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Svein Arne Røed
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A strategy for company use of social media
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Social Media Strategy
1.
Social media, for your company
2.
Strategy, your company,
socialized. from not present to being present to having influence
3.
1.Why? Staying in touch
with customers? Influence the market? Online presence? Recruiting?
4.
What do your
customers crave? Where are they? Who are they? 2.Who?
5.
3.What? Choose few and
focus
6.
4.How? All employees informed,
educate Define policy Plan content Be active
7.
UX > content Relevant
content > trivia Personal > formal Buzz
8.
Reach like never
before What do people really think about you? What do your followers respond to? Promote your good sides, resolve controversy fast Instant feedback,Worldwide by default Networking: on the shoulders of giants
9.
Avoid • Public argument •
Spam
10.
Behave • Be positive •
Engage • Encourage feedback • Be fast
11.
Plan for success Analyze
data from your platform(s) Have the resources Analyze successes Analyze competition Measure Repeat Keep up
12.
Enjoy two billion active
social media users Your company, socialized
13.
Image credits • Solis
and JESS3 - theconversationprism.com, CC BY 2.5, https://commons.wikimedia.org/w/index.php?curid=16290038
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