Starbucks Global Coffee Giant
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Starbucks is a global coffee company founded in 1971 in Seattle, Washington. It has over 20,000 stores across 62 countries. The company prioritizes quality coffee, a premium European coffee experience, environmental sustainability, and investing in innovation. Starbucks also views its employees as important partners. While Starbucks has experienced rapid global expansion, it faces challenges in maintaining its brand image and customer focus as it continues to grow. The company needs to balance expansion goals with sustaining exclusivity, product differentiation, infrastructure development, and employee satisfaction to continue its success.
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Starbucks Global Coffee Giant
- 1. 1 Presentation By: Yogesh kumar Pinkki Singh
- 2. HQ: Seattle, Washington, U.S. CEO: Howard Schultz Founders: Jerry Baldwin, Gordon Bowker Zev Siegl Founded In: March 30,1971 in Seattle Stores: 20,891 stores in 62 countries (march 2013) 2
- 3. Global Presence of Starbuck 3
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- 6. Quality 1st Priority Premium European Coffee experience in USA Being Green Investing in Innovation Employees as “PARTNERS” & the most important assets 6
- 7. Rapid Expansion Product line Coffee Purchasing Strategy 7
- 8. 8 20,891 stores in 62 countries Aggressive Expansion Is Starbuck there? Ans: No Result: Open a Starbuck there Predatory strategy
- 9. 9 *Coffee *Tea *Juice/ Drinks *Milkshakes *Ice creams *Hot/Cold Sandwiches *Pastries *Cakes/Muffins *Salads *Yoghurts
- 10. 10 *Building Relationship With Growers & exporters *Checking on agricultural conditions and yields *Searching varieties & sources *Secure adequate supply of quality green coffee beans & to limit it exposure to fluctuating coffee prices in upcoming periods.
- 11. 11 Starbuck
- 12. Wide Presence Product Mix Partners Ambiance- Comfortable stores Environmental reputation Value Added Services; Wi-Fi, TV, cards Starbuck Express. Automatic Espresso machine 12
- 13. *Customization of drinks caused tension between Product Quality and customer focus Increased Menu Size *Lacking of a strategic Marketing Group *Little product differentiation *Higher Price then main competitors *Rapid Expansion 13
- 14. *Increased customer satisfaction *Increased the no. of stores: Domestically & internationally *Create the new product and services *Advertisement through internet 14
- 15. Competitors Dunkin Donut & McDonalds Small scale specialty coffee chains Economy Slowdown Copy cat Brands Health Conscious Trend Unsatisfied customer Cultural challenges 15
- 16. Key problem; Maintaining a customer focused brand image while continuing Expansion. Customer Satisfaction Lost Sight of the consumer Lost connection between customer & growing Business Employees Burnout Service gap due to unhappy employees 16
- 17. Controllable elements 17 Price Product Promotion Channel of Distribution Uncontrollable elements Political/ Legal Forces Competitive Structure Cultural Forces
- 18. *Best Coffee *Best Environment *Customer Satisfaction *Selling of experience not just coffee *Projection as 3rd Place ; other than Home & workplace. 18
- 19. 19 *Need to sustain its exclusivity. *Too many Starbucks around, Question Arises Quality vs Volume *Choose Location After checking Feasibility. *Need to refocus on product differentiation strategy rather than expansion. *Market penetration will not be a problem if starbuck creates proper infrastructure. *Look after Employee Satisfaction.
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Editor's Notes
- Started with name of Starbuck Coffee Tea & SpicesStar Buck was 1st to introduce Italian coffee house with premium coffee to American Market. In settle for every 9400 people there is one starbuck coffee shop.Target age group 16-27
- Ethos Water: provide fresh drinking water to some countries in Africa, donate some of their profit to help people to get clean water.
- Water conservation Recyclable glass usage
- Starbuck card
- Nocoffe product 1990
- Coffee purchased from small farmers who cultivated in less then 3 hectares of land.
- Marriott, Pepsi, united Airline, various local brands of many countriesComfortable setting to create positive & uplifting ExperienceInviting Store Ambience60 min Pre order, name would printed on the Coffee CupThere is one store for every 9400 people.Saving marketing cost due to word of mouth. SB cards cuts transaction time.
- Rapid expansion was a he a risk for SB bcoz it makes less money on each overseas-store bcoz most of them ere operated with local partner.cEo says that Staarbuck is large enough to absorb these looses.
- Guest are complaining that employees are wlcoming they are just serving coffee
- Starbuck Discovery in japan 2005Cullture; launch 2 coffee coffee variation which is less sweet then their us counterpart, especially developed for asian peoples.
- Low wages & dissatisfaction affecting services even itself. In 2001 one manager of atore in california refused the salary. He ws asking for overtime.