The document analyzes the album advert for Ed Sheeran's 2011 album '+'. The advert prominently features the color orange, which connects to Sheeran's ginger hair and creates a memorable, happy brand. Sheeran is pictured smiling, reflecting the style of his music despite some darker lyrics. The vintage, sepia photo feel and typewriter font match Sheeran's honest, simple songwriting style. The advert prioritizes selling Sheeran's brand over just the album by prominently featuring a large photo of him.