The mobile games market is growing rapidly and could surpass an addressable market of 1 billion users next year. Mobile apps in general are being adopted much faster than previous technologies. Time spent on smartphones is dominated by apps, with over 80% of mobile minutes spent in-app. Tablet usage shows some differences from smartphones - it is more concentrated in the evening, sessions are longer but less frequent, the audience skews slightly older, and usage is more balanced between males and females. Popular mobile game genres include endless pass time games, social RPGs, nurturing/collecting games, building/simulation games, and gamer's games. Flurry offers analytics, user acquisition, monetization and advertising services to help developers
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
Presentation by Maria Zhang for National Ski Areas Association Winter Conferences in Squaw and Killington, January & February 2012.
We’re in the middle of another massive technology revolution, bigger and faster than the Internet and PC revolutions of prior decades. This time, it’s mobile technology that is changing the way we consume, communicate, and buy. With 30% of the US population owning smartphones, and tablet sales skyrocketing, how do marketers adapt? Learn how to harness mobile trends to craft a smart and effective mobile strategy that drives measurable performance towards your goals and boosts your brand. We’ll cover planning, mobile marketing tools, emerging technologies, tracking performance, and keys to success for mobile marketing initiatives. Designed for exec, marketing, sales, and technical staff to incorporate actionable tips into current plans.
The rise of mobile: A new era in B2B marketing [SlideShare]TDA Group
If your organization wants to stay competitive, it needs a mobile content strategy. Now. Extensive mobile readership isn’t something that may happen far off into the future. It’s how your audience consumes information today.
Understand what your competitors almost certainly know about extending mobile reach. View this short SlideShare presentation to see the vast impact of mobile content—and find out how to get started reaching more decision makers and influencers.
Future Forward: four trends that will change the online world (Béla E. Papp -...SEMPL
We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.
Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens
with Bob Heubel
Touchscreens have become the default UI in mobile devices, but with their adoption the lack of a tactile response is a common complaint. We find that not being able to feel simple UI elements like a button input is actually a big deal.
In this session Immersion’s Haptic Expert Team will explain some of the science behind why our sense of touch is so important to mobile interactions as well as give you practical steps to follow when designing tactile feedback into your software projects. Haptics (vibration touch feedback) powers intuitive experiences from touch inputs to game content to interactive communications. Haptics can add a sense of realism which is generally unexpected in mobile applications.
Audience members will also learn the standard methods used to add tactile effects to mobile projects as well as an extended method used by Android developers like Sega and Rockstar Games to add a pre-made library of over 124 tactile effects into their Android projects. Hands-on mobile demonstrations will also be provided.
Vringo (NYSE Amex: VRNG) is a provider of software platforms for mobile social and mobile video services. With its award-winning video ringtone application and other mobile software platforms - including Facetones™, Video Remix and Fan Loyalty - Vringo transforms the basic act of making and receiving mobile phone calls into a highly visual, social experience. Vringo’s video ringtone service enables users to create or take video, images and slideshows from virtually anywhere and turn it into their visual call signature. In a first for the mobile industry, Vringo has introduced its patented VringForward technology, which allows users to share video clips with friends with a simple call. Vringo’s Facetones™ product creates an automated video slideshow using friends’ photos from social media web sites, which is played each time a user makes or receives a mobile call. Vringo’s Video ReMix application, in partnership with music artists and brands, allows users to create their own music video by tapping on a Smartphone or tablet. Lastly, Fan Loyalty is a platform that lets users interact, vote and communicate with contestants in reality TV series that it partners with, as well as downloading and setting clips from such shows as video ringtones. Vringo’s video ringtone application has been heralded by The New York Times as "the next big thing in ringtones" and USA Today said it has "to be seen to be believed." For more information, visit: www.vringo.com
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Mobile market research: a new drink or old wine in a new bottle?Merlien Institute
Mobile market research: a new drink or old wine in a new bottle?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
Understanding the biggest value of mobile market research. Appreciating the possibilities of engaging with customers through various channels. Understanding why mobile market research is becoming a major tool in the research tool kit. Discussing how mobile market research is shaping the future of research.
Mobile Monday Riyadh - Launch Event Presentation September 3 2012Alper Celen
Launch event presentation for Mobile Monday Riyadh Chapter September 3, 2012. Presenters include Abdullah Al Kanhal, Alper Celen, Martti Ranin, Sebastien Marteau
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
STUDY: How Addicted Are We To Facebook Mobile?Rania Alahmad
A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feed frequently. Several users copped to checking Facebook from their phone at the movies and while they’re at the gym.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
Future Forward: four trends that will change the online world (Béla E. Papp -...SEMPL
We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.
Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens
with Bob Heubel
Touchscreens have become the default UI in mobile devices, but with their adoption the lack of a tactile response is a common complaint. We find that not being able to feel simple UI elements like a button input is actually a big deal.
In this session Immersion’s Haptic Expert Team will explain some of the science behind why our sense of touch is so important to mobile interactions as well as give you practical steps to follow when designing tactile feedback into your software projects. Haptics (vibration touch feedback) powers intuitive experiences from touch inputs to game content to interactive communications. Haptics can add a sense of realism which is generally unexpected in mobile applications.
Audience members will also learn the standard methods used to add tactile effects to mobile projects as well as an extended method used by Android developers like Sega and Rockstar Games to add a pre-made library of over 124 tactile effects into their Android projects. Hands-on mobile demonstrations will also be provided.
Vringo (NYSE Amex: VRNG) is a provider of software platforms for mobile social and mobile video services. With its award-winning video ringtone application and other mobile software platforms - including Facetones™, Video Remix and Fan Loyalty - Vringo transforms the basic act of making and receiving mobile phone calls into a highly visual, social experience. Vringo’s video ringtone service enables users to create or take video, images and slideshows from virtually anywhere and turn it into their visual call signature. In a first for the mobile industry, Vringo has introduced its patented VringForward technology, which allows users to share video clips with friends with a simple call. Vringo’s Facetones™ product creates an automated video slideshow using friends’ photos from social media web sites, which is played each time a user makes or receives a mobile call. Vringo’s Video ReMix application, in partnership with music artists and brands, allows users to create their own music video by tapping on a Smartphone or tablet. Lastly, Fan Loyalty is a platform that lets users interact, vote and communicate with contestants in reality TV series that it partners with, as well as downloading and setting clips from such shows as video ringtones. Vringo’s video ringtone application has been heralded by The New York Times as "the next big thing in ringtones" and USA Today said it has "to be seen to be believed." For more information, visit: www.vringo.com
Alex Butler's Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.
What are the game changers for pharmaceutical digital marketing and communications?
Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.
Sanoma Planet of the apps (Kienhuis) @ NUV (UVW) round tableHerman Kienhuis
Presentation (by Herman Kienhuis) on tablet developments, Sanoma Media's app development program results and key learnings on tablet publishing @ NUV-UVW Round Table (June 21 2011, Amsterdam ZO, Netherlands)
Mobile market research: a new drink or old wine in a new bottle?Merlien Institute
Mobile market research: a new drink or old wine in a new bottle?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
Understanding the biggest value of mobile market research. Appreciating the possibilities of engaging with customers through various channels. Understanding why mobile market research is becoming a major tool in the research tool kit. Discussing how mobile market research is shaping the future of research.
Mobile Monday Riyadh - Launch Event Presentation September 3 2012Alper Celen
Launch event presentation for Mobile Monday Riyadh Chapter September 3, 2012. Presenters include Abdullah Al Kanhal, Alper Celen, Martti Ranin, Sebastien Marteau
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
STUDY: How Addicted Are We To Facebook Mobile?Rania Alahmad
A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feed frequently. Several users copped to checking Facebook from their phone at the movies and while they’re at the gym.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
SMITH presents , "Hospitality Marketing, Trends and Best Practices for 2012." This was presented live by SMITH Vice President Marni Blythe in Shalotte, NC with the NC Brunswick TDA as the sponsor and hosts.
This seminar covers everything from integrated marketing, user generated reviews, mobile marketing, social media marketing, how to measure ROI as well as other helpful statistics that have been aggregated from around the industry. Enjoy!
SMITH is a full service award-winning integrated, contemporary advertising agency based in Fayetteville, NC.
Please visit our website at www.smithadv.com
Flurry CEO Simon Khalaf presents growth trends in the mobile first economy on iOS and Android smartphones and tablets. Trends include time spent across: TV, Web and apps; time spent per app category and revenue growth. Simon also debunks investor skepticism about continued growth potential.
Simon Khalaf throws down the gauntlet at #Source13 with a data-packed presentation. "Ignore the Series A crunch. It's time to innovate. Disrupt an industry."
A brief look at the features of Mobile as a marketing platform and how it has been leveraged by organisations.
For India: What are the challenges and opportunities Mobile presents as a marketing medium.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Maximizing the Value of Real-Time: The Importance of AuthenticityJulie Epstein
An overview of how authenticity lends credibility to brands and creates consumer confidence in the framework of today’s real-time digital world. It includes social media usage, best practice case studies, and suggested strategies for implementation.
This presentation was prepared for the IPG Media Lab in February 2011.
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
Snapshot of Mobile Technology - An extremely broad brush view of some of the mobile technology, apps, websites, companies and issues driving the mobile industry.
The issue of privacy is one that will continuously reappear with the amount of personal data online.
Please scan the QR Code for the video on slide #27.
For more about CAAEN - the Corporate Asian American Employee Network, please visit http://www.caaen.org
For more about the presentation, please visit http://www.ilnenterprises.com
1. November 2012
An audience of billions –
just how big can the mobile games market get?
Simon Podd, Director of Sales, EMEA
2. Flurry Track Record
Number 1 Mobile Reach
Monthly Unique Users 720M
Number 1 Analytics
Application Developers 85K
Applications 240K
Monthly Unique 60B
Sessions
Number 2 Ad Network
Monthly Clips 120M
3. The Fastest Adopted Technology. Ever.
iOS & Android devices vs. top technologies, 5 years after introduction
10XFASTER than the
2X
FASTER than the
3X
FASTER than current
1980s PC REVOLUTION 1990s INTERNET BOOM 2000s SOCIAL NETWORKING
Sources: United States Census Bureau, International Telecommunication Union, Facebook, Flurry
4. Competition for Consumers Continues to Increase
Over 1 million available apps on iOS and Android
GOOGLE PLAY iTUNES APP STORE
5. Addressable Market to Surpass 1 Billion Next Year
Active smartphone & tablet devices
Total Addressable Market
Aggressive: 5B WW Mobile Device Owners
Conservative: 2B WW Adults, Middle Class or higher
1.1 B
Upside:
Smartphones – dropping prices, especially Android
Tablets – little replacement, mainly new; sub for PCs
Connected TVs – to be shipped
Reference:
660 M
2.3 Billion Internet Subscribers today
331 M
76 M
23 M
Source: Flurry Analytics
6. Apps Are Disrupting the World
Top Countries by Active iOS & Android Devices (millions)
Source: Flurry Analytics active devices July 2012
7. Apps Are Disrupting Emerging Markets
Fastest Growing iOS & Android Markets by Active Devices
Source: Flurry Analytics, July 2011 – July 2012, countries with at least 500k active devices as of July 2011
8. Microsoft Blows by a Beleaguered Research in Motion
Flurry New Project Starts, RIM vs. Microsoft
WINDOWS PHONE BLACKBERRY
Source: Flurry Analytics
9. Microsoft Sets Its Sights on Android
Flurry New Project Starts Q2 2011 vs. Q2 2012
Q2 2011 Q2 2012
iOS Android Windows Phone BlackBerry
Source: Flurry Analytics
10. Mobile App Usage Overtook Online in 2011
U.S. mobile apps vs. web consumption, minutes per day
WEB BROWSING MOBILE APPS
94
81 MINUTES
70 66 74 MINUTES 72
64 MINUTES
MINUTES
MINUTES MINUTES
MINUTES
43
MINUTES
Sources: comScore, Alexa, Flurry Analytics; data includes Smartphones & Tablets, U.S. only
11. Mobile Apps Dominate Time Spent on Smartphones
Share of time spent on smartphones
More than
18.5%
Browser
80%
of mobile minutes
81.5% are spent in apps
Apps
Source: comScore, March 2012
13. Tablet Usage Is More Concentrated during Primetime
Usage by Hour, Smartphones versus Tablets
% of Audience Using
Smartphones
Tablets
Hour of Day
Source: Flurry Analytics, Sep 2012
14. Tablet Usage is Longer but Less Often
App Engagement, Smartphones versus Tablets
Weekly Frequency of Use Minutes per Session
Smartphones Tablets
15. Tablet Users Trend Older
Age Distribution, Smartphones versus Tablets
Average Age
Smartphones: 30
Tablets: 34
13 - 17 18 - 24 25 - 34 35 - 54 55+
Smartphones Tablets
Source: Flurry Analytics, Sep 2012
16. Tablet Usage is More Gender Balanced
Gender Comparison, Smartphones versus Tablets
44% 56% 49% 51%
Smartphones Tablets
Source: Flurry Analytics, Sep 2012
17. Tablet Usage More Media & Entertainment Oriented
Time Spent per Category, Smartphones versus Tablets
Smartphones Tablets
18. Top 6 Successful Game Types
ENDLESS PASS TIME NURTURING & COLLECTING BUILDING & SIMULATION
SOCIAL RPG GAMER’S GAME POKER / CASINO
19. Endless Pass Time
Examples Age Distribution
Angry Birds Fruit Ninja
Key Genre Attributes
• Intuitive, simple puzzle/arcade mechanics
58% 42%
• Leverages h/w (touch, accelerometer)
DAU 1,000,000
• Cute, often original IP; mass-mkt appeal
Monthly Revenue $500,000
• Infinite replay value; lots of power-ups
Investment (minor) $100,000
• May have social leaderboards
Investment (major) $400,000
20. Social RPG
Examples Age Distribution
Crime City Original Gangstaz
Key Genre Attributes
• Text-based RPG mechanic
79% 21%
• Player-vs-player gameplay
DAU 150,000
• Energy / HP depletion
Monthly Revenue $600,000
• Clan / team dimension + message / chat
Investment (minor) $100,000
• Mission-based & level progression
Investment (major) $400,000
21. Gamer’s Game
Examples Age Distribution
Infinity Blade II Real Racing 2
Key Genre Attributes
• Platform-leading graphics
91% 9%
• Strong physics engine / middle-ware
DAU 50,000
• Sports / battle / racing style sub-genres
Monthly Revenue $400,000
• Defined win-lose outcomes
Investment (minor) $100,000
• Premium pricing model, often $4.99+
Investment (major) $400,000
22. Flurry Services
Analytics: Increase Your App Engagement and Retention
1 •Free and powerful. Leading app analytics (iOS, Android, WP, BB, J2ME, HTML5)
•Understand and segment app audiences to maximize engagement and revenue
AppCircle: Build & Grow Your App Audience
2 •Acquire users with high-quality app recommendations and videos (iOS, Android)
•Win-back your best users to build the most loyal and best monetizing audience
AppSpot: Maximize Your App Audience Revenue
3 •2X revenue, reduce cost with free ad serving and mediation, yield-optimized ads
•Max eCPMs with mediation and yield optimization leveraging Flurry’s big data set
•Max eCPMs selling direct, segmented parts of your audience to top advertisers
Ad Analytics: Measure the value of your mobile campaigns
4 •Track your mobile marketing across across all platforms and sources or traffic
•Go deep & truly measure the value of your acquired audiences
•Understand key metrics such as frequency, session length, retention and ROI
Smartphones are the fastest growing technology in terms of worldwide adoption.
And an explosion in the number of apps across the two main Operating Systems, Android and iOS with soon to be a million unique apps to choose from No wonder discovery is on the minds and number one concern of every developer around the world And I’ll be touching on this later in the presentation
487 in Feb 519 in March 529 in April
This chart shows the percent of Windows Phone and BB new project starts within Flurry (new apps setting up Flurry Analytics) as a percent of ALL projects (across iOS, Android, WP and BB; updated through June 2012)
This chart compares new projects starts among just these top 4 platforms, putting them all on a 100-scale for Q2 2011 vs. Q2 2012. This analysis removes other platforms (e.g., j2me, html5, etc.)
Jan 2012 – 36hrs online according to comscore. Europe: Feb 2012 – 28.2hrs online according to comscore. Media research company Nielsen has released its monthly statistical summary of US website activity for May. Almost 212 million Americans went online over the course of the month, with the average web user spending over 29 hours online in total [less than comscore].
Now I didn’t want to end on a negative, so lets look at a some categories of games to give you an idea on how to plan for the future. Like the film industry, categories are created to segment movies e.g. horror, rom con, thrillers, action movies etc. Flurry has looked at different types of apps and categorised them. For instance, endless pass time, gamer’s game and Social RPG.
We won’t go through all of them, but it may be useful to look at a couple. KNOW YOUR GENRE, AUDIENCE, MAJOR APPS, ATTTIBUTES MONTLHY REVENUE IAP AND ADVERTISING OUR WAY OF CATGEORIES – BECAUSE WE SEE MORE APPS THAN ANYONE ON THE PLANET – THESE CATGORIES SHOULD HOLD UP PRETTY WELL IN FILM CATEGORIES ARE REALLY ESTABLISHED PUZZLE ARCADE GAMES ARE HARD TO SELL ADVERTISING AS THE FOCUS ON IAP OPTIMISATION 5% MAKING UP ALL YOUR REVENUE, MONTISE THE OTHER 95% BY SHOW EVENT = COMPLETE IAP THEN CREATE CUSTOM SEGMENT, RUN A CAMPAIGN CUSTOM SEGMENTATION
I just wanted to put this slide up here whilst I summarise to give you an idea of products and services. Please grab me afterwards to learn more about acquisition and monetisation. I hope you found the presenatation of interest. All the most succesful companies pay close attention to data. We advise you use your analytics to plan intelligently so as not to rely on second guessing the market. The future for mobile games is extremely bright but you will have a better chance of succeeding if you continue to understand your user base and your comeptitve set. Thankyou.