The document discusses the top web development challenges faced by businesses, particularly small ones, including strategy formulation, technology selection, and team communication. It offers practical solutions for each challenge, emphasizing the importance of aligning business goals with features and consistent tracking of user feedback. Additionally, the document highlights the necessity of maintaining code quality, optimizing performance, ensuring security, and implementing effective SEO practices to enhance online visibility.

1. Top Web Development Challenges & How To
Tackle Them?
Ajay Kapoor Follow
Dec 1 · 11 min read
Challenges are often seen as negative, but every challenge has the potential to
bring something good with it.
It’s the same with the web development industry. When you start developing
websites or web applications for your business, you might face many challenges.
Although, this is especially the case for small businesses with minimum resources
and well-developed web infrastructure.
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2. But, it doesn’t mean that you have to give up so easily. You can always overcome
these web development challenges by being smart. And that is what we will discuss
how to handle web development challenges in an easy way.
But before we start, do you know? There are over 1,905,757,400 websites in the
world today.
Image Source: Internetlivestats
Well, this number can be a bit intimidating and scary for some people. But, if you
think about it, this amount of websites really means opportunity for businesses.
So, let’s quickly go through the list of challenges you might face in your business.
And let’s talk about how to get around these issues.
Ten of The Most Common Web Development Challenges & Solutions
To Overcome!
1. Identifying a good web development strategy for your team
“A successful business strategy begins with a clear understanding of your customer's
problems and how your company’s products and/or services can solve them,” says Tom
Bush, founder of Babbel, a language-learning web application.
The first challenge is to develop a good web development strategy for your team.
One of the primary reasons web projects fail is a lack of a clear web development
strategy or poor planning.

3. Image Source: Armia
They don’t have clear roles assigned, nor do they know how long it takes to deliver a
project. Without this knowledge, companies can’t accurately predict timelines or
costs for a project. They end up blowing through budgets or deadlines because they
don’t have the information to make good decisions.
Further, this leads to conflict among team members. Team members may work on
different parts of the project without realizing that they’re working against each
other instead of with each other.
Solution:
Bring everyone together and explain how you’ll collaborate as a team, including
who does what and when. This is the most crucial step to tackle web
development challenges.
Make a list of your web development strategy and plan, as well as any related
tasks or deliverables. This way, you’ll always know the next step and who is
responsible for completing it.
2. Aligning business goals with features and schedule

4. Aligning business goals with features and schedules is the next challenge in web
development. Many businesses struggle with this because they fail to recognize
which features must support their business objectives.
For example, a company may want to add a shopping cart feature to its website.
However, if the company doesn’t have any products for sale, adding a shopping cart
will improve business goals by increasing revenue or gaining new customers.
However, if the company does sell products and wants to gain more revenue and
gain new customers, then adding a shopping cart will help the company achieve
those goals.
Solution:
Create clear and measurable business goals, such as increasing revenue by X
amount or gaining Y number of new customers.
List the features that will help you achieve each goal. Determine which features
can be added now and which ones must wait until later.
3. Picking the right technology stack for your product
Today, web development is about more than simply building a website or
application. You must think of all the features and functionalities your product will
need to attain its business goals.
Choosing the correct technology stack for your project is one of the first steps in
achieving those goals. This involves determining whether you should create it from
scratch or use an existing framework like Angular. Here is a list of techniques you
can consider for your project.

5. The technology stack includes the programming language, databases, web servers,
and tools you’ll use to build your product. If your team is not well-versed in certain
areas of the technology stack, you may need to hire developers with experience in
those areas.
Solution:
You can consult with a web development company or an IT consulting
company to help you determine your technology stack.
You can speak with developers who already have experience building similar
products to learn what technologies they used for those products.
4. Communicating progress clearly to everyone involved

6. In a lot of companies, different teams work on different parts of the product. While
the development team works on building the website or application, another team
may be designing it. Yet another team could be responsible for testing it before
launch.
Many tasks must be completed between starting development and launching a
product into production. However, without clear communication about
What is being built?
Why is it being built?
And, when will it be launched? Those tasks can conflict with each other.
And, this is where many web development projects go wrong. Developers start
building features that are supposed to be added later, or testers start testing
features that don’t exist yet.
Hence, becoming a big challenge in web development.
Solution:
Create a backlog of tasks that need to be completed between development and
launch.
Track the status of each task, such as planning, in progress, or done.
Filter the backlog so that only open tasks are shown. Only show the backlog
items you can complete now so that it doesn’t overwhelm people.
Embrace DevOps practices.
Due to the increasing pressure to improve software delivery timelines, the DevOps
solutions segment is expected to grow by over 22% by 2026.

7. Image Source
5. Keeping track of user requests and feedback
While designers and developers build the product, other people within your
organization may be talking to customers. Those conversations can include users
asking for specific features or complaining about existing problems.
And, managing these requests and feedback can be difficult. Moreover, it’s hard to
track who said what and when especially when working with multiple teams across
different time zones.
But, keeping track of requests and feedback is a crucial part of building a successful
product. Without it, your business might not know what customers want or which
problems they have.
Solution:
Use a bug or issue tracking tool, which will help you assign, prioritize, and
organize bugs and feature requests.
Use customer feedback tools such as Qualaroo to capture user comments and
suggestions about your website or application.
Create forums to conduct conversations with customers in web development
communities such as Stack Overflow.
Use help desk software such as Zoho Desk or Kayako to track requests from
customers about your product.
6. Using the most appropriate tools for web development
Just as different technology stacks can help or hinder your product, the tools you
use to make those products should be carefully selected.
For example, some project management and issue tracking tools don’t integrate well
with specific programming languages and frameworks. If developers begin using a
tool that doesn’t work well for them, they’re less likely to continue using it.

8. Similarly, if a development team starts using a tool they aren’t familiar with, they
spend learning how to use it could slow down their progress. That, in turn, would
cause delays and impact the launch schedule for your product.
Solution:
Always research and test new tools before you start using them, especially if
they’re related to areas such as planning or testing.
Keep track of which tools your development team is already familiar with and
use so that they can continue to work efficiently and complete tasks on
schedule.
Don’t add too many new tools to your development process at once.
Don’t rely on a single tool for too many different tasks, as that can make support
more difficult.
7. Understanding your code: Code quality, maintainability & scalability
One thing that all web development projects have in common is the need to produce
high-quality code. Ninety percent of software projects fail because of poor quality
code.
It’s challenging for business owners to understand what “quality” means when it
comes to code, but it’s an essential part of developing a product. If code isn’t written
correctly, then it can add additional stress to the development process. That, in
turn, can affect the final product.
Solution:
Hire developers who are skilled at writing quality code that’s maintainable and
scalable.
Get your development team to teach you about the code they write and ask them
to explain why their choice of language or framework is best for the task at
hand.
Use automated testing for areas such as security and performance to ensure
that your code is effective.
8. Ensuring that performance is good (speed, stability, etc.)

9. It’s often found that products with poor performance don’t meet customer
expectations. Over 80% of experts believe that a slow loading site is a top reason
why visitors leave a website.
Image Source: GoodFirms
But it’s not just about speed and stability. Other factors should be taken into
consideration, such as:
If your site is too slow or has too many bugs, customers will leave and look at a
competitor’s product.
If users can’t efficiently complete specific tasks on your site (e.g., you have a
broken checkout process), then they’ll lose confidence in your business and
won’t come back.
If customers can’t quickly contact you, it could damage the relationship
between your business and them.

10. Solution:
Always choose developers skilled at performance testing to ensure that code
runs as expected under certain conditions, such as after updates and changes.
Make sure you clearly define all performance metrics (such as page speed, load
time, etc.) before your development team starts working on the project.
As well as using automated testing tools to monitor code quality during
development, monitor it afterward with a tool such as GTMetrix.
9. Ensuring the security of your site
If customers can’t trust your product, then they’re unlikely to come back. And
suppose attackers manage to break into your site and steal private information
such as passwords or credit card details. In that case, you could be in serious
trouble with the authorities and any customers affected.
However, security doesn’t just mean protecting against unauthorized access — it
also means protecting against other things like accidental data loss, downtime, and
excessive bandwidth use.
Solution:

11. Find out how often your developers plan to update your product (and if
necessary, ask them why) and make sure that you’re comfortable with the
frequency.
Hire a security expert to do a penetration test on your website to address any
vulnerabilities discovered before attackers exploit them.
Make sure developers have the right skills and knowledge to do security testing
manually and automatically.
10. Optimizing the site for search engine visibility
Despite its name, SEO (Search Engine Optimization) isn’t only about optimizing a
site for search engines; it’s about making it simpler for people to find your site
through search engines.
With Google’s update, SEO isn’t about building more and more links — it’s about
having a site that customers want to share. That means focusing on what
customers want, rather than just creating content that you think will rank well in
search engines.
Customers will not find your product if it does not appear in search engine results,
so search engine visibility is critical for running an eCommerce business.
Ninety-two percent of keywords receive fewer than ten monthly searches.
(Ahrefs)

12. Solution:
Sites that focus on user experience have better search rankings, so ensure your
developers know how to code cleanly and clearly.
SEO is constantly changing, but many developers now use a plugin like Yoast
SEO to analyze posts and pages for SEO-friendly content.
Wrap Up!
These are the ten web development challenges business giants often face. Thus, you
should consider them too if you want to make your site a success. Although, we
have also shared the solutions that can be regarded as beneficial for your business
growth.
After all, web development is a vital part of every successful website and a solution
to make a mark online. Thus, if you want a result-oriented outcome from your web
development services partner, it’s worth searching for a technology consultant in
India.
When it comes to hiring a web development company in India for responsive web
design, WordPress development, or other services, you need the right partner like
PixelCrayons. Their developers have years of experience building the kinds of
websites and applications that will help your business succeed.

13. FAQs
Q1: What are the five critical web development issues?
A1: They are:
Security-Security is one of the main issues that need to be considered at the early
stages of web development. Security is essential to be built into your design and
architecture and applied as a foundational layer throughout your website.
Performance-It’s essential for websites to load quickly, even with large images or
video files. This means selecting images carefully, compressing them, and
implementing caching.
SEO: There are several ways to make sure search engine crawlers can find your
website, including using web standards and following SEO best practices.
Compatibility- The combination of browsers, platforms, and devices that people
use to access the web means developers must consider many different screen
resolutions and capabilities when designing their websites.
Accessibility- Ensuring your website is accessible to everyone, including people
with disabilities or special needs, will help you gain credibility for providing a quality
user experience.
Q2: Why are web development best practices essential?
A2: Web development best practices are key to building a solid website that works
effectively across multiple browsers, platforms, and devices. Following them helps
you build websites the right way from the beginning, preventing difficulties or
delays in future updates or making changes to your design or layout.
Q3: What is the main benefit of following web development best practices?
A3: Web development best practices ensure that your website works on all browsers
and devices, fulfilling an essential requirement for many websites. It also reduces
load times and makes it easier to implement future changes or updates.

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WRITTEN BY
Ajay Kapoor Follow
Hey, I’m Ajay, a tech blogger working with PixelCrayons who loves to share his extensive tech-related
knowledge with like-minded people.
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