VisionMobile presentation @ Campus Party 2013, London

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A presentation we gave at Campus Party London, based on our Developer Economics Q3 2013 report

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VisionMobile presentation @ Campus Party 2013, London

  1. 1. Page 1 State of the developer nation Confidential – Internal use only Campus Party Europe - London 2013 Matos Kapetanakis @ VisionMobile
  2. 2. Page 2 VisionMobile Distilling market noise into market sense Developer Economics the de-facto research hub for the app economy Telco Economics New economic thinking for managing disruption and reinventing the Telco Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools Developer segmentation: understand, segment and effectively reach developers Mobile Megatrends workshop Public workshops on the stage of the mobile ecosystem Reports explaining how business models are evolving, and the basis of competition is changing Executive workshops how Internet business models are impacting telecoms Trends watch Tracking app and developer trends Market Sonar a quarterly service using big data to predict app economy trends Developer ecosystems: Research and analysis on the relative sizes of the app economy Top-100 analyst blog 4,000+ subscribers 20,000+ monthly uniques
  3. 3. Page 3 Clients selected VisionMobile clients 2010-2013
  4. 4. Page 4 Based on the largest, most global developer surveys Well-established research series, 46,000+ downloads Companies who have benefited from Developer Economics Covered by the leading wireless & tech media About Developer Economics 6,000+ developers responded to our Q2 developer survey Developer Economics is a research series by VisionMobile on the state of the developer nation platforms, revenues, rev models, regions, tools, APIs Reaching developers across all continents 115 countries reached in our developer survey, which was translated in 10 languages
  5. 5. Page 5 Questions, questions, questions -  What platforms are other developers using? -  Which is the right platform for me? -  Which platform should I focus on? -  What revenue models are other developers using? -  Which mobile platform will earn me the most money? -  What tools are other developers using?
  6. 6. Page 6 What’s your platform mix? On average developers use 2.9 in Q3 2013, up from 2.7 in 2012
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  8. 8. Page 8 Platform mix is different across regions Top 3 platforms across regions (% of responses for each region) Asia N. AmericaEurope Android (75%) Android (73%) iOS (62%)iOS (48%) HTML (47%) iOS (59%) Android (67%) HTML (50%) HTML (55%) S. America Africa Android (67%) iOS (48%) HTML (61%) Android (76%) HTML (58%) iOS (33%)
  9. 9. Page 9 Are you using HTML? Websites, web apps, hybrid, converters or native JS APIS?
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  11. 11. Page 11 Which platforms will you be using in the future? 2/3rds of mobile developers are interested in adopting a new platform
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  13. 13. Page 13 Which platform do you put first? Our research shows a strong lead of iOS over Android
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  15. 15. Page 15 Which platform is right for you? Which platform aspects are most important for you?
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  18. 18. Page 18 Targeting any other devices? Most developers targeting smartphones, but also tablets
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  20. 20. Page 20 Are you making more on iOS or Android? On average, the gap is closing
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  22. 22. Page 22 Does your revenue model change on each platform? It should.
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  26. 26. Page 26 Are you using the right tools? Seasoned and money-making developers use most tools
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  30. 30. Page 30 Are you motivated by money or creativity and achievement?
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  32. 32. Page 32 What kind of developer are you?
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  34. 34. Page 34 Copyright VisionMobile 2011 Knowledge. Passion. Innovation. Want to download the full report? DeveloperEconomics.com Updated: 12 November 2010 © VisionMobile 2013 | www.DeveloperEconomics.com/go 1
  35. 35. Page 35 Questions on Developer Economics? Get in touch with matos@visionmobile.com About VisionMobile VisionMobile is the leading research company on the app economy and mobile business models. Our research and workshops help clients compete and win in their rapidly changing industries.

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