Techniques for getting insights from customersNaoka MISAWA
Speech in IA Camp2015. Techniques for Getting Insights From Customers -Interview & Visualization/Naoka Misawa, Glagrid, Inc.
In the future social service, the border between creators and users will be much vaguer, and new methods to create will be needed; think and create WITH customers and users. What techniques will be needed for IA?
I will introduce techniques for getting insights from customers such as user interviews and graphic facilitations, using some of my case studies.
Techniques for getting insights from customersNaoka MISAWA
Speech in IA Camp2015. Techniques for Getting Insights From Customers -Interview & Visualization/Naoka Misawa, Glagrid, Inc.
In the future social service, the border between creators and users will be much vaguer, and new methods to create will be needed; think and create WITH customers and users. What techniques will be needed for IA?
I will introduce techniques for getting insights from customers such as user interviews and graphic facilitations, using some of my case studies.
ぐるみについてのご紹介。弊社のデザイナー成長支援についての取り組みについてお話させていただきました。Design Study Morning とは、「社外のコミュニティを通じてカジュアルに知見を獲得する」ことを目的として、各回テーマに沿って3名前後の方に登壇していただき、その後Miroを通じて軽くディスカッションする形で開催しています。