Star construction ed sheeran
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Ed Sheeran typically wears smart casual clothes in his music videos, like jeans and button-down shirts, which appeals to audiences by making the videos look more professional. His messy ginger hair is also a distinctive feature. The locations in his videos are often linked to the themes of the songs, such as a hospital setting for his song about pregnancy. His website promotes his albums and tours where fans can purchase tickets and music directly. Fan sites have increased in popularity in recent years as a place for fans to communicate and share artwork about Ed Sheeran. He also engages with fans by responding to YouTube comments on his videos.
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Star Construction - Ed Sheeran
Ed Sheeran is an English singer-songwriter known for his pop, R&B, and acoustic music. His music videos often feature him singing passionately while playing guitar in a casual style. Sheeran aims to connect authentically with audiences by sharing his personal story and background and engaging with fans on social media. His natural performing ability and ability to engage fans have made him a very popular artist in today's music industry.
Music video
The document discusses plans for a music video for the song "Hey There Delilah" by The Plain White T's. It will use a narrative style intercut with shots of a male artist performing the song acoustically. The target audience is fans of pop punk and soft rock between 16-25 years old. Inspiration comes from the original music video and Ed Sheeran's "All of the Stars" for incorporating lyrics and variety beyond just performance.
Ed sheeran
Ed Sheeran is an influential English singer-songwriter. The document discusses using his song "Thinking Out Loud" for a music video project. It describes Ed Sheeran's typical casual clothing of jeans and t-shirts in his music videos, though in "Thinking Out Loud" he wears different clothing related to the love story theme. It also notes his talent for guitar playing featured prominently in some of his music videos. The document discusses Ed Sheeran's iconic ginger hair that fans recognize him by and has kept consistently throughout his career. It provides examples of articles about his generosity in trying to launch a youth center and his success winning awards in the US. Finally, it indicates his popularity through his
Inspiration for music video
The document discusses sources of inspiration for a student music video. It was most inspired by the music video for "in2" by Wstrn, incorporating effects like red scribbles and water drops. It also took inspiration from Travis Scott's use of colorful backing screens. By combining elements from various famous artists, the students aimed to create a unique and visually appealing music video that would appeal to viewers.
Having a Niche Audience
Ed Sheeran is an English singer-songwriter who gained popularity through small performances and releasing independent music online. He stood out from other artists by performing solo with just a guitar in unusual venues. This unique style helped him build a dedicated fan base and get signed to a major record label. To promote an album successfully, artists need to connect with an audience by being different and interacting directly with fans.
Proposal
Amy Myers is proposing a music video production for pop artist Beth. The video aims to highlight Beth's transformation from a shy, less confident person at home to a confident singer and dancer in various bright, summery outdoor locations. Through close-up shots and scenes of Beth singing and dancing, the video intends to appeal to Beth's target audience of mainly 14-21 year old girls who enjoy pop music, like Ellie Goulding.
Ed sheerans fandom: a look into the ed sheeran’s fans loyalty through his yea...
Ed Sheeran took a year-long hiatus from social media and public appearances in 2015-2016. His dedicated fans remained loyal during this period of silence, awaiting his return. In January 2017, Sheeran made his comeback by tweeting "New Music Friday" and releasing two new singles. Both debuted highly on the Billboard charts. Sheeran's third album "Divide" was released soon after and broke Spotify streaming records, showing that taking a break did not negatively impact his music career and he was still able to strongly re-engage with his online fan community upon his return.
Secondary and primary target audience research
1) The document discusses research conducted on the target audiences for an R&B music video for Miguel's song "Adorn".
2) Primary research including questionnaires with people aged 13-25 found that females are usually the primary target of R&B artists.
3) Secondary research including data on YouTube views, Billboard charts, and Miguel's social media following validated that he has a large, mainstream audience within the target 13-25 age range.
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Star Construction - Ed Sheeran
Ed Sheeran is an English singer-songwriter known for his pop, R&B, and acoustic music. His music videos often feature him singing passionately while playing guitar in a casual style. Sheeran aims to connect authentically with audiences by sharing his personal story and background and engaging with fans on social media. His natural performing ability and ability to engage fans have made him a very popular artist in today's music industry.
Music video
The document discusses plans for a music video for the song "Hey There Delilah" by The Plain White T's. It will use a narrative style intercut with shots of a male artist performing the song acoustically. The target audience is fans of pop punk and soft rock between 16-25 years old. Inspiration comes from the original music video and Ed Sheeran's "All of the Stars" for incorporating lyrics and variety beyond just performance.
Ed sheeran
Ed Sheeran is an influential English singer-songwriter. The document discusses using his song "Thinking Out Loud" for a music video project. It describes Ed Sheeran's typical casual clothing of jeans and t-shirts in his music videos, though in "Thinking Out Loud" he wears different clothing related to the love story theme. It also notes his talent for guitar playing featured prominently in some of his music videos. The document discusses Ed Sheeran's iconic ginger hair that fans recognize him by and has kept consistently throughout his career. It provides examples of articles about his generosity in trying to launch a youth center and his success winning awards in the US. Finally, it indicates his popularity through his
Inspiration for music video
The document discusses sources of inspiration for a student music video. It was most inspired by the music video for "in2" by Wstrn, incorporating effects like red scribbles and water drops. It also took inspiration from Travis Scott's use of colorful backing screens. By combining elements from various famous artists, the students aimed to create a unique and visually appealing music video that would appeal to viewers.
Having a Niche Audience
Ed Sheeran is an English singer-songwriter who gained popularity through small performances and releasing independent music online. He stood out from other artists by performing solo with just a guitar in unusual venues. This unique style helped him build a dedicated fan base and get signed to a major record label. To promote an album successfully, artists need to connect with an audience by being different and interacting directly with fans.
Proposal
Amy Myers is proposing a music video production for pop artist Beth. The video aims to highlight Beth's transformation from a shy, less confident person at home to a confident singer and dancer in various bright, summery outdoor locations. Through close-up shots and scenes of Beth singing and dancing, the video intends to appeal to Beth's target audience of mainly 14-21 year old girls who enjoy pop music, like Ellie Goulding.
Ed sheerans fandom: a look into the ed sheeran’s fans loyalty through his yea...
Ed Sheeran took a year-long hiatus from social media and public appearances in 2015-2016. His dedicated fans remained loyal during this period of silence, awaiting his return. In January 2017, Sheeran made his comeback by tweeting "New Music Friday" and releasing two new singles. Both debuted highly on the Billboard charts. Sheeran's third album "Divide" was released soon after and broke Spotify streaming records, showing that taking a break did not negatively impact his music career and he was still able to strongly re-engage with his online fan community upon his return.
Secondary and primary target audience research
1) The document discusses research conducted on the target audiences for an R&B music video for Miguel's song "Adorn".
2) Primary research including questionnaires with people aged 13-25 found that females are usually the primary target of R&B artists.
3) Secondary research including data on YouTube views, Billboard charts, and Miguel's social media following validated that he has a large, mainstream audience within the target 13-25 age range.
Jessie j ‘who you are’
The document summarizes a music advertisement for Jessie J's album "Who You Are". The advertisement follows typical conventions by including images of the artist, album name, singles, and website. Jessie J's close-up image takes up two-thirds of the page to emphasize her importance. The bottom contains information about singles and features in black for visibility. Label logos are in the corners. The colors black, white, and gold create a sophisticated style representing Jessie J's image. The typography uses her signature handwritten style. The target audience is mostly female fans who will be attracted to Jessie J's appearance and aspire to be like her.
Music Video Coursework - Cross-Media Case Study
Selena Gomez is an American singer, songwriter, and actress. She began her career as a child actress on Barney & Friends and Wizards of Waverly Place. As a singer, she released albums with her band Selena Gomez & the Scene and as a solo artist. Her self-titled third solo album became her first number one on the Billboard 200. Across her website, album artwork, music videos, and social media, Gomez aims to connect with fans by promoting her music and personal brand while showing her emotions and engaging directly with followers.
Comparing Texts
The document compares the writing styles of different publications - Kerrang magazine, The Independent newspaper, and two articles about The Weeknd's new album. Kerrang uses an informal style with emojis and first-person writing to inform rock fans about music. The Independent uses a formal style to educate music fans on various genres. The first article on The Weeknd's album praises the album in informal slang, while the second provides a brief positive review of the album's reception and chart performance in a formal third-person tone.
Ed sheeran Assignment 6
The document provides biographical information about English singer-songwriter Ed Sheeran and discusses how his image has been promoted and changed over time. It notes that he is initially promoted as a down-to-earth, normal guy who dresses casually in jeans and T-shirts to appeal to a wide demographic. Over time as he gained more success, his image became more mainstream through higher production quality music videos and collaborations with other popular artists. His image strives to portray him as an accessible everyman while also capitalizing on mainstream popularity.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27. As a 23-year-old artist, he is able to personally connect with his audience. He is influenced by rap and grime artists like Eminem, attracting younger fans with his lyrical flow and emotive style. The majority of Ed Sheeran's fans are teenage girls, drawn to his love-focused songs delivered through catchy melodies. While most fans are female, relatable male experiences discussed in his songs appeal to male listeners as well. Ed grew his fan base through open mic performances and social media, uploading videos of himself playing music online which increased his publicity and allowed him to gain more fans.
Album Adverts
This document discusses conventions commonly used in magazine advertisements and posters to promote music albums. Some of the key conventions mentioned include showing the artist's name and album title prominently to identify what is being promoted. Using the album cover artwork or a photo of the artist helps potential buyers recognize the artist and album. Mentioning awards, hit singles, or that it is a new or debut album provides important details and creates interest. Including the release date and ways to find more information online are also standard promotional elements. The document examines several example advertisements and identifies how they employ these typical conventions.
Artist research secondary artist research
Ed Sheeran chooses simple album covers that represent aspects of himself, such as his orange hair color on his debut album. He connects with fans through frequent social media updates and performances that portray him as down-to-earth. Most feedback on his YouTube videos is positive, showing support for his music and persona.
Ancillary Texts Planning
The document discusses planning for an album cover and poster for a new female pop artist named Beth McCord. It recommends that the album cover and poster follow conventions for young female pop artists by having a plain background with just a picture of the artist and their name. This simple and consistent branding across the album cover and poster will help build recognition and create an identity for the new artist.
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Evaluation question 3 – what have you learnt
Audience feedback was important for structuring the music video. Feedback on similar artists helped with initial ideas. Positive and constructive comments on the final video suggested ways to improve lip syncing, eye contact, shot variety, and color grading to create a happier feel. This feedback will help strengthen future music videos.
Media star identity
One Direction has crafted a strong brand image for themselves. They portray themselves as fun, friendly, and modern through tactics like smiling in photos, wearing fashionable clothing targeted at young audiences, and appearing energetic in music videos. Their innocent image aims to keep appealing to their young fan base. Specifically, in one video they wear matching outfits to portray themselves as a united group rather than individuals, and use darker colors at the end to seem more serious for one of their less upbeat songs.
Richard dyer
This document discusses Richard Dyer's theory of stars as constructions. Dyer argues that stars are artificial images created by institutions to appeal to audiences. They represent certain ideologies and embody cultural values in order to influence viewers and sell more products. According to Dyer, a star's public image is carefully manufactured and not a true representation of themselves. He identifies four key components of stardom: stars as constructions, the relationship between audiences/industries, ideology and culture, and a star's constructed character and personality.
Cd cover analysis
The CD cover features an image of the artist from the side, with her hair styled up and a revealing top. Typical of R&B covers, the image is meant to attract either a male or female audience. Two fonts are used - a fancy one for the artist's name and a simpler one for the album title. The artist's name is in large pink text, while the album title is in smaller white text. The cover represents the artist as attractive, mysterious, and fashionable based on her pose and attire. The intended audience is likely young teenagers and adults.
Q1 media
This document summarizes how the media product uses and develops conventions of real indie music products. It discusses following conventions for costumes, having a narrative storyline, and keeping production simple. Examples given of indie artists with one or two costume changes and narratives include Sam Smith and Ed Sheeran. Theories of Carol Vernallis and Andrew Goodwin on music video editing and camera work were also followed. For ancillary products like the album cover and advertisement, simplistic designs with consistent color schemes and fonts were used, as is common in the indie genre. Real examples from Arctic Monkeys and Jack White provided inspiration.
Andrew Goodwin Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
Cd covers
The document describes several album covers that utilize attention grabbing visual elements like bright colors, smash effects, iconic logos, large images of popular artists, and black backgrounds to prominently feature and promote the album name, artist, and their image in an eye-catching manner.
Ben howard cross media case study
Ben Howard built up his career independently before signing to Island Records in 2011. His website and album/EP covers reflect his organic, minimalist style through natural imagery and consistent fonts/colors. Howard's appearance is noticeably absent from his branding materials, with a focus instead on music, nature, and live performances. This establishes that his music, not his image, is most important to connecting with fans.
Eval 1 continued
The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
Mashud q7
The target audience for the social realist media product is people aged 15 to 25 from urban areas of the UK who can relate to the social problems explored. While the film primarily focuses on the experiences of boys, some girls also enjoy the genre. The combination of social realism and crime genres expands the audience further to include young people in business interested in the crime aspects.
Question 4
Our target audience for the media product is teenage girls based on research conducted. The research showed that most teenagers, especially girls, enjoy watching comedy films. The typography uses pink and white colors which notifies the audience that the film is targeted towards teenage girls, but could also be watched by males with the use of the white color. The feedback from teenage girls helped inform the direction of the film by showing that comedy would appeal to and gain views from this target demographic. The typography and genre choices are inspired by other popular films that target this same audience such as Mean Girls, Clueless, Wild Child, and Norbit.
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Interactive media includes digital products and services that respond to user input through various forms of multimedia content. It represents a large industry worth billions annually that employs over 43,000 people in the UK. Interactive media is becoming integrated into many sectors as everyday digital technology. Twitter is a social media platform that allows users to post short messages, and has over 500 million registered users. It handles billions of searches daily. The BBC Red Button provides digital interactive television services in the UK, replacing the prior teletext system, and can be accessed through digital TV or set-top boxes. Miniclip is a large online gaming website launched in 2001 that is valued over £200 million, offering mobile and web-based games.
Unit 3 task 3 table 1
The document provides information on several different jobs in the creative and technical sectors. It describes the skills, education, training, and personal attributes required for jobs such as camera operator, film/video editor, film production coordinator, and film director. For camera operators, it emphasizes technical skills like camera operation and lighting expertise as well as physical stamina. Film/video editors need strong computer skills and the ability to work independently. Film production coordinators benefit from communication skills and the ability to envision entire productions. Film directors require leadership skills, creativity, and extensive industry experience. The document stresses the importance of both formal education and hands-on training for many of these roles.
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Jessie j ‘who you are’
The document summarizes a music advertisement for Jessie J's album "Who You Are". The advertisement follows typical conventions by including images of the artist, album name, singles, and website. Jessie J's close-up image takes up two-thirds of the page to emphasize her importance. The bottom contains information about singles and features in black for visibility. Label logos are in the corners. The colors black, white, and gold create a sophisticated style representing Jessie J's image. The typography uses her signature handwritten style. The target audience is mostly female fans who will be attracted to Jessie J's appearance and aspire to be like her.
Music Video Coursework - Cross-Media Case Study
Selena Gomez is an American singer, songwriter, and actress. She began her career as a child actress on Barney & Friends and Wizards of Waverly Place. As a singer, she released albums with her band Selena Gomez & the Scene and as a solo artist. Her self-titled third solo album became her first number one on the Billboard 200. Across her website, album artwork, music videos, and social media, Gomez aims to connect with fans by promoting her music and personal brand while showing her emotions and engaging directly with followers.
Comparing Texts
The document compares the writing styles of different publications - Kerrang magazine, The Independent newspaper, and two articles about The Weeknd's new album. Kerrang uses an informal style with emojis and first-person writing to inform rock fans about music. The Independent uses a formal style to educate music fans on various genres. The first article on The Weeknd's album praises the album in informal slang, while the second provides a brief positive review of the album's reception and chart performance in a formal third-person tone.
Ed sheeran Assignment 6
The document provides biographical information about English singer-songwriter Ed Sheeran and discusses how his image has been promoted and changed over time. It notes that he is initially promoted as a down-to-earth, normal guy who dresses casually in jeans and T-shirts to appeal to a wide demographic. Over time as he gained more success, his image became more mainstream through higher production quality music videos and collaborations with other popular artists. His image strives to portray him as an accessible everyman while also capitalizing on mainstream popularity.
Target audience
Ed Sheeran's target audience ranges from teenagers aged 13-27. As a 23-year-old artist, he is able to personally connect with his audience. He is influenced by rap and grime artists like Eminem, attracting younger fans with his lyrical flow and emotive style. The majority of Ed Sheeran's fans are teenage girls, drawn to his love-focused songs delivered through catchy melodies. While most fans are female, relatable male experiences discussed in his songs appeal to male listeners as well. Ed grew his fan base through open mic performances and social media, uploading videos of himself playing music online which increased his publicity and allowed him to gain more fans.
Album Adverts
This document discusses conventions commonly used in magazine advertisements and posters to promote music albums. Some of the key conventions mentioned include showing the artist's name and album title prominently to identify what is being promoted. Using the album cover artwork or a photo of the artist helps potential buyers recognize the artist and album. Mentioning awards, hit singles, or that it is a new or debut album provides important details and creates interest. Including the release date and ways to find more information online are also standard promotional elements. The document examines several example advertisements and identifies how they employ these typical conventions.
Artist research secondary artist research
Ed Sheeran chooses simple album covers that represent aspects of himself, such as his orange hair color on his debut album. He connects with fans through frequent social media updates and performances that portray him as down-to-earth. Most feedback on his YouTube videos is positive, showing support for his music and persona.
Ancillary Texts Planning
The document discusses planning for an album cover and poster for a new female pop artist named Beth McCord. It recommends that the album cover and poster follow conventions for young female pop artists by having a plain background with just a picture of the artist and their name. This simple and consistent branding across the album cover and poster will help build recognition and create an identity for the new artist.
Melissa Dixon Ellie Goulding Slide Show
Ellie Goulding is a British singer and songwriter who has gained popularity in North America in recent years. She has a unique style and voice. Goulding actively engages with her many fans, over 2 million on Instagram and Twitter, by posting photos daily and interacting with comments. She maintains a strong online presence across multiple social media platforms to promote her music and connect with fans.
Evaluation question 3 – what have you learnt
Audience feedback was important for structuring the music video. Feedback on similar artists helped with initial ideas. Positive and constructive comments on the final video suggested ways to improve lip syncing, eye contact, shot variety, and color grading to create a happier feel. This feedback will help strengthen future music videos.
Media star identity
One Direction has crafted a strong brand image for themselves. They portray themselves as fun, friendly, and modern through tactics like smiling in photos, wearing fashionable clothing targeted at young audiences, and appearing energetic in music videos. Their innocent image aims to keep appealing to their young fan base. Specifically, in one video they wear matching outfits to portray themselves as a united group rather than individuals, and use darker colors at the end to seem more serious for one of their less upbeat songs.
Richard dyer
This document discusses Richard Dyer's theory of stars as constructions. Dyer argues that stars are artificial images created by institutions to appeal to audiences. They represent certain ideologies and embody cultural values in order to influence viewers and sell more products. According to Dyer, a star's public image is carefully manufactured and not a true representation of themselves. He identifies four key components of stardom: stars as constructions, the relationship between audiences/industries, ideology and culture, and a star's constructed character and personality.
Cd cover analysis
The CD cover features an image of the artist from the side, with her hair styled up and a revealing top. Typical of R&B covers, the image is meant to attract either a male or female audience. Two fonts are used - a fancy one for the artist's name and a simpler one for the album title. The artist's name is in large pink text, while the album title is in smaller white text. The cover represents the artist as attractive, mysterious, and fashionable based on her pose and attire. The intended audience is likely young teenagers and adults.
Q1 media
This document summarizes how the media product uses and develops conventions of real indie music products. It discusses following conventions for costumes, having a narrative storyline, and keeping production simple. Examples given of indie artists with one or two costume changes and narratives include Sam Smith and Ed Sheeran. Theories of Carol Vernallis and Andrew Goodwin on music video editing and camera work were also followed. For ancillary products like the album cover and advertisement, simplistic designs with consistent color schemes and fonts were used, as is common in the indie genre. Real examples from Arctic Monkeys and Jack White provided inspiration.
Andrew Goodwin Music Video Theory
1. Goodwin suggested that music videos often link the genre of music to the genre of visuals. For example, a punk rock video may feature punk rock fashion and live performance elements.
2. Goodwin also noted there is usually a relationship between the visuals and lyrics of a music video. Visuals may illustrate, amplify, or contradict what is being sung.
3. According to Goodwin, the tone and atmosphere of a music video typically reflects the music itself.
Cd covers
The document describes several album covers that utilize attention grabbing visual elements like bright colors, smash effects, iconic logos, large images of popular artists, and black backgrounds to prominently feature and promote the album name, artist, and their image in an eye-catching manner.
Ben howard cross media case study
Ben Howard built up his career independently before signing to Island Records in 2011. His website and album/EP covers reflect his organic, minimalist style through natural imagery and consistent fonts/colors. Howard's appearance is noticeably absent from his branding materials, with a focus instead on music, nature, and live performances. This establishes that his music, not his image, is most important to connecting with fans.
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The document discusses how the media product, a digipack and website for a musical artist, draws from conventions of real music packaging and promotion. Specifically:
- The digipack follows conventions like consistent theme/colors, photo of the artist, and tracklist/copyright info. Inspiration was drawn from albums by Rihanna, Drake, Estelle, and Brandy.
- The website includes a mailing list for updates, prominently promotes the artist's latest album similarly to Jessie J and Adele, and lists tour dates using Songkick like Jess Glynn's website.
- Conventions from real artists were translated and applied to create a professional-looking digipack and website while promoting
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Similar to Star construction ed sheeran
Ed sheeran website analysis
Ed Sheeran's website is customized for international fans by allowing them to select their country and view the site in their language. The homepage prominently promotes Ed Sheeran's album with its bright colors. It is highly interactive with many clickable elements that link to more content, keeping fans engaged. Social media links also encourage fans to follow Ed on platforms like Twitter and YouTube. Pages provide information on upcoming concerts, photos showing Ed's personality, and an online store selling merchandise.
Ed sheeran
The document analyzes the album advert for Ed Sheeran's 2011 album '+'. The advert prominently features the color orange, which connects to Sheeran's ginger hair and creates a memorable, happy brand. Sheeran is pictured smiling, reflecting the style of his music despite some darker lyrics. The vintage, sepia photo feel and typewriter font match Sheeran's honest, simple songwriting style. The advert prioritizes selling Sheeran's brand over just the album by prominently featuring a large photo of him.
Ed sheeran
The document analyzes the success of Ed Sheeran's use of the color orange in advertisements for his 2011 album '+'. Orange was used heavily throughout the ads to brand the artist. It appeals to a wide audience as a happy color that stands out. Most importantly, it connects to Sheeran's ginger hair, taking something unique about him and promoting it to everyone. The ads aim to sell Sheeran's brand more than just the album by featuring a large photo of him prominently.
Target audience
Ed Sheeran's target audience ranges from teenagers to people in their late 20s, with a focus on ages 13-27. His music appeals to a broad audience across genres including pop, folk, hip hop, indie, and rock. Sheeran connects personally with his audience as his lyrics discuss love, life, and loss. He maintains an authentic image through dressing casually and staying grounded despite fame. Collaborating with various artists from different genres has expanded his audience and fan base internationally. While he attracts many female fans, especially teenage girls, his relatable songwriting also engages male listeners. Widespread digital distribution of his music maximizes his potential success.
Music video purposes work sheet (2) NEW
Ed Sheeran has found success through strategic promotion of his music across various platforms. He promoted himself through free local shows, releasing tracks with other artists to gain exposure, and performing on popular TV shows in the UK and US. This promotion helped his first single reach number 3 on the charts. He extends his income through YouTube views of his music videos which generate over £1,000,000 for his most popular video. Sheeran also partners with brands in synergistic relationships to create advertisements that promote both his music and their products.
Ed sheeran Digipak Analysis
The document analyzes and summarizes the key design elements and strategies used in Ed Sheeran's album cover for "+". It discusses how the close-up photo of Ed's face conveys authenticity. The orange color and inclusion of his iconic ginger hair help build his persona. Elements like the "+" logo, tracklist, and legal information are meant to be recognizable and protect his intellectual property while enticing audiences to learn more about the artist. Overall, the simple yet effective cover is intended to grab attention and portray Ed Sheeran's genuine pop/singer-songwriter style.
Product research
This document summarizes and analyzes the websites, magazine advertisements, and digipak designs for products by Ed Sheeran, Iggy Azalea, Marina and the Diamonds, and Rihanna.
The analyses note design elements like color schemes, imagery, layout, and navigation features of the websites. Key aspects of the magazine ad like the use of direct eye contact and vintage theme. For the digipaks, details are given about the close-up images used and feminine colors and designs meant to appeal to female audiences. Consistency of branding across formats is also discussed.
Ed sheeran digipak advert analysis
The advertisement uses the color orange throughout to represent Ed Sheeran's ginger hair and promote his new album. It features his familiar orange album cover with a pencil sketched font and title in orange to match his quirky personality. The advert also includes a quote praising his music, the album tracklist to entice fans of his popular songs, and a large photo of Ed Sheeran himself to identify the artist being promoted.
Purpose of music videos
Music videos serve several purposes: to make money for the record company, provide a visual to accompany the song to help audiences remember it, introduce artists, and give context to the song's meaning. Part of promoting an artist involves crafting an image through their videos. For example, Miley Cyrus' videos portray a rebellious teenager persona. Music videos also extend the life of songs and income for artists by promoting them long after albums are released. Rihanna's "Umbrella" video contributed to the song's commercial success. New outlets like YouTube have expanded how labels can distribute videos to promote artists. Videos can also promote other media like movies through product placement. The number of YouTube views a video gets now impacts
LO1
Chris Parr explains that music videos help promote artists and genres of music like country. While some may not enjoy a song, the visuals in a music video can help people recognize and remember the artist. Music videos also aim to create sex appeal and showcase artists' bodies to attract viewers. Artists invest money in high quality music videos hoping to gain popularity and sponsors online through sites like YouTube, where they can earn money from views. Some artists are better known for their unusual or funny music video styles rather than their music. Music videos are an important promotional tool for artists to advertise themselves and their music.
Media project
Panic! At The Disco's marketing campaign effectively promoted their new single and music video. Their website regularly updates fans on tour dates, music, and merchandise. They also posted the music video exclusively on the site for fans. The music video for "Ready To Go" was performance-based and abstract, relating visually to the lyrics. They posted a simple poster on Facebook advertising the video premiere to interact with fans.
Evaluation for my final music video
This document discusses conventions in media genres and how they were used and challenged in the creation of a music video. It begins by explaining that conventions are important for audiences but differ across media like music and film. The author then summarizes researching various music genres and choosing to focus on indie, pop, dance and singer-songwriter. Close analysis of singer-songwriter artists like Ed Sheeran revealed common conventions like natural lighting, casual clothing, and melancholy themes. For the author's video of a George Ezra song, generic conventions were employed to engage audiences through familiarity, while using natural props and settings to focus on the artist's feelings. However, modern singer-songwriters are adopting pop conventions, so the author incorporated some indie
Artists logos and motifs
Artists use logos and motifs to promote themselves and make their brand easily recognizable. Logos help consumers differentiate artists' products and help the artists become recognizable brands. They project professionalism in the industry and help artists stand out from one another. Fans learn to associate logos with certain artists, helping the artists get noticed by wider audiences.
Starting a2 insirational texts realllll
The document provides analysis of music videos by four artists: Ed Sheeran, Ariana Grande, Beyoncé, and Adele. For each artist, it discusses what is liked about the work, the number of locations and costume changes used in the video, whether cutaways to narrative are used and how they relate to lyrics, and the variety of camera work. The analyses note elements like simplicity, empowering messages, use of color, and pacing through editing.
Andrew Goodwin's Music Video Theory
Andrew Goodwin developed a theory that most music videos today follow at least one of his six ideas: 1) Demonstrating genre characteristics, 2) Having a relationship between lyrics and visuals, 3) Having a relationship between music and visuals, 4) Including close-ups of the artist to promote them, 5) Developing visual motifs across their work, and 6) Referencing the notion of looking or including intertextual references. Goodwin's theory suggests that effective music videos link aspects of the music, lyrics, genre conventions and visual storytelling.
Drake Star Construction
Drake is a popular rap artist who has been prominent since 2009. His fashion reflects his rap/hip-hop genre by prominently displaying wealth through expensive jewelry and brands. He keeps his hair neat but does not wear noticeable makeup in order to maintain a tough, masculine image consistent with rap stereotypes. Key locations in Drake's videos and appearances include clubs and parties, fitting with the lifestyle his music portrays of drinking, partying, and women. His website focuses on promoting his music, tours, and exclusive content rather than biographical information. He has accumulated a large fanbase through his work, leading to many fan sites devoted to information about his releases, tours, and forums.
Drake Star Construction
Drake is a popular rap artist who has been successful since 2009. His fashion reflects his rap/hip-hop genre by prominently displaying wealth through expensive jewelry and brands. He keeps his hair and makeup simple to maintain a tough, masculine image consistent with rap stereotypes. Music videos often feature Drake in clubs or parties, matching the lively atmosphere of his music and lifestyle. His website focuses on promoting his music, tours, and exclusive content to attract and engage audiences.
Presentation 2 1
Drake is a popular rap artist who has been prominent since 2009. His fashion reflects his rap/hip-hop genre by prominently displaying wealth through expensive jewelry and brands. He keeps his hair neat but does not wear obvious makeup that could conflict with his tough, masculine image. Key locations in Drake's videos are clubs and parties that align with his lyrics about partying, drinking and women. His website focuses on promoting his music, tours and exclusive content to attract audiences. Fan sites provide information about Drake's releases and tours to further engage his large, loyal fan base.
Drake Star
Drake is a popular rap artist who has been prominent since 2009. His fashion reflects his rap/hip-hop genre by prominently displaying wealth through expensive jewelry and brands. He keeps his hair neat but does not wear obvious makeup that could soften his tough, masculine image expected in rap. Music videos often feature Drake in clubs or parties, matching the lively atmosphere of his music and lifestyle. His website focuses on promoting his music, tours, and exclusive content rather than biography. Fan sites provide information about new music and tours to attract audiences. YouTube comments on his videos tend to be positive but also include criticism that sparks debate among fans.
Drake Star Construction
Drake is a popular rap artist who has been prominent since 2009. His fashion reflects his rap/hip-hop genre through displays of wealth like jewelry and expensive brands. He keeps his hair neat but does not wear makeup that could interfere with his tough masculine image. Key locations in his videos and performances include clubs that match the party atmosphere of his music. His website focuses on promoting his tours and music rather than biographical details. He has a large fanbase that has created many fan sites dedicated to following his career.
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Eval 2
The combination of the filmmaker's short film and ancillary texts like film reviews and posters were important to tie them together and make the short film have more impact. The texts provided context about the build up and aftermath of the film. Key symbols like a clock were featured in both the film and poster to represent the main theme of time. Consistent visual elements and a plain backdrop in both the film and texts kept the focus on the protagonist and his story. Similar colors and effects were used in both to connect the pieces.
Eval 1
The document discusses a student's short documentary film project about their 90-year-old grandfather. To follow documentary conventions, the film tells a story through a series of photographs and video clips showing the progression of the grandfather's life. Scenes of him speaking in his armchair used natural lighting and an uncluttered background. Opening and closing shots of a cuckoo clock symbolized the passing of time. Post-production effects on the clock made it more appealing and eye-catching. Overall, the film creates a unique, creative story that develops over time and highlights key life moments from the perspective of a 90-year-old man to attract and involve the audience.
Music video idea
The video would have a dark, desaturated style to create a depressing mood. It would show the two artists standing alone on different dark roads, with the camera panning in for close-ups of their bloody faces as they sing. The camera would do 360 pans between the roads, revealing the artists arguing with the same woman or walking alone down the roads, with extreme close-ups emphasizing their frustration and singing of the lyrics. Ultimately, the roads would converge, with the woman at their intersection.
Video idea weeknd -Amad Islam
The video would have a dark, desaturated look to create a depressing mood. Scenes would include long shots of the artists standing alone on dark roads, then close-ups of their bloody faces as they sing. The camera would track them as they walk and sing. It would also show one artist arguing with a woman, then pan to the other artist with the same woman, implying disloyalty. Throughout, the camera work would transition between the artists in different locations to tell the story through their perspectives and movements as they sing the dark lyrics.
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
Ed Sheeran describes waking up bruised and hungover, having drunk too much the night before and gotten into a fight. He warns that this isn't the right time to fall in love with him, as he knows his lies can't be believed. Both Ed Sheeran and The Weeknd reference their past struggles with drugs, alcohol, and unstable lifestyles before fame. They acknowledge issues they are still trying to overcome that could undermine their success if not addressed. The Weeknd recalls using cocaine, getting into fights, and choosing a life of substance abuse and chaos.
The weeknd lyric analysis By Amad Islam
The song "High for This" by The Weeknd describes a sexual encounter where he mentally prepares a woman for what is about to happen. He tells her they will have sex and do drugs together, reassuring her that she doesn't need to worry because he will be with her. As the drugs take effect, he tells her to breathe and relax while promising they will have a good time. He eliminates any doubts by saying to trust him as he knows she wants to experience this feeling.
Imvdb
The document analyzes research from IMVDb on music charts and popular music videos. It finds that the target audience prefers hip-hop and pop genres, especially recent pop videos by artists like Sia, David Guetta, and Rudimental. This research will help decide which genre of music to focus on going forward.
Analysisoflyrics 111010192016-phpapp01
1) Lupe Fiasco meets a girl at a club and is instantly captivated by her beauty and intelligence.
2) He expresses his growing love for her through poetic metaphors and promises to protect her.
3) At the end of the song, Lupe assures the girl that he wants their relationship to last beyond a typical short-lived club romance and promises to see her in the morning.
Beyonce - dance for you
This music video portrays Beyoncé dancing seductively for her male love interest in a 1940s style setting. Voyeurism is prominently featured through close-ups of the intimate dancing and longing gazes between Beyoncé and the man. The video follows the conventions of R&B by including a choreographed dance routine to promote the artist. It depicts a stereotypical power dynamic between the male boss and female secretary but aims to empower women through Beyoncé's display of control through her dancing.
British board of film classication (bbfc)
The British Board of Film Classification (BBFC) regulates films and videos in the UK. It is a non-governmental organization that provides age ratings to films such as U, PG, 12A, 15, and 18. The BBFC recognizes adult freedom of choice, protects the public (especially children) from harmful content, and helps parents make informed viewing choices for their children. The document then provides detailed descriptions of the content allowed or implied for each age rating.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as other factors like leisure activities may be more important than income alone.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document describes several systems for categorizing consumers:
- Young and Rubicam's Four Consumers model divides people into Mainstreamers, Aspirers, Succeeders, and Reformers based on psychological attributes rather than income.
- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Unit 13 assignment 1 report
This document discusses digital graphics technology, describing features of vector and bitmap images. Vector images are resolution-independent and scalable without quality loss, using mathematical expressions to represent lines and shapes. Bitmap images are made up of pixels that lose quality when resized. The document provides examples of how vector and bitmap images differ when resized, and discusses image capturing, output methods for print and screen, storage considerations like file size and organization, and naming conventions.
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Star construction ed sheeran
- 2. WHAT KIND OF CLOTHES DO THEY WEAR• Throughout the majority of Ed Sheerans music videos he remains wearing smart casual clothes. This type of outfit he wears within his videos is a stylistic convention to his genre. this appeals to the audience as the music video looks a lot more professional then other music videos.
- 3. HAIR AND MAKEUP • One of the stylistic features of Ed Sheeran as a artist is his hair. His messy ginger hair is a very popular distinctive feature.
- 4. WHAT LOCATIONS ARE THEY SET IN ?• A lot of Ed Sheerans music videos locations have a clear link to the theme particular song he has created. For Example in his song ‘small bump’ is about pregnancy. The location has a clear link to the song as he is set in a busy hospital. this appeals to the audience as it is easy to follow.
- 6. WHAT DOES THERE WEBSITE SAY • Ed Sheerans website doesn't include much biographical information. His official website promotes his new album called “multiply”. it includes links to where viewers can preview and purchase his album and also links to where the audience can purchase his tour tickets. This appeals to the audience as they can directly purchase something of the official site, rather then going to the shops and buying the album.
- 7. DO THEY HAVE FANSITES • As Ed sheeran has been a recent hit is fansites have started to increase and become more popular in recent years. These fansites include forums for fans, tour dates and artwork that fans have made for Ed Sheeran. this appeals to the audience specifically fans as they can communicate together on the forums about this particular artist ans share common interests.
- 8. READ YOUTUBE COMMENTS• Youtube comments are something that sets Ed Sheeran apart from other artist in general. for example Ed Sheeran replies to some of the comments that are posted on his videos. he also posts comments on his older videos updating his fans with events or more videos he is going to post. this appeals to the audience as they get a closer connection to the artist then they could get with other artists.