The document discusses various online marketing tactics for law firms, including content marketing, search engine optimization (SEO), social media platforms like LinkedIn, Twitter, and blogging. It provides examples of how some law firms have used organic and paid search strategies effectively. Key recommendations include developing valuable content, building links, monitoring social conversations, and measuring analytics to track online efforts.

1. Web Strategy and Digital Marketing Sandymount Solicitors Group

2. www.slideshare.net/kfeighery/SandymountSolicitors

3. Overview Overview of Online Marketing Content Marketing and Managing “Findability” Search Case Studies Blogging Platforms LinkedIn Twitter

4. Key Online Marketing Tactics Content & Inbound Marketing Website, blog, partnership sites etc… Social Marketing Twitter, LinkinedIn, Facebook, YouTube Pay Per Click Advertising (PPC) Google Ads Search Engine Optimisation (SEO) Structured & Planned Content, Links Email Marketing Email Service Providers, Valuable Content Measurement and Analytics Clear Objectives and Benchmarks

5. Snap Shot of Social Media

6. Social Media Landscape

7. Search: How to be Found

8. Search

9. Location Specific Search

10. Local Search

11. Organic Findability = Inbound Marketing

12. Hubspot – Inbound Marketing Company view

13. Overview of Search & Case Studies Who Gets Found Wins

15. Organic Search

16. Paid & Organic Search

17. Paid Search

19. Paid Search

20. Organic Search

22. Organic Search

23. Paid Search

25. Organic Search

26. Organic Search

27. Paid Search

29. Organic Search

30. Paid Search

31. Paid Search

33. Paid Search

35. Organic Search - McNamarra

36. Organic Search

37. Paid Search

39. Paid & Organic Search – Ivor Fitzpatrick

40. Organic Search

42. Organic Search

44. Organic Search

46. Organic Search

48. Organic Search

50. Organic Search

51. Organic Search

52. Organic Search - Places

53. Organic Search - Places

54. Organic Search - Places

56. Organic Search

57. Organic Search

58. Paid Search Result

59. Paid Search

61. Organic Search

62. Paid Search

63. Organic Search - Places

65. Organic Search

67. Organic Search

68. LinkedIn

69. Professional Networking

70. Blogging

71. Blogging Rich Content Management System Effective way of building community and improving SEO Search Engines Regularly updated content Build Links Develop Keyword strategies Common Blogging Platforms WordPress, Type Pad, Blogger Excellent way of providing thought leadership Publish professional content which is of interest to you and your community Can be used to educate, inform and entertain readers Participate in wider conversations, build community and dialogue with prospectives Leave comments, interact, promote interest, etc..

75. Leman Solicitors

78. BloggingTips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inbound links to your site Create outbound links using relevant anchor text Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Measure endurance. Measure return visitor and length of time spent on site Find and nurture your most important readers and constituents Make sure you respond to key people – thos who subscribe and comment Use Twitter and Facebook to promote blog If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Monitor conversations on both Facebook and Twitter Embed and measure calls to action. If we can get people to a landing page, we should.

79. Twitter

85. Non-Legal Twitters

86. Journalists & Media