This document defines relationship marketing and discusses its importance. Relationship marketing involves building, maintaining, and developing strong relationships with customers and other stakeholders to have a profitable long-term relationship. It is important for Sudanese companies to understand customer needs and wants to develop long-term relationships. Relationship marketing focuses on retaining customers by strengthening the bond between parties.
"Tüketici Davranışlarında Motivaasyon" sunumunda tüketici davranışlarına etki eden çeşitli güdüler, onların bileşenleri, güdü çatışmaları ve s ile ilgili kapsamlı bir konu ele alınmıştır. Sunumda Malow ve Freud`un da çalışmalarından yararlanılmakla yanısıra Türkiye`de olan Tüketici Davranışları ile ilgili kaynak kitaplar kullanılmıştır.
Sunum bu konu ile ilgili bilgi edinmek isteyenler için yararlıdır.
Reklamların İşletmeler ve Toplum Üzerindeki EtkileriDOU End Muh Sunum
Doğuş Üniversitesi
EM356 İşletme ve Toplum Dersi
2014-2015 Bahar Yarıyılı
Sınıf içi sunumu
Reklamların İşletmeler ve Toplum Üzerindeki Etkileri
Grup üyeleri: CAFER CİHAN OĞUZLAR - NARİN SEVAT - SEDA TEYMUR
ممارسات التسويق بالعلاقات وأثرها في بناء الولاء لدى العملاء في البنوك التجاريةnada8565
هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية
"Tüketici Davranışlarında Motivaasyon" sunumunda tüketici davranışlarına etki eden çeşitli güdüler, onların bileşenleri, güdü çatışmaları ve s ile ilgili kapsamlı bir konu ele alınmıştır. Sunumda Malow ve Freud`un da çalışmalarından yararlanılmakla yanısıra Türkiye`de olan Tüketici Davranışları ile ilgili kaynak kitaplar kullanılmıştır.
Sunum bu konu ile ilgili bilgi edinmek isteyenler için yararlıdır.
Reklamların İşletmeler ve Toplum Üzerindeki EtkileriDOU End Muh Sunum
Doğuş Üniversitesi
EM356 İşletme ve Toplum Dersi
2014-2015 Bahar Yarıyılı
Sınıf içi sunumu
Reklamların İşletmeler ve Toplum Üzerindeki Etkileri
Grup üyeleri: CAFER CİHAN OĞUZLAR - NARİN SEVAT - SEDA TEYMUR
ممارسات التسويق بالعلاقات وأثرها في بناء الولاء لدى العملاء في البنوك التجاريةnada8565
هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية هدفت الدراسة الى التعرف على ممارسات التسويق بالعلاقات واثرها فى بناء الولاء لدى العملاء فى البنوك التجارية
احدث واكبر دليل عملي مصور عن طرق التسويق الإلكتروني باللغة العربيه علي مستوى الشرق الأوسط
The latest and greatest practical pictorial guide for ways of e-marketing in the Middle East
في حالة شراء الموسوعه كامله؛ يرجي الاطلاع علي المحتويات:
http://www.internetmarketing-art.com/p/digital.html
00201001997405
00966567564518
e-marketing@windowslive.com
This paper briefly describes what competitive intelligence is, then proposes a competitive intelligence initiative along with suggestions for a structural framework, scope, and individual skills and tools necessary to be successful.
Assignment 3 Case StudyE-Business Strategy and Models in B.docxbraycarissa250
Assignment 3: Case Study
E-Business Strategy and Models in Banks: Case of Citibank
Bank is an institution that deals with money as well as credit. It accepts deposits from the public, makes funds available to those who need then and helps in remittance of money from one place to another (Macesich, George, 2000, p-42). Modern banks today perform a wide range of functions that makes it difficult to give an apt and precise definition of it. One of the famous economists, Crowther had said, a bank “collects money from those who have it to spare or who are saving it out of their incomes, and lends this money to those who require it”. In short, the term bank in modern times refers to an institution that deals with money i.e. accepts deposits and advances loans; has the ability to create credit which basically implies expanding its liabilities as a multiple of its reserves; creates demand deposits and it is a commercial institution that aims at securing profits.
Citibank is a subsidiary of Citigroup. Citibank was founded as City Bank of New York in the year 1918. According to the latest statistics, it is now the third largest bank holding company in the United States by the total assets after Bank of America and JP Morgan Chase. The bank has its retail banking operations spread over more than 100 countries and territories around the world (Harold, Cleveland & Huertas, 1985). Apart from the standard banking transactions, Citibank offers credit cards, insurance and other investment products. Their online services have earned them appreciation from every nook and corner, making them the most successful in the field. The 15 million online users bear testimony to the stated fact. The key people involved in the management of the bank are: Vikram Pandit (CEO), John Gerspach (CFO), Douglas Peterson (COO) and Willliam R. Rhodes, the Chairman.
Strategy literally means the way an action is planned to achieve the desired results. Every company has certain aims that it hopes to conquer. It has a vivid description of what it desires to achieve. The vision statement that company has is an idealized picture which inspires it, energizes its efforts towards directing its actions towards the expected goals (Hambrick and Chen, 2007, p 935-955). Strategic Decision Making, in context of a firm or an organization, is the framing of long term plan of action that aims at resulting in success and profits for the products and services marketed by the company, for instance (Triantaphyllou, 2000, p 320). Strategic decision making is important to outperform the various other competitors in the market. The process of determining appropriate courses of action for achieving organizational objectives and thereby accomplishing organizational purpose is known as Strategy formulation. In today’s era of cut-throat competition in the business environment budget-oriented planning or forecast-based planning methods are insufficient for a large corporation to survive and prosper. The firm ...
Use of Social Media at Workplace Jesse CothranENG 315Instr.docxjessiehampson
Use of Social Media at Workplace
Jesse Cothran
ENG 315
Instructor: Murray Jackson:
Date:11/07/2019
Social media and workplace
The image illustrates the relationship between social media and workplace. It shows how several platforms such as Facebook and Twitter are utilized at places of work for communication purposes. However, these platforms can also be time wasting when they are used for time.
2
Introduction
Social media is a platform that facilitates social interactions and communication.
Businesses have adopted social media for several purposes such as improving critical operations.
This is as a result of the platform's increased visibility, persistence and enabled edibility of information
Social media encompasses several platforms that facilities social interaction and information sharing such as Facebook, twitter, and WhatsApp among others. Interaction is these platforms results to sharing of both formal and informal information among friends, family members or even strangers. For this reason therefore, several business organizations have adopted social media to enhance persistence, edibility, credibility and visibility of shared information.
3
Main Agenda
This presentation will illustrate several aspects which are associated with using social media at places of work such as:
Benefits
Policies for the use of social media, and
Increasing formal communication through social media.
The benefits of using social media at the place of work is an indications of the importance of the platforms both to the business organization and tits employee as well as clients such as customers. An example off such benefits includes provision of platforms for running advertisements for the organization. On the other hand, policies represents guidelines on how workers could utilize social media platforms to ensure maximum benefits to the entire organization and its clients. Lastly, the presentation will tackle on means of increasing formal communication through social media in the organization.
4
Benefits of adopting Social Media at workplace
It is the best strategy for organizations to access markets both at local and international level.
The platform enables easier engaging of audience in airing grievances through the internet.
It is easier for companies to learn more about their competitors via social media.
It enables formulation of best strategies to offer consumers with goods and utility which satisfy their needs.
It enables marketing of businesses (Cao, Guo, Vogel, & Zhang, 2016, p. 529)
Through social media platform such as Facebook, companies can access local and international markets by observing purchasing trends, population distribution, gender and age among other aspects. Similarly, the larger population of users of social media forms the largest market for most online companies for example the Bushwick Kitchen organization sold honey spices work over one hundred and seventy thousand dollars in less than ten months. Similalr ...
PESTEL AnalysisPESTEL AnalysisA PESTEL analysis is sometimes.docxkarlhennesey
PESTEL Analysis
PESTEL Analysis
A PESTEL analysis is sometimes called a PEST or PESTLE analysis. It is a tool that scans a company's macro-environment, and enables it to identify, analyze, and monitor the political, economic, social, technology, legal, and environmental factors that may impact its operations (Frue, 2017). PESTEL analyses are used in industry and business to determine organizational situation, direction, and potential; as well as strategic planning (Lin, 2013).
Political Factors
What is the government's involvement in the business environment, and the degree of that involvement? Some examples of political factors are labor laws, taxation policies, tariff and nontariff barriers, and environmental regulations. Political factors may also include the services and goods that a government provides. Changes in the priorities of government spending may have a profound impact on policy, strategy, management, and process issues (Halik, 2012; Lin, 2013; Thomas, 2007).
Economic Factors
Economic factors include the general economic climate, fiscal and monetary policies, economic trends, economic growth, employment levels, government funding, and consumer confidence, and so forth (Halik, 2012; Lin, 2013; Thomas, 2007).
Social Factors
Social factors relate to demographics such as age and population growth, behavior, lifestyle changes, diversity, education, and career attitudes, among others. Trends in social factors may influence the demand for a company's products and services, and may also affect how that company operates and adapts (Halik, 2012; Lin, 2013; Thomas, 2007).
Technological Factors
Technological factors include advances in technology, communications, and information technology, as well as innovation and research and development (R&D). These factors may impact how knowledge is shared and distributed, and the speed at which this knowledge is disseminated. In addition, advances in technology and communication may influence how people communicate and socialize (Chao, Peng, & Nunes, 2007; Halik, 2012; Lin, 2013; Thomas, 2007).
Environmenal Factors
Environmental factors include all those that impact, or are influenced by, the surrounding environment. Environmental factors play a crucial role in certain industries, such as agriculture, tourism, and recreation. These factors include geographical location, weather, climate, global climate change, and environmental offsets (PESTLE Analysis, 2017).
Legal Factors
Legal factors have both external and internal aspects. Certain laws and regulations may impact the business environment in a country, while corporate policies may influence how a company operates. Legal analysis takes into account both of these aspects, and then lays out the strategies accordingly. Examples of laws and regulations include labor laws, safety standards, and consumer laws (PESTLE Analysis, 2017).
References
BBA 3331, Introduction to E-commerce 1
Course Learning Outcomes for Unit VI
Upon completion of thi ...
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اﻟﻌﻤﻼء، و ﻋﻠﻴﻪ ﻻ ﳚﺐ ان ﻳﻄﺒﻖ ﺗﺴﻮﻳﻖ اﻟﻌﻼﻗﺎت ﳊﻞ ﻣﺸﺎﻛﻞ اﳌﻨﺸﺄة اﻟﺪاﺧﻠﻴﺔ، )ﻣﻊ ﻣﺮاﻋﺎة
(.اﺳﱰاﺗﻴﺠﻴﺔ رﺿﺎء اﳌﻮﻇﻔﲔ
6. اﻟﺘﺤﻮﻳﻞ اﻷﱄ ﻟﻠﻌﻤﻠﻴﺎت اﳋﺎﻃﺌﺔ: ﻣﻌﻈﻢ اﳌﻨﺸﺂت ﻟﺪﻳﻬﺎ ﻋﻤﻠﻴﺎت ﻛﺰ ﻋﻠﻰ اﻟﻌﻤﻴﻞ، و ﻣﻊ
ﺗﺮ
ﻣﺮور اﻟﺰﻣﻦ ﻻ ﺗﻘﻮم ﻫﺬﻩ اﻟﻌﻤﻠﻴﺎت ﺑﺘﺤﻘﻴﻖ أﻫﺪاﻓﻬﺎ، ﻻﺑﺪ ﻣﺮاﺟﻌﺔ ﻫﺬﻩ اﻟﻌﻤﻠﻴﺎت و اﺳﺘﺒﻌﺎد اﻟﱵ
.ﻻ ﺗﺘﻮاﻓﻖ ﻣﻊ اﺳﱰاﺗﻴﺠﻴﺔ ﺗﺴﻮﻳﻖ اﻟﻌﻼﻗﺎت
7. ﻋﺪم اﻻﻫﺘﻤﺎم ﺑﺎﻟﻘﺪرات: ﺗﻀﻊ اﻹدارة
ﺗﺄﻫﻴﻞ اﳌﻮﻇﻔﲔ ﺧﺼﻮﺻﺎ اﻟﺬﻳﻦ ﻳﺘﻌﺎﻣﻠﻮن ﻣﻊ اﻟﻌﻤﻼء ﻣﺒﺎﺷﺮة، ﻻﺑﺪ ﻣﻦ وﺟﻮد ﺑﺮاﻣﺞ ﻟﺪورات ﺗﺪرﻳﺒﺔ
.ﻣﺴﺘﻤﺮة ﻟﺮﻓﻊ ﻛﻔﺎءة اﳌﻮﻇﻔﲔ
:اﻟﻤﺮاﺟﻊ
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7 اﻟﺻﻔﺣﺔ Hassan Ali SANHORI,e-mail:saniali2010@gmail.com, blog; umsudan.blogspot.com
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8 اﻟﺻﻔﺣﺔ Hassan Ali SANHORI,e-mail:saniali2010@gmail.com, blog; umsudan.blogspot.com