Drake Star Construction
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Drake is a popular rap artist who has been successful since 2009. His fashion reflects his rap/hip-hop genre by prominently displaying wealth through expensive jewelry and brands. He keeps his hair and makeup simple to maintain a tough, masculine image consistent with rap stereotypes. Music videos often feature Drake in clubs or parties, matching the lively atmosphere of his music and lifestyle. His website focuses on promoting his music, tours, and exclusive content to attract and engage audiences.
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Advertising campaigns
Kanye West promoted his single "All of the Lights" through limited edition posters in his hometown of Chicago and an impressive music video directed by Hype Williams that received heavy airplay. He also collaborated with prominent rappers on an exclusive remix that expanded his fan base. Drake promoted "Marvin's Room" with a darker, relatable music video that portrayed heartbreak realistically rather than flashy stereotypes. He conducted an informal YouTube interview to seem more down-to-earth. Covers of the song by JoJo and Chris Brown introduced Drake to new audiences and positioned him as equally talented.
Advertising campaigns pdf
Presentation studying advertising campaigns and how they help sell singles of two artists in a similar genre but with different levels of success.
Evaluation 1
The document discusses various conventions used in different media products within the genres of pop, indie/alternative, and discusses how the student's media products both develop and challenge some of these conventions.
For the music video, it develops conventions such as dressing the artist casually to relate to audiences and having quick cuts between narrative and performance. It challenges conventions by having more narrative focus than performance.
The digipak develops conventions such as prominently displaying the artist's name and image and using consistent text/themes.
The magazine ad develops conventions like using a visual hierarchy but challenges displaying the release date. Inspiration is drawn from various artists like Rihanna, Olly Murs and Bastille.
Media Pitch
This pitch presentation proposes a music video for the song "Bloodstream" by Ed Sheeran featuring Rudimental. The video will portray teenage stereotypes about drugs, alcohol, and antisocial behavior but then reveal a tragedy that challenges the audience's assumptions. It will have a slow, grainy style influenced by Ed Sheeran's "A Team" video. Additionally, the group will create a digipack including a poster, album cover and disc to accompany the music video. Their unique selling point is an artist who opposes stereotypes through meaningful music and appeals to audiences through an identifiable yet modest style.
James Bay Music Campaign
A music campaign promotes an artist's music, image, and brand. James Bay's campaign includes his website, new album "Electric Light", and a music video for a single. The campaign ties these elements together to present Bay as a singer-songwriter who blends indie pop and alternative rock. It targets his core audience of 14-23 year old females while also appealing to his home market in Britain. The campaign successfully conveys Bay's new image and the evolution in his sound and style.
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The document discusses conventions used in a music video, including natural lighting both outside and inside near windows to create an upbeat, indie-pop feel. A variety of camera shots like close-ups, long shots, and Go-Pro footage were used to keep the audience interested and convey the narrative. For the digipak, the singer's hat is highlighted as their unique selling point to establish their individual style. Record labels are included on the digipak to promote the artist and music. On the magazine cover, a blue color scheme was chosen to match the indie-pop genre and artist's costume while making their hat and face stand out.
Reuben Jay - 13T1 the Tashas
Reuben Jay is a 19-year-old singer-songwriter from Bristol, England who writes his own laid back, pop-style music influenced by artists like Michael Buble. His marketing strategy involves using social media to interact with fans and promote his music, website, and upcoming live performances as both a headliner and supporting act for established artists like Portishead to gain popularity.
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This document contains summaries of two album cover posters:
1) The 10cc poster suggests their music is more meaningful than pop music and will make the listener more enlightened. Bright colors and bizarre imagery grab attention and identify the band as glam rock.
2) The David Bowie poster uses bold white font on black to stand out. It suggests his music is timeless and superior to keep listeners' money valuable. Black and white colors and leather jacket give him a cool, rebellious rock image. The poster presents his music and image as unique and trendy to attract fashion-focused audiences.
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Advertising campaigns pdf
Presentation studying advertising campaigns and how they help sell singles of two artists in a similar genre but with different levels of success.
Evaluation 1
The document discusses various conventions used in different media products within the genres of pop, indie/alternative, and discusses how the student's media products both develop and challenge some of these conventions.
For the music video, it develops conventions such as dressing the artist casually to relate to audiences and having quick cuts between narrative and performance. It challenges conventions by having more narrative focus than performance.
The digipak develops conventions such as prominently displaying the artist's name and image and using consistent text/themes.
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This pitch presentation proposes a music video for the song "Bloodstream" by Ed Sheeran featuring Rudimental. The video will portray teenage stereotypes about drugs, alcohol, and antisocial behavior but then reveal a tragedy that challenges the audience's assumptions. It will have a slow, grainy style influenced by Ed Sheeran's "A Team" video. Additionally, the group will create a digipack including a poster, album cover and disc to accompany the music video. Their unique selling point is an artist who opposes stereotypes through meaningful music and appeals to audiences through an identifiable yet modest style.
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Evaluation
The document discusses conventions used in a music video, including natural lighting both outside and inside near windows to create an upbeat, indie-pop feel. A variety of camera shots like close-ups, long shots, and Go-Pro footage were used to keep the audience interested and convey the narrative. For the digipak, the singer's hat is highlighted as their unique selling point to establish their individual style. Record labels are included on the digipak to promote the artist and music. On the magazine cover, a blue color scheme was chosen to match the indie-pop genre and artist's costume while making their hat and face stand out.
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2) The David Bowie poster uses bold white font on black to stand out. It suggests his music is timeless and superior to keep listeners' money valuable. Black and white colors and leather jacket give him a cool, rebellious rock image. The poster presents his music and image as unique and trendy to attract fashion-focused audiences.
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My reauben jay pres
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This document discusses the romance genre in film. It begins by defining romance as a feeling of excitement and mystery associated with love, as portrayed in movies through people's feelings for one another and whether they fall in or out of love. It notes some common conventions of romance films, such as characters falling in love and breaking up. Key romance films mentioned include Grease, Titanic, The Fault in Our Stars, Clueless, and Twilight. The document goes on to discuss identifying genre signifiers through props, costumes, colors, music, and sounds used in romance films. Research methods involved using secondary sources like the internet to look up definitions and view film trailers to analyze genre elements.
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Drake: Canada's Own
An analysis of Drake's online presence through various social media channels and music streaming platforms.
Drake
Drake began his professional career as an actor on Degrassi: The Next Generation at age 15 before pursuing a career in music. He released his first mixtape in 2006 and gained recognition with his mixtape So Far Gone in 2009. Drake signed to Young Money Entertainment that same year and released his debut studio album Thank Me Later in 2010, which debuted at number one on the Billboard 200. Since then, Drake has founded his own record label OVO Sound and released several successful albums and mixtapes, making him one of the top-selling rappers currently. He also started an annual music festival called OVO Fest in Toronto.
Genres and conventions
The document discusses conventions and stereotypes in different music genres that are portrayed in music videos. It summarizes features of pop, indie, hip-hop/rap, and rock music videos. Pop videos typically feature bright, colorful locations and focus on the attractive star image of the singer. Indie videos emphasize social realism narratives and casual appearances. Hip-hop videos showcase luxury items, expensive locations, and objectified women. Rock videos portray aggressive, live performances and dark, grungy aesthetics.
Secondary Research
The document provides information on several music video and music industry theories including Andrew Goodwin's five points of music videos, Pete Fraser's theory on music genre conventions, and Laura Mulvey's Male Gaze theory. It also gives biographical information on music video director James Copeman and record label Universal Music Group. Finally, it discusses how to apply these theories and best practices when creating a music video, album cover, and magazine advertisement.
History of drake full presention
Drake's early music videos focused on voyeurism of scantily clad women to appeal to male audiences. However, his video for "Over" showed his maturation as an artist. It told a story through CGI effects and shots of Drake reflecting without relying on naked women. This established Drake's confidence and rebellious nature while addressing his struggle with fame. The close-ups promoted Drake's album by keeping the focus on him rather than distracting backgrounds.
Drake
Drake's image has evolved over time from showcasing his talent and connections to established artists to sharing more personal aspects of his life. Early on, his image was promoted through featuring in music videos with Kanye West, Eminem, and Lil Wayne who discovered him. As his career progressed, he transitioned to more emotional and romantic music highlighting relationships. Later, Drake began sharing elements of his personal life like his Jewish upbringing and early struggles in songs like "HYFR" and "Started From the Bottom". Now his image allows him creative freedom to release different genres of music across audiences.
Drake - Cross Media Case Study Presentation
Drake is a Canadian rapper, singer and actor who gained initial fame starring in the TV series Degrassi: The Next Generation in the early 2000s. He has since released several successful albums including Thank Me Later (2010), Take Care (2011), and Views (2016) which spent 10 weeks at number one on the Billboard 200. Drake's record labels include OVO Sound, Young Money, Cash Money and Universal Motown. He promotes his music through his website, music videos and album tour promotions. His music video for "Hotline Bling" uses cinematography techniques and synchronization with the music to promote Drake.
Evaluationquestion 1
This document discusses conventions of different media forms such as digipaks, music artist webpages, music videos, and specifically grime music videos. It provides examples of real products that follow conventions and analyzes how they do so. It also discusses the student's own media products, including a digipak, webpage, and music video for their artist. The student explains how their products both reinforced and challenged some conventions of grime music videos to innovate while still working within the genre structure.
Pitch
The document discusses plans for a music video featuring the artist Jyrrel. It will be in the genre of hip hop/rap and promote an underground rap style. Two song choices are presented for the video, "Metropolis" by Issa Gold or "Chum" by Earl Sweatshirt. The target audience is described as long-time rap fans aged 26-31 who appreciate unique lyrical rap. Jyrrel will be styled similarly to underground artists like Issa Gold, Earl Sweatshirt, and Joey Bada$$ to fit the genre. General ideas for the video are still undecided between multiple options.
Drake
Drake is a Canadian rapper and actor born as Aubrey Drake Graham. He was discovered by Lil Wayne and is signed to Young Money Entertainment. Some of his most successful albums include Thank Me Later, Take Care, and Nothing Was the Same. He gained initial fame for his role on the TV show Degrassi: The Next Generation. Drake maintains a strong online presence through social media platforms like Twitter, Facebook, and Instagram, where he regularly engages with his large fan base and promotes his music.
Question 2 media evaluation
Through the use of a consistent black, white, and red color scheme and theme of romance and relationships, the music video for "Too Good" effectively complemented the ancillary print products. The music video, filmed in various London locations, told a narrative that reflected the song's lyrics about an uncaring celebrity struggling in a relationship due to his busy lifestyle. This theme was also portrayed through the actor's serious facial expressions and urban clothing in the print products. Both the music video and print products featured the same actor playing Drake and used similar bold gold font to link the pieces together under a cohesive house style.
Grime
The document provides information about a 16-year-old unsigned grime artist named "Demolisher" who has been recruited for a music video project. As a group, they were already familiar with Demolisher so they thought he would be easy to work with. Demolisher responded quickly to their request on Twitter and seems eager to participate. The document outlines Demolisher's values and target audience as well as details about the grime music genre and common conventions used in grime music videos.
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This document provides background information on the girl band Dragonfly. It consists of 3 members (Joely, Charlotte, and Megan) who formed in secondary school after discovering their passion for music. They began by performing covers on YouTube and at local venues. After winning a school talent competition, they took their band more seriously. At age 18, they auditioned for a talent scout from Rough Trade Indie Records and were signed. Their career began with festival performances and radio/magazine interviews. Their first supporting gig for the band Warpaint expanded their fanbase. The document discusses their image, location ideas for a music video, their vision and target audience for the video, and their song. It also provides details about their record
Stars and stardom
Ed Sheeran is a singer-songwriter who has found success in multiple music genres such as pop, R&B, folk and acoustic. He has released albums since 2011 that have won several awards for best British solo male artist and breakthrough act. Sheeran has worked with record labels Asylum, Atlantic and Elektra, which are all part of the large Warner Music Group. His youth, talent, and originality, such as using puppets in a music video, have contributed to his popularity and status as a star. Stars construct public images through various media to market themselves to target audiences, balancing qualities of being ordinary yet extraordinary individuals.
Gunna dee blocker presentation
This document discusses planning and research for a music video project. It begins by discussing genre selection and describes choosing a combination of R&B and grime based on audience research. Next, it analyzes existing music videos to identify conventions for camera shots, editing, and storyline elements. It then discusses plans for promoting and distributing the video online and to television channels that feature urban music. Lastly, it addresses designing the CD cover and incorporating feedback to improve the design.
Genre Conventions In Music Videos
This document discusses music video genres and their conventions. It covers 4 main genres: pop, hip-hop, rock, and dance. Each genre has distinguishing characteristics in terms of editing style, themes, costumes, settings, and treatment of the artist. For example, pop videos usually have fast edits, colorful imagery, choreographed dancing, and focus on the attractive star artist. Hip-hop videos commonly use direct address from the artist in staged settings with expensive displays of wealth and women. Rock videos emphasize live performances or imaginative storylines that reflect the song's atmosphere. Dance videos have fast edits synced to the music and feature bright colors, abstract stories, or depictions of dancing audiences.
Music video analysis
The document analyzes the music video for "Love More" by Chris Brown featuring Nicki Minaj. It summarizes that the video uses several conventions of the hip hop genre through the costumes, location, and editing. Specifically, it notes that Chris Brown wears popular hip hop brand sneakers and unbuttoned shirts to appeal to fans. The video also features scenes of the artists arriving at a club and performing amid flashing lights and dancing crowds, reinforcing stereotypical club settings. Overall, the analysis states that the video effectively uses stylistic elements common to hip hop music videos to promote the artists and genre.
LO1
Chris Parr explains that music videos help promote artists and genres of music like country. While some may not enjoy a song, the visuals in a music video can help people recognize and remember the artist. Music videos also aim to create sex appeal and showcase artists' bodies to attract viewers. Artists invest money in high quality music videos hoping to gain popularity and sponsors online through sites like YouTube, where they can earn money from views. Some artists are better known for their unusual or funny music video styles rather than their music. Music videos are an important promotional tool for artists to advertise themselves and their music.
Presentation1
Music videos are an important way for artists to promote themselves and their music. They allow artists to visually represent their song and story, gaining more exposure and fans. Videos posted to YouTube can reach a massive audience and help songs go viral. For example, PSY's "Gangnam Style" video received over 1 billion views and helped propel the song to international success. Music videos also provide additional revenue streams for artists and help promote films when used for movie soundtracks. Their widespread distribution allows artists to reach more potential fans and helps explain who they are as an artist.
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Here is a powerpoint of my favourite musician Drake! I hope you enjoy and learn a little something about this Canadian Icon! #comm2F00
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Eval 2
The combination of the filmmaker's short film and ancillary texts like film reviews and posters were important to tie them together and make the short film have more impact. The texts provided context about the build up and aftermath of the film. Key symbols like a clock were featured in both the film and poster to represent the main theme of time. Consistent visual elements and a plain backdrop in both the film and texts kept the focus on the protagonist and his story. Similar colors and effects were used in both to connect the pieces.
Eval 1
The document discusses a student's short documentary film project about their 90-year-old grandfather. To follow documentary conventions, the film tells a story through a series of photographs and video clips showing the progression of the grandfather's life. Scenes of him speaking in his armchair used natural lighting and an uncluttered background. Opening and closing shots of a cuckoo clock symbolized the passing of time. Post-production effects on the clock made it more appealing and eye-catching. Overall, the film creates a unique, creative story that develops over time and highlights key life moments from the perspective of a 90-year-old man to attract and involve the audience.
Music video idea
The video would have a dark, desaturated style to create a depressing mood. It would show the two artists standing alone on different dark roads, with the camera panning in for close-ups of their bloody faces as they sing. The camera would do 360 pans between the roads, revealing the artists arguing with the same woman or walking alone down the roads, with extreme close-ups emphasizing their frustration and singing of the lyrics. Ultimately, the roads would converge, with the woman at their intersection.
Video idea weeknd -Amad Islam
The video would have a dark, desaturated look to create a depressing mood. Scenes would include long shots of the artists standing alone on dark roads, then close-ups of their bloody faces as they sing. The camera would track them as they walk and sing. It would also show one artist arguing with a woman, then pan to the other artist with the same woman, implying disloyalty. Throughout, the camera work would transition between the artists in different locations to tell the story through their perspectives and movements as they sing the dark lyrics.
The weeknd feat ed sheeran Dark Times Lyric Analysis (Amad Islam)
Ed Sheeran describes waking up bruised and hungover, having drunk too much the night before and gotten into a fight. He warns that this isn't the right time to fall in love with him, as he knows his lies can't be believed. Both Ed Sheeran and The Weeknd reference their past struggles with drugs, alcohol, and unstable lifestyles before fame. They acknowledge issues they are still trying to overcome that could undermine their success if not addressed. The Weeknd recalls using cocaine, getting into fights, and choosing a life of substance abuse and chaos.
The weeknd lyric analysis By Amad Islam
The song "High for This" by The Weeknd describes a sexual encounter where he mentally prepares a woman for what is about to happen. He tells her they will have sex and do drugs together, reassuring her that she doesn't need to worry because he will be with her. As the drugs take effect, he tells her to breathe and relax while promising they will have a good time. He eliminates any doubts by saying to trust him as he knows she wants to experience this feeling.
Imvdb
The document analyzes research from IMVDb on music charts and popular music videos. It finds that the target audience prefers hip-hop and pop genres, especially recent pop videos by artists like Sia, David Guetta, and Rudimental. This research will help decide which genre of music to focus on going forward.
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1) Lupe Fiasco meets a girl at a club and is instantly captivated by her beauty and intelligence.
2) He expresses his growing love for her through poetic metaphors and promises to protect her.
3) At the end of the song, Lupe assures the girl that he wants their relationship to last beyond a typical short-lived club romance and promises to see her in the morning.
Beyonce - dance for you
This music video portrays Beyoncé dancing seductively for her male love interest in a 1940s style setting. Voyeurism is prominently featured through close-ups of the intimate dancing and longing gazes between Beyoncé and the man. The video follows the conventions of R&B by including a choreographed dance routine to promote the artist. It depicts a stereotypical power dynamic between the male boss and female secretary but aims to empower women through Beyoncé's display of control through her dancing.
British board of film classication (bbfc)
The British Board of Film Classification (BBFC) regulates films and videos in the UK. It is a non-governmental organization that provides age ratings to films such as U, PG, 12A, 15, and 18. The BBFC recognizes adult freedom of choice, protects the public (especially children) from harmful content, and helps parents make informed viewing choices for their children. The document then provides detailed descriptions of the content allowed or implied for each age rating.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as other factors like leisure activities may be more important than income alone.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document discusses two methods for categorizing audiences: Young and Rubicam's Four Consumers model and socio-economic class. Young and Rubicam divides people into four categories based on personality - Mainstreamers, Aspirers, Succeeders, and Reformers. The socio-economic model classifies people into six classes based on income - A through E. Both are useful for media targeting, but the socio-economic model is limited as it only considers income and not other factors like leisure activities.
3 different ways of classifying audiences
The document describes several systems for categorizing consumers:
- Young and Rubicam's Four Consumers model divides people into Mainstreamers, Aspirers, Succeeders, and Reformers based on psychological attributes rather than income.
- Their socio-economic class system ranks people from A to E based on income and occupation.
- Life Matrix segments audiences based on lifestyle and values rather than demographic factors.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
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This document discusses digital graphics technology, describing features of vector and bitmap images. Vector images are resolution-independent and scalable without quality loss, using mathematical expressions to represent lines and shapes. Bitmap images are made up of pixels that lose quality when resized. The document provides examples of how vector and bitmap images differ when resized, and discusses image capturing, output methods for print and screen, storage considerations like file size and organization, and naming conventions.
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2) The film is a science fiction horror set in a London council estate about teenagers who encounter an alien invasion. It is rated 15 for violence, drug use, and gore.
3) The movie poster depicts a diverse group of teenagers from the council estate ready to battle the aliens, showing the working class setting and themes of fighting and violence.
Focus Group - 4018
The document outlines questions from a focus group about a film trailer. It asks for opinions on whether the trailer was effective and enjoyable, what genre it represents, how it could be improved, and favorite parts. It explains that the filmmaker created a focus group of 12 friends and family to get feedback on the trailer by showing it and having them answer questions. Most feedback suggested making the trailer look less like a drama and more realistic.
Audience Research - 4018
Audience research is conducted to gather information about what audiences want to watch and their personalities. There are several methods for conducting audience research, including focus groups, questionnaires, box office takings, and test screenings. Focus groups involve interviewing a small group of people to discuss their opinions in an interactive setting, but the results may not represent the larger population. Questionnaires can be inexpensive and gather a lot of data quickly from many people, but responses may be biased by wording and response rates may be low. Box office takings refer to the financial success of a film based on the number of viewers and money made, which depends on the quality of the movie. Test screenings allow audiences to provide feedback on a movie before
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Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Drake Star Construction
- 1. DRAKE STAR CONSTRUCT ION
- 2. WHAT KIND OF CLOTHES DO THEY WEAR ? • Drake is artist that has been very popular from around 2009 with his single "best I ever had". In terms of what kind of clothes this particular artist wears we can see a variety as his fashion has developed over a long period of time. This shows his interest in his looks as he keeping updated with fashion and what is popular at a select point during that period of time. The clothes he wears show a clear indication to his genre which is rap/hip-hop. This is because within this particular genre promoting your wealth is a stylistic convention. The clothes he wears such as jewellery and the brands he wears all represent and promote his wealth. This appeals to the audience as it something they would like to be apart off.
- 3. HAIR AND MAKE UP • Due to drakes genre of Rap/Hip-Hop, the artist doesn't wear make up that is visually clear. This is because it may affect his image, as rappers are stereotypical seem as quite tough people. However in terms of hair, drake keeps it nice and fresh. With drake not wearing much make up, this appeals to the audience as it plays along with the role of him being tough and masculine.
- 4. WHAT KIND OF LOCAT IONS ARE THEY SET IN ? • A key location in which drake is regularly seen in is clubs, parties or places with lively atmospheres. This is due to the hyper real image that he has created, with his music being about drinking, partying and women a club is seen as a popular place in drakes videos. For example in this image we see the artist opening a bottle of some sort of alcoholic beverage, we clearly identify he is in a club due to the low key lighting of the shot. This appeals to the audience as his music represents his lifestyle.
- 6. WHAT DOES THEIR WEBSI TE SAY? • The website for this artist doesn't really share any biographical Information with the viewers. What this website contains is tons of promotional information such as videos that link with his up and coming tours and a lot of information about the artists music. By posting exclusive information about his tours will attract the audience as they will like the enjoyment of seeing this exclusive content and will also attract the audience as they know the information shared is authentic.
- 7. FANSI TES ? • With Drakes work recently becoming popular more fan sites have started to appear. These fan sites often contain dates for his tour, dates for his new music, forums and links for where you can purchase his music. With Drake appearing on a TV show called 'Degrassi' Drake has always had fans. However since producing music Drake has become very popular leading to the creation of tons of fan sites.
- 8. READ YOUTUBE COMMENTS • The majority of Drakes YouTube comments are positive as you can see. However with the rap industry being very competitive and popular some people criticise his music through comments. This often sparks debates as people disagree. This appeals to the audience as they can post their comments against people that may disagree.