Skip to main content
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
1
1©	
  UT	
  i.school,	
  All	
  rights	
  reserved	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
2
School for Innovation, i.school,	
  The	
  University	
  of	
  Tokyo	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
3
Guest facilitator	
  
Hayato	
  Shin	
  
i.lab:	
  
Researcher	
  
	
  
Master's degree from Department of Mechanical Engineering
and Intelligent Systems, University of Electro-Communications
(received the President's Award as a vice-representative).	
  
Hayato	
  Shin	
  was	
  invited	
  to	
  Loccioni,	
  Italy	
  for	
  research	
  and	
  
development	
  of	
  industrial	
  autonomous	
  mobile	
  robots	
  as	
  a	
  
government	
  sponsored	
  scholar	
  for	
  the	
  2010	
  "Vulcanus	
  in	
  
Europe"	
  program	
  during	
  his	
  graduate	
  study. 	
He currently provides consulting services on innovation
originating from technological inspiration. He	
  has	
  obtained	
  8	
  
patents	
  through	
  i.lab	
  projects.	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
4
Goals of this series:	
  
Understand the entire process of creating innovation	
  
Learn to provide a concept idea	
  
Understand the process of coming up with a concept idea	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
5
	
  
5
Objectives	
  of the 3rd class:	
  
▶  Understand the purposes, targets and methods of technology-
centered research	
  
▶  Turn everything surrounding you into hints for ideas right	
  away	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
6
	
  
6
Review of	
  
the 2nd class	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
7
	
  
7
Objectives 	
  of the 2nd class:	
  
▶  Understand the purposes, targets and methods of human-centered
research	
  
▶  Turn your daily life into fieldwork right away	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
8
Market	
  
	
  Tech-­‐
nolog
y	
  
	
  
Idea	
  
	
  Technology	
 People	
I d e a
m a k e r 	
Idea	
  
(Product, service,
experience)	
  
IDEA	
  
Society	
  
	
  
The objective of understanding: 	
  
Gain an insight into a society	
  
Steps in the understanding
phase	
  
① Collect miscellaneous
factual information	
② Group and abstract
factual information	
  
③ Understand a situation
structurally	
④ Explore business
opportunities	
  
①	
  
Humans	
  
	
  
②	
  ③	
  ④	
  
Society	
  
	
  
Market	
  
	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
9
No	
  
Yes	
  
You	
  
Others	
  
No	
  Yes	
  
Aim here	
  Secrets	
  
Common sense	
   Need to study	
  
The objective of understanding people:	
  
To understand social situations that neither you nor others understand	
  
(You	
  might	
  come	
  up	
  with	
  an	
  innovaMve	
  idea	
  on	
  this	
  stance)	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
10
	
  
10
Questions received after the 2nd class:	
  
▶ Thank you for your participation!	
  
▶ Tamura and Yokota responded to all of the
questions.	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
11
1
1©	
  UT	
  i.school,	
  All	
  rights	
  reserved	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
12
	
  
12
Objectives 	
  of the 3rd class:	
  
▶  Understand the purposes, targets and methods of technology-
centered research	
  
▶  Turn everything surrounding you into hints for ideas right	
  away	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
13
Society	
  
	
  
Market	
  
	
  
Human
s	
  
	
  
Technolo
gy	
  
	
  
Idea	
  
	
  
Technology	
 People	
I d e a
m a k e r 	
Idea	
  
(Product, service,
experience)	
  
IDEA	
  
Human-centered approach	
  
	
  
Technology-centered
approach	
  
	
  
Market-­‐centered	
  approach	
  
	
  
•  New business development
through corporate planning,
strategic consulting, think
tanks	
  
•  Business development
through R&D, strategic
consulting, MOT expertise	
  
•  Design consulting, design
research	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
14
The focus of this class is	
② Exploring new values of
technologies	
  
① Functional improvement
of existing values	
  
• Research and analyze competing
ideas	
• Collect information on leading-
edge products/cases (for direct
use)	
② Explore new values of
technologies	
  
• Explore the usage of specific
technologies	
  
• Collect information on existing
products/cases (for analogical
use)	
  
Technology-centered
approach has two types:	
  
Society	
  
	
  
Market	
  
	
  
Humans	
  
	
  
Idea	
  
	
  
Technology	
 People	
I d e a
m a k e r 	
Idea	
  
(Product, service,
experience)	
  
IDEA	
  
Technolog
y	
  
	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
15
Latest	
  
Existing	
  
Value perceived by people	
  
Technological maturity	
  
Novel	
  Existing	
  
Aim here	
  
Functional
improvements	
  
Cost reduction	
  
The objective of understanding technologies/cases:	
  
Explore	
  new	
  values	
  as	
  perceived	
  by	
  people	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
16
Market	
  
	
  Techno
-­‐logy	
  
	
  
Idea	
  
	
  
Technology	
 People	
I d e a
m a k e r 	
Idea	
  
(Product, service,
experience)	
  
IDEA	
  
Society	
  
	
  
The objective of understanding technologies:
To explore new values of technologies	
  
Steps in the understanding
phase	
  
① Collect existing ideas	
② Analyze means and ends	
  
③ Group and abstract by
means/ends	
  
①	
  
Human
s	
  
	
  
②	
   ③	
  
Society	
  
	
  
Market	
  
	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
17
① Collect existing ideas: The	
  "Roomba" is a house cleaning robot equipped
with various sensors to detect room conditions.
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
18
	
  
18
- Electrified wire glows	
  
The essence of creating ideas is to seek new links between existing
knowledge on ends and existing knowledge on means.	
  
Means	
  
(Function, shape, mechanism)	
  
Ends	
  
(Provided value, challenge)	
  
- Light up a dark place	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
19
② Analyze ends and means:	
  
Analyze the relationship between the ends and means of
existing products/cases	
  
Means	
  
(Function, shape, mechanism)	
  
Ends	
  
(Provided value, challenge)	
  
• Keeps the floor clean	
  • Sucks up air like a vacuum
cleaner	
• Moves around by itself
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
20
What are the	
  
Roomba's other "provided values"	
  	
  
as	
  perceived	
  by	
  people?	
  
Post and share your ideas!	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
21
	
  
21
Examples of other provided values:	
  
① Object of affection	
  
② Increases free time	
  
③ Floor	
  is	
  kept	
  clean	
  without	
  the	
  Roomba	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
22
① Object of affection	
  
② Increases free time	
  
③ Floor	
  is	
  kept	
  clean	
  without	
  the	
  Roomba	
  
	
  
What are the functions and shape that make
these happen? Post and share your opinions!	
  
	
  
Indicate clearly when you post:	
  	
  
e.g.) "Functions for ①: ○○ and △△"	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
23
Market	
  
	
  Techn
ology	
  
	
  
Idea	
  
	
  
Technology	
 People	
I d e a
m a k e r 	
Idea	
  
(Product, service,
experience)	
  
IDEA	
  
Society	
  
	
  
The objective of understanding technologies:
To explore new values of technologies	
  
Steps in the understanding
phase	
  
① Collect existing ideas	
② Analyze means and ends	
  
③ Group and abstract by
means/ends	
  
①	
  
Humans	
  
	
  
②	
   ③	
  
Society	
  
	
  
Market	
  
	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
24
	
  
24
③ Group and abstract by means/ends	
  
Case	
  A	
  : More restricted to certain means	
  
Research results on technologies are grouped by means
and given abstract titles.	
  
e.g.) Theme: Everyday robots in the future	
  
Case	
  B	
  : More restricted to certain ends	
  
Research results on technologies are grouped by ends
and given abstract titles.	
  
e.g.) Theme: Urban sustainable infrastructure in
emerging countries	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
25
	
  
25
"Ends" and "means" have different levels of	
  
importance but there is no single defining relationship.	
  
Seeking a better combination of the two is good
training to find hints for ideas.	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
26
2
6©	
  UT	
  i.school,	
  All	
  rights	
  reserved	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
27
	
  
27
School for innovation	
  
	
  
UTokyo students	
  
	
  
Cultivation of future innovators	
  
	
  
Leading-edge wisdom	
  
	
  
Workshop	
  
Innovation consulting	
  
	
  
Companies	
  
	
  
Creation of new businesses	
  
	
  
Practical wisdom	
  
	
  
Project	
  
Societal role	
  
	
  
Target	
  
	
  
Mission	
  
	
  
Advantage	
  
	
  
Format	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
28
	
  
28
Breaking through "1" is	
  
the biggest challenge for the recent innovation industry.	
  
1	
  Concept	
  
0	
  Knowledge	
  
1	
  Concept	
  
10	
  Market	
  
introducMon	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
29
	
  
29
1.1	
  Feasible	
  
concept	
  
0	
  Knowledge	
  
Instead of just trying to breaking through "1," 	
  
why not reconsider the process by looking at "0⇒1.1"?	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
30
3
0©	
  UT	
  i.school,	
  All	
  rights	
  reserved	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
31
	
  
31
Purposes and methods of 	
  
technological	
  research	
  and	
  case
studies	
  
i.lab	
  Researcher	
  
Hayato	
  Shin	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
32
	
  
32
	
  
What are the tricks to	
  
move from 0 to 1.1?	
  
	
  
Anything is fine but be specific.	
  
Post and share your ideas!	
  
1.1	
  Feasible	
  
Concept	
  
0	
  Knowledge	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
33
	
  
33
Purpose	
   Target	
   Method	
  
Example research on technologies 	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
34
	
  
34
The purpose	
  of	
  research	
  on	
  technologies:	
  
	
  
▶  1.	
  Understand the values of technologies/products as perceived by
people	
  
▶  2.	
  Use the research as a foundation for specific technological
discussion for actualizing the idea	
  
▶  3.	
  Induce a situation that ensures your company's existing
technologies are utilized in the idea	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
35
	
  
35
Location	
  
Outside	
  
Inside	
  
Close	
   Distant	
  
Proximity to the project theme	
  
Your company's	
  
technologies/	
  
products	
  
What is the target of research on technologies?	
  
Useful
mechanisms	
  
Latest
technologies,	
  
fun products/	
  
services	
  
CompeMtor's	
  
technologies/	
  
products	
  
①
Technologies/	
  
products	
  
② Analogy	
   ③ Inspiration	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
36
	
  
36
① Research on technologies/products existing
inside or outside your company	
▶  Intention: Uncover the technologies your company has and use them
to create ideas	
  
▶  Example of a deliverable:	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not
be used for any other purpose nor disclosed to any other party without i.school’s written consent.
33
概要�
提供価値(=目的)�
価値を生み出している機能や形状(=手段)�
各種センサーで部屋の状態を
検知し、人の代わりに掃除して
くれるロボット「Roomba」�
‣ ルンバは人工知能を搭載したロボット掃除機。部屋の形状、広
さ、汚れ具合などを判断し、人間が操作しなくても勝手に掃除
してくれる。�
‣ 本体に内蔵された、壁センサー、段差センサー、ゴミセンサー、
など数十に及ぶセンサーが部屋の状態を検知して効率よく掃
除してくれる。�
‣ http://www.irobot-jp.com/roomba/technology.html�
‣ 床を勝手にきれいにしてくれる�
‣ ペットを可愛がるような気持ちにしてくれる�
‣ 平面なら四方八方に動き回る�
‣ 空気を吸い込む�
‣ 床の汚れ具合を検知し調整�
‣ 壁や段差などの障害物を検知し調整�
‣ 何かあったら感情的な音を出す�
‣ リモコンで操作可能�
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
37
Overview�
Provided values (= ends)�
Functions and shape that create the values (=
means)�
The	
  "Roomba" is a house
cleaning robot equipped
with various sensors to
detect room conditions. �
‣ The	
  Roomba is a house-cleaning robot equipped with
artificial intelligence. It detects the size and shape of
the room as well as dirt and debris on the floor and
cleans the area autonomously without human
operation. 	
  
‣ It has numerous sensors to detect walls, bumps, and
dirt to sense the condition of the room and clean the
area efficiently.	
  
‣ h]p://www.irobot-­‐jp.com/roomba/technology.html	
  
‣ Cleans the floor by itself	
  
‣ Attracts affection like a pet	
  
‣ Moves in all directions over a flat surface	
  
‣ Sucks up air	
  
‣ Detects dirt and makes adjustments	
  
‣ Detects obstacles like walls and bumps and makes
adjustments	
  
‣ Makes an emotional sound when something goes
wrong	
  
‣ Controllable with a remote	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
38
	
  
38
Structural
similarity	
  
Earth	
Sun	
 Nucleus	
Electron	
  e-­‐	
  
Solar system	
 Atomistic model	
What is an analogy?	
  
A	
  structural similarity exists between concepts despite 	
  
the lack of direct relationship	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
39
	
  
39
② What is research on analogy	
▶  Intention: Borrow mechanisms from other fields when creating ideas	
  
▶  Example of a deliverable:	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not
be used for any other purpose nor disclosed to any other party without i.school’s written consent.
44
解説
水分の乏しいオーストラリアの砂漠
に住むモロクトカゲ。
体中に刻まれたシワが全て口へとつ
ながっていて、体に触れたすべての
水分を口へと自動的に集めることが
できる。
微細なエネルギーを集積す
る構造
画像出典:http://labaq.com/archives/51196569.html
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
40
Description	
The thorny dragon lives in the dry
Australian desert.	
  
	
  
Grooves on its body guide water to its
mouth by drawing moisture caught on
the body.	
  
Structure to accumulate
microscopic energy	
  
Photo provided at: h]p://labaq.com/archives/51196569.html	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
41
	
  
41
③ What is research on inspiration?	
▶  Intention: Encourage discovery of new combinations of existing
knowledge 	
  
▶  Example of a deliverable:	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and shall not
be used for any other purpose nor disclosed to any other party without i.school’s written consent.
40
特徴
▶  ちゃぶ台に温熱器具を合体させ、
足を温める。
▶  布団と共に用いて、保温性を確保
する。
▶  人だけではなく、猫も集いたくな
る心地良さ。
こたつ
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
42
Features	
  
▶  A low table equipped with a heating
device to warm the lower body	
  
▶  Use with bedding to keep warm	
  
▶  People, and a cat gather at the
kotatsu.	
  
Kotatsu
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
43
	
  
43
Case study:	
  
	
  
Mitsubishi Heavy Industries	
  
	
  K3	
  -­‐	
  a	
  project	
  for	
  creaMng	
  new	
  business	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
44
	
  
44
Future water/sanitation infrastructure: 	
  
"Private Water System (PWS)"	
  
	
  
Concept:	
  
An urban water recycling project for buildings and
residential lands to accommodate several thousand
people	
  
	
  
Result:	
  
Pursued 15 applications of patents, of which 8 were
already granted	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
45
	
  
45
Technology	
 People	
!	
  
“Technology”	
  
International
Space Station	
  
"Business domain"	
  
Urban social
infrastructure	
  
in emerging
countries	
  
"Analogy"	
  
Structure to
accumulate
microscopic
energy	
  
Idea	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
46
	
  
46
Functions/shape that create the values 	
  
(= means)	
  
▶  A mechanism to circulate 100% of
the water	
  
▶  Purification capacity to meet
drinkable standards	
  
▶  …	
  
A water recycling system at the International Space Station	
  
Provided values 	
  
(= ends)	
  
▶  Enables sustainable living without
worrying about the absolute
amount of water in an isolated
environment 	
  
Photo provided at: h]p://iss.jaxa.jp/iss/ulf2/mission/payload/mplm/	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
47
Description	
The thorny dragon lives in the dry
Australian desert.	
  
	
  
Grooves on its body guide water to its
mouth by drawing moisture caught on
the body.	
  
Structure to accumulate
microscopic energy	
  
Photo provided at: h]p://labaq.com/archives/51196569.html	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
48
	
  
48
Tips for research on technologies:	
  
▶  Set the granularity of the research target according to themes and
team members' expertise	
  
▶  Encourage engineering people to focus on values and sales people to
focus on functions/shape when analyzing	
  
▶  List the most important functions/shapes first as they are numerous	
  
▶  Prepare inputs from an analyzer's perspective on the project theme
as well	
  
▶  Remind yourself that this task is for uncovering information to create
ideas not just for organizing information	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
49
4
9©	
  UT	
  i.school,	
  All	
  rights	
  reserved	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
50
	
  
50
Recommended	
  readings	
  for	
  
knowledge	
  seekers	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
51
	
  
51
Teaches past results and challenges of technological
management approach (= MOT).	
  
	
  
A method of managing existing projects (including
upgrades) is different from that of managing the creation
of new projects. Companies need both existing and new
projects (two wheels) to innovate.	
  
	
  
MOT has been mainly about analytical studies based on
successful examples in the past. What we need is to
raise awareness of that fact that MOT is a practical study
that has the potential to create future projects. 	
  
Innova'on	
  Strategy	
  	
  
(Kiyoshi Niwa)	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
52
	
  
52
This book introduces methodology adopted by Keio
University Graduate School of System Design
Management (Keio SDM)	
  that	
  offers	
  innovaMon	
  educaMon.	
  	
  
	
  
Many of the authors have engineering backgrounds. It's a
great book for readers with engineering expertise to learn
about a human-centered approach. 	
  
	
  
i.lab projects are featured as well.	
  
Systems × Design Thinking Transform the
World (translated	
  'tle)	
  
(Keio University SDM)	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
53
	
  
53
Objectives of the 3rd class:	
  
▶  Understand the purposes, targets and methods of technology-
centered research	
  
▶  Turn everything surrounding you into hints for ideas right	
  away	
  
	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
54
	
  
54
Q&A	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
55
5
5©	
  UT	
  i.school,	
  All	
  rights	
  reserved	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
56
	
  
56
Technology	
 People	
!	
  
Create ideas by combining	
  
information on people and
technologies	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
57
Society	
  
	
  
Market	
  
	
  
Humans	
  
	
  
Techn
o-­‐logy	
  
	
  
Idea	
  
	
  Technology	
 People	
I d e a
m a k e r 	
Idea	
  
(Product, service,
experience)	
  
IDEA	
  
Next time we'll learn how to create ideas	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
58
Guest facilitator for the next class	
  
Jun	
  Murakoshi	
  
i.lab:	
  
Product	
  Designer	
  
	
  
Master's degree from the Design and Science Course,
Chiba University Graduate School of Engineering.	
  
Master's degree from Royal College of Art (RCA)	
  Design	
  
Products in the U.K. 	
Murakoshi was a specially appointed researcher at the
Graduate School of Engineering at Chiba University and
worked as a specially appointed associate professor at
the Center for International Research and Education of
the same university before joining i.lab. 	
He has a number of award-winning works that are
exhibited in Japan and Europe.	
  
2014 i.school All Rights Reserved.
This material shall be the sole and exclusive property of i.school at The University of Tokyo and
shall not be used for any other purpose nor disclosed to any other party without i.school’s written
consent.
59
	
  
59
Thank	
  you!