create awareness of a companys products or services through direct customer engagement. Check out Our Guide for an Effective Event Marketing template. It has been carefully designed to help companies engage their target audience effectively. Our Social Media Advertising deck highlights the benefits, emerging trends, and statistics of event advertising while also addressing common challenges faced by marketers, such as audience engagement and converting pre registrants to attendees. Our Conference Marketing PPT covers virtual and physical events, including webinars, live streaming, tradeshows, and conferences. It also provides insights on social media platforms used for promotion and outlines critical steps in event marketing, including goal setting, management checklists, activity management, audience attraction, and performance evaluation. Lastly, our Audience Engagement module details the marketing team, impact, and advertising channel costs. Access our resources today and take your event marketing to the next level.
Managing Business Customers Technology Powerpoint Presentation SlidesSlideTeam
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...SlideTeam
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This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
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About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
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Getting Started With Conversational Marketing To Promote Your Business Complete Deck
1. Yo u r C o m p a n y N a m e
Getting Started with
Conversational
Marketing to
Promote your Business
2. Table of Contents
Traditional Marketing vs Conversational Marketing
Basic Framework for Conversational Marketing
Why Conversational Marketing
Unique Benefits of Conversational Marketing
The Growth of Chatbots – A Snapshot
How to Use Chatbot Marketing
Conversational Marketing Metrics
▪ Metric - Conversations
▪ Metric - Conversation Qualified Leads
▪ Metric - Meetings Booked & Sales
Best Practices for Chatbot Marketing
Conversational Marketing – An Introduction
2This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
3. Conversational Marketing – An Introduction
Conversational marketing is an approach to marketing that lets businesses engage visitors with real time, one-to-one interaction. It can be achieved in 2 ways- Live Chat
and Chatbots.
Chatbots
Chatbots are softwares programmed to
mimic conversation and deliver messages
based on the input of the visitor. This can
be done 24/7 without needing a dedicated
person to interact with customers.
Live Chat
Integrating Live Chat within
your website lets one of your
team members engage with a
visitor directly in real time.
3This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
4. Traditional Marketing vs Conversational Marketing
Conversational marketing is saving a lot of time and effort of both customer and the business by cutting down on steps such as filling up a form, emailing the customer
and making a call.
Conversational Marketing
Time
Minutes
QUALIFY
Bot qualifies leads for
you 24/7
CONVERSATIONS
Sales reps spend time only
with the best leads
Traditional Marketing
Time
Days to weeks
CALL
FORM
EMAIL
CRM
QUALIFIED
4This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
5. Basic Framework for Conversational Marketing
Greet
Welcome to <XYZ
website>My name is <XYZ>
How may I help you today?
Ask Questions
What is your name?
Which company are you working for?
Can I get your email address in case we lose connection?
Connect with Team
Let me get in touch with you <team member> who
can help you better.
Would you like to book a demo with <team
member> on any of these dates <options here>
Conversational marketing is about engaging the prospect and providing quick solutions. It is also about capturing leads for your business. Here is a framework for typical
conversation between a prospect and a bot/live customer support rep.
5This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
6. Why Conversational Marketing
The demand for conversational marketing is on the rise as technology bridges the gap and decisions are made in seconds!
Demand for
answer fast!
55% of customers are interested
in interacting with businesses
through Chatbots to solve
problems – HubSpot.
Online chat is
becoming popular
33% percent of American adult
consumers have used online chat to
interact with a business in the past 12
months - website - Report : 2019 State of
Conversational Marketing.
Better customer
experience
65% of consumers feel good about
themselves and the company when they can
handle an issue without talking to a live
person, and 61% think that chatbots allow for
faster answers.” - Aspect Software.
Basic information
is hard to find
34% of customers say they can’t find
information to simple question on
website - Report : 2019 State of
Conversational Marketing.
Higher
conversions
HubSpot saw a 2.5X lift in open rates
and 6X increase in number of clicks
on Facebook Messenger when
compared to email.
6This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
7. Unique Benefits of Conversational Marketing
There are several unique advantages of implementing conversational marketing such as 24/7 access and quick responses.
Use Cases
Lead Nurture
Chatbots can collect information &
help you build a sales pipeline full of
qualified leads.
Customer Service
Conversational marketing can give
instant answers to customers about their
most common queries without having to
fill out a lead form or read FAQs.
Account Management
Chatbots can give instant
response to clients about their
accounts & queries.
Ecommerce
Chatbots can help customers buy
goods & services instantly.
Shorter Sales Cycle
The chatbot can ask qualifying questions helping sales rep get better understanding of the customer & saving
them a lot of time.
Scalability
Talking to every customer personally requires lot of investment in resources, people & infrastructure both. Single
chatbot can, however, hold individual interactions with multiple customers at the same time.
Personalized Touch
By combining data of users & previous purchase history, chatbots can
recommend products that matches their preferences giving it a personal touch.
24/7 Availability
There is no waiting time with live chat or chatbots. Especially chatbots can provide answers in real
time 24/7, 365 days a year.
7This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
8. The Growth of Chatbots – A Snapshot
User accepts that they feel more supportive in getting an instant response on their
problems & queries.
65%
Users are using or have used chatbots in 2019.95%
Website visitors believe that 24*7 availability is the most powerful feature of a chatbot.64%
Users prefer texting over calling for customer support.62%
Website visitors primarily look for a chatbot to make a conversation.86%
Marketers use a chatbot for email/SMS marketing & promotions.89%
Chatbot users have used a chatbot for buying online products in 2019.67%
Chatbots are increasingly becoming popular as the following statistics point out.
8This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
9. Communicate with visitors
Capture their demographics & interests
Combine bot with live chat for capturing
more leads
Provide options for the visitors to
personalize their experience
Sell products directly to customer
Integrate with your preferred messaging
applications like Facebook & WhatsApp
Give personalized deals & offers
Gather & analyze customer
feedback & data
Keep your social media accounts active
by being available 24/7
How to Use Chatbot Marketing
Demo signups and other
sales-related pages
Pricing pages
Product & feature pages
related to product
information/ features
Free tools
Complex landing pages
Event pages
Best Website Pages to
Have a Chatbot
Chatbots aren’t just for customer interaction. They can also be used for other purposes such as the ones listed below.
9This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
11. Metric – Conversations
Measure the number of conversations that are taking place through live/chatbot marketing. Analyse whether they are increasing or not.
265
325
298
412
556
525
678
652
809
991
1021
1087
0 200 400 600 800 1000 1200
January
February
March
April
May
June
July
August
September
October
November
December
11This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
12. Metric – Conversation Qualified Leads
Measure the number of leads qualified from multiple channels- lead form, live chat and chatbot to see which is performing the best.
1500
1000
2500
2000
0
500
1000
1500
2000
2500
3000
2017 2018 2019 2020
Leads Generated from Web Form
900
1200 1350
1560
0
500
1000
1500
2000
2017 2018 2019 2020
1730
1980
2590
3550
0
500
1000
1500
2000
2500
3000
3500
4000
2017 2018 2019 2020
Leads Generated from Live Chat
Leads Generated from Chatbot
12This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
13. Metric – Meetings Booked & Sales
Measure the number of leads qualified from multiple channels- lead form, live chat and chatbot to see which is performing the best.
No. of Conversations Demos Booked Deals Won Sales
January 265 25 7 $3200
February 325 22 6 $3100
March 298 31 8 $4900
April 412 45 7 $4400
May 556 43 9 $5650
June 525 49 10 $9600
July 678 57 13 $12,300
August 652 77 17 $14,900
September 809 85 15 $13,890
October 991 102 21 $16,700
November 1021 127 36 $24,400
December 1087 186 45 $35,000
Month
13This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
14. Best Practices for Chatbot Marketing
To get maximum advantage from chatbots and conversational marketing, the organizations should follow these basic guidelines to ensure success.
Know the most common
concerns of your customer
(order status, shipping,
tracking, return, etc.)
Cover these points in your
chatbot strategy.
Know their
Pain Points
02
Call to action at strategic
points of the conversation
can help you take the
forward in the sales
funnel.
Include
CTA
04
The script you use in
Chatbot should be very
simple and easy to
understand. Keep it
conversational and not
too formal.
Keep the Copy
Concise & Simple
03
Know their taste,
preferences, the
communication channels
they use the most
(WhatsApp, Messenger,
WeChat, etc.) and the
language they used. This
will help you tailor your
medium &
conversations accordingly.
Know Your
Audience
01
14This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
15. Icons Slide for Getting Started with Conversational Marketing to Promote Your Business
15
17. Agenda
17
01
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it to your needs and capture your
audience's attention.
08:00AM
Welcome Message
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it to your needs and capture your
audience's attention.
02
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
08:30AM
About Us
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
03
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
09:00AM
Meet The Team
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
04
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
09:30AM
Portfolio
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
18. Company Introduction
18
Values Client
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Target Audience
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Creative
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
19. Our Mission Vision Values
19
Text Here01
Text Here02
Text Here03
Text Here04
Mission
Text Here01
Text Here02
Text Here03
Text Here04
Vision
Text Here01
Text Here02
Text Here03
Text Here04
Values
20. Our Goals
20
Goal 02
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audience's attention.
Goal 03
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it to your needs and capture your
audience's attention.
Goal 01
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it to your needs and capture your
audience's attention.
21. Bar Chart
21
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
01
Product
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editable. Adapt it to your
needs and capture your
audience's attention.
02
Product 01
Product 02
22. This slide is 100% editable. Adapt
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audience's attention.
Product 05
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it to your needs and capture your
audience's attention.
Product 04
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audience's attention.
Product 03
Pie Chart
22This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
This slide is 100% editable. Adapt
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audience's attention.
Product 01
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Product 02
25%
4%
6%
30%
35%
23. Dashboard
23
Low
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
30%
Medium
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
45%
High
This graph/chart is linked to
excel, and changes automatically
based on data. Just left click on it
and select “Edit Data”.
80%
24. Funnel
24
Text Here
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capture your audience's attention.
Text Here
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capture your audience's attention.
Text Here
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capture your audience's attention.
Text Here
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capture your audience's attention.
Text Here
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capture your audience's attention.
05
03
04
02
01
25. Linear Diagram
25
Text Here
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it to your needs and capture your
audience's attention.
Text Here
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audience's attention.
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audience's attention.
26. Circular Diagram
26
Text Here
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audience's attention.
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it to your needs and capture your
audience's attention.
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audience's attention.
27. Roadmap
27
05
Text Here
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editable. Adapt it to
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capture your
audience's attention.
06
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04
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03
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01
02
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28. Timeline
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2017
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2018
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2020
29. 29
Address
# street number, city, state
E-mail Address
e-mailaddress123@gmail.com
Contact Number
0123456789
Thank You