1) BlackBerry has experienced significant growth since 1997, now serving over 55 million global subscribers through over 17,000 employees worldwide. 2) The Asia-Pacific smartphone market is expected to grow rapidly in the coming years, presenting opportunities for BlackBerry developers. 3) Research on BlackBerry users in Southeast Asia found they prefer push-based apps and are more familiar with BlackBerry's App World store than Android's.

2. Greg Wade
Managing Director,
Southeast Asia,
Research In Motion®

3. DEVCON Asia
First for Asia
Monetization
Development choice
BlackBerry® advantage
BlackBerry® PlayBook™

4. History of BlackBerry
Subscribers
1997 1998 1999 1999 2000 2001 2003 2006 2008 2009 2010

5. BlackBerry community
580+
55 million + partners and distributors Growth of
global across 175+ 250,000%+ 17,000+
subscriber since IPO global employees
accounts countries worldwide
BBM 35 million+ #2 smartphone
world’s largest 300,000+ App World
users and
vendor
mobile registered developers in Southeast Asia (IDC,
social network 2 million November ‘10)
downloaded
every day

6. Opportunity for BlackBerry developers
• 54 % growth in Asia-Pacific smartphone market by
2015 (Frost & Sullivan, August 2010)
• Annual smartphone shipments in Asia will
quadruple by 2015, giving Asia 39 percent of
smartphone shipments during 2015 (IMS
Research, 2010)
• Smartphone shipments in Asia Pacific to grow at
40.3% from 2009 to 2014, compared with 6.3%
for feature phones (IDC, December 2010)

7. Understanding BlackBerry users
• Key Findings:
• Indonesian and Thai consumers generally see BlackBerry having stronger
match with push-base apps
• More users know of BlackBerry’s App World than Android’s App Market in
Indonesia, Malaysia and Thailand
• Different consumer needs at country level do exist despite Social Networking
being the top most used application as the 2nd ranked app is different:
Indonesia- General Search; Thailand- Games & Malaysia- Communications
• TNS research: 1,100 users in Indonesia, Thailand, Malaysia
& 12 focus groups
• Dedicated track for developers to learn more on Friday (14 th Jan) at 4:30-
5:30pm

8. Super App Experience
• Always-on experience
• Seamless integration with native apps and
3rd party apps
• Proactive, notification-driven
• Contextualized
• Social and connected
• Efficient and intelligent

9. Some of our Top Apps
Color ID I Heart Radio Kaglom Calorie Tracker Quick Launch
Lance Armstrong White Noise
MP3 Player
Bloomberg Pandora Personal Assistant Poynt Tetris Aerize Optimizer THE Flashlight
Score Mobile Slacker Radio BigTinCan
Drive Safely Tune Wiki BuzzMe Pro Quick Pull MyFantasy Teams
For BlackBerry
BlackBerry Weather Eye Weather Bug
Movies
Messenger

10. Local Apps

11. Local Developers :
Super Apps Challenge Winner

12. World’s largest mobile social network

13. World’s largest mobile social network
• 33m+ BBM community
• Key attributes:
- Real-time message delivery between individuals or groups
- Location sharing & alerts
- Photo and media sharing
- Instant feedback on delivery status
• Take advantage of BBM in your apps
- Increases revenue potential for developers
- More than APIs
- Available on new and in-market devices

14. First look in Asia

15. BlackBerry® PlayBook™ tablet
• Uncompromised web browsing
• True multitasking
• High performance multimedia
• Out-of-the-box
enterprise support

16. BlackBerry® PlayBook™ tablet
• Dual core processor, 1GB of RAM,
two HD video cameras
• Five finger multi-touch
• Less than half an inch thick
• QNX technology: the most powerful,
reliable, user friendly tablet operating system
• Built-in support for Adobe Flash 10.1 and HTML 5
• WiFi 802.11 b/g/n
• Professional grade security

17. What’s in store for DEVCON Asia
• Dedicated tracks for:
- Java development
- Web development
- Monetising apps
- Profile of Southeast Asia BlackBerry user
• Different format sessions:
- Tutorials
- Hands-on labs
- Ask-the-experts
• Download the DevCon Asia 2011 app:
Available at BlackBerry App World™