Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Presentation given at the 2011 National Introducing Brokers Association (NIBA) conference in Chicago by Candyce Edelen and Phil Donaldson of PropelGrowth. Topics included content marketing and social media marketing for IB's.
Session was preceded by the debut of the video, "B2B Marketing [r]Evolution (Content Marketing)."
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
Presentation given at the 2011 National Introducing Brokers Association (NIBA) conference in Chicago by Candyce Edelen and Phil Donaldson of PropelGrowth. Topics included content marketing and social media marketing for IB's.
Session was preceded by the debut of the video, "B2B Marketing [r]Evolution (Content Marketing)."
Join us on this webinar where we discuss the new improvements made to our real-time social research tool MAP. We show off our brand new user interface and new software features.
Learn how to:
Easily customize your data reports with the ability to create a dashboard.
Get minute-by-minute analysis of spikes and dips in chatter with time-based search.
Run analytics against shortened URLs
Please enjoy!
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Learn how to get more value from your marketing by using simple web tools. Interactive session presented at Eco-tourism and Sustainable Tourism Conference, ESTC 2011, Terry Rachwalski CMC Tartan Group PR
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
WOW Event - Using Social Media to Find and Close BusinessHeinz Marketing Inc
11/17/10 presentation to WOW networking group on using social media to find and close business. Specific focus on understanding customers and finding/creating content.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
Vicki Lind and Ursal Garbrecht shared some great tips for optimizing your presence on LinkedIn to get noticed by decision-makers at October 2015's pdxMindShare career-focused workshop & networking event.
From ITC Agent Conference 2015:
This session reviewed the use of advertising, SEO, social, blogging and traditional marketing strategies to help an independent agency grow online lead generation opportunities.
Learn how to get more value from your marketing by using simple web tools. Interactive session presented at Eco-tourism and Sustainable Tourism Conference, ESTC 2011, Terry Rachwalski CMC Tartan Group PR
Join us on this webinar where we discuss the new improvements and features added to our social monitoring and engagement platform Heartbeat.
Learn how to:
Get more flexibility out of your Heartbeat data when you run ad-hoc queries from the filter menu.
Gain insights on Instagram hashtag reach, growth, and engagement.
Track the viral spread of a Tweet and drill down to identify the amplifiers.
Please enjoy!
WOW Event - Using Social Media to Find and Close BusinessHeinz Marketing Inc
11/17/10 presentation to WOW networking group on using social media to find and close business. Specific focus on understanding customers and finding/creating content.
The New Little Bird Influencer Marketing Platform Little Bird
The new Little Bird platform is faster and more powerful than ever. It delivers targeted information about social influence more efficiently and effectively so you can build smarter marketing around who and what is influencing conversations on Twitter.
Deep Dive Into Social Media and Content StrategyDanielle Brigida
Presentation for J.Boye Conference in Aarhus, Denmark. How you can use social media and content to enrich your strategy.By combining content strategy, social listening and measurement tactics it will help you make the most out of social media.
Social media and lead generation - a paradox? Chris Sietsema explores how popular social media venues like Facebook, Twitter and LinkedIn can be used to not only manage customer relationships, but to build them as well.
pdxMindShare's October Career-Focused Workshop on LinkedInpdx MindShare
Vicki Lind and Ursal Garbrecht shared some great tips for optimizing your presence on LinkedIn to get noticed by decision-makers at October 2015's pdxMindShare career-focused workshop & networking event.
From ITC Agent Conference 2015:
This session reviewed the use of advertising, SEO, social, blogging and traditional marketing strategies to help an independent agency grow online lead generation opportunities.
Learn more about the prestigious properties that make up the upscale group of Vikram Chatwal Hotels, which can be found across the United States as well as in Thailand and India.
Are you a Facebook addict? Ms. Maloi Salumbides of Protips, aired over 702DZAS, tells us the signs that you are a Facebook addict, and also shares some tips on overcoming it.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Developing your Twitter and overall social media strategyLucy Goetz
My presentation from Forward Ladies Positive Women's Day 27th February 2014 - focusing on where to start with social media - including setting objectives, KPIs, choosing platforms and key messages and audiences.
Supercharge Your Recruitment Efforts Through Social MediaClearEdge Marketing
From a webinar to TechServe Alliance members, this presentation addresses ways to use social media for recruiting.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
Social media marketing 101 and a couple of case studies showing the reach and power of integrating social media with your traditional marketing efforts.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
3. Keyword Search
• Simple, yet effective.
• Check on regular basis to keep current on conversations
Developing Lists
Wefollow
wefollow.com
• Search by location and interests
• Provides results matching criteria, top influencers first
Chats/Hangouts
• Available for nearly every industry
• Incorporate specific hashtag to be included in greater convo
• Meet on regular basis to discuss current news/trends/best practices
• Example: #sportsbiz, #smsportschat, #huntchat
3
Finding Your Audience
9. Account Managing
HootSuite
hootsuite.com
• Multiple networks can be included on single dashboard
• Customize as needed by network and informational columns
• Can read and respond to messages from platform
Measuring Reach and Impressions
TweetReach
Tweetreach.com
• Type in specific keyword, pulls overall impression and reach values
• Compare with other keywords prior to posting (ex. deer, deerhunting, hunting)
• See who top tweeters are that use keyword(s)
9
Tools To Succeed
16. Biggest Mistake
• Following/Liking and immediately asking for something
Start Slow
• Follow/Like • Leave comments in blogs and find on twitter
• RT/provide feedback on posts • Once convo is clear two-way street, then ask
Golden Opportunities
• Asking a Question • Seeking Feedback / Polls
• Commenting on something you’re knowledgeable in
(ie Ruby on Rails, design package, certain brand of golf clubs, etc.)
Be Human & Have the Right Attitude
• Be friendly, light hearted & be responsive.
16
Relationship Building 101
17. 17
What Networks Should I Use?
What are my startup’s goals?
• Create Awareness
• Generate Additional Growth (Sales / Users)
• Collect Feedback
• Customer Support (web based)
• Provide Valuable Education & Information
Market Research
• Locate Top & Local Competitors on several Networks
• How are they using it, is it working, can I improve it?
• Set up Test Ads for Target Demographic Information on Facebook
Stay Focused & Don’t Get Spread Too Thin
• Better to stay focused & be highly active than broad and silent.
18. Nurture & Grow Current Client Relationships
• Mention & Highlight your Customers
• Give them Thanks & Praise
• Help Promote their Features / Tweets (RT, MT)
Twitter Chats
• Locate & Participate in Industry Chats
• Create & Host your own – become an authority & boost credibility
Social Ads (PPC)
• LinkedIn
• Target users on LinkedIn by what Group they’re Members of, Profile
Demographics and Endorsements (Skills)
• EX: Targeting PPC experts at Marketing agencies in the US at a manager
to VP level – Yielded 1,236 Eligible LinkedIn Members / Prospects
18
B2B
19. Social Ads (continued)
• Facebook Ads
• Target users by Profile Demographics: Age, Gender, Geo, Marital Status,
Company, Schools Attended, Interests, Connections
• FBX (Facebook Exchange)
• Retarget your Web Visitors
• Custom Audiences
• Upload list of Email Addresses and Market to them
• Tips to Maximize ROI & Minimize CPC
• Make sure you have Tracking & Analytics in place
• Granular targeting
• LOTS OF ADS
• A/B Testing
• Optimize CTRs, then move to Conversions
19
B2B
20. 20
B2C
Live Support & Engagement
• Use your social presence to engage with your users
• Be Responsive!
• Don’t Broadcast, Interact
Social Ads
• PPC: LinkedIn & Facebook Ad
• Facebook Offers
• 2 Step Process
• 1. User Claims Offer
• 2. Offer is emailed with Instructions & Promo Code
• Appears on user’s timeline & friends’ news feeds
• Ads Social Proof & Credibility
