The document discusses how businesses need to shift to conversation-driven sales approaches to meet buyers' expectations of real-time, on-their-terms experiences. It outlines steps to implement conversation-driven inbound and outbound sales, including replacing lead forms with conversations, targeting high-intent pages, and scheduling demos 24/7 for inbound sales and setting up personalized messages, connecting email to messaging, and getting alerts for outbound and account-based sales. The goal is to qualify, capture, and connect with leads through conversations to generate opportunities and close deals faster.

1. How to Make the Switch to
Conversation-Driven Sales

2. The sales landscape has shifted.

3. With the rise of
real-time messaging and the
on-demand economy…

4. With the rise of
real-time messaging and the
on-demand economy…

5. Buyers have come to expect a
new type of experience — one
where conversations happen on
their terms (not yours).

6. But you can’t provide that type
of experience using the old
approach to sales & marketing.

7. Just look at today’s benchmark
conversion rates for B2B sales:
Lead-to-Opportunity
13% (avg. time to conversion:
84 days)

8. Just look at today’s benchmark
conversion rates for B2B sales:
Lead-to-Opportunity
13% (avg. time to conversion:
84 days)
Opportunity-to-Deal
6% (avg. time to conversion:
18 days)

9. So, how do we turn it around?
How do we adapt?

10. Our solution:
conversational marketing

11. It’s the process of having real-time, one-to-one
conversations in order to capture, qualify, and
connect with your best leads.
QUALIFYCAPTURE CONNECT
?
Visitor Lead Opportunity Customer

12. This same conversation-driven
approach can be applied to Sales.
Here’s how it works…

13. Conversation-Driven
Inbound Sales
3 Steps for Adopting

14. STEP 1
Replace lead forms
with conversations.

15. STEP 1
Replace lead forms
with conversations.
STEP 2
Target your website’s
high-intent pages.

16. STEP 1
Replace lead forms
with conversations.
STEP 2 STEP 3
Target your website’s
high-intent pages.
Schedule demos 24/7.

17. 3 Steps for Adopting
Conversation-Driven Outbound
& Account-Based Sales

18. STEP 1
Set up personalized
welcome messages
for target accounts.

19. STEP 1
Set up personalized
welcome messages
for target accounts.
STEP 2
Connect outbound email
to real-time messaging.

20. STEP 1
Set up personalized
welcome messages
for target accounts.
STEP 2 STEP 3
Connect outbound email
to real-time messaging.
Get alerts whenever
prospects visit your
site or open email.

21. Want to learn more about
conversation-driven sales?
Click here to read
our in-depth post.

22. See why thousands of businesses are using
Drift to generate CQLs and close deals faster.