COMM 2F00 Blog 6.2 Ellie Goulding PowerPoint

1. COMM 2F00: blog 6.2
Ellie Goulding
Melissa Dixon

2. Ellie Goulding
Background
Ellie Goulding is a British singer and
songwriter that within the last few years
has started to make her mark in North
America with her various songs currently
being heard on the radio. Ellie has a
unique style and voice that makes her
tracks stand out to listeners along with
her edgey look and style. She was also
known for dating Skrillex however now
stands out for her music and less her
relationship. Ellie currently has two
albums out. She has always written
various songs for other artists and own
multiple awards.

3. Social Media Stats
❖
Facebook - 6,568,304 likes www.facebook.com/elliegoulding/
❖
Twitter - 2.5 million followers - www.twitter.com/
elliegoulding
❖
Instagram - 2,210,991 followers - instagram.com
/elliegoulding
❖
MySpace - 52,397 connections -MySpace.com/elliegoulding
Ellie Goulding has a constant media presence
keeping up to date with posts and interacting
with fans and the online sphere.

4. Online community.
❖
There are various online
websites dedicated to Ellie
Goulding that have been
produced by fans such as :
❖
ellie-g.com
❖
elliegonline.com
❖
elliegoulding.net
Not only is their website but fans
have created Instagram and Twitter
accounts that support Ellie
Goulding and recreate her photos
and follow her personal life.

5. Online communities and
websites continued....
❖
These websites contain biographies, song lyrics, photos,
magazine articles etc
❖
They also look into more personal aspects such as
candid photos, personal favourite items and food and
tattoos
❖
The most popular websites are updated everyday and
contain current facts and recent photos of Ellie Goulding

6. Ellie Goulding's albums
She currently has two albums out the first, Bright
Lights/Lights , was released in 2010. Her more recent
album, Halcyon, was released in October 2012. Ellie
has various top chart singles from both of these
albums. She released both albums with Polydor
Records.
Top 5 YouTube
singles
Burn - 186,800, 226 views
Lights- 66,508, 671 views
Anything Could Happen 36,507, 378 views
Starry Eyed - 24,509, 881 views
Figure 8- 18,776,097 views

7. Social media
Ellie uses various forms of social media and
uses them to keep fans informed as to where
she is travelling and performing and what she
is doing. She also uses social media to thank
fans, post pictures with fans as well as repost
fan pictures and retweet fan tweets. What I
found makes Ellie different than other
celebrities is that she engages with fans but she
also engages with other artists such as Calvin
Harris and others she has collaborated with.
Ellie uses Facebook, Twitter, Instagram,
YouTube and she also has an official
website that links fans to these various
social media platforms. On twitter, she
has 2.5 million followers and on
Instagram she has 2.2 million followers.
Instagram selfie from
November 2013

8. Social presence
After looking around online there are various Ellie Goulding fan pages such as
elliegoulding.net which seemed to be the most popular. Ellie fans actively
participate in commenting and liking her posts on Instagram. Ellie also posts
pictures from each place that she performs at which generates a more specific
audience commenting on the picture that relate to it. On twitter, people are
constantly tweeting Ellie which is inevitable but the reason I could see this is
because Ellie retweets some of them as well as gives shout outs to fans. Fans interact
with her and she interacts back in a sense. I feel celebrities merely just have to keep
posting and stay up to date with their posts to keep fans entertained with what they
are doing and where they are but also respond and show that they care online. This
is how they maintain their social media presence but just showing that they are
actually online and give something for the fans to look at.

9. Ellie Goulding
Find your
audience.
In the article it takes about finding your
audience and an audience that is not
necessarily large but one that is active and
interacts. This is seen on all forms of
social media Ellie is present on. Fans are
constantly liking, tweeting, commenting
and sharing her media. I personally take
part in this because I share her music on
my Facebook page. Before I actually
listened to her music she has been
featured in various EDM and dub step
remixes. Therefore she also has a different
audience apart from those who listen to
her own music. She can be found on
various artists singles as a feature and
Ellie has multiple audiences that generate
interest and a following online.

10. Post meaningful, shareable
content.
❖
Selfies on Instagram
❖
Shout outs to fans on twitter
❖
Concert venues
❖
Outfits
❖
Clothing purchases
❖
Food pictures
❖
Pictures with fans
These are all the various things that Ellie posts. Everyday lives of a
musician so to speak, keeping fans informed with what she is doing
and where she is. She also posts pictures of her fans and her with
fans which is meaningful to fans and shows she cares and is grateful
for their support.

11. Engage your current fans.
Check out this article that explains the
Ellie Goulding engages with her fans
concept...
mainly through Instagram however that is
more so one sided as she posts photos and http://mashable.com/2012/08/09/ellie-gouldin
fans get to like and comment on them. She
also engages on twitter where she retweets
fans and tweets them back as well. One
A quote from the article ,
thing that I stumbled upon was one of her
"The singer asked for filtered
videos on YouTube for her top selling hit,
snapshots that represented a
Anything Could Happen. What is
word or lyric from the song.
interesting is this video is made up entirely
The images were then stitched
of photos that fans submitted to her. This is
together to create an eyea great way of engaging with fans and
catching video"
showing support and gratitude while also
making a pretty cool music video.
Check out the video after the jump.....

12. Anything Could Happen
Interesting to note that I searched for the video on YouTube but I was unable to find it and a
majority that I did find had been taken down. However I did find it on this link. Double click
picture to go to video.

13. Online vs. physical space
After looking online at Ellie Goulding's
website and social media it is evident
that she is constantly posting on a daily
basis which isn't surprising consider a
majority of the world is posting everyday
as well. She maintains her online space
and on all social media her album is
being promoted and so is her tour and
concert tickets. On YouTube and her
website there was various pages that
would link you to a tour schedule or
where to buy concert tickets. I feel in
today's day online trumps physical space
however we do see concert posters
around and on billboards but if are going
to go find out information we go online
to do so.

14. Post constantly.
As stated before Ellie uses mainly twitter and Instagram to interact with
her fans. I feel like these forms of social media are the most personal and
allow you to interact on a more personal level. Where as her website and
Facebook are more corporate and I assume are run by others that are not
her. She may have a say in them and the design and content but I feel
Instagram and Twitter are more personal and reflect more her and what
she has to say. She posts pictures on Instagram of things much like
others such as clothing, food and meals and herself but what stood out
to me is her pictures of herself with fans or pictures of the crowd and
audience at various concerts with captions such as "try and find
yourself!". I think this is an interesting way of showing your fans but as
getting them engaged with your media.

15. Instagram
❖
2,210,991 followers
❖
1,303 posts to date
❖
Average tens of
thousands of likes
on every picture
❖
Posts food, clothing,
selfies, promos her
own music, fans,
concerts, videos

16. Ellie Goulding
Twitter
❖
2.5 million followers
❖
11.6 thousand tweets
Ellie uses twitter in conjunction with Instagram
all her posts from Instagram are on twitter.
Twitter I find she is more interactive, tweeting
back to fans, retweeting fans as well as tweeting
back to other artists she has collaborated with.
She also promotes herself in regards to
retweeting tweets that are about her such as if
she is going to be on a talk show, concert dates
and if a music video or single is coming out to
go download it.

17. Interesting facts
❖
She is a runner and aims to run 6
miles everyday, she doesn't let her
busy life stop this.
❖
She even invited a small number of
fans to run with her at different
venues during her UK concert tour
❖
She dated Skrillex
❖
Ellie performed her version of Elton
john's "your song" at the royal
wedding for Prince William and
Kate Middleton's first dance

18. Citations
❖
Ellie Goulding. (N.d). Retrieved on February 18,2014 from Ellie
Goulding website, www.elliegoulding.com
❖
Instagram. (N.d) Ellie Goulding.
❖
Twitter.(n.d). Ellie Goulding. Retrieved on February 18, 2014 from
twitter.com/elliegoulding
❖
Wikipedia. (n.d). Ellie Goulding. Retrieved on February 18,2014
from http://en.wikipedia.org/wiki/Ellie_Goulding