2. When you enter Ed Sheeran’s
website there is an option to
choose what country you are
from which will alter the
language that the website is in.
This shows that Ed Sheeran is a
popular artists that has a fan
base all around the world and
that he feels the need to be able
to cater to all their desires as his
fans are important to him.
The homepage is the first aspect
of the website that the visitors
see as they may not proceed any
further into the website which
makes it a perfect place for you
to promote your album. Ed
Sheeran does this by promoting
his album and the colour
scheme plays in his favour as
the bright green of his album
stands out compared to the
black and white colours of his
website.
The homepage is very
interactive in many different
ways. There is many
different things for the
audience to click on which
will open a new a tab that
takes them to more Ed
Sheeran relevant content
which keeps them interacted
with the website as it makes
them want to click more and
keep up to date with his
recent actions.
Ed Sheeran keeps the
typography throughout the
website very consistent as
he uses a text that his fans
will be familiar with as it is
present with the styling of
his album.

3. Social media is very evident throughout Ed Sheeran’s website as he uses it as an
opportunity to promote his other pages that are available for his audience to
keep up to date with everything he does and produces as an artist. For
example, he has a follow me on twitter button which brings his twitter page to
the attention of his audience if they didn’t know that already and he makes it
fast and simple for them to follow him. He also promotes his videos of his
YouTube channel as these are videos that wont be hitting the charts as they are
usually live acoustic videos that his audience will be unaware of unless they
follow him on YouTube.

4. This page is for his live shows that are
coming up around the world. This
allows the audience to be able to stay
aware of when and where he will be
performing next and this will allow them
to be able to organise whether they
want to buy a ticket or not to go and see
him perform. It also shows how much of
a star he has become as majority of his
shows are sold out as soon as they go
out on sale.
Ed Sheeran includes a page on
the website that shows a wide
selection of photographs that
he has made available for his
audience to view. This
constructs his personality for
his audience as he uses a wide
range of funny photographs
that allows the audience to see
an insight into his personality
as he is portrayed as a fun
person.
There is a page for the store that
provides his fans with the latest
merchandise that he has created to
sell to his fans. This will help him
make even more money.