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Translating your Online Presence
into Global Sales
Neil Payne
Why look abroad?
Why look
abroad?
6 Good Reasons
• It’s a big world
• Slow domestic growth
• Government is backing export
• Internet penetration increasing
• Ecommerce is the new high street
• Demand for British
It’s a big world
Slow domestic growth vs emerging economies
Export getting Government help
June 2012 (Internet World Stats)
566.4% growth compared to 2000
Ecommerce is the new High St
We are still cool
Translating your Online Presence
• Research and target specific markets
• Online and offline?
• Website translation & localisation
• Mobile?
• SEO - keywords and search engines
• Online (content) marketing & PR
• Socialise?
• In-house or partners?
How will you cope with orders?
• Time differences
• Language barriers
• Cultural differences
• Automated ordering systems
• Deliveries/returns
• Tax and legal implications
https://developers.google.com/
international/
Free Tools
Free Global SEO Guide
http://tinyurl.com/qg5mxay
@_kwintessential

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